Brand Identity Factors Developing A Successful Islamic Brand

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Brand Identity Factors: Developing a Successful Islamic Brand

Vedad Alihodzic

Author : Vedad Alihodzic
Publisher : Anchor Academic Publishing (aap_verlag)
Page : 102 pages
File Size : 55,9 Mb
Release : 2013-06-01
Category : Business & Economics
ISBN : 9783954895236

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Brand Identity Factors: Developing a Successful Islamic Brand by Vedad Alihodzic Pdf

The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of $1.5 trillion a year. However, the market for Islam-compliant brands seems to be underdeveloped in Europe when compared to the rest of the world. Surprisingly, little research is conducted in this highly attractive segment, although Islam is assumed to be the fastest growing religion, with a total of 1.6 billion followers. Furthermore, especially young Muslim consumers constantly demand brands which enable an Islamic lifestyle. When creating brands, the concept of brand identity is highly important as it provides brand uniqueness and the main idea of what a brand stands for. Furthermore, this concept is a fundament for making target-group-specific decisions in brand management. The central question within this study concerns the fact that within the global environment, Muslims especially in non-Muslim countries do not know whether a brand is compliant with Islamic standards and can thus be consumed. This study contributes to close the gap in this segment by identifying several brand identity factors which can help to create an Islam-compliant brand identity. A model is created which helps to manage brand identity in order to attract Muslim consumers. Furthermore, it allows balancing each brand identity according to the needs of a target group and, consequently, enables Muslim consumers to identify a brand as Islam-compliant.

Islamic Branding and Marketing

Paul Temporal

Author : Paul Temporal
Publisher : John Wiley & Sons
Page : 185 pages
File Size : 53,5 Mb
Release : 2011-06-24
Category : Business & Economics
ISBN : 9780470828489

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Islamic Branding and Marketing by Paul Temporal Pdf

Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Author Paul Temporal explains how to develop and manage brands and businesses for the fast-growing Muslim market through sophisticated strategies that will ensure sustainable value, and addresses issues such as: How is the global Muslim market structured? What opportunities are there in Islamic brand categories, including the digital world? What strategies should non-Muslim companies adopt in Muslim countries? More than 30 case studies illustrate practical applications of the topics covered, including Brunei Halal Brand, Godiva Chocolatier, Johor Corporations, Nestle, Unilever, Fulla, Muxlim Inc, and more. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.

Proceedings of the 3rd International Halal Conference (INHAC 2016)

Nurhidayah Muhammad Hashim,Nur Nafhatun Md Shariff,Siti Fatahiah Mahamood,Hanifah Musa Fathullah Harun,Mohd Solahuddin Shahruddin,Azri Bhari

Author : Nurhidayah Muhammad Hashim,Nur Nafhatun Md Shariff,Siti Fatahiah Mahamood,Hanifah Musa Fathullah Harun,Mohd Solahuddin Shahruddin,Azri Bhari
Publisher : Springer
Page : 576 pages
File Size : 54,6 Mb
Release : 2018-02-23
Category : Religion
ISBN : 9789811072574

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Proceedings of the 3rd International Halal Conference (INHAC 2016) by Nurhidayah Muhammad Hashim,Nur Nafhatun Md Shariff,Siti Fatahiah Mahamood,Hanifah Musa Fathullah Harun,Mohd Solahuddin Shahruddin,Azri Bhari Pdf

This book contains selected papers which were presented at the 3rd International Halal Conference (INHAC 2016), organized by the Academy of Contemporary Islamic Studies (ACIS), Universiti Teknologi MARA (UiTM) Shah Alam, Malaysia. It addresses halal-related issues that are applicable to various industries and explores a variety of contemporary and emerging issues. Highlighting findings from both scientific and social research studies, it enhances the discussion on the halal industry (both in Malaysia and at the international level), and serves as an invitation to engage in more advanced research on the global halal industry.

Islamic Heritage Architecture and Art III

J. Casares,S. Dominguez Amarillo

Author : J. Casares,S. Dominguez Amarillo
Publisher : WIT Press
Page : 264 pages
File Size : 47,6 Mb
Release : 2020-08-11
Category : Architecture
ISBN : 9781784663933

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Islamic Heritage Architecture and Art III by J. Casares,S. Dominguez Amarillo Pdf

Islamic architecture has enriched design with a wide variety of structural shapes, including among others, unique arches, a wide variety of vaults and domes which allow for new forms to be developed. The influence that these structural forms have in non-Islamic countries was one of the themes of the 3rd International Conference on Islamic Heritage Architecture and Art, at which the included papers were presented. There is much to learn from past experiences to arrive at solutions which are environmentally sound and sustainable in the long term. As conventional energy resources become scarce, the Islamic design heritage can offer invaluable lessons on how to deal in an efficient manner with cases of hard and extreme environments. Traditional architecture and urban environments in most Islamic countries are now being eroded by overemphasis on a global type of architecture and city planning. As a consequence, many regions are losing their identity. It will become increasingly important for new developments to take light of what the classical Islamic urban designs and architectures have to offer modern society. An equally important aspect covered is the analysis of the materials employed and the types of structural elements, particularly those unique to Islamic architecture. Preserving this heritage requires the development of appropriate conservation techniques in response to the different materials used and the ways structural forms work, including under extreme conditions, such as earthquakes. These papers deal with the design of many types of buildings in Islamic countries, including not only the better known public buildings like mosques, mausolea, citadels and forts, but also houses and gardens, engineering works such as bridges and dams, irrigation systems and many others which have also had a profound impact on society.

Islamic Marketing and Branding

T C Melewar,S. F. Syed Alwi

Author : T C Melewar,S. F. Syed Alwi
Publisher : Routledge
Page : 246 pages
File Size : 52,9 Mb
Release : 2017-12-06
Category : Business & Economics
ISBN : 9781317112235

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Islamic Marketing and Branding by T C Melewar,S. F. Syed Alwi Pdf

Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.

Islamic Branding and Marketing

Anonim

Author : Anonim
Publisher : Unknown
Page : 339 pages
File Size : 53,6 Mb
Release : 2019-04
Category : Electronic
ISBN : 1642242381

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Islamic Branding and Marketing by Anonim Pdf

The interest in understanding the relationship between Islam and consumption and marketing practices has been increasing in recent years. Although traditionally Islam enforces the idea of Halal for all the products in accordance to teachings of the Holy Quran, scholars have time and again debated the connection of this traditional Islamic branding to the modern branding and marketing theories. Modern branding and marketing techniques focus on creating a demand among the target population, which is then met by supplying adequately. Halal, Islam and Muslims will always cause brand academics and practitioners problems. The understanding of what is Halal and Islamic brands is very crucial and if Muslim consumers are not encourage and nurture, the Islamic brands will be may remain as cultural products and the status of being Halal is temporal. Islamic Branding and Marketing brings together up-to-date information on the impact of Islamic marketing and branding on consumer perception. This book investigates the promising, new subject matter of Islamic branding, which is yet to receive the academic and researchers attention it deserves. It provides a better understanding of Islamic branding, through conceptualizing the terms relevant to the brand-Islamization efforts of non-Muslim brands, by identifying the necessary 'branding to Muslims' practices. It differentiates between Islamic products and Islamic brands, identifies and explains the various types of Islamic branding and links them to the Islamization of originally non-Muslim brands, that is, international brands, and it discusses various halal-related issues that an Islamizing firm needs to adhere to in order to improve its chances of success in the Islamic market. This book is intended to explore the reasons underlying the recent interest on Islamic marketing, discusses past research on the topic and offers a future research perspective. This book will serve as an essential guide for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers as well as for those who study and those who participate in Muslim branding and marketing.

Strategies and Applications of Islamic Entrepreneurship

Rafiki, Ahmad,Pananjung, Alfatih Gessan,Nasution, Muhammad Dharma Tuah Putra

Author : Rafiki, Ahmad,Pananjung, Alfatih Gessan,Nasution, Muhammad Dharma Tuah Putra
Publisher : IGI Global
Page : 333 pages
File Size : 50,7 Mb
Release : 2023-09-25
Category : Social Science
ISBN : 9781668475218

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Strategies and Applications of Islamic Entrepreneurship by Rafiki, Ahmad,Pananjung, Alfatih Gessan,Nasution, Muhammad Dharma Tuah Putra Pdf

As many countries are now looking for alternative ways of doing business with a focus on preserving ethics, morals, and values, it is important to understand and consider Islamic business. Islamic business, management, and entrepreneurship are topics that are discussed by many scholars; however, researchers in some countries have yet to comprehensively understand and implement current models, strategies, and applications. Strategies and Applications of Islamic Entrepreneurship considers all aspects of Islamic business, management, and entrepreneurship. The book also provides the best practices and challenges of implementing Islamic business models. Covering key topics such as Islamic marketing, Islamic business environments, and Muslim countries, this premier reference source is ideal for managers, business owners, policymakers, industry professionals, researchers, academicians, scholars, instructors, and students.

The Principles of Islamic Marketing

Baker Ahmad Alserhan

Author : Baker Ahmad Alserhan
Publisher : CRC Press
Page : 261 pages
File Size : 48,8 Mb
Release : 2016-03-03
Category : Business & Economics
ISBN : 9781317019152

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The Principles of Islamic Marketing by Baker Ahmad Alserhan Pdf

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world’s population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.

Building Corporate Identity, Image and Reputation in the Digital Era

T C Melewar,Charles Dennis,Pantea Foroudi

Author : T C Melewar,Charles Dennis,Pantea Foroudi
Publisher : Routledge
Page : 399 pages
File Size : 48,8 Mb
Release : 2021-07-29
Category : Business & Economics
ISBN : 9781000382211

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Building Corporate Identity, Image and Reputation in the Digital Era by T C Melewar,Charles Dennis,Pantea Foroudi Pdf

Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Antecedents and Outcomes of Employee-Based Brand Equity

Bari, Muhammad Waseem,Abrar, Muhammad,Alaverdov, Emilia

Author : Bari, Muhammad Waseem,Abrar, Muhammad,Alaverdov, Emilia
Publisher : IGI Global
Page : 316 pages
File Size : 46,8 Mb
Release : 2022-06-17
Category : Business & Economics
ISBN : 9781668436233

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Antecedents and Outcomes of Employee-Based Brand Equity by Bari, Muhammad Waseem,Abrar, Muhammad,Alaverdov, Emilia Pdf

Branding and human capital are considered a firm’s most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand equity, firms need to focus on the perceptions of employees and promote positive attitudes about affiliation with the firm. Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians.

Handbook of Islamic Marketing

Özlem Sandıkcı,Gillian Rice

Author : Özlem Sandıkcı,Gillian Rice
Publisher : Edward Elgar Publishing
Page : 543 pages
File Size : 47,5 Mb
Release : 2011-01-01
Category : Business & Economics
ISBN : 9780857936028

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Handbook of Islamic Marketing by Özlem Sandıkcı,Gillian Rice Pdf

ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.Õ Ð Lyn S. Amine, Saint Louis University, US ÔThis ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognized market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicized understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in Muslim branding and marketing.Õ Ð Reina Lewis, London College of Fashion, UK The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.

Challenges and Impacts of Religious Endowments on Global Economics and Finance

Saiti, Buerhan,Sarea, Adel

Author : Saiti, Buerhan,Sarea, Adel
Publisher : IGI Global
Page : 350 pages
File Size : 47,9 Mb
Release : 2019-12-27
Category : Business & Economics
ISBN : 9781799812470

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Challenges and Impacts of Religious Endowments on Global Economics and Finance by Saiti, Buerhan,Sarea, Adel Pdf

Poverty is one of the top problems the Muslim community faces today. A scholastic approach towards a solution based on the values and cultural contexts of the Muslim community holds great importance and significance to the Islamic civilizations and modern economic and cultural applications in the world. Challenges and Impacts of Religious Endowments on Global Economics and Finance is a pivotal reference source that examines the role of waqf and similar endowments in Islamic financial systems and how these religious endowments impact global economics and finance. While highlighting topics such as Islamic finance, risk management, and economic development, this publication explores adopting Islamic approaches to contemporary socio-economic issues and the methods of content analysis and meta-analysis methods. This book is ideally designed for professionals, economist regulators, financial analysts, academics, researchers, and postgraduate students seeking current research on modernized Islamic economic models in order to tackle the problem of fiscal deficiency.

Theory and Practice in Hospitality and Tourism Research

Salleh Mohd Radzi,Mohd Faeez Saiful Bakhtiar,Zurinawati Mohi,Mohd Salehuddin Mohd Zahari,Norzuwana Sumarjan,C.T. Chik,Faiz Izwan Anuar

Author : Salleh Mohd Radzi,Mohd Faeez Saiful Bakhtiar,Zurinawati Mohi,Mohd Salehuddin Mohd Zahari,Norzuwana Sumarjan,C.T. Chik,Faiz Izwan Anuar
Publisher : CRC Press
Page : 624 pages
File Size : 47,8 Mb
Release : 2014-08-12
Category : Business & Economics
ISBN : 9781315737355

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Theory and Practice in Hospitality and Tourism Research by Salleh Mohd Radzi,Mohd Faeez Saiful Bakhtiar,Zurinawati Mohi,Mohd Salehuddin Mohd Zahari,Norzuwana Sumarjan,C.T. Chik,Faiz Izwan Anuar Pdf

Theory and Practice in Hospitality and Tourism Research includes 111 contributions from the 2nd International Hospitality and Tourism Conference 2014 (Penang, Malaysia, 2-4 September 2014), and covers a comprehensive range of topics, including:- Hospitality management- Hospitality & tourism marketing- Tourism management- Technology & innova

Brand Islam

Faegheh Shirazi

Author : Faegheh Shirazi
Publisher : University of Texas Press
Page : 294 pages
File Size : 47,5 Mb
Release : 2016-08-02
Category : Social Science
ISBN : 9781477309469

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Brand Islam by Faegheh Shirazi Pdf

From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as “halal” (permitted, lawful) or “Islamic” to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or halal, and their producers have not necessarily created them to honor religious practice or sentiment. Instead, most “halal” commodities are profit-driven, and they exploit the rise of a new Islamic economic paradigm, “Brand Islam,” as a clever marketing tool. Brand Islam investigates the rise of this highly lucrative marketing strategy and the resulting growth in consumer loyalty to goods and services identified as Islamic. Faegheh Shirazi explores the reasons why consumers buy Islam-branded products, including conspicuous piety or a longing to identify with a larger Muslim community, especially for those Muslims who live in Western countries, and how this phenomenon is affecting the religious, cultural, and economic lives of Muslim consumers. She demonstrates that Brand Islam has actually enabled a new type of global networking, joining product and service sectors together in a huge conglomerate that some are referring to as the Interland. A timely and original contribution to Muslim cultural studies, Brand Islam reveals how and why the growth of consumerism, global communications, and the Westernization of many Islamic countries are all driving the commercialization of Islam.

Managing Brand Equity

David A. Aaker

Author : David A. Aaker
Publisher : Simon and Schuster
Page : 336 pages
File Size : 48,6 Mb
Release : 2009-12-01
Category : Business & Economics
ISBN : 9781439188385

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Managing Brand Equity by David A. Aaker Pdf

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn

Brand Identity Factors Developing A Successful Islamic Brand

Brand Identity Factors: Developing a Successful Islamic Brand by Vedad Alihodzic Pdf

Islamic Branding and Marketing by Paul Temporal Pdf

Proceedings of the 3rd International Halal Conference (INHAC 2016) by Nurhidayah Muhammad Hashim,Nur Nafhatun Md Shariff,Siti Fatahiah Mahamood,Hanifah Musa Fathullah Harun,Mohd Solahuddin Shahruddin,Azri Bhari Pdf

Islamic Heritage Architecture and Art III by J. Casares,S. Dominguez Amarillo Pdf

Islamic Marketing and Branding by T C Melewar,S. F. Syed Alwi Pdf

Islamic Branding and Marketing by Anonim Pdf

Strategies and Applications of Islamic Entrepreneurship by Rafiki, Ahmad,Pananjung, Alfatih Gessan,Nasution, Muhammad Dharma Tuah Putra Pdf

The Principles of Islamic Marketing by Baker Ahmad Alserhan Pdf

Building Corporate Identity, Image and Reputation in the Digital Era by T C Melewar,Charles Dennis,Pantea Foroudi Pdf

Antecedents and Outcomes of Employee-Based Brand Equity by Bari, Muhammad Waseem,Abrar, Muhammad,Alaverdov, Emilia Pdf

Handbook of Islamic Marketing by Özlem Sandıkcı,Gillian Rice Pdf

Challenges and Impacts of Religious Endowments on Global Economics and Finance by Saiti, Buerhan,Sarea, Adel Pdf

Theory and Practice in Hospitality and Tourism Research by Salleh Mohd Radzi,Mohd Faeez Saiful Bakhtiar,Zurinawati Mohi,Mohd Salehuddin Mohd Zahari,Norzuwana Sumarjan,C.T. Chik,Faiz Izwan Anuar Pdf

Brand Islam by Faegheh Shirazi Pdf

Managing Brand Equity by David A. Aaker Pdf

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