Communicating Fashion

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Communicating Fashion

Myles Ethan Lascity
Communicating Fashion Book PDF

Author : Myles Ethan Lascity
Publisher : Bloomsbury Visual Arts
Page : 248 pages
File Size : 47,7 Mb
Release : 2021-03-25
Category : Electronic
ISBN : 1350112240

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Communicating Fashion by Myles Ethan Lascity Pdf

How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out from the crowd-- or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter -- not just to us personally, but also to the array of magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how people use clothing to express themselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression.

Communicating Fashion

Myles Ethan Lascity
Communicating Fashion Book PDF

Author : Myles Ethan Lascity
Publisher : Bloomsbury Publishing
Page : 288 pages
File Size : 54,7 Mb
Release : 2021-03-25
Category : Design
ISBN : 9781350112261

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Communicating Fashion by Myles Ethan Lascity Pdf

How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out - or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression. Key topics: - Advertising, Branding and Fashion Retail - Clothing, Art and Cultural Significance - Clothing as Group and Cultural Norms - Clothing, Identity and Interpersonal Communication - Fashion News and Tastemaking - Fashion, Social Media and Influencers - Meaning within the Fashion System - On-screen Clothing

Communicating Fashion Brands

Emily Huggard,Jon Cope
Communicating Fashion Brands Book PDF

Author : Emily Huggard,Jon Cope
Publisher : Routledge
Page : 194 pages
File Size : 52,8 Mb
Release : 2020-02-19
Category : Social Science
ISBN : 9780429875588

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Communicating Fashion Brands by Emily Huggard,Jon Cope Pdf

This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands. The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century. From how to sustain a dialogue with a brand’s community, to the use of brand collaboration, co-creative storytelling and fashion spaces, the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape, brand strategy and industry innovation. Written for scholars and practitioners, this book is a valuable blend of theory and practice across the fields of fashion, communication and branding.

Communicating Fashion

Myles Ethan Lascity
Communicating Fashion Book PDF

Author : Myles Ethan Lascity
Publisher : Bloomsbury Publishing
Page : 226 pages
File Size : 45,6 Mb
Release : 2021-03-25
Category : Business & Economics
ISBN : 9781350112254

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Communicating Fashion by Myles Ethan Lascity Pdf

Winner of the John G. Cawelti Award for Best Textbook / Primer How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out - or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how we all use clothing to express ourselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film, television and art on self-image and expression. Key topics: - Advertising, Branding and Fashion Retail - Clothing, Art and Cultural Significance - Clothing as Group and Cultural Norms - Clothing, Identity and Interpersonal Communication - Fashion News and Tastemaking - Fashion, Social Media and Influencers - Meaning within the Fashion System - On-screen Clothing

Fashion as Communication

Malcolm Barnard
Fashion as Communication Book PDF

Author : Malcolm Barnard
Publisher : Routledge
Page : 224 pages
File Size : 50,9 Mb
Release : 2013-10-18
Category : Language Arts & Disciplines
ISBN : 9781136412974

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Fashion as Communication by Malcolm Barnard Pdf

What kinds of things do fashion and clothing say about us? What does it mean to wear Gap or Gaultier, Milletts or Moschino? Are there any real differences between Hip-Hop style and Punk anti-styles? In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challenging class, gender, sexual and social identities. Drawing on a range of theoretical approaches from Barthes and Baudrillard to Marxist, psychoanalytic and feminist theory, Barnard addresses the ambivalent status of fashion in contemporary culture.

Fashion Communication

Teresa Sádaba,Nadzeya Kalbaska,Francesca Cominelli,Lorenzo Cantoni,Marta Torregrosa Puig
Fashion Communication Book PDF

Author : Teresa Sádaba,Nadzeya Kalbaska,Francesca Cominelli,Lorenzo Cantoni,Marta Torregrosa Puig
Publisher : Springer Nature
Page : 336 pages
File Size : 55,6 Mb
Release : 2021-09-20
Category : Business & Economics
ISBN : 9783030813215

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Fashion Communication by Teresa Sádaba,Nadzeya Kalbaska,Francesca Cominelli,Lorenzo Cantoni,Marta Torregrosa Puig Pdf

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

Engaging with Fashion

Federica Carlotto,Natalie McCreesh
Engaging with Fashion Book PDF

Author : Federica Carlotto,Natalie McCreesh
Publisher : BRILL
Page : 368 pages
File Size : 54,6 Mb
Release : 2018-11-26
Category : Social Science
ISBN : 9789004382435

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Engaging with Fashion by Federica Carlotto,Natalie McCreesh Pdf

This book is a modern exploration of how we engage with fashion today. Through a series of articles this book shows the ‘ways’ through which we can approach fashion. The articles are organized around the following six sections: marketing, consuming, educating, communicating, embodying and positioning - each with a mix of research approaches and strategies. From sustainability and consumerism to street-style and street-food. From how fashion is taught across the globe to how fashion is communicated through photography and the media. We invite the readers to be curators themselves, and to create their own ‘augmented knowledge’ of fashion, by reading the varied themes in this book. Contributors are Claire Allen, Deidra Arrington, Naomi Braithwaite, Jill Carey, Federica Carlotto, Karen Dennis, Doris Domoszlai, Linsday E. Feeny, Nádia Fernandes, Jacque Lynn Foltyn, Alessia Grassi, Chris Jones, Lan Lan, Peng Liu, Mario Matos Ribeiro, Natalie C. McCreesh, Alex McIntosh, Alice Morin, Nolly Moyssi, Maria Patsalosavvi, Laura Petican, Jennifer Richards, Susanne Schulz, Ines Simoes, Helen Storey, Steve Swindells, Stephen Wigley, Gaye Wilson and Cecilia Winterhalter.

Communicating Fashion Brands

Lin Shijian
Communicating Fashion Brands Book PDF

Author : Lin Shijian
Publisher : Guangzhou Sendpoints Books Company Limited
Page : 303 pages
File Size : 50,6 Mb
Release : 2012
Category : Design
ISBN : 9881562589

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Communicating Fashion Brands by Lin Shijian Pdf

COMMUNICATING FASHION BRANDS is the finest compendium of fashion branding, interior design and packaging to date. The brand names featured include both well-known, respected clothing and accessory lines worldwide and sophisticated up and coming labels. All of the individual roles that contribute to the launch of a successful fashion brand are acknowledged in this title. Many of the store layouts within also include original architectural sketches, showing how each spatial design was brought from concept to completion.

Fashion Marketing and Communication

Olga Mitterfellner
Fashion Marketing and Communication Book PDF

Author : Olga Mitterfellner
Publisher : Routledge
Page : 273 pages
File Size : 51,9 Mb
Release : 2019-11-14
Category : Business & Economics
ISBN : 9780429837166

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Fashion Marketing and Communication by Olga Mitterfellner Pdf

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable. Offering a combination of theory and practice, Fashion Marketing and Communication is full of international case studies, practice-based examples and interviews with scholars and practitioners in the fashion and communications industry. Covering subjects including the history of consumerism, fashion marketing, the creative direction of the fashion brand and the use of bloggers and celebrities as marketing tools, this book delineates the opportunities and challenges facing the future of fashion media in the twenty-first century. Examining the last 100 years of marketing and communications, current theory and practice, as well as questions on the ethics of the fashion industry, this broad-ranging and critical text is perfect for undergraduate and postgraduate students of fashion marketing, branding and communication.

Fashion Branding and Communication

Byoungho Jin,Elena Cedrola
Fashion Branding and Communication Book PDF

Author : Byoungho Jin,Elena Cedrola
Publisher : Springer
Page : 188 pages
File Size : 47,7 Mb
Release : 2017-04-26
Category : Business & Economics
ISBN : 9781137523433

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Fashion Branding and Communication by Byoungho Jin,Elena Cedrola Pdf

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.

Communicating Fashion Brands

Emily Huggard
Communicating Fashion Brands Book PDF

Author : Emily Huggard
Publisher : Unknown
Page : 0 pages
File Size : 55,5 Mb
Release : 2020
Category : Advertising
ISBN : 113861355X

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Communicating Fashion Brands by Emily Huggard Pdf

An introduction to fashion brand communication / Emily Huggard -- The fashion industry context / Emily Huggard -- The role of the fashion communicator as a cultural intermediary / Emily Huggard -- Motivation and the fashion consumer? / Jon Cope -- Communicating brand identity, creating fashionable identities / Rachel Lifter -- Co-creating fashion spaces / Anja Overdiek -- Co-creative storytelling / Patrick Lonergan -- Strategy : building a brand community / Jon Cope -- Strategy : the symbolic value of fashion brand collaboration / Jason Kass -- Conclusion and future directions : how fashion brand communication shapes culture / Emily Huggard and Jon Cope.

Firms in the Fashion Industry

Laura Rienda,Lorena Ruiz-Fernández,Lindsey Drylie Carey,Irene García-Medina
Firms in the Fashion Industry Book PDF

Author : Laura Rienda,Lorena Ruiz-Fernández,Lindsey Drylie Carey,Irene García-Medina
Publisher : Springer Nature
Page : 179 pages
File Size : 45,7 Mb
Release : 2021-10-04
Category : Business & Economics
ISBN : 9783030762551

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Firms in the Fashion Industry by Laura Rienda,Lorena Ruiz-Fernández,Lindsey Drylie Carey,Irene García-Medina Pdf

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.

Fashion Communication in the Digital Age

Nadzeya Kalbaska,Teresa Sádaba,Francesca Cominelli,Lorenzo Cantoni
Fashion Communication in the Digital Age Book PDF

Author : Nadzeya Kalbaska,Teresa Sádaba,Francesca Cominelli,Lorenzo Cantoni
Publisher : Springer
Page : 300 pages
File Size : 55,7 Mb
Release : 2019-06-03
Category : Business & Economics
ISBN : 9783030154363

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Fashion Communication in the Digital Age by Nadzeya Kalbaska,Teresa Sádaba,Francesca Cominelli,Lorenzo Cantoni Pdf

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

Fashion Statements

R. Scapp,B. Seitz
Fashion Statements Book PDF

Author : R. Scapp,B. Seitz
Publisher : Springer
Page : 345 pages
File Size : 41,5 Mb
Release : 2010-12-20
Category : Social Science
ISBN : 9780230115408

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Fashion Statements by R. Scapp,B. Seitz Pdf

While there have been scholarly commentaries on the philosophy of fashion, none yet have attempted to engage fashion on its own hybrid, inflected, and heterogeneous terms. Celebrating the plurality and audacity inherent in its subject, Fashion Statements presents insightful, playful, and accessible essays on the philosophy of fashion.

Transglobal Fashion Narratives

Anne Peirson-Smith,Joseph Hancock
Transglobal Fashion Narratives Book PDF

Author : Anne Peirson-Smith,Joseph Hancock
Publisher : Intellect (UK)
Page : 0 pages
File Size : 47,5 Mb
Release : 2018
Category : Clothing and dress
ISBN : 1783208449

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Transglobal Fashion Narratives by Anne Peirson-Smith,Joseph Hancock Pdf

Everywhere we look, people are using fashion to communicate self and society--who they are, and where they belong. Transglobal Fashion Narratives presents an international, interdisciplinary analysis of those narratives. Moving from sweatshop to runway, page to screen, camera to blog, and artist to audience, the book examines fashion as a mediated form of content in branding, as a literary and filmic device, and as a personal form of expression by industry professionals, journalists, and bloggers.