Emotionalintelligenceandmarketing Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Emotionalintelligenceandmarketing book. This book definitely worth reading, it is an incredibly well-written.
Emotionalintelligenceandmarketing by Prentice Catherine Pdf
This book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.
The Role of Emotional Intelligence in Digital Marketing by Mayfair Digital Agency Pdf
"The Role of Emotional Intelligence in Digital Marketing" is a compelling and enlightening eBook that explores the critical connection between emotional intelligence and successful digital marketing strategies. Authored by industry expert [Author Name], this book delves into the profound impact emotional intelligence has on consumer behavior and engagement in the fast-paced and ever-evolving digital landscape. Through a comprehensive analysis of real-world case studies and cutting-edge research, readers will gain invaluable insights into how emotional intelligence can be harnessed to create resonating marketing campaigns, build lasting customer relationships, and drive business growth. Packed with actionable tips and practical techniques, this eBook serves as an indispensable guide for marketers, entrepreneurs, and anyone seeking to unlock the power of emotions to excel in the digital marketing realm. Whether you're a seasoned professional or a newcomer to the field, "The Role of Emotional Intelligence in Digital Marketing" is sure to revolutionize the way you approach marketing in the digital age.
Welcome, marketing professionals and emotional beings! Have you ever wondered why you're drawn to specific marketing strategies or struggle with certain aspects of the job? Your Moon sign, the hidden ruler of your emotions and intuition, plays a vital role in shaping your marketing approach. Understanding your Moon sign empowers you to unlock a deeper level of emotional intelligence, build stronger relationships, and navigate challenges with greater empathy and finesse. This book is your personalized guide to becoming a marketing master guided by your emotions and intuition. We'll delve into the influence of each Moon sign on your marketing journey, exploring how it affects your: Motivation: Discover the intrinsic desires that drive your marketing efforts. Creativity: Learn how to tap into your Moon sign's unique creative power for compelling content and video marketing. Relationships: Develop strategies for building strong customer and team relationships based on your Moon sign's emotional strengths. Intuition: Leverage your Moon sign's intuitive wisdom to make strategic marketing decisions. Remember, your emotions are not a weakness; they are your superpower! "The Marketer's Moon" equips you with the tools to harness your emotional intelligence and intuition, becoming a marketing force that connects with your audience on a deeper level. Let's embark on this journey of self-discovery and unlock the full potential of your marketing career!
Understanding Emotional Intelligence by Frances Kay,Neilson Kite Pdf
Emotional intelligence, more than IQ and technical know-how, gives a valuable competitive edge to organizations and is crucial to the success of individuals. Used to its full advantage, emotional intelligence can improve relationships with vital business contacts to achieve your desired outcomes, help you perform better at interview and job applications and improve your decision making on a day to day basis. By applying the principles of emotional intelligence to the working environment and describing familiar situations in jargon-free language, Understanding Emotional Intelligence will show you how to negotiate more effectively, develop leadership skills, develop an emotionally aware organisation, use EQ as a management strategy, manage relationships with colleagues and develop your self-confidence. Featuring ten traits of emotionally intelligent people and including advice on social networking and communication, Understanding Emotional Intelligence provides clear and realistic guidance in a common sense way, helping you to make radical changes in the way you approach people, life and work.
How to be More in Tune with The Feelings of Your Customers by Sam Amoo Pdf
Emotional Intelligence is a Powerful Tool That Can Help You Get More Customers, Increase Sales, Make Better Decisions and Build Better Relationships - The Simple Techniques for Increasing Sales, Customer Loyalty and Retention. What if you could learn to use your emotions to your advantage? What if you could increase your emotional intelligence so that you could make better decisions and build stronger relationships? If you want to become more successful, happier, healthier, wealthier and more influential, this is the book for you! It’s easy to ignore the needs of your customers, but ignoring their feelings doesn’t work. If you want to truly understand how to be more in tune with the feelings of your customers, then it’s time to look at the science of Emotional Intelligence. One of the biggest challenges that sales teams face in today’s complex, 24/7 world is managing customer expectations. Many companies are turning to emotional intelligence tools to help them become more in tune with their customers and increase the likelihood of customer retention, which is their ultimate sales machine. According to some of the best salespeople in history, the secret to successful ninja selling is knowing what your customer is feeling. The trick to selling like crazy is not necessarily in what you are saying but how you are saying it and the emotion you convey with your words. If you want to be a better salesperson that sell like titans, you need to know how to connect emotionally with your customer. To be able to connect emotionally with your customers is not something that happens overnight. You need to develop emotional intelligence over time through learning experiences. This book will help you understand how you can use your emotions to pitch anything, connect emotionally with your customers and improve your sales like a ninja marketer. In today’s world, we need to understand human emotions. We need to amp it up to connect emotionally with our customers, prospects, employees and other people. And that means tapping into our feelings and understanding their needs. If you want to make your company the most profitable it can be, you need to understand the way your customers think and feel about your brand. You need to know their hopes and dreams and what they’re looking for—and then figure out how to deliver on those expectations in ways that will inspire them to buy more of your product or service. So often, I’ve seen that people have very good business ideas, but when they talk to potential customers about it, they seem to be very disconnected from their customer’s emotions. If you’re not taking the time to listen to what your customers are telling you about their pain points and their needs, you're missing out on one of the biggest opportunities to increase your sales, customer retention, and customer loyalty. But to do that, you need to know what emotions are going on inside your customers. Emotional intelligence—the ability to identify, manage, and communicate the emotions of your customers, employees, and stakeholders—is what differentiates great organizations from average ones. Emotional Intelligence is the Key to Unlocking the Power of Positive Customer Experience. In fact, the best companies are actually measuring their customers' emotional state, and are using that information to make more informed decisions about their products and services. Learn how to use emotional intelligence to increase sales, customer loyalty and retention, and how to make the best impression on customers. This book will change the way you think about marketing like a ninja. Click The Buy Button Now!
Emotional Intelligence for Sales Success by Colleen Stanley Pdf
Even skilled salespeople buckle in tough selling situations—getting defensive with prospects who challenge them on price or too quickly caving to discount pressure. These fight-or-flight responses are something salespeople learn to avoid when building their emotional intelligence. Sales trainer and expert Colleen Stanley cites studies that show how emotional intelligence (EI) is a strong indicator of sales success--and offers tips on how you can sharpen your skills and expand your emotional toolkit. Increasing your emotional intelligence is a sure way to overcome tough selling encounters. In Emotional Intelligence for Sales Success, you’ll learn: how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts which EI skills are most common among top sales producers, and much more. Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships. Emotional intelligence plays a vital role at every stage of the sales process. From business development to closing the deal, emotional intelligence will drive your performance--and your success.
Handbook of Research on Contemporary Consumerism by Kaufmann, Hans Ruediger,Panni, Mohammad Fateh Ali Khan Pdf
Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.
Social Media Marketing and Emotional Intelligence - 2 Books in 1 - The Power of Social Media and Emotional Intelligence in Business by Farah Johnson Pdf
Do you want to have a successful thriving business? Do you want to use social media to increase your profits? Are you ready to become intelligent emotionally? How to increase your emotional intelligence and start to understand people easily? If you're looking to grow your business bigger and faster than you ever imagined possible using a step-by-step guide on how to utilize social media marketing so you can increase your profits and have a long lasting successful small business. This guide is a title of more than just tips and tricks you can apply to social media platforms - it is a done-with-you guide to ensure your growing success on the current hottest platforms out there - Facebook, Instagram, YouTube, and others! In addition, the other important you will learn is that emotions are one of the most powerful, underlying forces within us. Every step we take in life, every move that we make is dictated or ruled at some point by our emotions. When you find it hard to manage your emotions, that's when things start to become a real challenge. If you are ready to scale your business, then this guide is for you. Scroll up and click the "buy" button.
Social Media Storms by Pernille Rydén,Muhammad Ismail Hossain,Efthymia Kottika,Vatroslav Škare Pdf
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.
Emotional Intelligence at Work by Richard M. Contino,Penelope J. Holt Pdf
Even though it is seldom acknowledged, the truth is that business runs on emotion—yours and almost everyone else’s. And that emotion is often negative, leading us into bewilderment, dysfunction, and failure. This book explains how to face up to this reality and respond by building street smarts and business emotional intelligence (BEQ). It supports your business success by developing your ability to recognize and effectively manage the destructive emotional tendencies, hidden agendas, and behaviors that exist all around you, and sometimes within you, that block business progress. Emotions don’t belong in the business process, we are told. And that’s absolutely correct when destructive feelings disrupt the workplace. But here is the dirty little secret: Irrational and runaway feelings nevertheless dominate in many businesses and hold back professionals who are crippled by emotional dynamics that often play out beyond conscious awareness and their control. Learn how and why emotions are a controlling factor in every career or business success and failure, and how to work with them to achieve your full potential by developing (BEQ). Expand and transform your business thinking and approach, by learning to recognize common, hidden emotional issues in a simple and straightforward manner. Strengthen your BEQ to achieve more accurate self-analysis, improved awareness, and effective functioning that creates predictable and positive results immediately.
The Emotional Intelligence Quick Book by Travis Bradberry,Jean Greaves Pdf
An accessible, how-to guide that brings focus to the unique skills that comprise emotional intelligence and incorporate these tools into your life. EMOTIONAL INTELLIGENCE: THE #1 PREDICTOR OF PROFESSIONAL SUCCESS AND PERSONAL EXCELLENCE In today's fast-paced world of competitive workplaces and chaotic personal lives, each of us is searching for effective tools that can make our schedules, behaviors, and relationships more manageable. The Emotional Intelligence Quickbook shows us how understanding and utilizing emotional intelligence can be the key to exceeding our goals and achieving our fullest potential. Authors Bradberry and Greaves use their years of experience as emotional intelligence researchers, consultants, and speakers to revitalize our current understanding of emotional intelligence. They have combined their latest research on emotional intelligence with a quick, easy-to-use format and cut-to-the-chase information to demonstrate how this other kind of "smart" helps us to decrease our stress, increase our productivity, understand our emotions as they happen, and interact positively with those around us. The Emotional Intelligence Quickbook brings this concept to light in a way that has not been done before -- making EQ practical and easy to apply in every aspect of our daily lives. The Quickbook will help you to: -Engage the four unique areas of EQ: self-awareness, self-management, social awareness, and relationship management -Increase your EQ through the use of these skill-building techniques -Apply your EQ at work to develop leadership skills and improve teamwork, making you a better manager and a more desirable employee -Practice your EQ outside the office environment to benefit your relationships with loved ones, making you a better partner and parent -Access the link between your EQ and your physical well-being to improve your overall health -Measure your current EQ through access to the authors' bestselling online Emotional Intelligence Appraisal
The Emotionally Intelligent Leader by Daniel Goleman Pdf
Become a Better Leader by Improving Your Emotional Intelligence Bestselling author DANIEL GOLEMAN first brought the concept of emotional intelligence (EI) to the forefront of business through his articles in Harvard Business Review, establishing EI as an indispensable trait for leaders. The Emotionally Intelligent Leader brings together three of Goleman's bestselling HBR articles. In "What Makes a Leader?" Goleman explores research that found that truly effective leaders are distinguished by high levels of self-awareness and sharp social skills. In "The Focused Leader," Goleman explains neuroscience research that proves that "being focused" is more than filtering out distractions while concentrating on one thing. In "Leadership That Gets Results," Goleman draws on research to outline six distinct leadership styles, each one springing from different components of emotional intelligence. Together, these three articles guide leaders to recognize the direct ties between EI and measurable business results.
Emoti-Coms by Xavier Quattrocchi-Oubradous,Charles Bal Pdf
"Emoti-Coms" studies the role of emotions in marketing and communicating and offers leaders the knowledge, understanding, and tools to successfully use emotions in their communication to their stakeholders.
The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give “insight,” or sell “value.” And a relentless onslaught of “me-too” competitors have made differentiating on the attributes of products, services, or even price more difficult than ever. Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It’s no wonder many companies are seeing 50 percent or more of their salespeople miss quota. Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling—Sales EQ—to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the experience of buying from them is far more important than products, prices, features, and solutions. In Sales EQ, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. You’ll learn: How to answer the 5 Most Important Questions in Sales to make it virtually impossible for prospects to say no How to master 7 People Principles that will give you the power to influence anyone to do almost anything How to shape and align the 3 Processes of Sales to lock out competitors and shorten the sales cycle How to Flip the Buyer Script to gain complete control of the sales conversation How to Disrupt Expectations to pull buyers towards you, direct their attention, and keep them engaged How to leverage Non-Complementary Behavior to eliminate resistance, conflict, and objections How to employ the Bridge Technique to gain the micro-commitments and next steps you need to keep your deals from stalling How to tame Irrational Buyers, shake them out of their comfort zone, and shape the decision making process How to measure and increase you own Sales EQ using the 15 Sales Specific Emotional Intelligence Markers And so much more! Sales EQ begins where The Challenger Sale, Strategic Selling, and Spin Selling leave off. It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level. Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace. Sales EQ arms salespeople and sales leaders with the tools to identify their most important sales specific emotional intelligence developmental needs along with strategies, techniques, and frameworks for reaching ultra-high performance and earnings, regardless of sales process, industry, deal complexity, role (inside or outside), product or service (B2B or B2C).
Balancing Automation and Human Interaction in Modern Marketing by Nair, Arjun J.,Manohar, Sridhar,Mittal, Amit,Ahmed, Wasim Pdf
In modern marketing, a pivotal challenge has surfaced - finding the delicate balance between automation and human interaction. This challenge stems from the rapid advancement of artificial intelligence (AI) technologies, which, while promising unparalleled efficiency and innovation, also lack the personal touch inherent in traditional marketing. As AI gains prominence, marketers grapple with integrating automated processes while preserving the authenticity and emotional resonance that human engagement brings. Balancing Automation and Human Interaction in Modern Marketing positions itself as a guiding force in achieving balance amid the changing marketing landscape. Within the pages of this book lies a comprehensive exploration of contemporary marketing challenges centered on striking the right balance between automation and human interaction. The quest for optimal equilibrium threads through topics such as elevating customer experiences, scalable personalization through AI, emotional intelligence in marketing, and the critical role of human-centered design. By addressing these challenges head-on, the book provides practical advice for implementing AI in marketing but positions ethics at the forefront. It advocates for responsible AI-driven marketing, fostering trust, and ensuring that the human touch remains a cornerstone of brand-consumer relationships.