Corporate Image And Identity Strategies

Author : Elinor Selame,Joe Selame,F. Peter Model
Publisher : Unknown
Page : 248 pages
File Size : 41,6 Mb
Release : 1988-09-23
Category : Business & Economics
ISBN : IND:39000009164729

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The Company Image by Elinor Selame,Joe Selame,F. Peter Model Pdf

With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.

Author : Peter Steidl,Garry Emery
Publisher : Business & Professional Pub
Page : 207 pages
File Size : 50,6 Mb
Release : 1997
Category : Corporate image
ISBN : 1875680438

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Corporate Image and Identity Strategies by Peter Steidl,Garry Emery Pdf

With their complementary interests in corporate image and identity, the authors joined forces to write this book. It highlights the effective integration of strategic business principles and creative design solutions leading to powerful corporate image and identity concepts and strategies.

Author : Klaus Schmidt
Publisher : Burns & Oates
Page : 234 pages
File Size : 50,6 Mb
Release : 1995
Category : Corporate image
ISBN : UOM:35128001859220

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The Quest for Identity by Klaus Schmidt Pdf

Corporate identity is a matter of urgent importance for all firms. Describing the conditions for critical success, this book considers corporate culture, corporate behaviour, market conditions and strategies, products and services, and communication and de

Author : Nicholas Ind
Publisher : Taylor & Francis Group
Page : 205 pages
File Size : 49,6 Mb
Release : 1992-01-01
Category : Corporate image
ISBN : 0749407689

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The Corporate Image by Nicholas Ind Pdf

Author : T. Melewar,E. Karaosmanoglu,Elif Karaosmano?lu
Publisher : Springer
Page : 230 pages
File Size : 49,6 Mb
Release : 2008-10-23
Category : Business & Economics
ISBN : 9780230583221

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Contemporary Thoughts on Corporate Branding and Corporate Identity Management by T. Melewar,E. Karaosmanoglu,Elif Karaosmano?lu Pdf

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Author : T C Melewar,Charles Dennis,Pantea Foroudi
Publisher : Routledge
Page : 399 pages
File Size : 55,8 Mb
Release : 2021-07-29
Category : Business & Economics
ISBN : 9781000382211

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Building Corporate Identity, Image and Reputation in the Digital Era by T C Melewar,Charles Dennis,Pantea Foroudi Pdf

Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Author : Mary Jo Hatch,Majken Schultz
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 48,7 Mb
Release : 2008-03-11
Category : Business & Economics
ISBN : 9780470245361

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Taking Brand Initiative by Mary Jo Hatch,Majken Schultz Pdf

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization.

Author : John M. T. Balmer,Stephen A. Greyser
Publisher : Psychology Press
Page : 388 pages
File Size : 43,6 Mb
Release : 2003
Category : Business & Economics
ISBN : 041528421X

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Revealing the Corporation by John M. T. Balmer,Stephen A. Greyser Pdf

An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.

Author : Wally Olins
Publisher : Unknown
Page : 224 pages
File Size : 43,7 Mb
Release : 1992
Category : Business & Economics
ISBN : 0875843689

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Corporate Identity by Wally Olins Pdf

Positing that as competing products become increasingly similar it is essential for a company to establish a strong corporate identity, this reference relates just how to develop identity, and hence, market share

Author : Grahame Dowling
Publisher : OUP Oxford
Page : 322 pages
File Size : 53,6 Mb
Release : 2000-12-07
Category : Electronic
ISBN : 9780191588921

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Creating Corporate Reputations : Identity, Image and Performance by Grahame Dowling Pdf

Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.

Author : Bertrand Moingeon,Guillaume B. Soenen
Publisher : Psychology Press
Page : 226 pages
File Size : 41,5 Mb
Release : 2002
Category : Business & Economics
ISBN : 0415282055

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Corporate and Organizational Identities by Bertrand Moingeon,Guillaume B. Soenen Pdf

Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.

Author : Nicholas Ind
Publisher : Unknown
Page : 205 pages
File Size : 52,6 Mb
Release : 1990-01-01
Category : Corporate image
ISBN : 0749400412

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The Corporate Image by Nicholas Ind Pdf

This text is intended to make busines people aware of their corporate image as an asset and to give guidance on implementing a corporate identity programme defining the various types of identity programme, the author aims to show how programmes can be started up efficiently through the informed selection of consultants and the setting up of feasible objectives. He then demonstrates how best to communicate corporate identity as a coherent message through the organisation, and outwards to the general public.

Author : Pat Matson Knapp
Publisher : Rockport Publishers
Page : 170 pages
File Size : 51,9 Mb
Release : 2001
Category : Business & Economics
ISBN : 1564967972

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Designing Corporate Identity by Pat Matson Knapp Pdf

How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.

Author : Majken Schultz,Mary Jo Hatch,Mogens Holten Larsen
Publisher : OUP Oxford
Page : 314 pages
File Size : 41,5 Mb
Release : 2000-08-17
Category : Brand name products
ISBN : 9780191583230

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The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand by Majken Schultz,Mary Jo Hatch,Mogens Holten Larsen Pdf

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

Author : Anonim
Publisher : Emerald Group Publishing
Page : 192 pages
File Size : 41,7 Mb
Release : 2006
Category : Consumers
ISBN : 9781846630323

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Corporate marketing: insights and integration drawn from corporate branding corporate identity corporate communication and visual identification by Anonim Pdf