Perspectives On Localization

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Perspectives on Localization

Keiran J. Dunne
Perspectives on Localization Book PDF

Author : Keiran J. Dunne
Publisher : John Benjamins Publishing
Page : 365 pages
File Size : 42,7 Mb
Release : 2006-05-10
Category : Language Arts & Disciplines
ISBN : 9789027293862

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Perspectives on Localization by Keiran J. Dunne Pdf

Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today’s global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including: • Return on investment and the localization business case • Localization cost drivers and cost-containment strategies • Localization quality and customer-focused quality management • Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs) • Using a meta-language to facilitate accurate translation of disembodied content • The case for managing source-language terminology • Terminology management in the localization process • Reconciling industry needs and academic objectives in localization education • Localization standards and the commoditization of linguistic information • The creation and application of language industry standards • Rethinking customer-focused localization through user-centered design • Moving from translation reuse to language reuse

Perspectives on Localization

Keiran J. Dunne
Perspectives on Localization Book PDF

Author : Keiran J. Dunne
Publisher : John Benjamins Publishing
Page : 363 pages
File Size : 52,5 Mb
Release : 2006-01-01
Category : Business & Economics
ISBN : 9789027231895

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Perspectives on Localization by Keiran J. Dunne Pdf

Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today's global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including: • Return on investment and the localization business case • Localization cost drivers and cost-containment strategies • Localization quality and customer-focused quality management • Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs) • Using a meta-language to facilitate accurate translation of disembodied content • The case for managing source-language terminology • Terminology management in the localization process • Reconciling industry needs and academic objectives in localization education • Localization standards and the commoditization of linguistic information • The creation and application of language industry standards • Rethinking customer-focused localization through user-centered design • Moving from translation reuse to language reuse

Translation and Localization

Bruce Maylath,Kirk St.Amant
Translation and Localization Book PDF

Author : Bruce Maylath,Kirk St.Amant
Publisher : Routledge
Page : 256 pages
File Size : 43,7 Mb
Release : 2019-05-16
Category : Language Arts & Disciplines
ISBN : 9780429843419

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Translation and Localization by Bruce Maylath,Kirk St.Amant Pdf

Detailed yet accessible, Translation and Localization brings together the research and insights of veteran practicing translators to offer comprehensive guidance for technical communicators. The volume begins with the fundamentals of translation before leading readers through the process of preparing technical documents for translation. It then presents the broader area of localization, again beginning with its key competencies. Concluding chapters examine the state of the field as computers take on more translation and localization work. Featuring real-life scenarios and a broad range of experienced voices, this is an invaluable resource for technical and professional communicators looking to expand into international markets. This book will be of interest to students of ethnic conflict, Asian politics, and security studies.

The Translation of Realia and Irrealia in Game Localization

Silvia Pettini
The Translation of Realia and Irrealia in Game Localization Book PDF

Author : Silvia Pettini
Publisher : Routledge
Page : 170 pages
File Size : 40,8 Mb
Release : 2021-09-19
Category : Language Arts & Disciplines
ISBN : 9781000438420

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The Translation of Realia and Irrealia in Game Localization by Silvia Pettini Pdf

This book explores the impact of a video game’s degree of realism or fictionality on its linguistic dimensions, investigating the challenges and strategies for translating realia and irrealia, the interface of the real world and the game world where culture-specificity manifests itself. The volume outlines the key elements in the translation of video games, such as textual non-linearity, multitextuality, and playability, and introduces the theoretical framework used to determine a game’s respective degree of realism or fictionality. Pettini applies an interdisciplinary approach drawing on video game research and Descriptive Translation Studies to the linguistic and translational analysis of in-game dialogs in English-Italian and English-Spanish language pairs from a corpus of three war video games. This approach allows for an in-depth look at the localization challenges posed by the varying degree of realism and fictionality across video games and the different strategies translators employ in response to these challenges. A final chapter offers a comparative analysis of the three games and subsequently avenues for further research on the role of culture-specificity in game localization. This book is key reading for students and scholars interested in game localization, audiovisual translation studies, and video game research.

Localization in Translation

Miguel A. Jiménez-Crespo
Localization in Translation Book PDF

Author : Miguel A. Jiménez-Crespo
Publisher : Taylor & Francis
Page : 337 pages
File Size : 49,8 Mb
Release : 2024-05-31
Category : Language Arts & Disciplines
ISBN : 9781040016589

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Localization in Translation by Miguel A. Jiménez-Crespo Pdf

Localization is everywhere in our digital world, from apps to websites or games. Our interconnected digital world functions in part thanks to invisible localization processes that allow global users to engage with all sorts of digital content and products. This textbook presents a comprehensive overview of the main theoretical, practical, and methodological issues related to localization, the technological, textual, communicative, and cognitive process by which interactive digital texts are prepared to be used in contexts other than those of production. Localization in Translation provides an interdisciplinary introduction to the main practical and theoretical issues involved in localizing software, web, video games, and apps. It discusses the many technological, cultural, linguistic, quality, economic, accessibility, and user-reception issues related to the different localization types. It also provides an updated overview of localization in an ever-changing technological landscape marked by advances in neural machine translation and AI. Each chapter includes a basic summary, key questions, a final section with discussion and assignments, as well as additional readings. Online resources with additional questions and assignments are included on the Routledge Translation Studies portal. This is the essential textbook for advanced undergraduates and graduates in translation studies and translation professionals engaged in localization practice.

Game Localization

Minako O'Hagan,Carmen Mangiron
Game Localization Book PDF

Author : Minako O'Hagan,Carmen Mangiron
Publisher : John Benjamins Publishing
Page : 388 pages
File Size : 44,7 Mb
Release : 2013-08-29
Category : Language Arts & Disciplines
ISBN : 9789027271860

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Game Localization by Minako O'Hagan,Carmen Mangiron Pdf

Video games are part of the growing digital entertainment industry for which game localization has become pivotal in serving international markets. As well as addressing the practical needs of the industry to facilitate translator and localizer training, this book seeks to conceptualize game localization in an attempt to locate it in Translation Studies in the context of the technologization of contemporary translation practices. Designed to provide a comprehensive introduction to the topic of game localization the book draws on the literature in Game Studies as well as Translation Studies. The book’s readership is intended to be translation scholars, game localization practitioners and those in Game Studies developing research interest in the international dimensions of the digital entertainment industry. The book aims to provide a road map for the dynamic professional practices of game localization and to help readers visualize the expanding role of translation in one of the 21st century's key global industries.

Translation and Web Localization

Miguel A. Jimenez-Crespo
Translation and Web Localization Book PDF

Author : Miguel A. Jimenez-Crespo
Publisher : Routledge
Page : 244 pages
File Size : 49,7 Mb
Release : 2013-11-07
Category : Language Arts & Disciplines
ISBN : 9781134082117

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Translation and Web Localization by Miguel A. Jimenez-Crespo Pdf

Web localization is a cognitive, textual, communicative and technological process by which interactive web texts are modified to be used by audiences in different sociolinguistic contexts. Translation and Web Localization provides an in-depth and comprehensive overview into this emerging field of study. The book covers the key areas and main theoretical and practical approaches of the subject, rather than a step by step practical guide. Topics covered include the often controversial definition of localization, how the process develops, what constitutes a text in this process, digital genre theory and its implications, and how to conduct research or training in this field. The book concludes with a look into the dynamic nature of web localization and the forces, such as crowdsourcing, that are reshaping web localization and translation as we know it. In light of the deep changes brought by the Internet, Translation and Web Localization is an indispensable book for researchers, postgraduate and advanced undergraduate students of translation studies, as well as practitioners and researchers in related fields such as computational linguistics, applied linguistics, Internet linguistics, digital genre theory and web development.

The Future of Translation Technology

Chan Sin-wai
The Future of Translation Technology Book PDF

Author : Chan Sin-wai
Publisher : Taylor & Francis
Page : 302 pages
File Size : 43,6 Mb
Release : 2016-10-26
Category : Language Arts & Disciplines
ISBN : 9781317553267

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The Future of Translation Technology by Chan Sin-wai Pdf

Technology has revolutionized the field of translation, bringing drastic changes to the way translation is studied and done. To an average user, technology is simply about clicking buttons and storing data. What we need to do is to look beyond a system’s interface to see what is at work and what should be done to make it work more efficiently. This book is both macroscopic and microscopic in approach: macroscopic as it adopts a holistic orientation when outlining the development of translation technology in the last forty years, organizing concepts in a coherent and logical way with a theoretical framework, and predicting what is to come in the years ahead; microscopic as it examines in detail the five stages of technology-oriented translation procedure and the strengths and weaknesses of the free and paid systems available to users. The Future of Translation Technology studies, among other issues: The Development of Translation Technology Major Concepts in Computer-aided Translation Functions in Computer-aided Translation Systems A Theoretical Framework for Computer-Aided Translation Studies The Future of Translation Technology This book is an essential read for scholars and researchers of translational studies and computational linguistics, and a guide to system users and professionals.

Enhancing Video Game Localization Through Dubbing

Laura Mejías-Climent
Enhancing Video Game Localization Through Dubbing Book PDF

Author : Laura Mejías-Climent
Publisher : Springer Nature
Page : 266 pages
File Size : 51,7 Mb
Release : 2022-01-01
Category : Language Arts & Disciplines
ISBN : 9783030882921

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Enhancing Video Game Localization Through Dubbing by Laura Mejías-Climent Pdf

This book addresses the hot topic in audiovisual translation (AVT) of video game localization through the unique perspective of dubbing, an area which has so far received relatively little scholarly focus. The author analyses the main characteristics of video game localization within the context of English-Spanish dubbing, and emphasizes the implications for research and localization as a professional practice. The book will appeal to translation studies scholars and students, as well as AVT professionals looking to understand localization processes from a systematized approach.

STUDIES ON SHIFT: Game Localization and Subtitling

SF Luthfie Arguby Purnomo
STUDIES ON SHIFT Game Localization and Subtitling Book PDF

Author : SF Luthfie Arguby Purnomo
Publisher : SF. Luthfie Arguby Purnomo
Page : 146 pages
File Size : 55,7 Mb
Release : 2024-06-02
Category : Language Arts & Disciplines
ISBN : 9786026248695

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STUDIES ON SHIFT: Game Localization and Subtitling by SF Luthfie Arguby Purnomo Pdf

This book attempts to theoretically approach video game localization and subtitling not only from the eyes of translation studies but also from multidisciplinary perspectives. You will find how game studies, ludology, hegemony theory, socio-cognition, visual studies, and translation studies generate new perspectives in video game localization and subtitling studies.

The Routledge Handbook of Translation and Media

Esperança Bielsa
The Routledge Handbook of Translation and Media Book PDF

Author : Esperança Bielsa
Publisher : Routledge
Page : 567 pages
File Size : 52,8 Mb
Release : 2021-12-24
Category : Language Arts & Disciplines
ISBN : 9781000478518

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The Routledge Handbook of Translation and Media by Esperança Bielsa Pdf

The Routledge Handbook of Translation and Media provides the first comprehensive account of the role of translation in the media, which has become a thriving area of research in recent decades. It offers theoretical and methodological perspectives on translation and media in the digital age, as well as analyses of a wide diversity of media contexts and translation forms. Divided into four parts with an editor introduction, the 33 chapters are written by leading international experts and provide a critical survey of each area with suggestions for further reading. The Handbook aims to showcase innovative approaches and developments, bridging the gap between currently separate disciplinary subfields and pointing to potential synergies and broad research topics and issues. With a broad-ranging, critical and interdisciplinary perspective, this Handbook is an indispensable resource for all students and researchers of translation studies, audiovisual translation, journalism studies, film studies and media studies.

Exploring Translation Theories

Anthony Pym
Exploring Translation Theories Book PDF

Author : Anthony Pym
Publisher : Routledge
Page : 192 pages
File Size : 40,8 Mb
Release : 2017-11-27
Category : Language Arts & Disciplines
ISBN : 9781317934318

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Exploring Translation Theories by Anthony Pym Pdf

Exploring Translation Theories presents a comprehensive analysis of the core contemporary paradigms of Western translation theory. The book covers theories of equivalence, purpose, description, uncertainty, localization, and cultural translation. This second edition adds coverage on new translation technologies, volunteer translators, non-lineal logic, mediation, Asian languages, and research on translators’ cognitive processes. Readers are encouraged to explore the various theories and consider their strengths, weaknesses, and implications for translation practice. The book concludes with a survey of the way translation is used as a model in postmodern cultural studies and sociologies, extending its scope beyond traditional Western notions. Features in each chapter include: An introduction outlining the main points, key concepts and illustrative examples. Examples drawn from a range of languages, although knowledge of no language other than English is assumed. Discussion points and suggested classroom activities. A chapter summary. This comprehensive and engaging book is ideal both for self-study and as a textbook for Translation theory courses within Translation Studies, Comparative Literature and Applied Linguistics.

Translation, Humour and the Media

Delia Chiaro
Translation Humour and the Media Book PDF

Author : Delia Chiaro
Publisher : Bloomsbury Publishing
Page : 288 pages
File Size : 42,8 Mb
Release : 2010-09-23
Category : Language Arts & Disciplines
ISBN : 9781441140678

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Translation, Humour and the Media by Delia Chiaro Pdf

Translation studies and humour studies are disciplines that have been long established but have seldom been looked at in conjunction. This volume looks at the intersection of the two disciplines as found in the media -- on television, in film and in print. From American cable drama to Japanese television this collection shows the range and insight of contemporary cross-disciplinary approaches to humour and translation. Featuring a diverse and global range of contributors, this is a unique addition to existing literature in translation studies and it will appeal to a wide cross-section of scholars and postgraduates.

Translation, Globalisation and Localisation

Ning Wang,Yifeng Sun
Translation Globalisation and Localisation Book PDF

Author : Ning Wang,Yifeng Sun
Publisher : Multilingual Matters
Page : 209 pages
File Size : 42,8 Mb
Release : 2008
Category : Language Arts & Disciplines
ISBN : 9781847690531

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Translation, Globalisation and Localisation by Ning Wang,Yifeng Sun Pdf

The essays in this anthology deal with translation studies in a global/local context and from a Chinese perspective. Topics such as globalisation, postcolonial theory, diaspora writing, polysystem theory and East/West comparative literary and cultural studies are all discussed.

Proceedings of the 2023 4th International Conference on Management Science and Engineering Management (ICMSEM 2023)

Suhaiza Hanim Binti Dato Mohamad Zailani,Kosga Yagapparaj,Norhayati Zakuan
Proceedings of the 2023 4th International Conference on Management Science and Engineering Management ICMSEM 2023 Book PDF

Author : Suhaiza Hanim Binti Dato Mohamad Zailani,Kosga Yagapparaj,Norhayati Zakuan
Publisher : Springer Nature
Page : 1820 pages
File Size : 41,7 Mb
Release : 2023-11-10
Category : Technology & Engineering
ISBN : 9789464632569

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Proceedings of the 2023 4th International Conference on Management Science and Engineering Management (ICMSEM 2023) by Suhaiza Hanim Binti Dato Mohamad Zailani,Kosga Yagapparaj,Norhayati Zakuan Pdf

This is an open access book.Management science aims to study the dynamic study of human use of limited resources in management activities to achieve organizational goals: complex and innovative social behavior and its laws. And engineering management refers to the management of important and complex new products, equipment and devices in the process of development, manufacturing and production, and also includes the study and management of technological innovation, technological transformation, transformation, transformation, layout and strategy of industrial engineering technology development. The development or breakthrough of management theory is accompanied by the development and progress of science and technology, and the level of science and technology and the level of management theory in each historical period are mutually adaptive, and it can be said that the progress of science and technology plays an important role in promoting the development of management. At the same time, the rapid development and progress of science and technology give a strong injection to the development of engineering, and provide the possibility for engineering construction can use new technology, new equipment, new technology and new materials. Modern management is an important development direction of management science nowadays. And the use of modern management in engineering has an important role in saving social costs, ensuring project quality, and improving safety awareness and behavior. ICMSEM 2023 will focus on modern management, discuss about the benefits that modernization brings to engineering. ICMSEM 2023 aims to: Develop and advance management science through the study and application of certain issues. Open up new perspectives in the sharing of speakers and inspire the audience to new ways of managing in engineering. Create a forum for sharing, research and exchange at the international level, so that the participants can be informed of the latest research directions, results and contents of management science, which will inspire them to new ideas for research and practice.