Download Full eBooks in PDF
Canadian Marketing History Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Canadian Marketing History book. This book definitely worth reading, it is an incredibly well-written.
Author : Leighann Neilson
Publisher : Unknown
Page : 145 pages
File Size : 49,6 Mb
Release : 2011
Category : Electronic
ISBN : OCLC:793949940
Author : Keith J. Tuckwell
Publisher : Prentice Hall
Page : 612 pages
File Size : 48,7 Mb
Release : 2004
Category : Business & Economics
ISBN : 0131200917
Appropriate for Introductory Marketing courses at the college or university level. Canadian Marketing in Action provides a careful balance between theory and practice and presents material in a clear, concise style and readable format that students appreciate. It also meets the needs of faculty who face the pressures of time and reduced course hours allocated to introductory marketing courses.
Author : Kenneth G. Hardy
Publisher : Scarborough, Ont. : Allyn & Bacon Canada
Page : 484 pages
File Size : 51,5 Mb
Release : 1994
Category : Business & Economics
ISBN : 0205161286
Author : Russell Johnston
Publisher : University of Toronto Press
Page : 364 pages
File Size : 51,8 Mb
Release : 2012-02-01
Category : History
ISBN : 9781442613072
From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made it so. Johnston's setting is the dynamic intersection of business and culture during the early decades of the twentieth century. During this period, he argues, magazines and newspapers grew increasingly dependent on sales of advertising space, and this precipitated a widespread restructuring of the publishing industry. Ultimately, this affected the range and content of Canadian periodicals, setting the parameters for a newly invigorated, though still fragile, Canadian magazine industry. Johnston charts this process by exploring the lives, goals and ideas of a new breed of solicitor, the ad agent, and shows how agencies began to draw on the disciplines of psychology and economics to promote their products, thus initiating the modern market research industry. The only thorough analysis of the forces shaping advertising in Canada prior to 1930, this study documents the emergence in Canada of a key component of the modern culture of consumption.
Author : Albert Breneman Blankenship,Chuck Chakrapani,W. Harold Poole,Professional Marketing Research Society
Publisher : Unknown
Page : 185 pages
File Size : 46,5 Mb
Release : 1985
Category : Marketing
ISBN : 0920741002
Author : Charles B. Weinberg,Gordon H. G. McDougall
Publisher : Unknown
Page : 706 pages
File Size : 41,5 Mb
Release : 1991
Category : Marketing
ISBN : 0075512033
Author : O. C. Ferrell,Michael Hartline,Bryan W. Hochstein,Marc Boivin
Publisher : Cengage Canada
Page : 45 pages
File Size : 45,6 Mb
Release : 2023-03-13
Category : Business & Economics
ISBN : 9781774749647
Marketing Strategy: Theory and Cases, Canadian Edition, enables students to think and act like marketers and disruptors in a dynamic and fast paced environment. Current events and examples provided through this text serve as reminders of the necessity for marketers to be proactive and adaptable. Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.
Author : Margaret H. Cunningham,University of Western Ontario. School of Business Administration
Publisher : Scarborough, Ont. : Prentice Hall Canada
Page : 100 pages
File Size : 46,5 Mb
Release : 1999
Category : Business & Economics
ISBN : 0139736522
Author : Donald N. Thompson
Publisher : Marketing Classics Press
Page : 303 pages
File Size : 51,5 Mb
Release : 2011-10-15
Category : Business & Economics
ISBN : 9781613112328
Author : Anonim
Publisher : Unknown
Page : 340 pages
File Size : 54,6 Mb
Release : 2004
Category : Business & Economics
ISBN : 0131201492
Highly readable and current, this Canadian casebook provides marketing students with the opportunity to gain valuable experience in marketing case analysis through active participation and discussions. The various activities foster learning through the development of independent thought and creativity, and interpersonal, communication, and decision-making skills. This text features a broad selection of cases of varying length, scope, number and difficulty, chosen to allow for flexibility. While some cases are focused on specific marketing issues, others are comprehensive cases that require a complete analysis. Detailed teaching notes provide useful suggestions for teaching the material at different levels. This collection of 50 cases is drawn from different geographic regions of Canada, covering a wide range of organizations and marketing scenarios. Reflecting current realities in the Canadian market, there is an equal balance between product and services marketing cases as well as cases that deal with marketing within an international context.
Author : Alex Marland,Thierry Giasson,Jennifer Lees-Marshment
Publisher : UBC Press
Page : 322 pages
File Size : 50,7 Mb
Release : 2012-02-15
Category : Social Science
ISBN : 9780774822312
Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.
Author : M. C. Huhne
Publisher : Callisto Publishers Gmbh
Page : 384 pages
File Size : 49,5 Mb
Release : 2019-05-15
Category : Electronic
ISBN : 3946776000
An unprecedented look at Canada's history presented in a spectacular, colorful book The history of Canada is inseparable from the history of Canadian Pacific. The company's advertising and publicity strategies and their influence on the country's perception can be regarded as a very early example of the concept of nation branding. The deep interdependence between a private company's economic and strategic interests and a newly formed nation's identity makes this arrangement unique. Canadian Pacific not only built the nation's first transcontinental railway, a prerequisite for Canada's political unification in the 19th century; it quickly expanded to become the world's largest transportation conglomerate that for many decades formed the backbone for Canada's economic development. Efficient railroad and global shipping services were complemented by numerous activities that attracted immigrants and tourists to Canada, including the famous landmark hotels designed in what is now referred to as Canadian Chateaux Style: Chateaux Frontenac, The Banff Springs Hotel, Chateaux Lake Louise, and many others. A distinct Canadian national identity was still in its infancy in the 19th century, and various stereotypes linked with Canada today are the direct result of decisions made by the designers and artists whose work is portrayed in the book and by Canadian Pacific's executives. In the context of these identity building processes the book showcases the significance of commercial art and advertising pointing far beyond their trivial function as promoters of a commodity or service.Professor Marc H. Choko's concise and compelling narrative is brought to life by more than 600 carefully selected historic photos, illustrations and documents that mirror Canadian Pacific's widespread activities and unusually diverse clientele, ranging from the adventurous travelers of the late 19th century to immigrants in search of a better future, from wealthy cruise passengers to big game hunters, from outdoor enthusiasts to airline customers starting in the 1940s.No expense has been spared to reproduce this critical part of Canadian history: the publisher sent their production manager to Canadian Pacific's corporate archives in Montreal to supervise digitalization and record the properties of the originals reproduced in this book, taking note of any special colours or other significant characteristics. Similarly, many museums and private collectors cooperated to allow for a book that reproduces all commercial art with unparalleled accuracy and vivacity. Conceived by internationally recognized art book publisher Callisto and designed by distinguished Berlin-based designer Yvonne Quirmbach, Canadian Pacific: Creating a Brand, Building a Nation was produced in a renowned printing facility in northern Italy on deluxe 200g Fedrigoni paper. The Premium Edition is also available as a Collector's Edition, limited to 999 copies and presented in a grand clamshell case hand-crafted in Berlin, Germany and designed by Yvonne Quirmbach, with a wood veneer cover symbolizing the natural beauty of Canada. (See ISBN 9783981655032.)
Author : Donald N. Thompson,David Leighton
Publisher : Unknown
Page : 332 pages
File Size : 51,5 Mb
Release : 1973
Category : Business & Economics
ISBN : UOM:35128000973527
Author : Keith John Tuckwell
Publisher : Pearson Prentice Hall
Page : 546 pages
File Size : 46,7 Mb
Release : 2007
Category : Marketing
ISBN : 0131277790
Author : Keith J. (Keith John) Tuckwell
Publisher : Scarborough, Ont. : Prentice-Hall Canada
Page : 141 pages
File Size : 52,5 Mb
Release : 1991
Category : Marketing
ISBN : 0131176560
