Marketing In The Boardroom

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Marketing in the Boardroom

Ruth Saunders
Marketing in the Boardroom Book PDF

Author : Ruth Saunders
Publisher : Routledge
Page : 223 pages
File Size : 47,6 Mb
Release : 2017-04-07
Category : Business & Economics
ISBN : 9781351983587

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Marketing in the Boardroom by Ruth Saunders Pdf

It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom. Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members’ hearts, minds and confidence. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.

Mao in the Boardroom

Gabriel Stricker
Mao in the Boardroom Book PDF

Author : Gabriel Stricker
Publisher : St. Martin's Griffin
Page : 269 pages
File Size : 50,9 Mb
Release : 2003-06-28
Category : Humor
ISBN : 9781429981262

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Mao in the Boardroom by Gabriel Stricker Pdf

Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world. "A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly

War in the Boardroom

Al Ries,Laura Ries
War in the Boardroom Book PDF

Author : Al Ries,Laura Ries
Publisher : Harper Collins
Page : 310 pages
File Size : 41,6 Mb
Release : 2009-10-06
Category : Business & Economics
ISBN : 9780061973130

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War in the Boardroom by Al Ries,Laura Ries Pdf

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

From Backroom to Boardroom

Debbie Qaqish
From Backroom to Boardroom Book PDF

Author : Debbie Qaqish
Publisher : Forbesbooks
Page : 0 pages
File Size : 40,9 Mb
Release : 2021-05-25
Category : Business & Economics
ISBN : 1950863689

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From Backroom to Boardroom by Debbie Qaqish Pdf

From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.

B2B Marketing

Uwe G. Seebacher
B2B Marketing Book PDF

Author : Uwe G. Seebacher
Publisher : Springer Nature
Page : 754 pages
File Size : 48,5 Mb
Release : 2021-05-03
Category : Business & Economics
ISBN : 9783030542924

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B2B Marketing by Uwe G. Seebacher Pdf

This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.

Marketing in the Boardroom

Kevin John Luscombe
Marketing in the Boardroom Book PDF

Author : Kevin John Luscombe
Publisher : Unknown
Page : 143 pages
File Size : 42,9 Mb
Release : 2007
Category : Marketing
ISBN : 192089263X

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Marketing in the Boardroom by Kevin John Luscombe Pdf

Marketing in the Boardroom is an instructive and easy-to- use guide for board members and senior management interested in effective boardroom dialogue around brands and marketing. For most companies, brands are significant assets and marketing is a major investment. Yet how often - and how effectively - are brand and marketing decisions and investments rigorously analysed in the boardroom? This book will promote an effective dialogue between directors and management. The practical question and answer format will provide easy reference and help facilitate discussion around whether their company's marketing is firmly focused on customer impact, and ultimately maximising shareholder returns.

Customer in the Boardroom

Rama Bijapurkar
Customer in the Boardroom Book PDF

Author : Rama Bijapurkar
Publisher : Penguin Random House India Private Limited
Page : 246 pages
File Size : 42,8 Mb
Release : 2023-02-06
Category : Business & Economics
ISBN : 9789354929199

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Customer in the Boardroom by Rama Bijapurkar Pdf

Is the customer in your boardroom? The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy. Replete with anecdotes, examples and cases from India Inc, the book draws on the author's vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.

The Marketing Director's Handbook

Guy Tomlinson,Tim Arnold
The Marketing Director s Handbook Book PDF

Author : Guy Tomlinson,Tim Arnold
Publisher : The Marketing Directors
Page : 402 pages
File Size : 54,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780955886010

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The Marketing Director's Handbook by Guy Tomlinson,Tim Arnold Pdf

The Marketing Director's Handbook is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. It is truly unique. In 30 chapters it is structured to help you undertake key marketing activities and solve marketing problems. It is jam-packed with insights, ideas to ensure business and personal success.

War in the Boardroom

Al Ries,Laura Ries
War in the Boardroom Book PDF

Author : Al Ries,Laura Ries
Publisher : Harper Collins
Page : 310 pages
File Size : 42,9 Mb
Release : 2009-10-06
Category : Business & Economics
ISBN : 9780061973130

Get Book

War in the Boardroom by Al Ries,Laura Ries Pdf

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

Why Women Should Be Taken More Seriously in the Boardroom

Barrie Gunter
Why Women Should Be Taken More Seriously in the Boardroom Book PDF

Author : Barrie Gunter
Publisher : Taylor & Francis
Page : 213 pages
File Size : 51,6 Mb
Release : 2017-04-21
Category : Business & Economics
ISBN : 9781315467047

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Why Women Should Be Taken More Seriously in the Boardroom by Barrie Gunter Pdf

Cover -- Title -- Copyright -- Contents -- 1 Where do women currently stand in the corporate world? -- 2 Why do fewer leadership opportunities go to women? -- 3 Are women built for leadership? -- 4 Can women possibly be good at business? -- 5 How do women stack up against men? -- 6 What specific business benefits do women leaders bring? -- 7 Are things getting better for women? -- 8 How can more opportunities be created for women? -- 9 What can women do to help themselves? -- References -- Index.

The Fall of Advertising and the Rise of PR

Al Ries,Laura Ries
The Fall of Advertising and the Rise of PR Book PDF

Author : Al Ries,Laura Ries
Publisher : Harper Collins
Page : 322 pages
File Size : 42,9 Mb
Release : 2009-03-17
Category : Business & Economics
ISBN : 9780061742736

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The Fall of Advertising and the Rise of PR by Al Ries,Laura Ries Pdf

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.

Boardroom Strategies for Financial Institutions

Catherine A. Ghiglieri,Jewell D. Hoover
Boardroom Strategies for Financial Institutions Book PDF

Author : Catherine A. Ghiglieri,Jewell D. Hoover
Publisher : Outskirts Press
Page : 68 pages
File Size : 48,8 Mb
Release : 2019-05-30
Category : Business & Economics
ISBN : 9781977214386

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Boardroom Strategies for Financial Institutions by Catherine A. Ghiglieri,Jewell D. Hoover Pdf

Boardroom Strategies for Financial Institutions is written by two former bank regulators, Catherine Ghiglieri and Jewell Hoover, who have also served on several financial institution boards. In this book, they provide practical guidance and applications for most governance situations in the boardroom. Many directors come to the boardroom without prior governance experience and navigating the many challenges can seem daunting. The strategies discussed in this book range from how to artfully frame questions so that you get the best response from management to how to "wedge your place setting" at an already crowded boardroom table. It is a must have for new and experienced financial institution board members.

Unleash Possible

Samantha Stone
Unleash Possible Book PDF

Author : Samantha Stone
Publisher : Unknown
Page : 244 pages
File Size : 46,9 Mb
Release : 2016-10-03
Category : Business & Economics
ISBN : 1937985881

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Unleash Possible by Samantha Stone Pdf

Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, shows you how to initiate growth, and how to partner with sales to get the right results.

Dynamics at Boardroom Level

Leslie Brissett,Mannie Sher,Tazi Lorraine Smith
Dynamics at Boardroom Level Book PDF

Author : Leslie Brissett,Mannie Sher,Tazi Lorraine Smith
Publisher : Routledge
Page : 224 pages
File Size : 52,8 Mb
Release : 2020-07-31
Category : Business & Economics
ISBN : 9781000170993

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Dynamics at Boardroom Level by Leslie Brissett,Mannie Sher,Tazi Lorraine Smith Pdf

How can boards and members of boards reach their full potential? The Tavistock Institute of Human Relations (TIHR) has been at the forefront of thinking about organizations since its inception in 1947. Today, as then, the corporate world is undergoing increasing pressure to demonstrate a sustainable, generative and meaningful impact on society and employees whilst delivering improved services and products. These tensions and others are explored in this important new book, Dynamics at Boardroom Level: A Tavistock Primer for Leaders, Coaches and Consultants. In this book, the reader gets a useful framework of theory and practice that broadens vision and deepens thinking about what is happening in boardrooms. The book opens the door to the reader to a new world of board dynamics, edited by those who really understand the deeper workings of the complex human system and its work at board level. This edited volume brings together the insights and contemporary case studies from participants on the Tavistock Institute Dynamics @ Board Level programme that draws on the thinking of Tavistock scholars and practitioners and their work on the dynamics of task, role, authority and power. Edited by programme co-directors Dr Mannie Sher and Dr Leslie Brissett and their fellow Tavistock Associate Tazi Lorraine Smith, and with contributions from senior leadership practitioners and board evaluators from the government, international consultancy firms, FTSE 100 and global UN institutions, this book speaks directly to issues of our time. It represents essential reading for leaders of organizations and businesses, as well as leadership coaches and mental health professionals.

The Marketing Director's Role in Business Planning and Corporate Governance

Gerald Michaluk
The Marketing Director s Role in Business Planning and Corporate Governance Book PDF

Author : Gerald Michaluk
Publisher : John Wiley & Sons
Page : 312 pages
File Size : 51,5 Mb
Release : 2008-07-31
Category : Business & Economics
ISBN : 9780470986653

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The Marketing Director's Role in Business Planning and Corporate Governance by Gerald Michaluk Pdf

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board’s decision-making process. Michaluk outlines marketing’s key role in alerting the board to market conditions that merit adjustment of the corporate strategy, thus ensuring that strategy is based on sound intelligence and grounded in market reality. The book is illustrated with examples from a host of top companies, as well as interviews with their CEOs and CMOs.