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Strategic Marketing Management in Asia by Syed Saad Andaleeb,Khalid Hasan Pdf
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Cases in Marketing Management and Strategy by John A. Quelch Pdf
For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.
Marketing Management in Asia. by Stanley Paliwoda,Tim Andrews,Junsong Chen Pdf
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.
Strategic Marketing Cases for 21st Century Asia by John Quelch Pdf
Towards the end of the 20th century, Asia experienced one of its most tumultuous economic and social periods. During the crisis, long-established businesses folded, and foreign investors divested - making life even more challenging and difficult for marketers in the region. As regional economies recover, businesses are restructuring and refocusing themselves, and are adopting a more market-oriented perspective in attempting to regain their competitiveness. This book of marketing cases incorporates these developments and much more. Studies from Harvard, INSEAD, and other universities deal with real contemporary marketing management and strategy problems. They follow the Harvard case writing style, giving them the rigour, depth, and reach for comprehensive, in-depth analyses. The cases also provide useful materials for marketing practitioners and students as they give added insights into company operations and market responses.
The Routledge Companion to Strategic Marketing by Bodo B. Schlegelmilch,Russell S. Winer Pdf
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Strategic Marketing Management by David A. Aaker Pdf
This Australasian adaptation of Aaker\'s popular Strategic Market Management text retains the conciseness of the original, while bringing an abundance of local examples to enhance the text\'s relevance to undergraduate students from Australia, New Zealand, and the Asia Pacific. Marketing planning and analysis is at the forefront, along with Aaker\'s traditional strong focus on strategic planning to achieve a competitive marketing strategy. Increased student pedagogy will make the adaptation more student friendly and appropriate for undergraduate classroom use. Features: New chapters on Marketing Information and Marketing Strategy Clear focus on marketing planning and strategic planning, the distinctions between these as well as their interdependent nature. Competitive industry positioning highlighted as a precursor to strategy (eg what are appropriate strategies for market leaders, as opposed to challengers?) Focus on all aspects of the marketing mix as they apply to strategy Coverage of market analysis tools such as forecasting and research methods Emphasis on strategy evaluation and the marketing "audit" End of Book Case Studies Increased student pedagogy with each chapter featuring: Learning outcomes, "Real world" scene setters, Boxed features (mini cases, checklists) Chapter summary End of chapter questions (including both short answer and essays) Applied learning activities
Asian Brand Strategy (Revised and Updated) by M. Roll Pdf
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
The Routledge Companion to Strategic Marketing by Bodo B. Schlegelmilch,Russell S. Winer Pdf
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today’s fast-changing marketing environment. Marketing Management is typically taught through case studies, and is application-oriented. It is therefore important to showcase companies and brands that have been successful in their marketing strategies. An effort has been made to ensure that familiar Asian and international brands/companies are featured. This enables students relate to the analyses of these case studies and vignettes.
