Grasped Influencer Marketing And Attitude Endorsement

Grasped Influencer Marketing And Attitude Endorsement Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Grasped Influencer Marketing And Attitude Endorsement book. This book definitely worth reading, it is an incredibly well-written.

GRASPED Influencer Marketing and Attitude Endorsement

Steven Brough
GRASPED Influencer Marketing and Attitude Endorsement Book PDF

Author : Steven Brough
Publisher : GRASPED Digital
Page : 44 pages
File Size : 52,8 Mb
Release : 2024-04-13
Category : Business & Economics
ISBN : 8210379456XXX

Get Book

GRASPED Influencer Marketing and Attitude Endorsement by Steven Brough Pdf

"GRASPED Influencer Marketing and Attitude Endorsement: Vol. 9 Powering Brand Stories Through Authentic Voices" provides a deep dive into the nuances of influencer marketing, highlighting the essential role of authenticity and ethical considerations in shaping consumer attitudes. It serves as an invaluable resource for brands looking to leverage influencer partnerships effectively, offering a wealth of strategies for building genuine connections and measuring success in this ever-evolving field. The document's uniqueness lies in its comprehensive coverage of influencer marketing, from foundational strategies to advanced insights into ethical practices and authenticity. It stands out by not only detailing how to select and collaborate with influencers but also emphasizing the critical importance of authenticity and ethical considerations, preparing brands for future trends and regulatory changes in the influencer marketing landscape.

GRASPED Brand Attitude Formation and Change

Steven Brough
GRASPED Brand Attitude Formation and Change Book PDF

Author : Steven Brough
Publisher : GRASPED Digital
Page : 35 pages
File Size : 46,8 Mb
Release : 2024-04-13
Category : Business & Economics
ISBN : 8210379456XXX

Get Book

GRASPED Brand Attitude Formation and Change by Steven Brough Pdf

"GRASPED: Brand Attitude Formation and Change" delves into the vital processes of how brands are perceived and how these perceptions evolve over time. It adeptly combines theoretical frameworks with real-world examples, offering readers insightful strategies for influencing brand attitudes positively. The document's strength lies in its ability to clarify complex marketing dynamics in an engaging and understandable manner, making it an indispensable guide for marketers dedicated to shaping and sustaining brand loyalty. The uniqueness of "GRASPED: Brand Attitude Formation and Change" is its in-depth analysis combined with practical application, focusing on the transformative power of brand perception. It provides a rare blend of academic insight and actionable strategies, making it essential for marketers aiming to navigate the complexities of brand evolution and maintain a competitive edge in a constantly changing market environment.

GRASPED Social Media and Public Attitudes

Steven Brough
GRASPED Social Media and Public Attitudes Book PDF

Author : Steven Brough
Publisher : GRASPED Digital
Page : 41 pages
File Size : 46,8 Mb
Release : 2024-04-13
Category : Business & Economics
ISBN : 8210379456XXX

Get Book

GRASPED Social Media and Public Attitudes by Steven Brough Pdf

"GRASPED Social Media and Public Attitudes: Vol. 7 Navigating the New Normals of Public Opinion" offers a profound insight into the transformative power of social media in shaping public attitudes and discourse. This document meticulously examines the influence of social media across various spheres, making it a crucial read for marketers and communicators who aim to understand and navigate the intricate dynamics of digital public opinion. This volume stands out for its comprehensive analysis of social media's impact on society and consumer behavior, paired with strategic insights for leveraging these platforms to shape and respond to public attitudes effectively. It uniquely combines theoretical depth with practical application, providing readers with a guide to not just understand but also actively participate in the shaping of public discourse in the digital age.

GRASPED: Attitudes Towards Marketing Channels

Steven Brough
GRASPED Attitudes Towards Marketing Channels Book PDF

Author : Steven Brough
Publisher : GRASPED Digital
Page : 43 pages
File Size : 50,8 Mb
Release : 2024-04-13
Category : Business & Economics
ISBN : 8210379456XXX

Get Book

GRASPED: Attitudes Towards Marketing Channels by Steven Brough Pdf

"GRASPED: Attitudes Towards Marketing Channels: Vol. 4 Mastering the Multiverse of Marketing Mediums" offers a comprehensive analysis of how consumer preferences across diverse marketing channels are shaping the future of marketing. This document expertly navigates through digital trends and traditional mediums, advocating for a harmonized approach that caters to evolving consumer demands. Its insightful exploration into emerging technologies and the importance of personalized marketing strategies makes it a pivotal read for marketers aiming to thrive in the digital age. The uniqueness of this volume lies in its forward-thinking examination of the vast spectrum of marketing channels, from traditional to cutting-edge technologies like VR/AR and AI. It sets itself apart by not only analyzing current consumer preferences but also by providing strategic insights into integrating these channels for a seamless and effective marketing approach, ensuring brands remain at the forefront of innovation and consumer engagement.

GRASPED Attitudes Toward Ethical and Sustainable Marketing

Steven Brough
GRASPED Attitudes Toward Ethical and Sustainable Marketing Book PDF

Author : Steven Brough
Publisher : GRASPED Digital
Page : 43 pages
File Size : 49,8 Mb
Release : 2024-04-13
Category : Business & Economics
ISBN : 8210379456XXX

Get Book

GRASPED Attitudes Toward Ethical and Sustainable Marketing by Steven Brough Pdf

"GRASPED Attitudes Toward Ethical and Sustainable Marketing: Vol. 8 Marketing for a Sustainable Future" insightfully explores the pivotal role of ethics and sustainability in contemporary marketing. It adeptly aligns with consumer expectations for transparency and environmental stewardship, making it a vital read for marketers aspiring to lead with integrity. The document not only discusses current trends but also provides actionable strategies for integrating ethical principles into marketing efforts, making it a comprehensive guide for sustainable brand growth. The uniqueness of this volume is its focused exploration of how ethical and sustainable practices can serve as a cornerstone for marketing strategies. It distinguishes itself by offering a roadmap for brands to not only meet the rising consumer demand for responsible business practices but also to leverage these commitments for competitive advantage and brand loyalty, marking it as essential reading for forward-thinking marketers.

GRASPED Consumer Attitudes and Buying Behavior

Steven Brough
GRASPED Consumer Attitudes and Buying Behavior Book PDF

Author : Steven Brough
Publisher : GRASPED Digital
Page : 32 pages
File Size : 49,5 Mb
Release : 2024-04-13
Category : Business & Economics
ISBN : 8210379456XXX

Get Book

GRASPED Consumer Attitudes and Buying Behavior by Steven Brough Pdf

"GRASPED: Consumer Attitudes and Buying Behavior" offers a thorough exploration into the psychological underpinnings of consumer decisions, integrating cognitive, affective, and behavioral perspectives to provide a multifaceted understanding of how attitudes influence purchasing. The document is well-crafted, presenting complex concepts in an accessible manner, making it invaluable for marketers looking to align their strategies with consumer preferences. Its blend of theory and practical insights makes it a must-read for professionals aiming to navigate the complexities of consumer behavior effectively. The uniqueness of "GRASPED: Consumer Attitudes and Buying Behavior" lies in its holistic approach to decoding consumer psychology. It bridges academic insights and practical applications, offering a comprehensive toolkit for marketers to align their strategies with the nuanced preferences of today's consumers. This document stands out by not only explaining consumer attitudes but also providing actionable strategies to influence purchasing decisions, making it an essential resource for anyone looking to excel in the competitive landscape of marketing.

GRASPED Psychology of Persuasion in Marketing

Steven Brough
GRASPED Psychology of Persuasion in Marketing Book PDF

Author : Steven Brough
Publisher : GRASPED Digital
Page : 41 pages
File Size : 55,9 Mb
Release : 2024-04-13
Category : Business & Economics
ISBN : 8210379456XXX

Get Book

GRASPED Psychology of Persuasion in Marketing by Steven Brough Pdf

"GRASPED Psychology of Persuasion in Marketing: Vol. 10 The Science of Subtle Seduction" masterfully explores the intersection of psychology and marketing, illuminating the core principles that drive consumer behavior. This volume is a treasure trove of insights, offering readers a detailed guide on crafting compelling marketing strategies that ethically leverage psychological principles for enhanced consumer engagement and decision-making. This document uniquely combines the science of persuasion with ethical marketing practices, offering a deep dive into how psychological principles can be applied to marketing strategies. It distinguishes itself with a focus on ethical considerations, ensuring that marketers not only understand how to influence consumer behavior but also do so with integrity, making it an indispensable resource for professionals looking to navigate the complexities of modern marketing with ethical finesse.

Influencer Marketing

Sevil Yesiloglu,Joyce Costello
Influencer Marketing Book PDF

Author : Sevil Yesiloglu,Joyce Costello
Publisher : Routledge
Page : 316 pages
File Size : 52,7 Mb
Release : 2020-11-29
Category : Business & Economics
ISBN : 9781000228267

Get Book

Influencer Marketing by Sevil Yesiloglu,Joyce Costello Pdf

This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.

Strategies and Applications of Islamic Entrepreneurship

Rafiki, Ahmad,Pananjung, Alfatih Gessan,Nasution, Muhammad Dharma Tuah Putra
Strategies and Applications of Islamic Entrepreneurship Book PDF

Author : Rafiki, Ahmad,Pananjung, Alfatih Gessan,Nasution, Muhammad Dharma Tuah Putra
Publisher : IGI Global
Page : 333 pages
File Size : 45,7 Mb
Release : 2023-09-25
Category : Social Science
ISBN : 9781668475218

Get Book

Strategies and Applications of Islamic Entrepreneurship by Rafiki, Ahmad,Pananjung, Alfatih Gessan,Nasution, Muhammad Dharma Tuah Putra Pdf

As many countries are now looking for alternative ways of doing business with a focus on preserving ethics, morals, and values, it is important to understand and consider Islamic business. Islamic business, management, and entrepreneurship are topics that are discussed by many scholars; however, researchers in some countries have yet to comprehensively understand and implement current models, strategies, and applications. Strategies and Applications of Islamic Entrepreneurship considers all aspects of Islamic business, management, and entrepreneurship. The book also provides the best practices and challenges of implementing Islamic business models. Covering key topics such as Islamic marketing, Islamic business environments, and Muslim countries, this premier reference source is ideal for managers, business owners, policymakers, industry professionals, researchers, academicians, scholars, instructors, and students.

Marketing Management

M. C. Cant,J. W. Strydom,C. J. Jooste,P. J. du Plessis
Marketing Management Book PDF

Author : M. C. Cant,J. W. Strydom,C. J. Jooste,P. J. du Plessis
Publisher : Juta and Company Ltd
Page : 628 pages
File Size : 55,9 Mb
Release : 2009
Category : Business & Economics
ISBN : 0702171883

Get Book

Marketing Management by M. C. Cant,J. W. Strydom,C. J. Jooste,P. J. du Plessis Pdf

Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Advances in Advertising Research X

Enrique Bigne,Sara Rosengren
Advances in Advertising Research X Book PDF

Author : Enrique Bigne,Sara Rosengren
Publisher : Springer Nature
Page : 240 pages
File Size : 49,7 Mb
Release : 2019-10-05
Category : Psychology
ISBN : 9783658248789

Get Book

Advances in Advertising Research X by Enrique Bigne,Sara Rosengren Pdf

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.

The Impact of Advertisement on Consumer's Buying Behaviour

Vishal Karavadra
The Impact of Advertisement on Consumer s Buying Behaviour Book PDF

Author : Vishal Karavadra
Publisher : GRIN Verlag
Page : 92 pages
File Size : 47,8 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9783346914996

Get Book

The Impact of Advertisement on Consumer's Buying Behaviour by Vishal Karavadra Pdf

Master's Thesis from the year 2023 in the subject Sociology - Consumption and Advertising, grade: 81%, University of Europe for Applied Sciences, course: Master of Business Administration (MBA), language: English, abstract: This paper aims to elicit the aims and objectives pertaining to the research issue. The objectives have been framed and used for being able to examine and understand the research-based significance. The structural steps and features of the study of research can be mentioned, and their evaluation can be done effectively. The rationale of research has discussed the issue upon which the study of research is focused upon and assessed. The social media-based marketing dimensions and traditional marketing approaches also could be explained and incorporated for promotion of the products and their services. The literature review incorporates consumer purchasing behaviour theories to evaluate the factors behind the changing attitude of customers while buying new products. Methodology is the third chapter of the entire dissertation. This chapter deals with the methods that are justifiable for the conduction of research study stages. Mixed methodology is being followed due to the collection and analysis of primary and secondary data sources. A section of reliability and validity including some ethical considerations are provided with chapter summary at the end. The discussion chapter in the study is mainly based on the primary findings based on the survey questionnaires and the respondents which have been conducted in the particular study. The discussion chapter elaborates the influential marketing of the advertisements and have captured the variant essences of the study.

Effectiveness of Influencer Marketing

Jane Johne
Effectiveness of Influencer Marketing Book PDF

Author : Jane Johne
Publisher : Springer Nature
Page : 252 pages
File Size : 44,5 Mb
Release : 2023-06-15
Category : Business & Economics
ISBN : 9783658412975

Get Book

Effectiveness of Influencer Marketing by Jane Johne Pdf

Influencers are defined as independent opinion leaders on social media networks who influence the attitudes of their followers through blogs, tweets and the use of other social media. As a result, influencer marketing has become an integral part of brands' marketing strategies. This book has the overarching goal to examine the impact of influencer marketing on consumer behavior and the resulting business success. The first empirical project explicitly examines the question of which influencer characteristics should be considered in the selection process in order to increase different campaign metrics along the consumer decision journey. Campaign data from several brands is used for the project and is extended with survey data from a large-scale consumer survey. The second empirical project examines how the influencer marketing channel, compared to other firm and consumer activities, affects consumer interest and firm performance. The project uses historical data from one of Europe's largest specialized online retailers and analyzes it in a time series model.

Social Media Influencers in Strategic Communication

Nils S. Borchers
Social Media Influencers in Strategic Communication Book PDF

Author : Nils S. Borchers
Publisher : Routledge
Page : 164 pages
File Size : 54,7 Mb
Release : 2021-12-21
Category : Language Arts & Disciplines
ISBN : 9781000525342

Get Book

Social Media Influencers in Strategic Communication by Nils S. Borchers Pdf

This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.

Reflexive Methodology

Mats Alvesson,Kaj Sköldberg
Reflexive Methodology Book PDF

Author : Mats Alvesson,Kaj Sköldberg
Publisher : SAGE
Page : 362 pages
File Size : 55,5 Mb
Release : 2009-09-02
Category : Reference
ISBN : 9781446244739

Get Book

Reflexive Methodology by Mats Alvesson,Kaj Sköldberg Pdf

Praise for the First Edition: 'Reflexive Methodology is a textbook indispensable to any young researcher. It does not tell its readers how to do research. It does something much more important: It shows how research has been done in the qualitative tradition, thus encouraging the readers to make their own choices' - Barbara Czarniawska, Goteborg University 'I would go so far as to argue that this book should be on the reading list of all social scientists and philosophers with an interest in the theory and practice of research' - Prometheus Reflexive Methodology established itself as a groundbreaking success, providing researchers with an invaluable guide to a central problem in research methodology - how to put field research and interpretations in perspective, paying attention to the interpretive, political and rhetorical nature of empirical research. Now thoroughly updated, the Second Edition includes a new chapter on positivism, social constructionism and critical realism, and offers new conclusions on the applications of methodology. It also provides further illustrations and updates that build on the acclaimed and successful first edition. Reflexivity is an essential part of the research process. In this book, Mats Alvesson and Kaj Skoldberg make explicit the links between techniques used in empirical research and different research traditions, giving a theoretically informed approach to qualitative research. The authors provide balanced reviews and critiques of the major schools of grounded theory, ethnography, hermeneutics, critical theory, postmodernism and poststructuralism, discourse analysis, genealogy and feminism. This book points the way to a more open-minded, creative interaction between theoretical frameworks and empirical research. It continues to be essential reading for students and researchers across the social sciences.