Guerrilla Trade Show Selling

Author : Jay Conrad Levinson,Mark S. A. Smith,Orvel Ray Wilson
Publisher : Wiley-Interscience
Page : 328 pages
File Size : 49,9 Mb
Release : 1997-04-15
Category : Business & Economics
ISBN : PSU:000049125429

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Guerrilla Trade Show Selling by Jay Conrad Levinson,Mark S. A. Smith,Orvel Ray Wilson Pdf

"Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty." — Og Mandino, author The Greatest Salesman in the World "The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend." — Brian Tracy, author The Psychology of Achievement. "Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It's loaded with practical, down-to-earth ideas worth thousands of dollars to anyone who reads and implements its great advice." — Dr. Tony Alessandra, author The Platinum Rule. "More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center!" — Alan Weiss, PhD, author Million Dollar Consulting

Author : Jay Conrad Levinson,Steve Savage
Publisher : Morgan James Publishing
Page : 301 pages
File Size : 55,5 Mb
Release : 2009-02-01
Category : Business & Economics
ISBN : 9781614480600

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Guerrilla Business Secrets by Jay Conrad Levinson,Steve Savage Pdf

From a master salesperson and a revolutionary marketing strategist: A take-no-prisoners guide to making your small business dreams come true. Do you long to break out of the corporate rate race and run your own business? Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series, and Steve Savage, management consultant and salesman extraordinaire, team up to show you how in this truly captivating guide. By learning from Steve’s desolate disasters and tremendous triumphs, you will gain the knowledge you need to start and run a business—covering every facet from picking a hot product to navigating government bureaucracy to expanding overseas. Learn how Steve develops dazzling products, builds successful sales forces, and once took a company from zero to $60 million in six years. Guerrilla Business Secrets tells how hundreds of men and women trained by Steve were able to fulfill their dreams and stretch to the outer limits of their potential. “I have never seen anyone who could organize a business, recruit a sales force, and motivate an entire company better than Steve Savage. He is a genuine business visionary.” —Rod Turner, Senior Executive Vice President, Colgate Palmolive

Author : Bill Gallagher,Orvel Ray Wilson,Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 230 pages
File Size : 46,9 Mb
Release : 1992
Category : Business & Economics
ISBN : 0395578205

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Guerrilla Selling by Bill Gallagher,Orvel Ray Wilson,Jay Conrad Levinson Pdf

Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.

Author : Jay Conrad Levinson
Publisher : Morgan James Publishing
Page : 148 pages
File Size : 44,9 Mb
Release : 2011-08-01
Category : Business & Economics
ISBN : 9781933596112

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Guerrilla Marketing During Tough Times by Jay Conrad Levinson Pdf

The multimillion-selling creator of Guerrilla Marketing offers action steps for businesses stuck in a rut or roiled by a recession. Chances are, your business could use some help about now, regardless of the ups or downs of the economy. Let’s face it, we all could. In this book, bestselling author Jay Conrad Levinson gives you a treasure trove of marketing tactics to help you weather even the toughest times. It tells you exactly how to position your business so you can propel to new heights you never dreamt were possible. Each of the twelve chapters in Guerrilla Marketing During Tough Times includes action steps you can use, and an exercise to help you focus your energy on the areas of your business you must change. It’s real-life advice from a real marketing expert.

Author : Jay Levinson,Jeannie Levinson
Publisher : Entrepreneur Press
Page : 464 pages
File Size : 47,8 Mb
Release : 2011-10-01
Category : Business & Economics
ISBN : 9781613081655

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The Best of Guerrilla Marketing by Jay Levinson,Jeannie Levinson Pdf

Cash in with Guerrilla Marketing’s Greatest Hits Updated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books. When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter. Seth Godin, author of Poke the Box This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible. —Jill Lublin, international speaker and author, Jilllublin.com For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter — and, of course, Internet access. David Garfinkel, author of Advertising Headlines That Make You Rich 21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring. Roger C. Parker, www.PublishedandProfitable.com

Author : Klaus Solberg Söilen
Publisher : Springer Science & Business Media
Page : 188 pages
File Size : 47,7 Mb
Release : 2013-06-12
Category : Business & Economics
ISBN : 9783642367939

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Exhibit Marketing and Trade Show Intelligence by Klaus Solberg Söilen Pdf

"Exhibition organizers and venue managers must have a thorough knowledge of their customers and they must be very close to the industries they serve. We must react rapidly to their changing needs and even be ahead of the curve in providing the tools and services which they’ll need to successfully meet their business objectives. This book, Exhibit Marketing and Trade Show Intelligence, will assist all those in the exhibition industry to stay on top of trends and changes as we work to improve our customer’s ROI and at the same time strengthen our own bottom line." Paul Woodward Managing Director UFI, the Global Association of the Exhibition Industry "The Exhibit and Event industry has been rapidly expanding over the past several years and offers many global opportunities for a fascinating and rewarding career. Exhibit Marketing & Trade Show Intelligence provides those interested in a career in Exhibit and Event Management a solid foundation on how to become a valuable asset to any organization." Jim Wurm, Executive Director Exhibit & Event Marketers Association (E2MA) "Dr. Klaus Solberg Søilen's book is a vital handbook for all marketers who work with exhibitions as a marketing tool. The book provides clear and extremely useful recommendations for actions before, under and after the exhibition has taken place". Svend Hollensen, author of "Global Marketing"(Pearson) and Associate Professor of International Marketing at the University of Southern Denmark.

Author : Jody Rein,Michael Larsen
Publisher : Penguin
Page : 328 pages
File Size : 41,5 Mb
Release : 2017-09-05
Category : Language Arts & Disciplines
ISBN : 9781440348211

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How to Write a Book Proposal by Jody Rein,Michael Larsen Pdf

THE ESSENTIAL RESOURCE FOR SELLING YOUR BOOK If you want to publish a book, you must present it to agents and publishers with a knock-your-socks-off proposal. Whether you're seeking a traditional press to publish your self-published book or trying to win over an agent for your graphic novel, memoir, or nonfiction title, you need an irresistible proposal. The better your proposal, the better the editor, publisher, and deal you will get. Nailing your proposal requires an understanding of how publishers work and how to brand yourself, build a platform, and structure your book. You'll learn it all in this breezy top-to-bottom revision of the classic 100,000-copy best-seller. Inside How to Write a Book Proposal 5th Edition, you will find: • Examples of successful proposals that earned six-figure deals • Guidance from agents, publishers, and writers • Ways to customize your proposal • Strategies for proposals in the Digital Age • Effective structures for narrative writers • A list of the "Top Ten Proposal Killers" This sassy, thorough guide from industry professionals Jody Rein and Michael Larsen will become your go-to for advice about publishing.

Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 276 pages
File Size : 52,8 Mb
Release : 1999
Category : Business & Economics
ISBN : 0395908752

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Mastering Guerrilla Marketing by Jay Conrad Levinson Pdf

"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.

Author : Jay Conrad Levinson,Mark S. A. Smith,Orvel Ray Wilson
Publisher : John Wiley & Sons
Page : 316 pages
File Size : 47,5 Mb
Release : 1998-08-27
Category : Business & Economics
ISBN : NWU:35556029654944

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Guerrilla TeleSelling by Jay Conrad Levinson,Mark S. A. Smith,Orvel Ray Wilson Pdf

The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet. "This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!" -Brian Tracy, author The Psychology of Achievement. "Guerrilla Teleselling is FUNdamental reading for anyone or any company who does business by telephone! It covers all the basics and more. Whether you're a beginner or you've been in the business for years, if you can't find at least 12 great ideas in every chapter that will increase your performance, you're not reading! I am recommending it as a resource to all my clients." -Judy Lanier, author 50 Ways to Motivate & Inspire Your Call Center Teams Past National President, American Telemarketing Association. "Guerrilla Teleselling is an excellent guide for anyone in sales, whether a rookie or a seasoned professional. . . . It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful." -Erik Lounsbury, Editor Telemarketing(r) & Call Center Solutions(TM).

Author : Michael Larsen
Publisher : Penguin
Page : 336 pages
File Size : 45,8 Mb
Release : 2011-03-22
Category : Language Arts & Disciplines
ISBN : 9781582977034

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How to Write a Book Proposal by Michael Larsen Pdf

The Source for Book Proposals Success! How to Write a Book Proposal is THE resource for getting your work published. This newly revised edition of the Writer's Digest Books classic outlines how to create an effective, nonfiction book proposal in a clear, step-by-step manner. You'll learn the keys to a successful book proposal and how to: • Test-market the potential of a book idea and effectively communicate that potential in a proposal • Choose the best agents and editors for a particular proposal • Create a professional-looking proposal package • Predispose publishers to make their best offer Notes agent and author Michael Larsen also provides insider insights into the publishing industry as well as a plethora of newly updated information including: • Recent changes in the publishing industry • Updated trend information • New sample proposals • Expanded instructions for creating outlines You'll also find complete guidelines to becoming an effective self-promoter. How to Write a Book Proposal is a must-have for every writer!

Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 228 pages
File Size : 47,8 Mb
Release : 2001
Category : Business & Economics
ISBN : 0618104682

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Guerrilla Creativity by Jay Conrad Levinson Pdf

The guru of Guerrilla Marketing shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.

Author : Jay Conrad Levinson,Elly Valas,Orvel Ray Wilson
Publisher : Unknown
Page : 400 pages
File Size : 53,9 Mb
Release : 2005
Category : Retail trade
ISBN : 1886481075

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Guerrilla Retailing by Jay Conrad Levinson,Elly Valas,Orvel Ray Wilson Pdf

Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
Page : 252 pages
File Size : 40,5 Mb
Release : 1993
Category : Business & Economics
ISBN : 0395608449

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Guerrilla Marketing Excellence by Jay Conrad Levinson Pdf

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.

Author : Jay Conrad Levinson,James Dillehay,Marcella Vonn Harting
Publisher : Unknown
Page : 236 pages
File Size : 51,8 Mb
Release : 2018-05
Category : Direct marketing
ISBN : 1732026408

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Guerilla Marketing for Direct Selling by Jay Conrad Levinson,James Dillehay,Marcella Vonn Harting Pdf

Put the best-selling marketing series of all time to work for you. It may well be the wisest investment you ever make. Guerrilla Marketing for Direct Selling is a proven system to explode your business growth.

Author : Michael Dalton Johnson
Publisher : SalesDog
Page : 290 pages
File Size : 52,9 Mb
Release : 2007-09
Category : Business & Economics
ISBN : 9781934346143

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Top Dog Sales Secrets by Michael Dalton Johnson Pdf