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Leading Edge Technologies in Fashion Innovation by Young-A. Lee Pdf
This book offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies in fashion. Further, it envisions the future of these technologies when designing and engineering apparel-related products. Demonstrating how theory turns into practice, this volume presents the analysis of cases representing a successful collaboration between innovative technology and fashion. These current examples of industry and consumer cases with the use of various technologies will allow readers to fully connect how the industry currently implements these technologies into product design and development process as well as communicating with consumers. This text will serve as a valuable resource to researchers and educators in the fields of supply chain management, branding, marketing, fashion studies, textiles, and product design. Young-A Lee is a full professor and Graduate Program Officer in the Department of Consumer and Design Sciences at Auburn University, Auburn, AL, USA. Her scholarship is in the areas of digital and sustainable product design, development, and evaluation using innovative design technologies for human health and well-being.
Leading Edge Technologies in Fashion Innovation by Young-A Lee Pdf
This book offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies in fashion. Further, it envisions the future of these technologies when designing and engineering apparel-related products. Demonstrating how theory turns into practice, this volume presents the analysis of cases representing a successful collaboration between innovative technology and fashion. These current examples of industry and consumer cases with the use of various technologies will allow readers to fully connect how the industry currently implements these technologies into product design and development process as well as communicating with consumers. This text will serve as a valuable resource to researchers and educators in the fields of supply chain management, branding, marketing, fashion studies, textiles, and product design.
Fashion Business and Digital Transformation by Charlene Gallery,Jo Conlon Pdf
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.
Sustainable Innovations in the Textile Industry by Roshan Paul,Thomas Gries Pdf
Sustainable Innovations in the Textile Industry addresses advances taking place at every stage of the textile supply chain leading to improvements in sustainability and resource efficiency. There is a significant emphasis on respect for the environment in current thinking around textiles, which contrasts with the impression many have of the industry due to its impact on global pollution over the past century. A key strength of the book is its comprehensive coverage of the complete textile process sequence, including fibre to textile manufacture, dyeing, printing, finishing, and effluent discharge. This holistic approach is required to effectively address the sustainability issue, which is requires action across the supply chain. In addition, it also provides the latest industry knowledge on technological advances in knitting, non-wovens, speciality chemicals, coating, printing, finishing and other methods that increase sustainability. Including historical aspects of sustainability in textiles as well as the state of the art in innovative sustainable fibers and manufacturing processes, this book is essential reading for anyone interested in sustainable directions in the textile industry. Emphasizes innovative production technologies, the biotransformation of the textile industry, the circular economy, recycling, and the green future of textiles Addresses sustainability in business and logistics, explaining how these functions influence the environmental impact of other stages of the value chain Provides a guide to the eco-labels and assessment methods used by industry
Technology-Driven Sustainability by Gianpaolo Vignali,Louise F. Reid,Daniella Ryding,Claudia E. Henninger Pdf
This book provides a critical overview of technologies that are used within the fashion industry and supply chain, with a special emphasis on how they engender sustainability and the circular economy. The chapters present contemporary case studies alongside new research on technologies such as 3D printing, 3D scanning and recycling technology to assess the effect they will have on the future of fashion and its global supply chain.
Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future by Masengu, Reason,Bigirimana, Stanilas,Chiwaridzo, Option Takunda,Bensson, Ruzive,Blossom, Christina Pdf
In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.
Wearable Technology Innovations: The Future of Wearables by Michael Roberts Pdf
"Wearable Technology Innovations: Shaping the Future of Wearables" explores the cutting-edge advancements and transformative impact of wearable devices across various industries and daily life. From smartwatches and fitness trackers to augmented reality glasses and smart clothing, this comprehensive guide delves into the evolution, applications, and future trends of wearable technology. Discover how these innovative devices are revolutionizing healthcare, sports, fashion, entertainment, and beyond. Whether you're a tech enthusiast, healthcare professional, designer, or business leader, this book provides invaluable insights into the latest trends, challenges, and opportunities in the world of wearables.
Digital Fashion by Dr Sukhvir Singh,Rikhil Nagpal Pdf
"Digital Fashion," authored by the esteemed Professor Dr. Sukhvir Singh & Mr. Rikhil Nagpal, is a visionary exploration of the transformative intersection of technology and the fashion industry. This illuminating book encapsulates the dynamic evolution of fashion, guided by the forces of digitalization. From the fusion of 3D printing and virtual modelling to the integration of artificial intelligence, sustainability, and ethical considerations, This Masterpiece offers a comprehensive and insightful view of the digital fashion landscape. Through compelling insights, it delves into the ethical, ecological, and technological dimensions, serving as a compelling guide for navigating the vibrant future of fashion.
Fashion marketing is an exhilarating and dynamic field that intertwines the realms of creativity, business acumen, and consumer behavior. It is a discipline that continually evolves, reflecting the ever-changing nature of the fashion industry and the shifting preferences of consumers. The convergence of fashion and marketing has given rise to a fascinating landscape where branding, advertising, retail strategies, and consumer engagement intersect to create captivating experiences and drive business success. This preface serves as an introduction to the world of fashion marketing, shedding light on its multifaceted nature and exploring its significance in the context of the contemporary fashion industry. It aims to provide an insightful glimpse into the realm where style, innovation, and commerce coexist, shaping trends, influencing consumer choices, and fueling the growth of fashion brands around the globe. Fashion marketing encompasses a diverse range of activities, all with the common goal of establishing and maintaining a strong brand presence and effectively communicating with the target audience. From strategic market research and brand positioning to advertising campaigns, social media engagement, visual merchandising, and retail experiences, each facet of fashion marketing plays a vital role in creating desirability, driving sales, and fostering brand loyalty. Throughout this exploration, we will delve into various key aspects of fashion marketing. We will uncover the art and science of identifying consumer insights, understanding their desires, and predicting their preferences. We will examine how fashion brands strategically position themselves in the market, crafting unique brand identities and narratives that resonate with their target customers. Moreover, we will delve into the pivotal role of digital platforms, e-commerce, and social media in shaping the modern fashion marketing landscape, enabling brands to connect with global audiences in realtime and fostering new paradigms of engagement. In addition, we will explore the impact of sustainability and ethical considerations on fashion marketing, as the industry increasingly embraces responsible practices and consumers demand transparency and conscious choices. We will reflect on the role of influencers, collaborations, and experiential marketing in capturing the attention and 4 loyalty of fashion-conscious consumers. Furthermore, we will delve into the intricacies of fashion retailing, analyzing the strategies employed by brands to create immersive physical and online shopping experiences that captivate and delight customers. As you embark on this journey into the realm of fashion marketing, I invite you to delve deeper into the intricate tapestry that connects fashion, marketing, and consumer culture. Through this exploration, we will unravel the strategies, trends, and innovations that shape the fashion industry and gain a comprehensive understanding of the forces that drive success in this dynamic and captivating field. Whether you are a student, professional, or fashion enthusiast, this exploration of fashion marketing will provide you with valuable insights, inspire your creativity, and offer a broader perspective on the intersection of fashion and business. It is my hope that this preface serves as a gateway to a world where creativity, innovation, and strategic thinking converge to shape the future of fashion marketing. Enjoy the journey ahead!
Fashion and Textiles: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf
Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.
Welcome to "Fashion Merchandising" authored by Dr. Sukhvir Singh, Professor and Associate Dean of the Faculty of Fashion and Design at SGT University, Gurgaon. This book is the culmination of years of research, teaching, and industry experience, aimed at providing readers with a comprehensive understanding of the intricacies of fashion business and merchandising. Fashion merchandising is a dynamic field that sits at the intersection of creativity and commerce. It encompasses a wide range of activities, from trend forecasting and product development to retail management and consumer behaviour analysis. In this book, I have endeavoured to cover these diverse aspects comprehensively, offering readers a holistic view of the fashion merchandising landscape. Throughout the chapters of this book, readers will embark on a journey that explores the fundamental principles of fashion merchandising, delves into the intricacies of retail management, and examines the latest trends and technologies shaping the industry. Drawing from real-world examples and case studies, I have sought to provide practical insights and actionable strategies that readers can apply in their academic pursuits and professional endeavours. Whether you are a student aspiring to enter the world of fashion, an educator seeking to enhance your curriculum, or a seasoned professional looking to stay abreast of industry trends, "Fashion Merchandising" offers something for everyone. It is my sincere hope that this book serves as a valuable resource and inspires readers to embark on their own journey of exploration and discovery within the dynamic realm of fashion merchandising.
Textiles, Identity and Innovation: Design the Future by Gianni Montagna,Cristina Carvalho Pdf
D_TEX presents itself as a starting point at a crossroads of ideas and debates around the complex universe of Textile Design in all its forms, manifestations and dimensions. The textile universe, allied to mankind since its beginnings, is increasingly far from being an area of exhausted possibilities, each moment proposing important innovations that need a presentation, discussion and maturation space that is comprehensive and above all inter- and transdisciplinary. Presently, the disciplinary areas where the textile area is present are increasing and important, such as fashion, home textiles, technical clothing and accessories, but also construction and health, among others, and can provide new possibilities and different disciplinary areas and allowing the production of new knowledge. D_TEX proposes to join the thinking of design, with technologies, tradition, techniques, and related areas, in a single space where ideas are combined with the technique and with the projectual and research capacity, thus providing for the creation of concepts, opinions, associations of ideas, links and connections that allow the conception of ideas, products and services. The interdisciplinary nature of design is a reality that fully reaches the textile material in its essence and its practical application, through the synergy and contamination by the different interventions that make up the multidisciplinary teams of research. The generic theme of D_TEX Textile Design Conference 2017, held at Lisbon School of Architecture of the University of Lisbon, Portugal on November 2-4, 2017, is Design the Future, starting from the crossroads of ideas and debates, a new starting point for the exploration of textile materials, their identities and innovations in all their dimensions.
Annual World Bank Conference on Development Economics 2010, Global by Justin Yifu Lin,Boris Pleskovic Pdf
The Annual World Bank Conference on Development Economics (ABCDE) is one of the world s best-known series of conferences for the presentation and discussion of new knowledge on development. The conference provides a forum for the world s leading development thinkers to share new knowledge and ideas. 'Lessons from East Asia and the Global Financial Crisis' was the theme of the ABCDE held in Seoul, Republic of Korea, on June 22 24, 2009. The conference was co-organized by the Government of the Republic of Korea, the Korea Development Institute (KDI), and the World Bank.
