Corporate Identity

Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
Page : 427 pages
File Size : 45,9 Mb
Release : 2016-01-18
Category : Design
ISBN : 9781780679808

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Creating a Brand Identity: A Guide for Designers by Catharine Slade-Brooking Pdf

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Author : Michael Evamy
Publisher : Laurence King Publishing
Page : 830 pages
File Size : 50,5 Mb
Release : 2012-09-24
Category : Design
ISBN : 9781780673943

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Logotype by Michael Evamy Pdf

Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.

Author : David E. Carter
Publisher : Unknown
Page : 384 pages
File Size : 44,8 Mb
Release : 2001
Category : Commercial art
ISBN : 3931884791

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The Big Book of Corporate Identity Design by David E. Carter Pdf

This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.

Author : Anonim
Publisher : Emerald Group Publishing
Page : 192 pages
File Size : 49,9 Mb
Release : 2006
Category : Consumers
ISBN : 9781846630323

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Corporate marketing: insights and integration drawn from corporate branding corporate identity corporate communication and visual identification by Anonim Pdf

Author : Wally Olins
Publisher : Thames & Hudson
Page : 224 pages
File Size : 44,5 Mb
Release : 1989-01-01
Category : Corporate image
ISBN : 0500014728

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Corporate Identity by Wally Olins Pdf

Author : Alina Wheeler
Publisher : John Wiley & Sons
Page : 338 pages
File Size : 41,5 Mb
Release : 2012-10-11
Category : Design
ISBN : 9781118418741

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Designing Brand Identity by Alina Wheeler Pdf

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Author : Peter Peverelli
Publisher : Routledge
Page : 256 pages
File Size : 50,9 Mb
Release : 2006-07-13
Category : Business & Economics
ISBN : 9781134194001

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Chinese Corporate Identity by Peter Peverelli Pdf

This book represents the first study of economic restructuring in reform era China to apply the concepts of identity and corporate space; notions that have become increasingly relevant as foreign invested and Chinese ventures face complex operational and societal issues in the wake of globalization. Peverelli uses his own theoretical framework to examine and detect multiple identities of Chinese enterprises within a larger, comprehensive organization theory. A host of practical case studies taken from Peverelli’s time as a consultant help to illustrate this original theory, while providing a practical reference to the modern Chinese economy and Chinese management. Chinese Corporate Identity will prove a valuable resource to academics working in organization theory, cultural anthropology, sociology, and business and economics. In addition, its supporting case studies will be of interest to consulting firms, foreign embassies and consulates in China.

Author : David E. Carter
Publisher : Harper Collins
Page : 324 pages
File Size : 47,5 Mb
Release : 2007-03-27
Category : Art
ISBN : 9780060893507

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Global Corporate Identity 3 by David E. Carter Pdf

Global Corporate Identity 3 is the third edition in a series offering some of the best international corporate identity in current use today. Designing for clients who conduct business on an international level isn't nearly the rare event it once was. Due in large part to the ease of internet communication, even small firms and freelance designers have this opportunity more than they ever have, so being exposed to ideas, themes, and design executions that cross cultural lines is invaluable. Global Corporate Identity 3 showcases hundreds of superlative examples of design used on a multinational level. Work from 30 different countries and five continents is represented in this book making it a welcome addition to any graphics reference library.

Author : David Airey
Publisher : Rockport Publishers
Page : 291 pages
File Size : 49,8 Mb
Release : 2019-01-22
Category : Design
ISBN : 9781631595943

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Identity Designed by David Airey Pdf

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Author : Tc Melewar
Publisher : Routledge
Page : 281 pages
File Size : 52,9 Mb
Release : 2008-04-10
Category : Business & Economics
ISBN : 9781134136117

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Facets of Corporate Identity, Communication and Reputation by Tc Melewar Pdf

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this

Author : Mohammad Mahdi Foroudi,Pantea Foroudi
Publisher : Routledge
Page : 336 pages
File Size : 40,5 Mb
Release : 2021-09-30
Category : Business & Economics
ISBN : 9781000459067

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Corporate Brand Design by Mohammad Mahdi Foroudi,Pantea Foroudi Pdf

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs. By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.

Author : Pat Matson Knapp
Publisher : Rockport Publishers
Page : 170 pages
File Size : 51,8 Mb
Release : 2001
Category : Business & Economics
ISBN : 1564967972

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Designing Corporate Identity by Pat Matson Knapp Pdf

How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.

Author : Veronica Napoles
Publisher : John Wiley & Sons
Page : 0 pages
File Size : 49,5 Mb
Release : 1991-01-16
Category : Design
ISBN : 8210379456XXX

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Corporate Identity Design by Veronica Napoles Pdf

In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company's best bet for capturing the attention of consumers. Napoles explains the difference between corporate image--how a company is actually perceived by the public--and identity--how it wants to be perceived--and shows how to close the gap between the two. In doing so, she goes beyond previous books on the subject and anticipates the needs of consumers by incorporating elements of behavioral psychology into the design process. Corporate Identity Design is not merely a picture book or an anthology of symbols, but a comprehensive, detailed examination of all factors that lead to the choice and refinement of a corporate identity. Napoles's concise, step-by-step overview looks at all phases of the corporate identity design process, including: * recognizing the need for corporate identity adjustment * selecting a basic symbol category from which to choose * deciding on and refining a chosen symbol * implementing a careful, intelligent program for phasing in the new corporate identity and ensuring its acceptance by the public. The book includes dozens of helpful illustrations, a sample design proposal, questionnnaires, design briefs, and a color chart. In addition, Napoles provides guidelines for changing a company name, including information on basic name categories and the categories and the creative process for developing and evaluating names. These and other features make Corporate Identity Design the definitive work for establishing quick and accurate image/identity relationships in the mind of the public. Design students and professionals, public relations and communications officers, and top-level management personnel will all find Corporate Identity Design a continuing resource for ideas, information, and inspiration.

Author : T C Melewar,Charles Dennis,Pantea Foroudi
Publisher : Taylor & Francis
Page : 573 pages
File Size : 51,7 Mb
Release : 2021-07-29
Category : Business & Economics
ISBN : 9781000382174

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Building Corporate Identity, Image and Reputation in the Digital Era by T C Melewar,Charles Dennis,Pantea Foroudi Pdf

Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Author : Peter Peverelli
Publisher : Routledge
Page : 257 pages
File Size : 46,6 Mb
Release : 2006-07-13
Category : Business & Economics
ISBN : 9781134194018

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Chinese Corporate Identity by Peter Peverelli Pdf

This book represents the first study of economic restructuring in reform era China to apply the concepts of identity and corporate space; notions that have become increasingly relevant as foreign invested and Chinese ventures face complex operational and societal issues in the wake of globalization. Peverelli uses his own theoretical framework to examine and detect multiple identities of Chinese enterprises within a larger, comprehensive organization theory. A host of practical case studies taken from Peverelli’s time as a consultant help to illustrate this original theory, while providing a practical reference to the modern Chinese economy and Chinese management. Chinese Corporate Identity will prove a valuable resource to academics working in organization theory, cultural anthropology, sociology, and business and economics. In addition, its supporting case studies will be of interest to consulting firms, foreign embassies and consulates in China.