Cases In Marketing Management And Strategy

Author : Kenneth E. Clow,Donald Baack
Publisher : SAGE Publications
Page : 561 pages
File Size : 41,8 Mb
Release : 2011-03-28
Category : Business & Economics
ISBN : 9781412996037

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Cases in Marketing Management by Kenneth E. Clow,Donald Baack Pdf

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.

Author : S. Ramesh Kumar
Publisher : Pearson Education India
Page : 392 pages
File Size : 40,8 Mb
Release : 2012
Category : Marketing
ISBN : 8131761398

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Case Studies in Marketing Management by S. Ramesh Kumar Pdf

Author : Roger D. Blackwell
Publisher : Unknown
Page : 0 pages
File Size : 44,7 Mb
Release : 1985
Category : Marketing
ISBN : 0003060497

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Cases in Marketing Management and Strategy by Roger D. Blackwell Pdf

Author : Anthony C. Cunningham,Catherine Kilbride,Marketing Institute, Inc
Publisher : Unknown
Page : 275 pages
File Size : 50,7 Mb
Release : 1998
Category : Marketing
ISBN : 0952907631

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Cases in Marketing Management and Strategy by Anthony C. Cunningham,Catherine Kilbride,Marketing Institute, Inc Pdf

Author : Syed Saad Andaleeb,Khalid Hasan
Publisher : Emerald Group Publishing
Page : 592 pages
File Size : 45,7 Mb
Release : 2016-12-22
Category : Business & Economics
ISBN : 9781786357458

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Strategic Marketing Management in Asia by Syed Saad Andaleeb,Khalid Hasan Pdf

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Author : Douglas J. Dalrymple,Leonard J. Parsons
Publisher : Wiley
Page : 958 pages
File Size : 44,8 Mb
Release : 1990-01-25
Category : Business & Economics
ISBN : 0471601659

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Marketing Management by Douglas J. Dalrymple,Leonard J. Parsons Pdf

Focuses on all aspects of planning, coordinating, and executing marketing strategy. Features two new chapters, on service marketing and on international marketing. The make-up of the book is about 50% text and 50% cases. The Fifth Edition contains 25 new cases (for a total of 46). The cases run from 6 to 20 pages each and include extensive exhibits to facilitate analysis. Lotus 1-2-3 templates, a forecasting program, and data for doing SPSS analysis is available for use in various cases.

Author : Atanu Adhikari,Sanjit Kumar Roy
Publisher : Springer
Page : 166 pages
File Size : 40,7 Mb
Release : 2017-05-03
Category : Business & Economics
ISBN : 9783319515458

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Strategic Marketing Cases in Emerging Markets by Atanu Adhikari,Sanjit Kumar Roy Pdf

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.

Author : Jham, Vimi
Publisher : IGI Global
Page : 373 pages
File Size : 50,6 Mb
Release : 2013-07-31
Category : Business & Economics
ISBN : 9781466643581

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Cases on Consumer-Centric Marketing Management by Jham, Vimi Pdf

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

Author : Atanu Adhikari,Sanjit Kumar Roy
Publisher : Springer
Page : 166 pages
File Size : 50,6 Mb
Release : 2018-07-21
Category : Business & Economics
ISBN : 3319846795

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Strategic Marketing Cases in Emerging Markets by Atanu Adhikari,Sanjit Kumar Roy Pdf

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.

Author : William J. McDonald (Ph. D.)
Publisher : Unknown
Page : 364 pages
File Size : 41,7 Mb
Release : 1998
Category : Business & Economics
ISBN : IND:30000053916205

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Cases in Strategic Marketing Management by William J. McDonald (Ph. D.) Pdf

Contains 32 comprehensive cases representing a broad range of marketing problems. This work asks students to analyze a firm's situation and develop solutions for the problems, opportunities and threats confronting marketing decision makers.

Author : David W. Cravens,Charles W. Lamb,Victoria Lynn Crittenden
Publisher : Irwin Professional Publishing
Page : 708 pages
File Size : 42,9 Mb
Release : 2002
Category : Business & Economics
ISBN : UOM:39015062830396

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Strategic Marketing Management Cases by David W. Cravens,Charles W. Lamb,Victoria Lynn Crittenden Pdf

Author : Douglas J. Dalrymple,Leonard J. Parsons
Publisher : Unknown
Page : 1016 pages
File Size : 46,6 Mb
Release : 1995
Category : Business & Economics
ISBN : UOM:39015034019607

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Marketing Management by Douglas J. Dalrymple,Leonard J. Parsons Pdf

This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references.

Author : Atanu Adhikari
Publisher : Springer
Page : 372 pages
File Size : 52,6 Mb
Release : 2018-07-27
Category : Business & Economics
ISBN : 9789811065057

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Strategic Marketing Issues in Emerging Markets by Atanu Adhikari Pdf

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience. "This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association "This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA.

Author : Jean-Pierre Jeannet,Hubert D. Hennessey
Publisher : Unknown
Page : 900 pages
File Size : 46,7 Mb
Release : 1988
Category : Business & Economics
ISBN : 039535675X

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International Marketing Management by Jean-Pierre Jeannet,Hubert D. Hennessey Pdf

Author : Russell Abratt,Michael Bendixen
Publisher : Routledge
Page : 148 pages
File Size : 40,8 Mb
Release : 2018-07-04
Category : Business & Economics
ISBN : 9780429951558

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Strategic Marketing by Russell Abratt,Michael Bendixen Pdf

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.