Manipulation Of Society Through Advertising Language Manipulation Mechanisms In Advertisements

Author : Stacie Writes
Publisher : GRIN Verlag
Page : 49 pages
File Size : 44,8 Mb
Release : 2016-06-13
Category : Business & Economics
ISBN : 9783668239425

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Manipulation of society through advertising. Language manipulation mechanisms in advertisements by Stacie Writes Pdf

Diploma Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, , language: English, abstract: The diploma paper is a research of the written advertising from the linguistic and translation perspective. The aim of this paper is to point out the language manipulation mechanisms and the strategies of advertising translation. The Paper has the following structure: the annotations in the English and Romanian languages, the introduction, two chapters: a theoretical and a practical one, each one containing a conclusion, the general conclusions, the bibliography made up from 12 consulted books, 4 articles and 8 internet resources, consulted sites and the appendix. The paper presents the concept of manipulation through advertising, and namely the language manipulation mechanisms in advertisements, which are being presented by lexical features, which include weasel words and emotionally coloured words, by grammatical and syntactic features, which mostly relate to the way text is constructed and the intentional mistakes committed in advertising texts. We will see what the words that are frequently used in advertising are. The third aspect that represents language manipulation mechanisms is stylistic dimensions, which implies such stylistic devices as personification, metaphors, metonymy, synecdoche, puns, imperatives. We will find out to which stylistic devices, advertisers love to resort. Aside from this, we will discuss about translation strategies in advertising, which can be summarized to three main strategies: literal translation, free translation and idiomatic translations. We will also notice that the translation of advertising depends not only on cultural aspects. Many of authors that wrote about translation of advertising have different opinions upon how this topic should be approached. Based on the practical chapter we will try to find out what is more relevant and what wins over: to transmit the message accurately, or to create the effect. Based on things mentioned above, we will analyse what aspects of advertising attract people, creating the positive effect and what turn them away. All in all this diploma paper shows what vocabulary is used in advertising, what speech and how language is used in vocabulary. From the point of view of translation of advertising we will see whatever the foreign advertising prefer to translate the slogans word by word, or they prefer to make their own one, keeping only the general idea.

Author : Ruta Kalmane
Publisher : Lulu.com
Page : 131 pages
File Size : 49,5 Mb
Release : 2012
Category : Advertising
ISBN : 9781471092510

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Advertising: Using Words as Tools for Selling Second Edition by Ruta Kalmane Pdf

Author : Richard J. Parmentier
Publisher : Indiana University Press
Page : 244 pages
File Size : 46,9 Mb
Release : 1994-06-22
Category : Social Science
ISBN : 0253115264

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Signs in Society by Richard J. Parmentier Pdf

Richard Parmentier takes up Ferdinand de Saussure's challenge to study the "life of signs in society" by using semiotic tools proposed by Charles Sanders Peirce. He studies how semiotic theory can illuminate highly complex social and cultural practices.

Author : Isadore Barmash
Publisher : Beard Books
Page : 2 pages
File Size : 47,6 Mb
Release : 2004-09
Category : Social Science
ISBN : 9781587982279

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The Manipulated Society by Isadore Barmash Pdf

This is a previously published book that first appeared in 1974 as The World is Full of It. It deals with American communications manipulators who influence public opinion, taste, and purchases.

Author : Andrei Sorin
Publisher : Andsor Books
Page : 934 pages
File Size : 47,5 Mb
Release : 2013-01-01
Category : Science
ISBN : 9780986938900

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Software and Mind by Andrei Sorin Pdf

Addressing general readers as well as software practitioners, "Software and Mind" discusses the fallacies of the mechanistic ideology and the degradation of minds caused by these fallacies. Mechanism holds that every aspect of the world can be represented as a simple hierarchical structure of entities. But, while useful in fields like mathematics and manufacturing, this idea is generally worthless, because most aspects of the world are too complex to be reduced to simple hierarchical structures. Our software-related affairs, in particular, cannot be represented in this fashion. And yet, all programming theories and development systems, and all software applications, attempt to reduce real-world problems to neat hierarchical structures of data, operations, and features. Using Karl Popper's famous principles of demarcation between science and pseudoscience, the book shows that the mechanistic ideology has turned most of our software-related activities into pseudoscientific pursuits. Using mechanism as warrant, the software elites are promoting invalid, even fraudulent, software notions. They force us to depend on generic, inferior systems, instead of allowing us to develop software skills and to create our own systems. Software mechanism emulates the methods of manufacturing, and thereby restricts us to high levels of abstraction and simple, isolated structures. The benefits of software, however, can be attained only if we start with low-level elements and learn to create complex, interacting structures. Software, the book argues, is a non-mechanistic phenomenon. So it is akin to language, not to physical objects. Like language, it permits us to mirror the world in our minds and to communicate with it. Moreover, we increasingly depend on software in everything we do, in the same way that we depend on language. Thus, being restricted to mechanistic software is like thinking and communicating while being restricted to some ready-made sentences supplied by an elite. Ultimately, by impoverishing software, our elites are achieving what the totalitarian elite described by George Orwell in "Nineteen Eighty-Four" achieves by impoverishing language: they are degrading our minds.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1681 pages
File Size : 49,7 Mb
Release : 2022-04-01
Category : Language Arts & Disciplines
ISBN : 9781668456835

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Research Anthology on Applied Linguistics and Language Practices by Management Association, Information Resources Pdf

Whether through speech, writing, or other methods, language and communication has been an essential tool for human cooperation and development. Across the world, language varies drastically based on culture and disposition. Even in areas in which the language is standardized, it is common to have many varieties of dialects. It is essential to understand applied linguistics and language practices to create equitable spaces for all dialects and languages. The Research Anthology on Applied Linguistics and Language Practices discusses in-depth the current global research on linguistics from the development of language to the practices in language acquisition. It further discusses the social factors behind language and dialect as well as cultural identity found behind unique traits in language and dialect. Covering topics such as linguistic equity, phonology, and sociolinguistics, this major reference work is an indispensable resource for linguists, pre-service teachers, libraries, students and educators of higher education, educational administration, ESL organizations, government officials, researchers, and academicians.

Author : Martins, Constantino,Damásio, Manuel
Publisher : IGI Global
Page : 332 pages
File Size : 43,5 Mb
Release : 2016-08-15
Category : Psychology
ISBN : 9781522505266

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Seduction in Popular Culture, Psychology, and Philosophy by Martins, Constantino,Damásio, Manuel Pdf

Seduction is a complicated concept that is a part of the general human experience. Despite the prevalence of seduction in our personal lives as well as within popular culture, the concept has not been widely discussed and researched as an academic field. Seduction in Popular Culture, Psychology, and Philosophy explores the concept of seduction and the many ways it can be understood, either as a social and individual practice, a psychological trait, or a schema for manipulation. Taking a cross-disciplinary approach, this publication features research-based chapters relevant to sociologists, media professionals, psychologists, philosophers, advertising professionals, researchers, and graduate level students studying in related areas.

Author : William Leiss,Stephen Kline,Sut Jhally
Publisher : Unknown
Page : 368 pages
File Size : 46,6 Mb
Release : 1986
Category : Advertising
ISBN : STANFORD:36105038358094

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Social Communication in Advertising by William Leiss,Stephen Kline,Sut Jhally Pdf

Author : Julie Sedivy,Greg Carlson
Publisher : John Wiley & Sons
Page : 383 pages
File Size : 42,6 Mb
Release : 2011-05-03
Category : Psychology
ISBN : 9781119996088

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Sold on Language by Julie Sedivy,Greg Carlson Pdf

As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]

Author : Gillian Dyer
Publisher : Routledge
Page : 248 pages
File Size : 40,8 Mb
Release : 2008-03-07
Category : Social Science
ISBN : 9781134972340

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Advertising as Communication by Gillian Dyer Pdf

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1806 pages
File Size : 54,6 Mb
Release : 2017-01-06
Category : Business & Economics
ISBN : 9781522517948

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Advertising and Branding: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Author : Francois Maon,Adam Lindgreen,Joelle Vanhamme,Robert J. Angell,Juliet Memery
Publisher : Routledge
Page : 248 pages
File Size : 47,7 Mb
Release : 2018-02-15
Category : Business & Economics
ISBN : 9781351998871

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Not All Claps and Cheers by Francois Maon,Adam Lindgreen,Joelle Vanhamme,Robert J. Angell,Juliet Memery Pdf

Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these researchers have also struggled to conceptualize a viable, well-accepted notion of humor. Beyond pleasure and amusement, people use humor for a variety of social functions. On the one hand, humor can cause others to like the humorous source more, attract regard, ease conversations, promote expression and the exchange of ideas, introduce new topics of discussion, or smooth interactions. On the other hand, in aggressive forms, humor can halt verbal interactions, modify the usual rules of conversation, communicate critiques, or contribute to the creation of subversive environments. Not All Claps and Cheers: Humor in Business and Society Relationships is an original research anthology that considers different angles from which to address the use of humor by individuals, groups and business actors in their interactions within, around, and across organizations—that is, at the interfaces of business and society. Accordingly, the research anthology is organized in four sections—"Humor, Business and Society," "From Society to Business: Humor’s Use and Roles in Activist Movements," "From Business to Society: Humor’s Use and Roles in Marketing, Corporate Communications, and Public Relations," and "Society within Business: Humor’s Use and Roles in the Workplace and in Organizations." This ground-breaking research anthology draws on material from marketing, communications, human resources and stakeholder theory to throw light on this poorly understood facet of human business behavior.

Author : Edward Bernays
Publisher : Stanfordpub.com
Page : 0 pages
File Size : 42,8 Mb
Release : 2024-02-26
Category : Political Science
ISBN : 1998050149

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Propaganda by Edward Bernays Pdf

"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."-Noam Chomsky "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."-Edward Bernays Edward Bernays, a significant and controversial figure in political thought and public relations, pioneered a scientific method called "engineering of consent." During World War I, he played a crucial role in the U.S. Committee on Public Information (CPI), a powerful propaganda machine that packaged and sold the war to Americans as a way to "Make the World Safe for Democracy." The CPI's strategies became the blueprint for future war marketing. Bernays later applied these techniques, influenced by Walter Lipmann and his uncle Sigmund Freud, advocating for propaganda as a tool to manipulate both democracy and corporate interests. His 1928 book, *Propaganda*, eerily predicted how propaganda could shape collective thinking across government, politics, art, science, and education. Reading it today reveals how our contemporary institutions use organized manipulation to influence the masses. In this influential work, Bernays explored the psychology behind mass manipulation, including the use of symbolic action and propaganda, which we now refer to as "branding."

Author : Sapir Handelman
Publisher : Bloomsbury Publishing USA
Page : 180 pages
File Size : 47,9 Mb
Release : 2009-07-23
Category : Psychology
ISBN : 9780313355332

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Thought Manipulation by Sapir Handelman Pdf

This thoroughly intriguing volume explains the many ways our thoughts are manipulated through temptation, distraction, misdirection, and more. From politics to sales, education, romance, and parenthood, everyone plays—wittingly or not—the roles of manipulator or manipulated. Thought Manipulation: The Use and Abuse of Psychological Trickery offers a thorough understanding of the art of manipulation, leading readers on a fascinating journey into the gray areas of ethics, politics, leadership, advertising, psychotherapy, and intimate relationships. The book explains how manipulation works, exploring morally questionable tricks, such as temptation, distraction, and misdirection and introducing manipulative strategies, both simple and sophisticated. At the same time, the author allows that manipulation is not always a bad thing as any effective change in decision-making and human behavior cannot be achieved without employing it to at least a certain degree. Manipulation operates in an infinite variety of guises and situations. Sapir Handelman explains how we can resist such effects, with a focus on ethics and freedom of choice.

Author : Paul Thagard
Publisher : Oxford University Press
Page : 400 pages
File Size : 45,5 Mb
Release : 2019-01-30
Category : Psychology
ISBN : 9780190686406

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Mind-Society by Paul Thagard Pdf

How do minds make societies, and how do societies change? Paul Thagard systematically connects neural and psychological explanations of mind with major social sciences (social psychology, sociology, politics, economics, anthropology, and history) and professions (medicine, law, education, engineering, and business). Social change emerges from interacting social and mental mechanisms. Many economists and political scientists assume that individuals make rational choices, despite the abundance of evidence that people frequently succumb to thinking errors such as motivated inference. Much of sociology and anthropology is taken over with postmodernist assumptions that everything is constructed on the basis of social relations such as power, with no inkling that these relations are mediated by how people think about each other. Mind-Society displays the interdependence of the cognitive and social sciences by describing the interconnections among mental and social mechanisms, which interact to generate social changes ranging from marriage patterns to wars. Validation comes from detailed studies of important social changes, from norms about romantic relationships to economic practices, political institutions, religious customs, and international relations. This book belongs to a trio that includes Brain-Mind: From Neurons to Consciousness and Creativity and Natural Philosophy: From Social Brains to Knowledge, Reality, Morality, and Beauty. They can be read independently, but together they make up a Treatise on Mind and Society that provides a unified and comprehensive treatment of the cognitive sciences, social sciences, professions, and humanities.