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Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 392 pages
File Size : 42,9 Mb
Release : 2012
Category : Marketing
ISBN : 8131761398
Author : Sidharth Balakrishna
Publisher : Pearson Education India
Page : 164 pages
File Size : 49,9 Mb
Release : 2011
Category : Marketing
ISBN : 8131757978
Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.
Author : M. Mercedes Galan-Ladero,Helena M. Alves
Publisher : Springer
Page : 254 pages
File Size : 42,6 Mb
Release : 2019-02-20
Category : Business & Economics
ISBN : 9783030048433
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
Author : Dan Blank
Publisher : Unknown
Page : 178 pages
File Size : 50,9 Mb
Release : 2017-03-07
Category : Advertising
ISBN : 0998645214
Many people feel the drive to do creative work, but get overwhelmed by the process of connecting with an audience. If you want to share your voice and inspire people with your writing, art, craft, or creative idea, you have to provide your audience a new way of looking at the world, of knowing themselves, and connecting with others
Author : Christiane Prange
Publisher : Springer
Page : 231 pages
File Size : 45,7 Mb
Release : 2016-05-14
Category : Business & Economics
ISBN : 9783319291390
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Author : Matt Chiera
Publisher : Unknown
Page : 128 pages
File Size : 48,5 Mb
Release : 2018-05-31
Category : Electronic
ISBN : 0692121595
Digital Marketers Sound Off is a compilation of first-hand insights from 101 digital marketing specialists who are "in the trenches" executing campaigns.
Author : Wided Batat
Publisher : Routledge
Page : 445 pages
File Size : 51,5 Mb
Release : 2020-12-27
Category : Business & Economics
ISBN : 9781000297973
Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer experience. Experiential Marketing incorporates 36 international case studies from 12 key sectors, from technology, consumer goods, and B2B to luxury, events, and tourism sectors. With a selection of case studies from leading brands, such as Coca-Cola, Nutella, Chanel, NASA, The New York Times, Pfizer, and Amtrak, the reader will learn and practice the experiential marketing tools and strategies through these examples. Expert testimonials, practical applied exercises, and the author’s online videos provide both theoretical foundations and concrete application. This is a must-read for advanced undergraduate and postgraduate Marketing and Customer Experience students and an excellent teaching resource. It should also be of great use to practitioners – particularly those studying for professional qualifications – who are interested in learning experiential marketing strategies and developing knowledge about the way big brands in different sectors are designing the customer experience online and offline. Online material includes lecture slides, a test bank of questions, an instructor’s manual, and explanatory videos.
Author : Bryony Thomas
Publisher : Ecademy Press
Page : 297 pages
File Size : 50,8 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781908746344
Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 50,5 Mb
Release : 2016
Category : Electronic
ISBN : OCLC:1243094762
Author : Kanwal Nayan Kapil
Publisher : Pearson Education India
Page : 128 pages
File Size : 48,7 Mb
Release : 2011
Category : Electronic
ISBN : 8131756335
Author : Roberta Capitello,Natalia Maehle
Publisher : Woodhead Publishing
Page : 390 pages
File Size : 45,6 Mb
Release : 2020-09-09
Category : Technology & Engineering
ISBN : 9780128177358
Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy. Investigates contemporary managerial and marketing dynamics in the beer sector Explores the relevance of consumer science and its use as a tool for marketing strategies for both multinational players and small craft breweries Includes case studies that provide the reader with real-life examples on how to apply concepts discussed Offers a global, cross-cultural perspective on the beer sector in different countries and continents
Author : Claire Garcia,Jean-Louis Martinez
Publisher : Unknown
Page : 250 pages
File Size : 52,6 Mb
Release : 2013
Category : Marketing
ISBN : 2100588338
Renault, Samsung, Lacoste This book provides opportunities to discover a selection of issues recently faced by 10 major French companies. Each case offers in a clear and structured manner: a case presentation sheet including the problem statement, learning objectives, as well as the main themes and marketing tools used throughout the case; a narrative reviewing important information about the company and its environment, leading to the problem to be investigated; a series of questions guiding the draft of a structured solution; a detailed solution outlining the main strategic recommendations. Based on real issues and written in collaboration with the companies, the 10 fi eld-based case studies allow applying marketing principles, theories and models: segmentation, positioning, marketing plan, as well as designing strategies at the product, price, place and promotion levels. Learning by doing, applied to marketing!"
Author : Sandy Osborne
Publisher : Silverwood Books
Page : 280 pages
File Size : 42,7 Mb
Release : 2012-11
Category : Fiction
ISBN : 1781320667
From the moment she takes her first step inside the Police station in her brand new Dr Marten boots, PC Sally Gentle's roller coaster ride in this male dominated environment begins. Girl Cop follows Sally's tentative start in an eye opening career which offers her some extraordinary experiences ranging from fascinating, hilarious and emotive to the downright incredible. Will the spark between Sally and her tutor constable Alex ever be ignited? Will summary justice be served on the station bully? Will Sally complete the Bennett's Lane Challenge to become 'an honorary bloke'?
Author : Charles Dunn
Publisher : Unknown
Page : 64 pages
File Size : 54,7 Mb
Release : 1971
Category : Marketing
ISBN : 0333116089
Author : SRINIVASAN, R.
Publisher : PHI Learning Pvt. Ltd.
Page : 404 pages
File Size : 54,5 Mb
Release : 2018-09-01
Category : Business & Economics
ISBN : 9789387472327
This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. NEW TO THE SEVENTH EDITION In the present edition, the following cases have been thoroughly updated: • Ace Designers • BEML • BHEL • BPL • Gillette India • Infosys • Oracle • SAP • Standard Chartered Bank • Taj West End • HMT Watches • HMT Machine Tools These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and inter-national business. The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices. TARGET AUDIENCE • MBA • PGDM • MIB
