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Author : Noel Capon
Publisher : Unknown
Page : 793 pages
File Size : 55,6 Mb
Release : 2017
Category : Marketing
ISBN : 0986402311
Author : Noel Capon
Publisher : Ingram
Page : 595 pages
File Size : 42,8 Mb
Release : 2012-08-30
Category : Business & Economics
ISBN : 0983330042
Author : Mickey Smith
Publisher : CRC Press
Page : 128 pages
File Size : 54,8 Mb
Release : 2014-07-30
Category : Medical
ISBN : 9781482203981
Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and advances, and it guides them in adjusting their marketing strategies to remain competitive in the coming era. Ideal for product managers, planners, and strategists, this book puts the past twenty years of pharmacy into perspective and uses it as a basis for predicting the next twenty years. Internationally relevant, this book is now available in Japanese! Distinguished contributors provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the 21st century. Utilizing their experience and expertise, they provide pharmaceutical professionals with guidelines for marketing in the coming years. Readers gain insight into what the future may hold in these areas: pricing, product development, distribution, promotion, retailing, market research, and other areas. Experts who make professional speculations in Pharmaceutical Marketing in the 21st Century include these among others: William R. Mattson, Jr. (President, The Mattson Jack Group, St. Louis) and Evan G. Dick (Vice President and General Manager, MedStrategy Management Reports, St. Louis). They compare pharmaceutical marketing of 20 years ago with that of today and use the comparison as a basis for making projections 20 years into the future. David W. Newton (Albany College of Pharmacy). He predicts an increased importance and possible necessity of the pharmacist's role in direct/indirect patient care services. Jerome A. Reinstein (industry consultant and Director-General, World Federation of Proprietary Medicine Manufacturers, London). He explores the increasing number of prescription drugs becoming available over the counter. Pharmaceutical marketers and benefits managers, regulatory officials, drug product managers, advertising agency executives, and politicians will find Pharmaceutical Marketing in the 21st Century a must read as they work today in preparation for the future of pharmaceutical care and marketing.
Author : Noel Capon,James Mac Hulbert,Roy Capon
Publisher : Unknown
Page : 128 pages
File Size : 55,9 Mb
Release : 2009
Category : Marketing
ISBN : 0979734444
Author : Noel Capon,James M. Hulbert
Publisher : Unknown
Page : 660 pages
File Size : 40,6 Mb
Release : 2001
Category : Business & Economics
ISBN : IND:30000067920318
This introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective manager - not just the marketer - needs to know about developing marketing strategy and managing the marketing process.
Author : Alan R. Andreasen
Publisher : SAGE
Page : 284 pages
File Size : 54,6 Mb
Release : 2006
Category : Business & Economics
ISBN : 1412916348
This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing. It could be used with a number of courses and disciplines. The level of detail, use of various sources and the variety of examples make it appropriate for graduate level studies. It can also serve the social marketing or behavior change practitioner who wishes to enhance or expand his or her field of practice to include "upstream" approaches. - Written by a highly regarded academic in the Social Marketing community. - Encourages Social Marketers to think beyond the "downstream" market of individuals whose behavior they are trying to influence to include the "upstream" market of individuals whose participation is needed to make changes. - Utilizes and synthesizes a number of different strands of scholarship (the evolution of social problems, the science of framing, the process of social change, social marketing history and elements, etc.)
Author : noel capon
Publisher : Unknown
Page : 128 pages
File Size : 44,5 Mb
Release : 2013-09-01
Category : Electronic
ISBN : 0989701387
Author : Noel Capon
Publisher : Unknown
Page : 0 pages
File Size : 47,7 Mb
Release : 2023-12
Category : Business & Economics
ISBN : 9798987021293
Author : Noel Capon,James M. Hulbert
Publisher : Unknown
Page : 0 pages
File Size : 41,8 Mb
Release : 2007
Category : Marketing
ISBN : 0979734401
Author : Joel R. Evans,Barry Berman
Publisher : Atomic Dog Publishing
Page : 128 pages
File Size : 51,6 Mb
Release : 2005
Category : Business & Economics
ISBN : 1592601421
Author : Henry Kyambalesa
Publisher : Routledge
Page : 336 pages
File Size : 51,9 Mb
Release : 2017-11-01
Category : Social Science
ISBN : 9781351781725
This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.
Author : Noel Capon
Publisher : Unknown
Page : 0 pages
File Size : 51,5 Mb
Release : 2023-07-25
Category : Electronic
ISBN : 9798987021255
Author : David T. Cadden,Sandra L. Leuder,Flat World Knowledge (Firm),Saylor Foundation
Publisher : Unknown
Page : 338 pages
File Size : 43,9 Mb
Release : 201?
Category : Small business
ISBN : 145334554X
Author : Noel Capon,Cesar Sepulveda,Gloria Camacho
Publisher : Wessex, Incorporated
Page : 260 pages
File Size : 47,9 Mb
Release : 2018-09-10
Category : Business & Economics
ISBN : 1732546967
Author : Noel Capon,Andrew Yap,James M. Hulbert
Publisher : Unknown
Page : 74 pages
File Size : 53,9 Mb
Release : 2009*
Category : Marketing
ISBN : 0979734452
