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Author : Jagdish N. Sheth
Publisher : Emerald Group Publishing
Page : 267 pages
File Size : 53,5 Mb
Release : 2017-08-31
Category : Business & Economics
ISBN : 9781787434127
Drawing from decades of research, Genes,Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption.
Author : Ronald Paul Hill,Catherine Mary Lamberton,Jennifer Swartz
Publisher : Routledge
Page : 272 pages
File Size : 44,6 Mb
Release : 2018-05-24
Category : Business & Economics
ISBN : 9781351622523
Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that they have developed and honed across years and contexts. Each of these luminaries shares personal stories and deep insights about the way that not only business works, but the way we, ourselves, navigate the world. These short contributions are contained in eight "destinations" that showcase overlapping and essential topics, ranging from technology to subsistence marketplaces, followed by unique questions that are answered by the material provided. The research described has helped the field understand the central role of exchange in marketing relationships, and how product features, pricing strategies, delivery mechanism and various communication modalities create or fail to produce functioning marketplaces around the world. In addition, it reminds us all of the need to continue to learn, to grow, and to share our knowledge – in whatever corner of the marketing world we find ourselves.
Author : Glen H. Brodowsky,Camille P. Schuster
Publisher : Edward Elgar Publishing
Page : 304 pages
File Size : 47,6 Mb
Release : 2020-09-25
Category : Business & Economics
ISBN : 9781788978545
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.
Author : Luca M. Visconti,Lisa Peñaloza,Nil Toulouse
Publisher : Routledge
Page : 686 pages
File Size : 54,8 Mb
Release : 2020-05-04
Category : Business & Economics
ISBN : 9781351358828
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors’ primary research with a range of companies including Cadbury’s Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.
Author : Michael R. Solomon,Tina M. Lowrey
Publisher : Routledge
Page : 751 pages
File Size : 44,7 Mb
Release : 2017-09-22
Category : Business & Economics
ISBN : 9781315526911
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
Author : Amit Kumar,Stefan Mozar,Jan Haase
Publisher : Springer Nature
Page : 1152 pages
File Size : 54,6 Mb
Release : 2023-03-09
Category : Computers
ISBN : 9789811980862
This book includes selected peer reviewed articles from The 5th International Conference on Communications and Cyber-Physical Engineering (ICCCE 2022), held on 29th and 30th April 2022 in Hyderabad, India. Articles presented here relate to next generation cognitive systems, neuroscience, cyber physical systems and their impact on communication technologies. The book includes content related to cognitive disorders, computational intelligence, fuzzy logics, evolutionary computing that are important for deriving a roadmap for future research on cognitive science/systems and communications. ICCCE is one of the most prestigious conferences conceptualized in the transdisciplinary field of cognitive science and communication technology areas like methods of linguistics, computer science, philosophy, and neuroscience. This edition of the conference was attended by several Industry professionals and academicians, and Government agencies to cover a broad range of perspectives, practices, and technical expertise related to cognitive technologies and next generation communications. Articles presented cover innovations from industry, outcome of implementations and cutting-edge research outcomes from cognitive science/technology areas and their impact on communication technology and cyber physical engineering.
Author : National Academy of Sciences
Publisher : Sackler Colloquium
Page : 388 pages
File Size : 47,5 Mb
Release : 2007
Category : Science
ISBN : UOM:39015073872999
The Arthur M. Sackler Colloquia of the National Academy of Sciences address scientific topics of broad and current interest, cutting across the boundaries of traditional disciplines. Each year, four or five such colloquia are scheduled, typically two days in length and international in scope. Colloquia are organized by a member of the Academy, often with the assistance of an organizing committee, and feature presentations by leading scientists in the field and discussions with a hundred or more researchers with an interest in the topic. Colloquia presentations are recorded and posted on the National Academy of Sciences Sackler colloquia website and published on CD-ROM. These Colloquia are made possible by a generous gift from Mrs. Jill Sackler, in memory of her husband, Arthur M. Sackler.
Author : Tim Jackson
Publisher : Routledge
Page : 279 pages
File Size : 44,6 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781849713238
Tim Jackson, a top sustainability adviser to the UK government, makes a compelling case against continued economic growth in developed nations. He provides a vision of how human society can flourish, within the ecological limits of a finite planet.
Author : Max Koch,Oksana Mont
Publisher : Routledge
Page : 232 pages
File Size : 46,7 Mb
Release : 2016-04-28
Category : Business & Economics
ISBN : 9781317407423
Welfare is commonly conceptualized in socio-economic terms of equity, highlighting distributive issues within growing economies. While GDP, income growth and rising material standards of living are normally not questioned as priorities in welfare theories and policy making, there is growing evidence that Western welfare standards are not generalizable to the rest of the planet if environmental concerns, such as resource depletion or climate change, are considered. Sustainability and the Political Economy of Welfare raises the issue of what is required to make welfare societies ecologically sustainable. Consisting of three parts, this book regards the current financial, economic and political crisis in welfare state institutions and addresses methodological, theoretical and wider conceptual issues in integrating sustainability. Furthermore, this text is concerned with the main institutional obstacles to the achievement of sustainable welfare and wellbeing, and how these may feasibly be overcome. How can researchers assist policymakers in promoting synergy between economic, social and environmental policies conducive to globally sustainable welfare systems? Co-authored by a variety of cross-disciplinary contributors, a diversity of research perspectives and methods is reflected in a unique mixture of conceptual chapters, historical analysis of different societal sectors, and case studies of several EU countries, China and the US. This book is well suited for those who are interested in and study welfare, ecological economics and political economy.
Author : National Research Council,Division of Behavioral and Social Sciences and Education,Board on Science Education,Division on Earth and Life Studies,Board on Life Sciences,Roundtable on Public Interfaces of the Life Sciences
Publisher : National Academies Press
Page : 59 pages
File Size : 53,8 Mb
Release : 2015-07-07
Category : Technology & Engineering
ISBN : 9780309374248
The National Research Council's Roundtable on Public Interfaces of the Life Sciences held a 2-day workshop on January 15-16, 2015, in Washington, DC to explore the public interfaces between scientists and citizens in the context of genetically engineered (GE) organisms. The workshop presentations and discussions dealt with perspectives on scientific engagement in a world where science is interpreted through a variety of lenses, including cultural values and political dispositions, and with strategies based on evidence in social science to improve public conversation about controversial topics in science. The workshop focused on public perceptions and debates about genetically engineered plants and animals, commonly known as genetically modified organisms (GMOs), because the development and application of GMOs are heavily debated among some stakeholders, including scientists. For some applications of GMOs, the societal debate is so contentious that it can be difficult for members of the public, including policy-makers, to make decisions. Thus, although the workshop focused on issues related to public interfaces with the life science that apply to many science policy debates, the discussions are particularly relevant for anyone involved with the GMO debate. Public Engagement on Genetically Modified Organisms: When Science and Citizens Connect summarizes the presentations and discussion of the workshop.
Author : National Research Council,Institute of Medicine,Board on Agriculture and Natural Resources,Food and Nutrition Board,Board on Life Sciences,Committee on Identifying and Assessing Unintended Effects of Genetically Engineered Foods on Human Health
Publisher : National Academies Press
Page : 254 pages
File Size : 44,9 Mb
Release : 2004-07-08
Category : Science
ISBN : 9780309166157
Assists policymakers in evaluating the appropriate scientific methods for detecting unintended changes in food and assessing the potential for adverse health effects from genetically modified products. In this book, the committee recommended that greater scrutiny should be given to foods containing new compounds or unusual amounts of naturally occurring substances, regardless of the method used to create them. The book offers a framework to guide federal agencies in selecting the route of safety assessment. It identifies and recommends several pre- and post-market approaches to guide the assessment of unintended compositional changes that could result from genetically modified foods and research avenues to fill the knowledge gaps.
Author : Sinan Küfeoğlu
Publisher : Springer Nature
Page : 527 pages
File Size : 40,5 Mb
Release : 2022-07-11
Category : Science
ISBN : 9783031071270
This monograph investigates a multitude of emerging technologies including 3D printing, 5G, blockchain, and many more to assess their potential for use to further humanity’s shared goal of sustainable development. Through case studies detailing how these technologies are already being used at companies worldwide, author Sinan Küfeoğlu explores how emerging technologies can be used to enhance progress toward each of the seventeen United Nations Sustainable Development Goals and to guarantee economic growth even in the face of challenges such as climate change. To assemble this book, the author explored the business models of 650 companies in order to demonstrate how innovations can be converted into value to support sustainable development. To ensure practical application, only technologies currently on the market and in use actual companies were investigated. This volume will be of great use to academics, policymakers, innovators at the forefront of green business, and anyone else who is interested in novel and innovative business models and how they could help to achieve the Sustainable Development Goals. This is an open access book.
Author : Munir Ozturk,Alvina Gul
Publisher : Academic Press
Page : 388 pages
File Size : 42,6 Mb
Release : 2020-04-03
Category : Technology & Engineering
ISBN : 9780128195673
Climate Change and Food Security with Emphasis on Wheat is the first book to present the full scope of research in wheat improvement, revealing the correlations to global issues including climate change and global warming which contribute to food security issues. Wheat plays a key role in the health of the global economy. As the world population continuously increases, economies modernize, and incomes rise, wheat production will have to increase dramatically to secure it as a reliable and sustainable food source. Since covering more land area with wheat crops is not a sustainable option, future wheat crops must have consistently higher yields and be able to resist and/or tolerate biotic and abiotic stresses that result from climate change. Addressing the biophysical and socioeconomic constraints of producing high-yielding, disease-resistant, and good quality wheat, this book will aid in research efforts to increase and stabilize wheat production worldwide. Written by an international team of experts, Climate Change and Food Security with Emphasis on Wheat is an excellent resource for academics, researchers, and students interested in wheat and grain research, especially as it is relevant to food security. Covers a wide range of disciplines, including plant breeding, genetics, agronomy, physiology, pathology, quantitative genetics and genomics, biotechnology and gene editing Explores the effect of climate change on biotic stresses (stripe rust, stem rust, leaf rust, Karnal bunt, spot blotch) on wheat production and utilization of biotechnology Focuses on whole genome sequencing and next-generation sequencing technologies to improve wheat quality and address the issue of malnutrition in developing world
Author : Richard Twine
Publisher : Earthscan
Page : 233 pages
File Size : 47,6 Mb
Release : 2010
Category : Nature
ISBN : 9781849776356
In Animals as Biotechnology sociologist Richard Twine places the question of human/animal relations at the heart of sustainability and climate change debates. The book is shaped by the emergence of two contradictory trends within our approach to nonhuman animals: the biotechnological turn in animal sciences, which aims to increase the efficiency and profitability of meat and dairy production; and the emerging field of critical animal studies - mostly in the humanities and social sciences - which works to question the nature of our relations with other animals. The first part of the book focuses on ethics, examining critically the dominant paradigms of bioethics and power relations between human and non-human. The second part considers animal biotechnology and political economy, examining commercialisation and regulation. The final part of the book centres on discussions of sustainability, limits and an examination of the prospects for animal ethics if biotechnology becomes part of the dominant agricultural paradigm. Twine concludes by considering whether growing calls to reduce our consumption of meat/dairy products in the face of climate change threats are in fact complicit with an anthropocentric understanding of sustainability and that what is needed is a more fundamental ethical and political questioning of relations and distinctions between humans, animals and nature.
Author : Paul R. Ehrlich,Anne H. Ehrlich
Publisher : Island Press
Page : 472 pages
File Size : 51,7 Mb
Release : 2008-06-30
Category : Science
ISBN : 9781597264600
In humanity’s more than 100,000 year history, we have evolved from vulnerable creatures clawing sustenance from Earth to a sophisticated global society manipulating every inch of it. In short, we have become the dominant animal. Why, then, are we creating a world that threatens our own species? What can we do to change the current trajectory toward more climate change, increased famine, and epidemic disease? Renowned Stanford scientists Paul R. Ehrlich and Anne H. Ehrlich believe that intelligently addressing those questions depends on a clear understanding of how we evolved and how and why we’re changing the planet in ways that darken our descendants’ future. The Dominant Animal arms readers with that knowledge, tracing the interplay between environmental change and genetic and cultural evolution since the dawn of humanity. In lucid and engaging prose, they describe how Homo sapiens adapted to their surroundings, eventually developing the vibrant cultures, vast scientific knowledge, and technological wizardry we know today. But the Ehrlichs also explore the flip side of this triumphant story of innovation and conquest. As we clear forests to raise crops and build cities, lace the continents with highways, and create chemicals never before seen in nature, we may be undermining our own supremacy. The threats of environmental damage are clear from the daily headlines, but the outcome is far from destined. Humanity can again adapt—if we learn from our evolutionary past. Those lessons are crystallized in The Dominant Animal. Tackling the fundamental challenge of the human predicament, Paul and Anne Ehrlich offer a vivid and unique exploration of our origins, our evolution, and our future.