Customer In The Boardroom

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Customer in the Boardroom

Rama Bijapurkar
Customer in the Boardroom Book PDF

Author : Rama Bijapurkar
Publisher : Penguin Random House India Private Limited
Page : 246 pages
File Size : 44,5 Mb
Release : 2023-02-06
Category : Business & Economics
ISBN : 9789354929199

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Customer in the Boardroom by Rama Bijapurkar Pdf

Is the customer in your boardroom? The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy. Replete with anecdotes, examples and cases from India Inc, the book draws on the author's vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.

Mao in the Boardroom

Gabriel Stricker
Mao in the Boardroom Book PDF

Author : Gabriel Stricker
Publisher : St. Martin's Griffin
Page : 269 pages
File Size : 55,5 Mb
Release : 2003-06-28
Category : Humor
ISBN : 9781429981262

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Mao in the Boardroom by Gabriel Stricker Pdf

Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of the board. Mao in the Boardroom is the new Little Red Book for a capitalist world. "A curious amalgam of humor and business advice, Stricker's book should appeal to little guys thinking about going up against the big dogs." - Publishers Weekly

Marketing in the Boardroom

Ruth Saunders
Marketing in the Boardroom Book PDF

Author : Ruth Saunders
Publisher : Routledge
Page : 223 pages
File Size : 49,6 Mb
Release : 2017-04-07
Category : Business & Economics
ISBN : 9781351983587

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Marketing in the Boardroom by Ruth Saunders Pdf

It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers. Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom. Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand the Board mindset and language, demonstrating how to win over the Board members’ hearts, minds and confidence. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.

Inside the Boardroom

Richard Leblanc,James Gillies
Inside the Boardroom Book PDF

Author : Richard Leblanc,James Gillies
Publisher : John Wiley & Sons
Page : 340 pages
File Size : 53,5 Mb
Release : 2010-02-10
Category : Business & Economics
ISBN : 9780470739952

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Inside the Boardroom by Richard Leblanc,James Gillies Pdf

Distinguished governance experts offer cures for what ails our boards of directors In light of corporate malfeasance in recent years, the governance of corporations has been receiving great attention from regulators, researchers, shareholders, and directors themselves. Based on Richard Leblanc's in-depth five-year study of 39 boards of directors of both for- and not-for-profit organizations, Building a Better Board goes behind the scenes to reveal the inner workings of boards of directors, including how they make decisions. Recently chosen as one of Canada's "Top 40 Under 40"(TM), Dr Richard Leblanc is an award-winning teacher and researcher, certified management consultant, professional speaker, professor, lawyer and specialist on boards of directors. He can be reached at [email protected]. James Gillies, PhD (Toronto, Ontario, Canada), is Professor Emeritus at the Schulich School of Business, York University, where he serves as Chair of the Canada-Russia Corporate Governance Program.

Revolt in the Boardroom

Alan Murray
Revolt in the Boardroom Book PDF

Author : Alan Murray
Publisher : Harper Collins
Page : 276 pages
File Size : 41,9 Mb
Release : 2009-10-13
Category : Business & Economics
ISBN : 9780061753206

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Revolt in the Boardroom by Alan Murray Pdf

Throughout the 20th century, American corporations were governed by autocratic, almost unaccountable chief executives. Their word was law and the only check on their power was a board of directors composed of their friends and allies. Then, in a stunning reversal, a momentous series of firings deposed the heads of some of the world's best-known companies: AIG, Morgan Stanley, Boeing, Hewlett-Packard and Pfizer, just to name a few. Formerly unchallenged CEOs found themselves under fire, often from their own handpicked boards. The number of deposed executives is astonishing. In 2004, the leaders of 600 companies were asked to leave. That number more than doubled in 2005 and reached 1,400 companies in 2006. Flexing new muscles, directors are assuming new and unfamiliar responsibilities. In Revolt in the Boardroom, Alan Murray reveals the inner workings of the new seat of power. Using the access afforded to him by his influential Wall Street Journal column, Murray tells the story of three seminal board revolts—the now-famous Hewlett-Packard drama, the ousting of Boeing's Harry Stonecipher and the end of the reign one of the world's most autocratic executives, Hank Greenberg at AIG. Murray goes further to chart the history of the corporation, the rise of governance and the effects of the new power gained by outside institutions like hedge funds and interest groups. Through it all, Murray shows how the job of chief executive has rapidly and permanently changed. Leaders like A. G. Lafley and Jeff Immelt govern instead of rule, build alliances and support instead of dictating direction and pay careful attention to a broader range of stakeholders than ever before. Revolt in the Boardroom is the first look at the new world of corporate power and the last word on the transformational events of the last two years.

War in the Boardroom

Al Ries,Laura Ries
War in the Boardroom Book PDF

Author : Al Ries,Laura Ries
Publisher : Harper Collins
Page : 310 pages
File Size : 40,6 Mb
Release : 2009-10-06
Category : Business & Economics
ISBN : 9780061973130

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War in the Boardroom by Al Ries,Laura Ries Pdf

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

From Backroom to Boardroom

Debbie Qaqish
From Backroom to Boardroom Book PDF

Author : Debbie Qaqish
Publisher : Forbesbooks
Page : 0 pages
File Size : 41,7 Mb
Release : 2021-05-25
Category : Business & Economics
ISBN : 1950863689

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From Backroom to Boardroom by Debbie Qaqish Pdf

From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.

Customer Success

Nick Mehta,Dan Steinman,Lincoln Murphy
Customer Success Book PDF

Author : Nick Mehta,Dan Steinman,Lincoln Murphy
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 40,8 Mb
Release : 2016-02-29
Category : Business & Economics
ISBN : 9781119167969

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Customer Success by Nick Mehta,Dan Steinman,Lincoln Murphy Pdf

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

Inside Your Customer's Imagination

Chip R. Bell
Inside Your Customer s Imagination Book PDF

Author : Chip R. Bell
Publisher : Berrett-Koehler Publishers
Page : 169 pages
File Size : 53,7 Mb
Release : 2020-09-08
Category : Business & Economics
ISBN : 9781523090228

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Inside Your Customer's Imagination by Chip R. Bell Pdf

“A journey into a powerful idea . . . the more people you involve as creators and contributors, the greater your innovation capacity.” —Polly LaBarre, New York Times-bestselling coauthor of Mavericks at Work Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses.” To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers’ hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. Using examples from organizations like McDonald’s, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer. “Innovation through partnership is the blueprint for business growth in the future. Inside Your Customer’s Imagination provides the instruction and inspiration to make it a success.”—Marshall Goldsmith, #1 New York Times-bestselling author “Chip Bell’s unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer’s ingenuity for creating breakthrough results.” —Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA)

Reconfiguration of Business Models and Ecosystems

Svetla T. Marinova,Marin A. Marinov
Reconfiguration of Business Models and Ecosystems Book PDF

Author : Svetla T. Marinova,Marin A. Marinov
Publisher : Taylor & Francis
Page : 254 pages
File Size : 54,9 Mb
Release : 2023-02-10
Category : Business & Economics
ISBN : 9781000835151

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Reconfiguration of Business Models and Ecosystems by Svetla T. Marinova,Marin A. Marinov Pdf

Decoupling of business models and ecosystems is the disconnection of certain characteristic activities originally planned and completed in coincidence. It could bring in an immense adverse shock in the functioning of established business models and ecosystems possibly bringing them to resilience. Core causes for decoupling and resilience of business models and ecosystems are jolts, known as global crisis, universal pandemics, etc. The undesirable outcomes of critical events can reveal unique circumstances for business model and ecosystem resilience. Business model and ecosystem resilience represents a mandatory prerequisite for firms challenging their functioning and even very existence. Research has been conducted thus far, nevertheless this theme requires significantly more consideration. The key objective of this book is to bring further insights in the field delivering a thorough examination of the ways in which business models and ecosystems can develop resilience under extraordinary conditions. In the book, the resilience of business models and ecosystems is analysed aiming to investigate further the specifics of the relevant processes securing resilience and its outcomes. The resilience of business models and ecosystems is scrutinised as a credible way for enhancing the predispositions of firm’s survivability. Chapter 9 of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 license.

The Customer Success Economy

Nick Mehta,Allison Pickens
The Customer Success Economy Book PDF

Author : Nick Mehta,Allison Pickens
Publisher : John Wiley & Sons
Page : 324 pages
File Size : 41,7 Mb
Release : 2020-04-10
Category : Business & Economics
ISBN : 9781119572732

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The Customer Success Economy by Nick Mehta,Allison Pickens Pdf

If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer. Shows leaders how their digital implementations will make them more Amazon-like Helps you deliver recurring revenue Shows you how to embrace customer retention Demonstrates the importance of "churning" less Get that competitive advantage in the most relevant and important arena today—making and cultivating happy customers.

The Elephant in the Boardroom

Edgar Papke
The Elephant in the Boardroom Book PDF

Author : Edgar Papke
Publisher : Red Wheel/Weiser
Page : 255 pages
File Size : 47,6 Mb
Release : 2015-10-19
Category : Business & Economics
ISBN : 9781632659835

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The Elephant in the Boardroom by Edgar Papke Pdf

“When leaders fail to confront conflict, they become the ‘biggest elephant’ in the room.”In a survey of more than 4,000 CEOs, executives, and managers, more than 90 percent admitted they were uncomfortable confronting or engaging in conflict.Yet leaders must realize that every conflict presents an opportunity to reach higher levels of performance. In The Elephant in the Boardroom, award-winning leadership psychologist Edgar Papke explores the unique and challenging relationship that leaders have with conflict, and offers the know-how needed to use conflict as the engine of innovation and creativity. As a result, you will learn how to act courageously and be better equipped to lead and win in today’s complex and turbulent world.The Elephant in the Boardroom will help you:Better understand the unique relationship leaders have with conflict.Gain the self-knowledge required to confront conflict and attain higher levels of leadership performance.Learn how to foster cultures of openness and higher accountability.Identify the sources of dysfunctional conflict to create constructive change effectively.Learn to use a proven, seven-step model for effectively managing and leveraging conflict.Are you ready to confront the “big elephant in the room,” and manage the elephants living and thriving in your organization?

The 2009 Pfeiffer Annual

Delta Organization & Leadership LLC
The 2009 Pfeiffer Annual Book PDF

Author : Delta Organization & Leadership LLC
Publisher : John Wiley & Sons
Page : 370 pages
File Size : 41,6 Mb
Release : 2009-03-03
Category : Business & Economics
ISBN : 9780470371442

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The 2009 Pfeiffer Annual by Delta Organization & Leadership LLC Pdf

Leadership development continues to be a top concern for most organizations. The third Pfeiffer Annual of Leadership Development has arrived! This year, four editors have brought together some of the best minds in the leadership world to reflect on four distinct topics: Leading in a Global World, Convergence and Collaboration & Risk and Innovation, and The Customer-Connected Leader.

The Conversation Company

Steven Van Belleghem
The Conversation Company Book PDF

Author : Steven Van Belleghem
Publisher : Kogan Page Publishers
Page : 288 pages
File Size : 43,8 Mb
Release : 2012-05-03
Category : Business & Economics
ISBN : 9780749464745

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The Conversation Company by Steven Van Belleghem Pdf

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

Customer Innovation

Marion Debruyne,Koen Tackx
Customer Innovation Book PDF

Author : Marion Debruyne,Koen Tackx
Publisher : Kogan Page Publishers
Page : 265 pages
File Size : 43,9 Mb
Release : 2019-02-03
Category : Business & Economics
ISBN : 9780749484194

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Customer Innovation by Marion Debruyne,Koen Tackx Pdf

WINNER: CMI Management Book of the Year Awards 2015 - Innovation and Entrepreneurship Category (1st edition) Many organizations approach customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement. Customer Innovation, second edition, turns this on its head by starting with the customer, innovating around their needs, then building a customer led business strategy around it. It presents a well-constructed three-by-three formula of connect, convert, collaborate, laying the foundations for innovation and change, to improve the current customer journey and expand into new customer horizons. This enables new product and service development to flow with outstanding efficiency and substantial growth. Customer Innovation, second edition, includes exciting updates around co-creation and the benefits of involving customers, stakeholders and employees from the beginning. It provides guidance on using technology to reinvent traditional business models, with consumer needs at the heart. With a spectacular range of case studies, including Disney, LEGO and Johnson & Johnson, all delivered with active takeaways, this is the ultimate handbook for any leader, business or marketing strategist, ready to pave the way in a new era of customer led strategy.