Marketing In A Changing World

Author : Patricia Rossi,Nina Krey
Publisher : Springer
Page : 322 pages
File Size : 52,8 Mb
Release : 2017-11-16
Category : Business & Economics
ISBN : 9783319687506

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Marketing Transformation: Marketing Practice in an Ever Changing World by Patricia Rossi,Nina Krey Pdf

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : American Marketing Association
Publisher : Unknown
Page : 614 pages
File Size : 46,6 Mb
Release : 1960
Category : Marketing
ISBN : IOWA:31858036076622

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Dynamic Marketing for a Changing World by American Marketing Association Pdf

Author : Shuang Wu,Felipe Pantoja,Nina Krey
Publisher : Springer Nature
Page : 701 pages
File Size : 46,8 Mb
Release : 2020-06-15
Category : Business & Economics
ISBN : 9783030391652

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Marketing Opportunities and Challenges in a Changing Global Marketplace by Shuang Wu,Felipe Pantoja,Nina Krey Pdf

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author : Chahid Fourali
Publisher : Routledge
Page : 164 pages
File Size : 40,9 Mb
Release : 2016-07-15
Category : Business & Economics
ISBN : 9781317018858

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The Promise of Social Marketing by Chahid Fourali Pdf

Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential of this new field to help address effectively local and global issues that most nations are grappling with. It clarifies the history, philosophies, disciplines and techniques associated with best practice and highlights the need to engage with this field to help develop it further, so as to benefit humanity as a whole. There is an ongoing debate about the nature of marketing and whether it is able to fulfill or adapt to both commercial and social objectives. The unifying view is that marketing is a tool that can be used for individual, organizational or social benefits, and the aim of this book is to introduce the reader to an approach that is developing into a promising and rich new science, currently known as Social Marketing. It is a tool that brings hope to improving the world for good. The book guides the reader, step by step, demonstrating how this promising area can be applied to aims as diverse as HIV/AIDS prevention, responsible (global) citizenship, conflict resolution or the promotion of a worthwhile education. It will be of interest to not only those who study marketing, management, business ethics, education and public policy but anybody who’s interest is in improving the human condition.

Author : Berend Wierenga,Aad van Tilburg,Klaus Günter Grunert,Jan-Benedict E.M. Steenkamp,Michel Wedel
Publisher : Springer Science & Business Media
Page : 314 pages
File Size : 48,5 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781461562733

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Agricultural Marketing and Consumer Behavior in a Changing World by Berend Wierenga,Aad van Tilburg,Klaus Günter Grunert,Jan-Benedict E.M. Steenkamp,Michel Wedel Pdf

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.

Author : Nigel F. Piercy
Publisher : Routledge
Page : 780 pages
File Size : 47,7 Mb
Release : 2012-05-04
Category : Business & Economics
ISBN : 9781136379178

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Market-Led Strategic Change by Nigel F. Piercy Pdf

The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.

Author : Janet Morrison
Publisher : Bloomsbury Publishing
Page : 608 pages
File Size : 53,8 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9781137073396

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International Business by Janet Morrison Pdf

Clear, comprehensive and engaging, this core textbook is authored by an established and respected expert in the field and approaches its subject from a truly global perspective, offering in-depth insights into current challenges facing international businesses. The text has been carefully designed to encourage critical reflection and is packed with case studies and innovative learning features to emphasise the links between theory and the real world. The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one. This textbook is essential reading for undergraduate, postgraduate and MBA students studying international business for the first time.

Author : Twenty Fifth Congress European Society for Opinion and Marketing Research Staff
Publisher : Unknown
Page : 1270 pages
File Size : 47,6 Mb
Release : 1973-02-01
Category : Electronic
ISBN : 0800217039

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Marketing in a Changing World - the Role of Market Research by Twenty Fifth Congress European Society for Opinion and Marketing Research Staff Pdf

Author : Kate Gillespie,K. Scott Swan
Publisher : Routledge
Page : 518 pages
File Size : 49,9 Mb
Release : 2021-09-30
Category : Business & Economics
ISBN : 9781000438666

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Global Marketing by Kate Gillespie,K. Scott Swan Pdf

Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization. Key updates include: Extensive real-life examples and cases from developed and emerging markets, including Africa, Latin America, and the Middle East; New topics such as digital distribution options, the participation of customers, and the rise of social media, including Twitter, Facebook, and TikTok; Updated exploration of often overlooked topics, such as China’s state-owned enterprises, the importance of diasporas as target markets, the threat of transnational criminal organizations to legitimate marketers, and new tensions among trading partners; A stronger recognition of the need for a growth mindset, value orientation, and innovation. Written in a student-friendly style, this fully updated new edition continues to be the textbook of choice for students of global marketing.

Author : Anonim
Publisher : Emerald Group Publishing
Page : 304 pages
File Size : 44,7 Mb
Release : 2015-11-03
Category : Business & Economics
ISBN : 9781785602320

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International Marketing in the Fast Changing World by Anonim Pdf

Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.

Author : Larry Balin
Publisher : Morgan James Publishing
Page : 176 pages
File Size : 42,7 Mb
Release : 2009-10-01
Category : Business & Economics
ISBN : 9781614482116

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Mommy, Where Do Customers Come From? by Larry Balin Pdf

Looking for a marketing book that ...Tells it like it is?... Can help you keep up in an ever changing world?... Is the right fit no matter your business type or size? Mommy, Where Do Customers Come From? covers all aspects of marketing and selling products and services to a new breed of customer. Customers have become less loyal, more demanding and have more choices. With the proliferation of vehicles such as the Internet, Email, BLOGs, Podcasts and others, reaching the right customer with the right message is harder than ever before. Mommy, Where Do Customers Come From? deals with these issues and breaks down barriers like no other marketing book. Helping businesses decipher and deal with this changing online landscape and its effects on the ever changing customer is the purpose of this book. Allowing a business of any size, location or type to not only understand when something needs to be done, but what that something is and what the outcome should be. Mommy, Where Do Customers Come From? puts the business back in control of the message that is in front of its customers. Empowering readers to take action by taking an active role in the understanding and execution of their visible details. In this book, we strip away the nonsense from the common sense to uncover connective marketing messages that allow businesses to create what they really need the most sales.

Author : American Marketing Association
Publisher : Unknown
Page : 614 pages
File Size : 48,5 Mb
Release : 1960
Category : Marketing
ISBN : IOWA:31858036076622

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Dynamic Marketing for a Changing World by American Marketing Association Pdf

Author : Paul Temporal
Publisher : John Wiley & Sons
Page : 207 pages
File Size : 43,7 Mb
Release : 2011-09-15
Category : Business & Economics
ISBN : 9781118181584

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Advanced Brand Management by Paul Temporal Pdf

Advanced Brand Management: Managing Brands in a Changing World (Second Edition) is a complete guide to managing the most valuable assets in the business world--brands. In this exciting second edition, Paul Temporal, a world-renowned brand expert, explains how to develop and manage sophisticated strategies that will ensure sustainable brand value. Dr. Temporal addresses issues such as: How to gain and use valuable consumer insights How to use emotion to secure brand success How to create a brand vision How to create a power brand strategy How to develop positioning strategies that bring outstanding results How to respond to brand architecture challenges What to consider in extending, revitalizing, repositioning, and deleting brands How to build a brand culture, engage employees, and carry out internal branding How to create a total communications strategy How to address critical issues in brand management, and the role of speed, agility, and innovation How to structure brand guardianship and management How to track brand success More than 40 case studies, including both successful and unsuccessful international brand management initiatives, illustrate practical applications of the topics covered. New cases include: Google; Twitter; MySpace; Facebook; Zara; Opus; Chivas Regal; MTV; P&G; Coca-Cola; Absolut; Nike; LG; Apple; The Obama presidential campaign Plus more... This stimulating book also features a brand management toolkit--an invaluable collection of questions, exercises, and notes culled from Dr. Temporal's wealth of experience. The toolkit will provide you with your own personal consultancy checklists and support, helping to improve and secure your brand equity. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand in a particular industry or sector, Advanced Brand Management is an indispensable resource.

Author : American Marketing Association
Publisher : Unknown
Page : 286 pages
File Size : 43,8 Mb
Release : 1969
Category : Industrial management
ISBN : UOM:49015001090555

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Marketing in a Changing World by American Marketing Association Pdf

Author : Rodolfo Baggio,Wojciech Czakon,Marcello M. Mariani
Publisher : Routledge
Page : 131 pages
File Size : 54,8 Mb
Release : 2016-04-08
Category : Business & Economics
ISBN : 9781134926121

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Managing Tourism in a Changing World by Rodolfo Baggio,Wojciech Czakon,Marcello M. Mariani Pdf

Managing Tourism in a Changing World provides an overview of state-of-the-art research surrounding today’s tourism management. Recognising the relevance of tourism activities as major economic drivers, this book offers a significant contribution to the advancement of managerial practice in the tourism field. It is the outcome of the collective intellectual efforts of a number of scholars, with dissimilar geographical roots and backgrounds, who cultivate original research on tourism management from a variety of perspectives (economic, managerial) and using multiple methods (theory building, experimental and inductive case-based inquiries). While drawing on multiple theoretical perspectives and adopting different epistemological paradigms and methodologies, this book answers a wide range of research questions related to a number of relevant themes in the following fields: destination management, marketing and branding, inter-organizational dynamics and corporate social responsibility in the tourism sector. This book was originally published as a special issue of Anatolia.