New Product Development And Testing

Author : Robin Karol,Beebe Nelson
Publisher : John Wiley & Sons
Page : 395 pages
File Size : 48,6 Mb
Release : 2011-02-14
Category : Business & Economics
ISBN : 9781118051283

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New Product Development For Dummies by Robin Karol,Beebe Nelson Pdf

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Author : Anna V.A. Resurreccion
Publisher : Springer
Page : 254 pages
File Size : 51,6 Mb
Release : 1998-06-30
Category : Technology & Engineering
ISBN : 9780834212091

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Consumer Sensory Testing For Product Development by Anna V.A. Resurreccion Pdf

This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of a consumer database, 3) qualitative consumer research methods, 4) simulated supermarket setting tests, and 5) use of mobile laboratory in consumer tests.

Author : Fadi Aramouni,Kathryn Deschenes
Publisher : DEStech Publications, Inc
Page : 392 pages
File Size : 52,5 Mb
Release : 2014-08-22
Category : Technology & Engineering
ISBN : 9781605951126

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Methods for Developing New Food Products by Fadi Aramouni,Kathryn Deschenes Pdf

Explains the basics of food technology and new product development from initial planning through formulation, market research, manufacturing and product launchCarefully outlined test protocols plus quantified sensory, financial and feasibility analysisRecaps key technical concepts across the entire food science curriculum Developed as a comprehensive guide to how food products are planned, budgeted, manufactured and launched, this original textbook forms a cohesive introduction to all phases of food product development. A unique feature of the book is that it reviews the main concepts of food chemistry, ingredient functionality, additives, processing, quality control, safety, package labeling and more-—virtually the entire food technology curriculum. With this specialized information as context, the book spells out the procedures needed to formulate, cost-justify and test market safe and profitable new products that meet regulatory guidelines and consumer expectations. The technical exposition is highlighted by case studies of novel food items introduced by U.S. companies. Syllabus-ready and furnished with back-of-chapter questions and projects, the volume is highly suited for university courses, including the capstone, as well as in-house and team training short courses in industry.

Author : Charles Merle Crawford
Publisher : McGraw-Hill Companies
Page : 600 pages
File Size : 47,9 Mb
Release : 1991
Category : Business & Economics
ISBN : UOM:49015001371625

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New Products Management by Charles Merle Crawford Pdf

New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management. Book jacket.

Author : Walter A. Henry,Michael Menasco,Hirokazu Takada
Publisher : Free Press
Page : 328 pages
File Size : 54,5 Mb
Release : 1989
Category : New products
ISBN : UCSD:31822015514193

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New-product Development and Testing by Walter A. Henry,Michael Menasco,Hirokazu Takada Pdf

The workshop of new-product managers, market-research practitioners, and academics, which was the genesis of this work, was held in Feb. 1986, U. of Cal., Riverside. Addresses management of the development process, design, pretest market models, conjoint and related analysis techniques, new-product-diffusion and consumer-behavior models. No index. Annotation copyrighted by Book News, Inc., Portland, OR

Author : Walter R. Paczkowski
Publisher : Routledge
Page : 294 pages
File Size : 51,5 Mb
Release : 2020-02-19
Category : Business & Economics
ISBN : 9780429663314

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Deep Data Analytics for New Product Development by Walter R. Paczkowski Pdf

This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process from ideation through launching and tracking, each supported by information about customers. The second benefit is an understanding of the deep data analytics for extracting that information from data. These analytics, drawn from the statistics, econometrics, market research, and machine learning spaces, are developed in detail and illustrated at each stage of the process with simulated data. The stages of new product development and the supporting deep data analytics at each stage are not presented in isolation of each other, but are presented as a synergistic whole. This book is recommended reading for analysts involved in new product development. Readers with an analytical bent or who want to develop analytical expertise would also greatly benefit from reading this book, as well as students in business programs.

Author : Robert G. Cooper,Scott J. Edgett
Publisher : Stage-Gate International
Page : 216 pages
File Size : 40,5 Mb
Release : 2009-03-06
Category : Business & Economics
ISBN : 9781439224601

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Lean, Rapid and Profitable New Product Development by Robert G. Cooper,Scott J. Edgett Pdf

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen(TM) Stage-Gate(R), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com

Author : Douglas M. Lambert
Publisher : Supply Chain Management Inst
Page : 460 pages
File Size : 47,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 097599493X

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Supply Chain Management by Douglas M. Lambert Pdf

Author : George Avlonitis,Paulina Papastathopoulou
Publisher : SAGE
Page : 278 pages
File Size : 42,7 Mb
Release : 2006-04-11
Category : Business & Economics
ISBN : 9781847878021

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Product and Services Management by George Avlonitis,Paulina Papastathopoulou Pdf

`A text that successfully bridges the gap between academic theorizing and practitioner applicability because it uses multiple real-world examples/mini-cases of management techniques to illustrate the well-researched academic theoretical foundations of the book′ - Creativity and Innovation Management `A complete and useful treatment of the domain of product and service decisions. This book is unique in its treatment, dealing with product and service portfolio evaluation, new product/service development and product/service elimination in an integrated manner. Enlivened by many mini-cases, the book provides a soup-to-nuts approach that will prove very attractive for students and be a valuable reference for managers as well. Highly recommended′ - Gary L Lilien, Distinguished Research Professor of Management Science, Penn State University `Product and Services Management (PSM) is a welcome, up to date summary of the key issues facing firms in developing and refreshing their portfolios. The examples and cases bring the academic arguments clearly into focus and demonstrate the crucial role of PSM in leading the overall strategy of the firm′ - Professor Graham Hooley, Senior Pro-Vice-Chancellor, Aston University, Birmingham `Managers responsible for and students interested in product portfolio decisions previously had to consult several sources for obtaining up-to-date information; books on new product development, articles on service development, readers on product management, and frameworks for product evaluation and termination. With the book Product and Services Management the reader obtains four-in-one. Avlonitis and Papastathopoulou reveal in a compelling and comprehensive manner why product decisions are the cornerstone of modern marketing and business, and illustrate the theory with numerous mini-cases from Europe and elsewhere. A must read for everyone with a passion for products′ - Dr Erik Jan Hultink, Professor of New Product Marketing, Delft University of Technology This book provides a holistic approach to the study of product and services management. It looks at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management, namely product/service portfolio evaluation, new product/service development and product/service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice. The pedagogical features provided in each chapter include chapter introduction, summary, questions and a further reading section. Additional material for instructors include PowerPoint slides and indicative answers to each chapter′s questions. This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.

Author : Christoph Loch
Publisher : Routledge
Page : 560 pages
File Size : 52,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780750685528

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Handbook of New Product Development Management by Christoph Loch Pdf

This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.

Author : Ina Horn
Publisher : Kohlhammer Verlag
Page : 291 pages
File Size : 51,9 Mb
Release : 2011-08-25
Category : Business & Economics
ISBN : 9783170294592

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Understanding Superior New Product Development by Ina Horn Pdf

This book is available as Book on Demand. Over the past decade, many companies in the semiconductor and aerospace industries have significantly upgraded their new product development processes, with disciplined timelines, strict design reviews, 'gates' to decision making and cross-functional collaboration. Some companies are outperforming their industry peers in terms of time-to-market and meeting customer needs. This raises the question of how companies can achieve and sustain performance based on the new product development function. To answer this question the present book analyzes the new product development process with a focus on the underlying dynamic capabilities, how such routines evolve on different organizational levels, and what are the associated social phenomena. Comparative case study evidence suggests that higher order resource reconfiguration and integration routines are established idiosyncratically. It is argued that simple, perception-based and loosely-coupled routines seem to be more effective for reconfiguring responsibilities and task sequences. On the other hand, detailed, codified and rigid higher-order routines were found more effective for integrating personnel, outsourced services and new technology.

Author : Marc Annacchino
Publisher : Butterworth-Heinemann
Page : 602 pages
File Size : 48,7 Mb
Release : 2003-09-15
Category : Business & Economics
ISBN : 9780750677325

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New Product Development by Marc Annacchino Pdf

Covers the entire process of product development from idea to launch without missing a step!

Author : Kevin J. Clancy,Peter C. Krieg,Marianne McGarry Wolf
Publisher : Lexington Books
Page : 282 pages
File Size : 45,8 Mb
Release : 2006-02-02
Category : Business & Economics
ISBN : 9780739157510

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Market New Products Successfully by Kevin J. Clancy,Peter C. Krieg,Marianne McGarry Wolf Pdf

Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given the problems with conventional approaches, it's not surprising that 90% of new products and services fail. Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.

Author : Anonim
Publisher : Unknown
Page : 20 pages
File Size : 45,8 Mb
Release : 1991
Category : Government publications
ISBN : UIUC:30112106556670

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New Product Development by Anonim Pdf

Author : Gordon W. Fuller
Publisher : CRC Press
Page : 508 pages
File Size : 51,7 Mb
Release : 2016-04-19
Category : Technology & Engineering
ISBN : 9781439818657

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New Food Product Development by Gordon W. Fuller Pdf

About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace. delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduc