How Advertising And Consumer Culture Are Contributing To The Creation Of A Homogeneous Global Culture

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How Advertising and Consumer Culture are Contributing to the Creation of a Homogeneous Global Culture

Christoph Behrends
How Advertising and Consumer Culture are Contributing to the Creation of a Homogeneous Global Culture Book PDF

Author : Christoph Behrends
Publisher : GRIN Verlag
Page : 33 pages
File Size : 51,5 Mb
Release : 2007-09
Category : Advertising
ISBN : 9783638814133

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How Advertising and Consumer Culture are Contributing to the Creation of a Homogeneous Global Culture by Christoph Behrends Pdf

Essay from the year 2005 in the subject Communications - Mass Media, grade: 1,7, University of Leicester (University of Leicester - Centre for Mass Communication Research), course: Advertising, Culture and Communication, 16 entries in the bibliography, language: English, abstract: Urban dwellers in the Western world have witnessed a change of their cityscapes recently. Small independent stores, restaurants and coffee bars have been replaced by stores of multinational companies, such as Tesco, McDonald's, Burgerking, Starbucks, H&M and The Gap. No matter if you are exploring the city centre of Leicester, London or Hamburg, you find more and more branches of large-scale business companies, attempting to attract consumers with their big, bright logos. The same process can be found in the media - global brands such as Hewlett-Packard and Coca Cola advertise all around the globe, or in terms of Barnet et al (1995: p. 164): "Marlboro country is everywhere". While the unification of city centres has been much-discussed, further questions need to be elaborated on: In how far are these phenomena results of globalisation? Which consequences do they have for life in Western societies? Is there a global homogenisation of culture, and if so, to what extent? Which role does advertising play in this process? These and other questions are discussed in this paper.

Global Advertising in a Global Culture

Thomas H. P. Gould
Global Advertising in a Global Culture Book PDF

Author : Thomas H. P. Gould
Publisher : Rowman & Littlefield
Page : 255 pages
File Size : 52,7 Mb
Release : 2015-12-16
Category : Business & Economics
ISBN : 9780810886445

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Global Advertising in a Global Culture by Thomas H. P. Gould Pdf

Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space. Gould examines how advertising professionals negotiate these rocky and quickly-changing cultural terrains. He also explores how advertising—an increasingly global form of communication—is becoming a platform for change at the individual level, and as a direct consequence, at the social and political levels.

Consumer Culture

Roberta Sassatelli
Consumer Culture Book PDF

Author : Roberta Sassatelli
Publisher : SAGE
Page : 254 pages
File Size : 43,7 Mb
Release : 2007-05-17
Category : Social Science
ISBN : 1412911818

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Consumer Culture by Roberta Sassatelli Pdf

'Roberta Sassatelli has written a thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the second generation of textbooks on cultures of consumption. Consumer Culture is an appealing and lucid introduction to the major themes - historical and contemporary, theoretical and empirical - surrounding the growth, nature and consequences of consumer culture. It will be of professional interest as well as serving a student audience' - Alan Warde, University of Manchester Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within. While rooted in sociology, Sassatelli draws on the traditions of history, anthropology, geography and economics to give: - A history of the rise of consumer culture around the world; - A richly illustrated analysis of theory from neo-classical economics, to critical theory, to theories of practice and ritual de-commoditization; and - A compelling discussion of the politics underlying our consumption practices. An exemplary introduction to the history and theory of consumer culture, this book provides nuanced answers to some of the most central questions of our time.

Global Advertising in a Cultural Context

Mirjana Milenkovic
Global Advertising in a Cultural Context Book PDF

Author : Mirjana Milenkovic
Publisher : Diplomica Verlag
Page : 69 pages
File Size : 45,8 Mb
Release : 2009-02
Category : Business & Economics
ISBN : 9783836669955

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Global Advertising in a Cultural Context by Mirjana Milenkovic Pdf

The globalization and saturation of local markets lead to increased international activities of companies. In this context marketers are forced to advertise globally and to decide between standardization and differentiation of their advertisements, i.e. to either use one single idea all over the world or to make adaptations for local preferences. Besides knowing the pros and cons of these approaches, it is essential that advertisers are familiar with different cultures. Otherwise the advertisement runs the risk of being misunderstood or in the worst case to offend cultural fundamentals. In her book Mirjana Milenkovic examines the specifics of different national cultures and their implications for global advertising. Describing the various local restrictions and obstacles international advertisers have to deal with, the challenge of global advertising becomes clear. The perception of advertising is greatly influenced by the respective culture and its members' understanding of reality. On the basis of Hofstede's Five Dimensions, cultures and their characteristics are described. The reader learns about the behavior in different cultures and how cultural backgrounds impact buying decisions. With numerous practical illustrations Global Advertising in a Cultural Context gives an insight into the specifics of worldwide advertising and the challenge of both approaches in strategy and execution in front of the cultural background. This book gives recommendations for successful global advertising on the basis of six different advertising approaches and their suitability to overcome cultural differences.

Advertising, Society, and Consumer Culture

Roxanne Hovland,Joyce M. Wolburg
Advertising Society and Consumer Culture Book PDF

Author : Roxanne Hovland,Joyce M. Wolburg
Publisher : Routledge
Page : 209 pages
File Size : 49,5 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317477532

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Advertising, Society, and Consumer Culture by Roxanne Hovland,Joyce M. Wolburg Pdf

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Explorations in Consumer Culture Theory

John F. Sherry,Eileen Fischer
Explorations in Consumer Culture Theory Book PDF

Author : John F. Sherry,Eileen Fischer
Publisher : Routledge
Page : 419 pages
File Size : 52,8 Mb
Release : 2008-11-24
Category : Business & Economics
ISBN : 9781135971335

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Explorations in Consumer Culture Theory by John F. Sherry,Eileen Fischer Pdf

The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled "consumer culture theory." In this volume, some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, the focus then shifts to specific consumption venues. Analyses of advertising in personal, critical and historical perspective, examination of lifestyle trends from dwelling practices of transnational nomads and regimes of personal training to genetic testing and gambling, interpretations of the dynamics of brand loyalty and corporate image management, and investigation of family consumption rituals are among the topics explored in ethnographic and humanistic perspective.

The SAGE Handbook of Consumer Culture

Olga Kravets,Pauline Maclaran,Steven Miles,Alladi Venkatesh
The SAGE Handbook of Consumer Culture Book PDF

Author : Olga Kravets,Pauline Maclaran,Steven Miles,Alladi Venkatesh
Publisher : SAGE
Page : 766 pages
File Size : 43,7 Mb
Release : 2017-06-24
Category : Business & Economics
ISBN : 9781473998773

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The SAGE Handbook of Consumer Culture by Olga Kravets,Pauline Maclaran,Steven Miles,Alladi Venkatesh Pdf

The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture

Global and Multinational Advertising

Basil G. Englis
Global and Multinational Advertising Book PDF

Author : Basil G. Englis
Publisher : Psychology Press
Page : 311 pages
File Size : 52,9 Mb
Release : 2013-11-19
Category : Business & Economics
ISBN : 9781317759768

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Global and Multinational Advertising by Basil G. Englis Pdf

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

Consumer Culture Theory

Eric J. Arnould,Craig J. Thompson,David Crockett,Michelle F. Weinberger
Consumer Culture Theory Book PDF

Author : Eric J. Arnould,Craig J. Thompson,David Crockett,Michelle F. Weinberger
Publisher : SAGE Publications Limited
Page : 402 pages
File Size : 54,9 Mb
Release : 2023-08-19
Category : Business & Economics
ISBN : 9781529614435

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Consumer Culture Theory by Eric J. Arnould,Craig J. Thompson,David Crockett,Michelle F. Weinberger Pdf

*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers’ relationships to the marketplace and the influence of commercial action on culture. This book, edited by leading scholars in CCT, contains contributions by many of its leading researchers, and distills this interdisciplinary field into a concise accessible overview for students and early career researchers. It describes the key themes, concepts and theoretical areas of CCT; explains why they are useful in understanding consumption and marketplace phenomena; and shows how they can be applied to a wide range of research contexts. Drawing on real-world scenarios, reflective tasks and international case studies to help aid theoretical understanding and critical thinking, the text is designed to support a course in CCT, supplement related study, and guide undergraduate and postgraduate students in writing a CCT-related dissertation/thesis. It is the go-to text for anyone who is curious about, new to CCT, or looking for an integrative compendium of CCT research and its implications. Eric J. Arnould is Emeritus Professor of Marketing at the Aalto University Business School, Finland. Craig J. Thompson is the Churchill-Bascom Professor of Marketing at the University of Wisconsin-Madison, USA. David Crockett is Professor of Marketing at the University of Illinois Chicago, USA. Michelle F. Weinberger is Associate Professor at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University, Illinois, USA.

The Routledge Companion to Advertising and Promotional Culture

Emily West,Matthew P. McAllister
The Routledge Companion to Advertising and Promotional Culture Book PDF

Author : Emily West,Matthew P. McAllister
Publisher : Routledge
Page : 470 pages
File Size : 40,8 Mb
Release : 2013-02-11
Category : Business & Economics
ISBN : 9781135095567

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The Routledge Companion to Advertising and Promotional Culture by Emily West,Matthew P. McAllister Pdf

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.

Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Alcántara-Pilar, Juan Miguel
Analyzing the Cultural Diversity of Consumers in the Global Marketplace Book PDF

Author : Alcántara-Pilar, Juan Miguel
Publisher : IGI Global
Page : 404 pages
File Size : 41,8 Mb
Release : 2015-04-30
Category : Business & Economics
ISBN : 9781466682634

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Analyzing the Cultural Diversity of Consumers in the Global Marketplace by Alcántara-Pilar, Juan Miguel Pdf

The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

Advertising and Societies

Katherine Toland Frith,Barbara Mueller
Advertising and Societies Book PDF

Author : Katherine Toland Frith,Barbara Mueller
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 324 pages
File Size : 49,8 Mb
Release : 2003
Category : Art
ISBN : IND:30000087932319

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Advertising and Societies by Katherine Toland Frith,Barbara Mueller Pdf

Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

Consumer Culture Theory

Eric J. Arnould,Craig J Thompson
Consumer Culture Theory Book PDF

Author : Eric J. Arnould,Craig J Thompson
Publisher : SAGE
Page : 453 pages
File Size : 44,5 Mb
Release : 2018-06-21
Category : Business & Economics
ISBN : 9781526452115

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Consumer Culture Theory by Eric J. Arnould,Craig J Thompson Pdf

Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.

Elusive Consumption

Karin M. Ekström,Helene Brembeck
Elusive Consumption Book PDF

Author : Karin M. Ekström,Helene Brembeck
Publisher : Routledge
Page : 244 pages
File Size : 54,8 Mb
Release : 2020-05-27
Category : Social Science
ISBN : 9781000182828

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Elusive Consumption by Karin M. Ekström,Helene Brembeck Pdf

In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however sociology, anthropology, business or cultural studies and as a result often present a blinkered view. Charged with the mission of unravelling what consumption means and how it operates, the worlds leading experts were flown to a secluded location in Sweden to 'battle it out'. This pioneering book represents the outcome. Ranging from the 'little black dress' to on-line communities, Elusive Consumption challenges our very understanding of consumerism. How successful is the advertising world in manipulating our buying patterns? Does the global marketplace promote cultural homogeneity or heterogeneity? Is the West really more of a 'consumerist civilization' than other countries? Does the advertising of certain products influence a voters choice of political party? How are products associated and marketed to different genders? These controversial topics and many more are discussed. Covering virtually every aspect of the word 'consumerism', Elusive Consumption provides a state-of-the-art view of the highly commercialized society we inhabit today. Some might have it that consumers are unwitting pawns, completely lacking in agency. Others might argue that consumer choices are empowering and subtly shape production. Richard Wilk, Colin Campbell, John F. Sherry, Richard Elliott, Russell Belk, and Daniel Miller who offers the most persuasive argument in this battle royal?

In what Way Has the Globalisation of Advertising Affected National and Local Cultures and Identities?

Florian Mayer
In what Way Has the Globalisation of Advertising Affected National and Local Cultures and Identities Book PDF

Author : Florian Mayer
Publisher : GRIN Verlag
Page : 65 pages
File Size : 54,8 Mb
Release : 2007-10
Category : Electronic
ISBN : 9783638643078

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In what Way Has the Globalisation of Advertising Affected National and Local Cultures and Identities? by Florian Mayer Pdf

Essay from the year 2003 in the subject Cultural Studies - Basics and Definitions, grade: 82, University of Leeds (Trinity and All Saints College), course: National and Global Culture, 106 entries in the bibliography, language: English, abstract: It has been argued that individual and national identities are becoming increasingly fragmented under conditions of globalisation, that with accelerated global flows of commodities, culture and people, we become increasingly disembedded and rootless. It is argued here that amid this increasing fragmentation, or perhaps in reaction to it, certain narratives work to anchor national identities and local culture in what is perceived to be tradition. This paper examines the relationship between globalisation and the construction of national and local identities in the advertisements of several Western and non-Western countries, like Canada and Germany and Malaysia, Thailand and Ladakh in the western Himalayas. In this paper advertising is being seen as a part of the culture industries, which play an important role in the creation of community. In many scholarly accounts it has been asserted that globalisation and the spread of multinational corporations and their products and services are leading to a homogenisation of cultural diversity and to an increasing uniformity of tastes, fashions and thoughts around the world. The globalisation of advertising, which we are going to look at in the following pages, however, produces different outcomes for national and local cultures and identities in many cases.