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Author : Mark Tadajewski,Robert Cluley
Publisher : Unknown
Page : 375 pages
File Size : 41,6 Mb
Release : 2014
Category : Electronic
ISBN : OCLC:897096788
Author : Ajay K. Manrai,H. Lee Meadow
Publisher : Springer
Page : 505 pages
File Size : 50,9 Mb
Release : 2015-06-09
Category : Business & Economics
ISBN : 9783319173566
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Dinesh K. Gupta,Christie Koontz,Angels Massisimo,Réjean Savard
Publisher : Walter de Gruyter
Page : 436 pages
File Size : 45,5 Mb
Release : 2006-05-02
Category : Language Arts & Disciplines
ISBN : 9783598440199
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Author : W. Douglas Evans
Publisher : Nova Science Publishers
Page : 0 pages
File Size : 42,7 Mb
Release : 2016-09
Category : Forbrugeradfærd
ISBN : 1634857801
This book aims to capture the current state of social marketing theory, research, and practice across different subject matters and global settings. The main objectives are to synthesise recent developments in theory and research methods, especially those brought about by information technology. It is also one of the goals of the authors' to illustrate those developments through a series of case studies.
Author : Stanley Paliwoda
Publisher : Routledge
Page : 394 pages
File Size : 48,6 Mb
Release : 2013-01-04
Category : Business & Economics
ISBN : 9781135126667
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
Author : Hans Mühlbacher,Lee Dahringer,Helmuth Leihs
Publisher : Cengage Learning
Page : 1016 pages
File Size : 49,5 Mb
Release : 1999
Category : Business & Economics
ISBN : PSU:000043332137
In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. International Marketing: A Global Perspective starts from the premise that any firm - regardless of size - can compete globally. The challenge for todayÂ's manager is to identify and seize the opportunities most appropriate to their company. International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues. Written in a clear and accessible style, it is divided into several sections covering: assessing a potential market economically, culturally and politically; identifying cultural similarities and differences; deciding which products to market internationally and how to price and promote them; motivating marketing managers to compete globally; building and implementing successful marketing strategies - from making strategic decisions and choosing market positions and entry methods to developing a marketing plan. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy.
Author : Per V. Jenster,H. Michael Hayes,David E. Smith
Publisher : Copenhagen Business School Press DK
Page : 308 pages
File Size : 51,9 Mb
Release : 2005
Category : Business & Economics
ISBN : 8763001470
"The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, pounds or yen. This book offers the reader a wealth of concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies."
Author : Goodluck Charles
Publisher : Cambridge Scholars Publishing
Page : 260 pages
File Size : 48,8 Mb
Release : 2016-09-23
Category : Business & Economics
ISBN : 9781443819275
This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers’ understanding and application of what they have learned in actual situations.
Author : Seán De Búrca,Richard Fletcher,Linden Brown
Publisher : Pearson Education
Page : 748 pages
File Size : 48,9 Mb
Release : 2004
Category : Business & Economics
ISBN : 0273673238
Unlike other international marketing texts, International Marketing, An SME Approach, takes a truly global approach that pulls in both Western and Asia-Pacific perspectives. SME refers to small and medium sized companies, therefore, the focus is firmly on the role of the transnational firm as an international competitor and the role in international activities of managers of their local subsidiary or branch operations. "This book offers a unique theoretical practical approach to international marketing centered on the requirements of the growing firm. The authors offer innovative learning approaches including excellent web resources and case studies not found elsewhere." Dr. Thomas O' Toole, Head of School of Business , Waterford Institute of Technology Geared toward undergraduate and post-graduate students studying International Marketing, International Marketing, An SME Approach, blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape. Other features include: Real life examples on practical international marketing planning and strategy Comprehensive coverage of the network perspective to international marketing Case studies that represent problems and issues confronting managers International Marketing Highlights in every chapter which provide a forum for classroom and tutorial discussion Emphasis on environmentalism, ethics, electronic commerce and multilateral trade relations To access the robust ancillary package which includes an Instructor¿s Manual, Power Point slides, a test item file, additional case studies and two extra chapters on Winning International Projects and Coping with Countertrade, visit www.booksites.net/deBurca. Dr. Sean de Burca is Professor of Marketing, University College Dublin, Ireland. Dr. Richard Fletcher holds the Chair of Marketing and International Business at the University of Western Sydney. Dr. Linden Brown is Adjunct Professor of Marketing and Director of the Market Strategy and Information Technology (M*SAT) Group at the University of Technology, Sydney, Australia.
Author : Ajay K. Manrai,H. Lee Meadow
Publisher : Unknown
Page : 128 pages
File Size : 47,9 Mb
Release : 2015
Category : Marketing
ISBN : 331917357X
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Erdener Kaynak
Publisher : Greenwood
Page : 296 pages
File Size : 53,5 Mb
Release : 1985
Category : Comparative marketing
ISBN : UOM:39076000481338
Author : Ronald F. Bush,Shelby D. Hunt
Publisher : Unknown
Page : 346 pages
File Size : 53,9 Mb
Release : 1982
Category : Marketing
ISBN : UOM:35128000837508
Actas del congreso sobre marketing y que analizan áreas topicas de esta ciencia como son la teoría general, los canales de distribución, macromarketing, investigación metodológica, etc...
Author : Bronislaw Johannes Verhage
Publisher : Unknown
Page : 128 pages
File Size : 42,6 Mb
Release : 2013
Category : Marketing
ISBN : 900185690X
"SUMMARY" Marketing Fundamentals, An International Perspective is the European edition of Grondslagen van de marketing, the market leader in the Netherlands for over 25 years. In this bestseller, Dr. Bronis Verhage- Professor of Marketing at Georgia State University in Atlanta- strikes the right balance between marketing theory and practice. This has appealed to hundreds of thousands of students and has created a great deal of enthusiasm about marketing. The English-language-edition features a European perspective, embedded in a global context. Its engaging, lively writing style enhances student learning, and its use of'easy reading'language is geared towards non-native speakers of English. Marketing Fundamentals incorporates a teaching style that is preferred in Europe. The book offers a cutting edge review of new priorities in marketing, as illustrated by a diverse selection of analyses of world-class companies'customer-focused strategies. This attractively illustrated, full colour edition includes a mix of pan-European and global examples- both successes and failures in business- encompassing the entire field of marketing, including services marketing, B2B marketing and green marketing. The'Practitioner's Perspectives'and'Professor's Perspectives'in each chapter offer insightful opinions and powerful ideas on key issues in marketing management. They help bring the marketing fundamentals to life from a global perspective.
Author : Michael J Baker,Michael Saren
Publisher : SAGE
Page : 545 pages
File Size : 54,8 Mb
Release : 2016-05-16
Category : Business & Economics
ISBN : 9781473942660
Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.
Author : Rob Donovan,Nadine Henley
Publisher : Cambridge University Press
Page : 525 pages
File Size : 45,8 Mb
Release : 2010-10-28
Category : Business & Economics
ISBN : 9781139492263
This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.