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Author : John P. Demetrion
Publisher : Unknown
Page : 174 pages
File Size : 47,8 Mb
Release : 1984
Category : Consumer complaints
ISBN : WISC:89105670749
Author : Ralph L. Day
Publisher : Unknown
Page : 216 pages
File Size : 55,9 Mb
Release : 1979
Category : Consumer behavior
ISBN : UOM:35128000858280
Author : Ralph L. Day
Publisher : Unknown
Page : 166 pages
File Size : 41,5 Mb
Release : 1983
Category : Consumer complaints
ISBN : UOM:35128000906451
Author : Anonim
Publisher : Unknown
Page : 572 pages
File Size : 47,9 Mb
Release : 2003
Category : Consumer behavior
ISBN : WISC:89099258675
Author : Anonim
Publisher : Unknown
Page : 628 pages
File Size : 52,8 Mb
Release : 1999
Category : Electronic
ISBN : WISC:89099258691
Author : Richard L. Oliver
Publisher : Routledge
Page : 969 pages
File Size : 40,6 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317460213
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author : Geoffrey Paul Lantos
Publisher : Routledge
Page : 648 pages
File Size : 55,6 Mb
Release : 2015-01-28
Category : Business & Economics
ISBN : 9781317473848
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Author : Marieke K. de Mooij
Publisher : SAGE
Page : 361 pages
File Size : 48,9 Mb
Release : 2004
Category : Business & Economics
ISBN : 9780761926696
De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
Author : Patricia Rossi
Publisher : Springer
Page : 1595 pages
File Size : 53,8 Mb
Release : 2017-04-29
Category : Business & Economics
ISBN : 9783319473314
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Ralph L. Day,H. Keith Hunt
Publisher : Unknown
Page : 198 pages
File Size : 49,6 Mb
Release : 1980
Category : Consumer behavior
ISBN : UOM:35128002527610
Author : Charles W. Lamb, Jr.,Patrick M. Dunne
Publisher : Marketing Classics Press
Page : 283 pages
File Size : 47,9 Mb
Release : 2011-10-15
Category : Business & Economics
ISBN : 9781613112342
Author : Sarma, Sarmistha
Publisher : IGI Global
Page : 375 pages
File Size : 50,7 Mb
Release : 2017-07-13
Category : Business & Economics
ISBN : 9781522527282
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
Author : Ralph L. Day
Publisher : Unknown
Page : 206 pages
File Size : 54,9 Mb
Release : 1977
Category : Consumer behavior
ISBN : WISC:89031127624
Author : Richard L. Oliver
Publisher : Routledge
Page : 544 pages
File Size : 52,7 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317460220
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Author : Jerry Fjermestad,Nicholas C Robertson Jr
Publisher : Routledge
Page : 245 pages
File Size : 49,7 Mb
Release : 2015-05-15
Category : Business & Economics
ISBN : 9781317472186
This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.