Hotel Sales And Revenue Management Book 2 0

Author : Carol Verret
Publisher : iUniverse
Page : 162 pages
File Size : 40,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780595512560

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Hotel Sales and Revenue Management Book 2.0 by Carol Verret Pdf

Hotel Sales and Revenue Management Book 2.0 reflects the changes that Web 2.0 has brought to the hotel industry. Web 2.0 represents a seismic shift in how hotel sales, marketers and revenue managers perform their jobs-separating those that will be average and those that will be awesome! The travel and hospitality industry has had an intricate relationship with the internet since the advent of the Online Travel Agencies such as Expedia, Travelocity, etc. Far more than most industries, the impacting Web 2.0 has been swift and become embedded in the fabric of how the hotel industry conducts business. Do the basics still matter? Yes, but the basics have morphed into a new dynamic driven by changes in the buying habits of customers that increasingly use the internet and social media to make their choices. This shift applies to all segments-from the leisure traveler to the sophisticated meeting planner professionals. Understanding this shift, its evolution and applying the new basics, this book provides a handbook for succeeding in a Web 2.0 world. It is an exciting way and creative approach to hotel sales and revenue management!

Author : David K. Hayes,Joshua D. Hayes,Peggy A. Hayes
Publisher : John Wiley & Sons
Page : 482 pages
File Size : 43,5 Mb
Release : 2021-11-09
Category : Business & Economics
ISBN : 9781119790778

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Revenue Management for the Hospitality Industry by David K. Hayes,Joshua D. Hayes,Peggy A. Hayes Pdf

REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool. The authors discuss concepts critical to the achievement of hospitality professionals’ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book’s 14 chapters. Written for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes: A brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security In-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs Major changes to the book’s instructor support materials and an expansion of the instructor’s test bank items and student exercises. An indispensable resource for students taking courses in hospitality management or business administration, Revenue Management for the Hospitality Industry, Second Edition is also ideal for managers and executives in the hospitality industry.

Author : Ira Vouk
Publisher : Ira Vouk Hospitality Technology and Revenue Management Consulting
Page : 128 pages
File Size : 47,6 Mb
Release : 2022-01-31
Category : Business & Economics
ISBN : 9781716137785

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HOSPITALITY 2.0: Digital Revolution in the Hotel Industry by Ira Vouk Pdf

This book is about the past, present, and future of hospitality. It presents a comprehensive study on the state of the industry by describing the challenges it has been dealing with, major disruptions in the recent years, effects of tech evolution, cloud computing, alternative accommodations and COVID-19, with a glimpse into what the future holds in the next 5-10 years and how we can get there faster and more efficiently. It contains exclusive interviews with industry leaders and technology founders who share their stories about what inspired them to start their companies, how they overcame the challenges presented by the hospitality industry, and how they developed their products into key elements of the hospitality ecosystem. You will also find interviews with companies like Google and AWS where they share their vision on how to move the industry forward through technology and what they are already doing in that area. This book is best suited for: hotel owners and managers, executives of hospitality companies, technology founders, investors, hospitality professors and students as well as anyone else who has an interest in the hospitality industry and shares my passion for its evolution. Regardless of your current experience and knowledge level, you will learn many new things about the industry. At least one ‘Aha!’ moment per chapter is guaranteed.

Author : 3G E-learning LLC
Publisher : Unknown
Page : 0 pages
File Size : 53,8 Mb
Release : 2023
Category : Electronic
ISBN : 1984679848

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Hotel Sales and Revenue Management by 3G E-learning LLC Pdf

Author : Dave Roberts
Publisher : Business Expert Press
Page : 183 pages
File Size : 42,8 Mb
Release : 2022-01-27
Category : Business & Economics
ISBN : 9781637421925

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Hotel Revenue Management by Dave Roberts Pdf

This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy. The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analytics–not just modeling, but also business analytics in support of a holistic strategy. As more of the tactics of revenue management are executed through automation, and powered by machine learning, revenue managers will become more focused on strategy and will need to think about revenue management in the context of marketing, loyalty, and distribution. As the strategy component of the discipline increases, so too must the breadth of knowledge of revenue managers.

Author : Stanislav Ivanov
Publisher : Zangador
Page : 205 pages
File Size : 52,8 Mb
Release : 2014-03-15
Category : Travel
ISBN : 9789549278637

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Hotel Revenue Management: From Theory to Practice by Stanislav Ivanov Pdf

This research monograph aims at developing an integrative framework of hotel revenue management. It elaborates the fundamental theoretical concepts in the field of hotel revenue management like the revenue management system, process, metrics, analysis, forecasting, segmentation and profiling, and ethical issues. Special attention is paid on the pricing and non-pricing revenue management tools used by hoteliers to maximise their revenues and gross operating profit. The monograph investigates the revenue management practices of accommodation establishments in Bulgaria and provides recommendations for their improvement. The book is suitable for undergraduate and graduate students in tourism, hospitality, hotel management, services studies programmes, and researchers interested in revenue/yield management. The book may also be used by hotel general managers, marketing managers, revenue managers and other practitioners looking for ways to improve their knowledge in the field.

Author : Peter Szende
Publisher : CRC Press
Page : 0 pages
File Size : 50,6 Mb
Release : 2020-11-23
Category : Business & Economics
ISBN : 9781000030815

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Hospitality Revenue Management by Peter Szende Pdf

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.

Author : Gemma Hereter
Publisher : Createspace Independent Publishing Platform
Page : 90 pages
File Size : 47,8 Mb
Release : 2017-01-17
Category : Electronic
ISBN : 1542609054

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Introduction to Revenue Management for Hotels by Gemma Hereter Pdf

Revenue Management is a sales technique based on the analysis of the different variables that affect the purchasing decision of a consumer. With effective management of revenue using Yield and Revenue Management you can maximize the sales of a hotel's rooms and its different services and you can make them as profitable as possible using the most adequate sales channel. This book is about the basis of Revenue Management, the best tools that need to be applied, it covers the importance of good online marketing and about how to manage your online reputation. It includes some practical cases and examples. If you want to understand Revenue Management in a concise way through real examples, this is the book for you!

Author : Johan Hammer
Publisher : Johan Hammer
Page : 52 pages
File Size : 49,9 Mb
Release : 2016-07-14
Category : Business & Economics
ISBN : 8210379456XXX

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Revenue Superstar! by Johan Hammer Pdf

**2017 overview update, based on feedback from readers: The purpose of this update is to make sure it’s super clear what this book is and what it is not. Please read this before you buy the book to avoid any misunderstandings. If you are looking for an in-depth and detailed guide to the art of hospitality / hotel revenue management, this is not it. In short, what inspired me to write this book was my frustration at not being able to find a simple book that explains revenue management in a way that anybody can understand. It does not matter whether you are already an experienced revenue manager, just starting out, or someone who just wants to learn more about the profession; regardless of what stage of your hotel revenue management career you are at, you will find valuable, practical ideas in this book that will help you thrive. ** Being a hotel revenue manager requires mastering complex systems, keeping abreast of evolving technologies and adapting to continuous change. To be successful, the best revenue managers repeatedly ask difficult questions, seeking answers that will safeguard the financial health of their hotels and ensure their rooms are not only booked, but optimized. But what may surprise you is that answers to these questions are more than attainable—they also illuminate a set of simple rules that every revenue manager can follow to become a Revenue Superstar.

Author : Marc Helmold
Publisher : Springer Nature
Page : 201 pages
File Size : 51,7 Mb
Release : 2020-06-03
Category : Business & Economics
ISBN : 9783030469856

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Total Revenue Management (TRM) by Marc Helmold Pdf

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.

Author : Peter Szende
Publisher : CRC Press
Page : 517 pages
File Size : 44,9 Mb
Release : 2020-11-23
Category : Business & Economics
ISBN : 9781000030792

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Hospitality Revenue Management by Peter Szende Pdf

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management, including hotel pricing, hotel segmentation, distribution channels, competitive analysis, hotel forecasting, performance analysis, market data, supply and demand management, and more.

Author : Gabor Forgacs,American Hotel & Lodging Association
Publisher : Pearson Higher Ed
Page : 125 pages
File Size : 51,9 Mb
Release : 2013-05-06
Category : Business & Economics
ISBN : 9780133474725

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Revenue Management (AHLEI) by Gabor Forgacs,American Hotel & Lodging Association Pdf

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This short course provides students with an overview of this important discipline and is an ideal supplement to a marketing, front office, or general operations class. A solid understanding of revenue management’s key concepts and the selective application of its most effective strategies and tactics have become mission critical for most hospitality operations. This NEW book explores the applicability of revenue maximization strategies and their operational aspects. Readers will learn the difference between strategic and tactical revenue management and why that distinction is critical, the tools that are available to revenue managers and when to use them, the broad range of information needed to effectively maximize revenue, vital issues to consider before implementing revenue management tactics, how revenue management is often misunderstood and applied inappropriately, the significant potential consequences of using revenue management poorly, as well as the benefits it can provide when done well.

Author : Bruce Jordan
Publisher : Unknown
Page : 0 pages
File Size : 43,7 Mb
Release : 2024-02-28
Category : Business & Economics
ISBN : 9798989988914

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The Hotel Revenue Bible by Bruce Jordan Pdf

Finally, the book that everyone has been waiting for is here when the hotel industry needs it the most. This type of book has never been written before. The one book that covers everything about hotel revenue including sales, revenue management, front desk sales, food and beverage revenue, catering, digital marketing, social media marketing, internet ads, social media ads, and more. The Hotel Revenue Bible is the "cure all" for all hotels that are ready to 10x their revenue numbers. This book allows you to increase your revenue with little to no additional expenses. The Hotel Revenue Bible will finally allow you to stop cutting expenses and focus on increasing your real problem and that's revenue. Learn about: Hotel Sales - stop parking lot shopping and get free leads from the government for pennies. Revenue Management - set your rates to resonate with a guest's mental cerebral so they are subconsciously led to book your hotel using rate psychology. Hotel Digital Marketing - swipe guests from your competition by being first in-line and first in-time with defensive and offensive digital marketing strategies. Hotel Social Media Marketing - market to the right audience on social media and track your competitions group business via social media. Hotel Internet Ads - Run Google, Facebook, and internet ads to expand your reach and reduce your ad spend cost with direct targeting and retargeting campaigns. Hotel Catering - increase catering sales with special closing techniques you never knew existed. Hotel F&B Revenue - double your hotel's restaurant traffic with in-house and local touch marketing. Hotel Front Desk - make selling upgrades as easy as 1-2-3 and triple your "other income" without increasing cost. This is the first book that will allow you to understand each department, and how they can work together as one cohesive unit to drive revenue to the topline at a faster pace.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 46,6 Mb
Release : 2014
Category : Electronic
ISBN : OCLC:910929585

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Hotel Revenue Management by Anonim Pdf

Author : Kimberly A. Tranter,Trevor Stuart-Hill,Juston Parker
Publisher : Pearson Higher Ed
Page : 276 pages
File Size : 51,7 Mb
Release : 2013-10-03
Category : Business & Economics
ISBN : 9781292055749

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Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World by Kimberly A. Tranter,Trevor Stuart-Hill,Juston Parker Pdf

For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors’ years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.