Chinese Corporate Identity

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Chinese Corporate Identity

Peter Peverelli
Chinese Corporate Identity Book PDF

Author : Peter Peverelli
Publisher : Routledge
Page : 256 pages
File Size : 44,9 Mb
Release : 2006-07-13
Category : Business & Economics
ISBN : 9781134194001

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Chinese Corporate Identity by Peter Peverelli Pdf

This book represents the first study of economic restructuring in reform era China to apply the concepts of identity and corporate space; notions that have become increasingly relevant as foreign invested and Chinese ventures face complex operational and societal issues in the wake of globalization. Peverelli uses his own theoretical framework to examine and detect multiple identities of Chinese enterprises within a larger, comprehensive organization theory. A host of practical case studies taken from Peverelli’s time as a consultant help to illustrate this original theory, while providing a practical reference to the modern Chinese economy and Chinese management. Chinese Corporate Identity will prove a valuable resource to academics working in organization theory, cultural anthropology, sociology, and business and economics. In addition, its supporting case studies will be of interest to consulting firms, foreign embassies and consulates in China.

Chinese Corporate Identity

Peter J. Peverelli
Chinese Corporate Identity Book PDF

Author : Peter J. Peverelli
Publisher : Taylor & Francis
Page : 256 pages
File Size : 55,8 Mb
Release : 2006
Category : Business & Economics
ISBN : 0415372089

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Chinese Corporate Identity by Peter J. Peverelli Pdf

This book represents the first study of economic restructuring in reform era China to apply the concepts of identity and corporate space; notions that have become increasingly relevant as foreign invested and Chinese ventures face complex operational and societal issues in the wake of globalization. Peverelli uses his own theoretical framework to examine and detect multiple identities of Chinese enterprises within a larger, comprehensive organization theory. A host of practical case studies taken from Peverelli’s time as a consultant help to illustrate this original theory, while providing a practical reference to the modern Chinese economy and Chinese management. Chinese Corporate Identitywill prove a valuable resource to academics working in organization theory, cultural anthropology, sociology, and business and economics. In addition, its supporting case studies will be of interest to consulting firms, foreign embassies and consulates in China.

Brand China in the Media

Qing Cao,Doreen Wu,Keyan G. Tomaselli
Brand China in the Media Book PDF

Author : Qing Cao,Doreen Wu,Keyan G. Tomaselli
Publisher : Routledge
Page : 240 pages
File Size : 42,9 Mb
Release : 2020-06-29
Category : History
ISBN : 9781000448948

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Brand China in the Media by Qing Cao,Doreen Wu,Keyan G. Tomaselli Pdf

This book examines China’s identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal dynamics of change, it explores the emerging multifaceted ‘China brand’. With its growing economic clout, China has taken a proactive stance in shaping global economic and strategic order through ambitious programmes such as the Asian Infrastructure Investment Bank and the ‘Belt and Road’ initiative. However, as a developing country, China is at pains to manage its own transformations while trying to carve out an international identity. Arguably, China’s unique sense of history and identities may lead to a ‘contested modernity’ or ‘multiple modernities’; radically different from the prevalent classical theories of modernisation and convergence of industrial societies. To understand China’s trajectory of future development has been a major issue in international affairs. This book is concerned with how China’s hybridised identities are articulated, and intertwined with situational, institutional, and societal dynamics – and how they are interwoven with China’s international outlook which converges with or diverges from China’s historical assumptions and beliefs. This book will be of interest to those studying China’s identity in the media; situated at the juncture of past, present, and future, and between China and the wider world. The chapters in this book were originally published in Critical Arts.

Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

Wei Feng
Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo Book PDF

Author : Wei Feng
Publisher : Springer
Page : 152 pages
File Size : 44,5 Mb
Release : 2017-06-09
Category : Language Arts & Disciplines
ISBN : 9789811044694

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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo by Wei Feng Pdf

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

Advances in Chinese Brand Management

John M. T. Balmer,Weifeng Chen
Advances in Chinese Brand Management Book PDF

Author : John M. T. Balmer,Weifeng Chen
Publisher : Springer
Page : 354 pages
File Size : 54,7 Mb
Release : 2016-11-14
Category : Business & Economics
ISBN : 9781352000115

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Advances in Chinese Brand Management by John M. T. Balmer,Weifeng Chen Pdf

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

From Chinese Brand Culture to Global Brands

W. Zhiyan,J. Borgerson,J. Schroeder
From Chinese Brand Culture to Global Brands Book PDF

Author : W. Zhiyan,J. Borgerson,J. Schroeder
Publisher : Springer
Page : 187 pages
File Size : 51,5 Mb
Release : 2013-10-08
Category : Business & Economics
ISBN : 9781137276353

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From Chinese Brand Culture to Global Brands by W. Zhiyan,J. Borgerson,J. Schroeder Pdf

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

China Branding

Martin J. Liu,Jun Luo
China Branding Book PDF

Author : Martin J. Liu,Jun Luo
Publisher : Springer Nature
Page : 154 pages
File Size : 40,9 Mb
Release : 2019-09-14
Category : Business & Economics
ISBN : 9789811393181

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China Branding by Martin J. Liu,Jun Luo Pdf

This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the “ZhejiangMade” brand to improve the perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process.

The Chinese Story in Global Order

Chen Liu
The Chinese Story in Global Order Book PDF

Author : Chen Liu
Publisher : Springer Nature
Page : 307 pages
File Size : 47,5 Mb
Release : 2023-06-29
Category : Social Science
ISBN : 9789811990205

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The Chinese Story in Global Order by Chen Liu Pdf

This book provides a historical review of the transformation of China’s image around the world since the 1978 Reform and Opening Up. Based on a synthetic model that the author constructs for evaluating national images, together with a historical review and quantitative analysis, it discusses the issues and challenges confronting China’s image around the world since the Opening Up. To help rectify the situation that most of the research on China’s reform efforts focuses on hard power (esp. economic power), this book, which mainly focuses on China’s soft power, reviews and assesses its global image from the three perspectives of politics, economy and culture. In the process, it sheds valuable new light on the presentation of China’s image and the world’s perceptions of China.

Role of Language and Corporate Communication in Greater China

Patrick P.K. Ng,Cindy S.B. Ngai
Role of Language and Corporate Communication in Greater China Book PDF

Author : Patrick P.K. Ng,Cindy S.B. Ngai
Publisher : Springer
Page : 258 pages
File Size : 52,7 Mb
Release : 2015-05-14
Category : Language Arts & Disciplines
ISBN : 9783662468814

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Role of Language and Corporate Communication in Greater China by Patrick P.K. Ng,Cindy S.B. Ngai Pdf

This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.

Branding Chinese Mega-Cities

Per Olof Berg,Emma Bj_rner
Branding Chinese Mega Cities Book PDF

Author : Per Olof Berg,Emma Bj_rner
Publisher : Edward Elgar Publishing
Page : 321 pages
File Size : 52,5 Mb
Release : 2014-04-25
Category : Business & Economics
ISBN : 9781783470334

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Branding Chinese Mega-Cities by Per Olof Berg,Emma Bj_rner Pdf

This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the cont

Branding in China

China Knowledge Press Pte Ltd
Branding in China Book PDF

Author : China Knowledge Press Pte Ltd
Publisher : Unknown
Page : 388 pages
File Size : 53,9 Mb
Release : 2005
Category : Advertising
ISBN : UCSD:31822035161678

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Branding in China by China Knowledge Press Pte Ltd Pdf

Branding in China is thoroughly researched and written for all who are interested in marketing products and services to the world's fastest growing market of 1.3 billion people. This groundbreaking book is a complete guide on developing and managing strategies for increasing brand value in China. It is an indispensable guide for companies looking for market opportunities to boost their annual turnovers to match, and even surpass, those of Fortune 500 companies. China presents an opportunity not to be missed in the 21st century, which as some have asserted, is the 'last goldmine' in this century. Offering readers invaluable guidance, insights and market information, this book is set to become an important reference tool for businessmen, entrepreneurs and executives in the advertising and marketing industries.

Building Corporate Identity, Image and Reputation in the Digital Era

T C Melewar,Charles Dennis,Pantea Foroudi
Building Corporate Identity Image and Reputation in the Digital Era Book PDF

Author : T C Melewar,Charles Dennis,Pantea Foroudi
Publisher : Taylor & Francis
Page : 573 pages
File Size : 41,7 Mb
Release : 2021-07-29
Category : Business & Economics
ISBN : 9781000382174

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Building Corporate Identity, Image and Reputation in the Digital Era by T C Melewar,Charles Dennis,Pantea Foroudi Pdf

Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Facets of Corporate Identity, Communication and Reputation

Tc Melewar
Facets of Corporate Identity Communication and Reputation Book PDF

Author : Tc Melewar
Publisher : Routledge
Page : 252 pages
File Size : 48,7 Mb
Release : 2008-04-03
Category : Business & Economics
ISBN : 9781134136124

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Facets of Corporate Identity, Communication and Reputation by Tc Melewar Pdf

Pt. 1. Corporate identity -- pt. 2. Corporate communications -- pt. 3. Corporate reputation.

Conflict and Innovation: Joint Ventures in China

Leo Douw,Kwok-bun Chan
Conflict and Innovation Joint Ventures in China Book PDF

Author : Leo Douw,Kwok-bun Chan
Publisher : BRILL
Page : 293 pages
File Size : 47,6 Mb
Release : 2006-06-01
Category : Social Science
ISBN : 9789047409854

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Conflict and Innovation: Joint Ventures in China by Leo Douw,Kwok-bun Chan Pdf

This book features China’s newly emergent transnational management culture. It uses established and new methodologies to analyze how different types of Sino-foreign joint enterprises manage cultural differences and negotiate strategies that contain conflicts and frustrations. In doing so, the book suggests alternative pathways toward innovative business management in China.

Brand New China

Jing Wang
Brand New China Book PDF

Author : Jing Wang
Publisher : Harvard University Press
Page : 428 pages
File Size : 42,7 Mb
Release : 2010-04-10
Category : Business & Economics
ISBN : 9780674047082

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Brand New China by Jing Wang Pdf

'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advertising agency to show the influence of American branding theories and models and also examines the impact of new media practices on Chinese advertising.