Metaphor And Communication

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Metaphor and Communication

Elisabetta Gola,Francesca Ervas
Metaphor and Communication Book PDF

Author : Elisabetta Gola,Francesca Ervas
Publisher : John Benjamins Publishing Company
Page : 297 pages
File Size : 47,6 Mb
Release : 2016-02-24
Category : Language Arts & Disciplines
ISBN : 9789027267580

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Metaphor and Communication by Elisabetta Gola,Francesca Ervas Pdf

This collection of papers presents different views on metaphor in communication. The overall aim is to show that the communicative dimension of metaphor cannot be reduced to its conceptual and/or linguistic dimension. The volume addresses two main questions: does the communicative dimension of metaphor have specific features that differentiate it from its linguistic and cognitive dimensions? And how could these specific properties of communication change our understanding of the linguistic and cognitive dimensions of metaphor? The authors of the papers collected in this volume offer answers to these questions that raise new interests in metaphor and communication.

Metaphor in Communication, Science and Education

Francesca Ervas,Elisabetta Gola,Maria Grazia Rossi
Metaphor in Communication Science and Education Book PDF

Author : Francesca Ervas,Elisabetta Gola,Maria Grazia Rossi
Publisher : Walter de Gruyter GmbH & Co KG
Page : 331 pages
File Size : 44,5 Mb
Release : 2017-08-07
Category : Language Arts & Disciplines
ISBN : 9783110549928

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Metaphor in Communication, Science and Education by Francesca Ervas,Elisabetta Gola,Maria Grazia Rossi Pdf

This collection of papers presents some recent trends in metaphor studies that propose new directions of research on the embodied cognition perspective. The overall volume, in particular, shows how the embodied cognition still remains a relevant approach in a multidisciplinary research on the communicative side of metaphors, by focusing on both comprehension processes in science as well as learning processes in education.

Metaphor in Communication, Science and Education

Francesca Ervas,Elisabetta Gola,Maria Grazia Rossi
Metaphor in Communication Science and Education Book PDF

Author : Francesca Ervas,Elisabetta Gola,Maria Grazia Rossi
Publisher : Walter de Gruyter GmbH & Co KG
Page : 331 pages
File Size : 49,6 Mb
Release : 2017-08-07
Category : Language Arts & Disciplines
ISBN : 9783110548129

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Metaphor in Communication, Science and Education by Francesca Ervas,Elisabetta Gola,Maria Grazia Rossi Pdf

This collection of papers presents some recent trends in metaphor studies that propose new directions of research on the embodied cognition perspective. The overall volume, in particular, shows how the embodied cognition still remains a relevant approach in a multidisciplinary research on the communicative side of metaphors, by focusing on both comprehension processes in science as well as learning processes in education.

Metaphor and Persuasion in Strategic Communication

Federica Ferrari
Metaphor and Persuasion in Strategic Communication Book PDF

Author : Federica Ferrari
Publisher : Routledge
Page : 270 pages
File Size : 51,9 Mb
Release : 2018-10-22
Category : Language Arts & Disciplines
ISBN : 9781351743174

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Metaphor and Persuasion in Strategic Communication by Federica Ferrari Pdf

This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.

Metaphor and Intercultural Communication

Andreas Musolff,Fiona MacArthur,Giulio Pagani
Metaphor and Intercultural Communication Book PDF

Author : Andreas Musolff,Fiona MacArthur,Giulio Pagani
Publisher : A&C Black
Page : 256 pages
File Size : 53,8 Mb
Release : 2014-05-20
Category : Language Arts & Disciplines
ISBN : 9781472570475

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Metaphor and Intercultural Communication by Andreas Musolff,Fiona MacArthur,Giulio Pagani Pdf

Metaphor and Intercultural Communication examines in detail the dynamics of metaphor in interlingual contact, translation and globalization processes. Its case-studies, which combine methods of cognitive metaphor theory with those of corpus-based and discourse-oriented research, cover contact linguistic and cultural contacts between Chinese, English including Translational English and Aboriginal English, Greek, Kabyle, Romanian, Russian, Serbian, and Spanish. Part I introduces readers to practical and methodological problems of the intercultural transfer of metaphor through empirical (corpus-based and experimental) studies of translators' experiences and strategies in dealing with figurative language in a variety of contexts. Part II explores the universality-relativity dimension of cross- and intercultural metaphor on the basis of empirical data from various European and non-European cultures. Part III investigates the socio-economic and political consequences of figurative language use through case studies of communication between aboriginal and mainstream cultures, in the media, in political discourse and gender-related discourses. Special attention is paid to cases of miscommunication and of deliberate re- and counter-conceptualisation of clichés from one culture into another. The results open new perspectives on some of the basic assumptions of the 'classic' cognitive paradigm, e.g. regarding metaphor understanding, linguistic relativity and concept-construction.

Metaphor in Use

Fiona MacArthur,Jose Luis Oncins-Martinez,Manuel Sánchez-García,Ana María Piquer-Píriz
Metaphor in Use Book PDF

Author : Fiona MacArthur,Jose Luis Oncins-Martinez,Manuel Sánchez-García,Ana María Piquer-Píriz
Publisher : John Benjamins Publishing
Page : 390 pages
File Size : 47,6 Mb
Release : 2012
Category : Language Arts & Disciplines
ISBN : 9789027223920

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Metaphor in Use by Fiona MacArthur,Jose Luis Oncins-Martinez,Manuel Sánchez-García,Ana María Piquer-Píriz Pdf

Metaphor is a fascinating phenomenon, but it is also complex and multi-faceted, varying in how it is manifested in different modes of expression, languages, cultures, or time-scales. How then can we reliably identify metaphors in different contexts? How does the language or culture of speakers and hearers affect the way metaphors are produced or interpreted? Are the methods employed to explore metaphors in one context applicable in others? The sixteen chapters that make up this volume offer not only detailed studies of the situated use of metaphor in language, gesture, and visuals around the world – providing important insights into the different factors that produce variation – but also careful explication and discussion of the methodological issues that arise when researchers approach metaphor in diverse 'real world' contexts. The book constitutes an important contribution to applied metaphor studies, and will prove an invaluable resource for the novice and experienced metaphor researcher alike.

Metaphor in Use

Fiona MacArthur,José Luis Oncins-Martínez,Manuel Sánchez-García,Ana María Piquer-Píriz
Metaphor in Use Book PDF

Author : Fiona MacArthur,José Luis Oncins-Martínez,Manuel Sánchez-García,Ana María Piquer-Píriz
Publisher : John Benjamins Publishing
Page : 391 pages
File Size : 48,5 Mb
Release : 2012-10-17
Category : Language Arts & Disciplines
ISBN : 9789027273468

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Metaphor in Use by Fiona MacArthur,José Luis Oncins-Martínez,Manuel Sánchez-García,Ana María Piquer-Píriz Pdf

Metaphor is a fascinating phenomenon, but it is also complex and multi-faceted, varying in how it is manifested in different modes of expression, languages, cultures, or time-scales. How then can we reliably identify metaphors in different contexts? How does the language or culture of speakers and hearers affect the way metaphors are produced or interpreted? Are the methods employed to explore metaphors in one context applicable in others? The sixteen chapters that make up this volume offer not only detailed studies of the situated use of metaphor in language, gesture, and visuals around the world – providing important insights into the different factors that produce variation – but also careful explication and discussion of the methodological issues that arise when researchers approach metaphor in diverse ‘real world’ contexts. The book constitutes an important contribution to applied metaphor studies, and will prove an invaluable resource for the novice and experienced metaphor researcher alike.

Metaphor in Psychotherapy

Dennis Tay
Metaphor in Psychotherapy Book PDF

Author : Dennis Tay
Publisher : John Benjamins Publishing
Page : 221 pages
File Size : 54,7 Mb
Release : 2013-07-25
Category : Language Arts & Disciplines
ISBN : 9789027271617

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Metaphor in Psychotherapy by Dennis Tay Pdf

This book represents a bold attempt to address contemporary issues in both metaphor and psychotherapy research. On one hand, metaphor research is increasingly concerned not just with describing metaphors in discourse, but how they could be used more adroitly in purposive ‘real world’ contexts such as psychotherapy. On the other hand, while a growing number of mental health professionals believe that metaphors contribute in some way to the psychotherapy process, their ability and willingness to use metaphors might be compromised by a relative unfamiliarity with the various nuanced aspects of metaphor theory. The present analysis of metaphors in authentic psychotherapeutic talk brings these theoretical aspects to the forefront, and suggests how they can be applied to enhance the use of communication of metaphors in psychotherapy. It should be of interest to metaphor researchers, mental health professionals, and discourse analysts in general.

Metaphor and Discourse

A. Musolff,J. Zinken
Metaphor and Discourse Book PDF

Author : A. Musolff,J. Zinken
Publisher : Springer
Page : 269 pages
File Size : 52,6 Mb
Release : 2009-03-26
Category : Language Arts & Disciplines
ISBN : 9780230594647

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Metaphor and Discourse by A. Musolff,J. Zinken Pdf

The contributors present a coherent collection of work on the functioning of metaphor in public discourse and related discourse areas from a broadly cognitive-linguistic background, providing a state-of-the-art overview of research on the discursive grounding of metaphor from a cognitive-linguistic perspective.

Motives for Metaphor in Scientific and Technical Communication

Timothy D. Giles
Motives for Metaphor in Scientific and Technical Communication Book PDF

Author : Timothy D. Giles
Publisher : Routledge
Page : 200 pages
File Size : 48,6 Mb
Release : 2008
Category : Language Arts & Disciplines
ISBN : UOM:39015073950019

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Motives for Metaphor in Scientific and Technical Communication by Timothy D. Giles Pdf

To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.

Visual Metaphor

Gerard J. Steen
Visual Metaphor Book PDF

Author : Gerard J. Steen
Publisher : John Benjamins Publishing Company
Page : 198 pages
File Size : 40,8 Mb
Release : 2018-12-15
Category : Language Arts & Disciplines
ISBN : 9789027263476

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Visual Metaphor by Gerard J. Steen Pdf

Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this book is to report on the findings of a research program aimed at exploiting the vast cognitive linguistic and psycholinguistic expertise on metaphor in language for a new, behaviourally founded approach to the structure and processes of metaphor in one of these nonverbal manifestations, namely static visuals. The book presents concepts and methods for the identification and analysis of metaphor in document structure as well as new approaches to the study of visual metaphor processing. Its results are intended to further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor while also enriching our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse.

Motives for Metaphor in Scientific and Technical Communication

Timothy D Giles,Charles H Sides
Motives for Metaphor in Scientific and Technical Communication Book PDF

Author : Timothy D Giles,Charles H Sides
Publisher : Routledge
Page : 189 pages
File Size : 50,8 Mb
Release : 2017-03-02
Category : Psychology
ISBN : 9781351842884

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Motives for Metaphor in Scientific and Technical Communication by Timothy D Giles,Charles H Sides Pdf

Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea of their writing as rhetorical, much less metaphorical. How did this schism over metaphor occur in the scientific community? To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.The disjunction between metaphor and science is traced to the dispensation of the Solar System Analogy in favor of a mathematical model. Arguing that mathematics is metaphorical, the author supports the idea of all language as metaphorical-unlike many rhetoricians and philosophers of science who have proclaimed all language as metaphorical but have allowed a distinction between a metaphorical use of language and a literal use.For technical communication pedagogy, the implications of this study suggest foregrounding metaphor in textbooks and in the classroom. Though many technical communication textbooks recommend metaphor as a rhetorical strategy, some advise avoiding it, and those that recommend it usually do so in a paragraph or two, with little direction for students on how to recognize metaphors or to how use them. This book provides the impetus for a change in the pedagogical approach to metaphor as a rhetorical tool with epistemological significance.

Metaphor and Writing

Philip Eubanks
Metaphor and Writing Book PDF

Author : Philip Eubanks
Publisher : Cambridge University Press
Page : 225 pages
File Size : 53,8 Mb
Release : 2010-11-04
Category : Language Arts & Disciplines
ISBN : 9781139492065

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Metaphor and Writing by Philip Eubanks Pdf

This volume explains how metaphors, metonymies, and other figures of thought interact cognitively and rhetorically to tell us what writing is and what it should do. Drawing on interviews with writing professionals and published commentary about writing, it argues that our everyday metaphors and metonymies for writing are part of a figurative rhetoric of writing - a pattern of discourse and thought that includes ways we categorize writers and writing; stories we tell about people who write; conceptual metaphors and metonymies used both to describe and to guide writing; and familiar, yet surprisingly adaptable, conceptual blends used routinely for imagining writing situations. The book will give scholars a fresh understanding of concepts such as 'voice', 'self', 'clarity', 'power', and the most basic figure of all: 'the writer'.

Poetic Logic

Marcel Danesi
Poetic Logic Book PDF

Author : Marcel Danesi
Publisher : Madison, WI : Atwood Pub.
Page : 142 pages
File Size : 44,8 Mb
Release : 2004-01-01
Category : Language Arts & Disciplines
ISBN : 1891859498

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Poetic Logic by Marcel Danesi Pdf

Homo sapiens is a "meaning-producing" species. The ability of our minds to create these meanings is termed poetic logic. The use of metaphor to create and communicate ideas is so commonplace and pervasive as to go unnoticed. We no longer are aware that a metaphor is truly a metaphor because it is so entrenched. These metaphors permeate our thought processes, are exemplified in our language, and are reflective of our cultures.

Mixing Metaphor

Raymond W. Gibbs, Jr.
Mixing Metaphor Book PDF

Author : Raymond W. Gibbs, Jr.
Publisher : John Benjamins Publishing Company
Page : 269 pages
File Size : 50,6 Mb
Release : 2016-03-18
Category : Language Arts & Disciplines
ISBN : 9789027267504

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Mixing Metaphor by Raymond W. Gibbs, Jr. Pdf

Mixing metaphors in speech, writing, and even gesture, is traditionally viewed as a sign of inconsistency in thought and language. Despite the prominence of mixed metaphors, there have been surprisingly few attempts to comprehensively explain why people mix their metaphors so frequently and in the particular ways they do. This volume brings together a distinguished group of linguists, psychologists and computer scientists, who tackle the issue of how and why mixed metaphors arise and what communicative purposes they may serve. These scholars, almost unanimously, argue that mixing metaphors is a natural consequence of common metaphorical thought processes, highlighting important complexities of the metaphorical mind. Mixing Metaphor, for the first time, offers new, critical empirical and theoretical insights on a topic that has long been ignored within interdisciplinary metaphor studies.