Picture Your Business Strategy Transform Decisions With The Power Of Visuals

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Picture Your Business Strategy: Transform Decisions with the Power of Visuals

Christine Chopyak
Picture Your Business Strategy Transform Decisions with the Power of Visuals Book PDF

Author : Christine Chopyak
Publisher : McGraw Hill Professional
Page : 256 pages
File Size : 53,5 Mb
Release : 2013-05-31
Category : Business & Economics
ISBN : 9780071815031

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Picture Your Business Strategy: Transform Decisions with the Power of Visuals by Christine Chopyak Pdf

PICTURE THIS: A BOLD NEW BUSINESS STRATEGY DRAWN FROM TODAY'S HOTTEST VISUAL TRENDS Scientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain--opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with business strategy with phenomenal success. If you want to go beyond drawing on the back of a napkin, this book shows you how. Picture Your Business Strategy will help you master the principles of "strategic illustration," a proven system for visualizing ideas. Pictures and strategy come to life in the board, conference, or meeting room quickly, easily, and brilliantly. With just a few markers and paper, you can: Use pictures to restructure, reorganize, and rethink your business plan Draw lines between people, processes, and productivity Create new business possibilities through pictures and idea sharing Chart your progress with benchmarks and goal lines Create a project activity map that allows you and your team to see the big picture--and make it succeed Packed with clever drawing tips and simple templates to help you unlock your creativity, this inspiring book gives you everything you need to start bringing your big ideas to life. Developed by Christine Chopyak at Alchemy: The Art of Transforming Business, the book provides a fresh new business model for developing specific "seeable" actions that can be measured, tracked, and cascaded into other priority areas. There are so many practical, purposeful ways to use drawings in your everyday work environment, you'll wonder why you never did it before. Most important, you and your team will learn how to turn strategic illustrations into real-world results. Whether you're a boardroom doodler, corporate cartoonist, or Picasso for fun and profit, Picture Your Business Strategy will help you draw your way to success. "With this approach, organizations can create a cohesive and authentic understanding among teams that ultimately leads to increased motivation and bottom-line results. Chris shows us that drawing isn't just for kids, it's for leaders looking for a competitive advantage." --Tamara Kleinberg, serial entrepreneur and founder of TheShuuk.com "A brilliant piece of work that brings together the finite world of words with the infinite possibilities of pictures, taking strategic thinking and collective wisdom to a whole new level and presenting a more colorful way of imagining/imaging the future." -- Sabina Spencer, business strategist and author of The Heart of Leadership

Picture Your Business Strategy: Transform Decisions with the Power of Visuals

Christine Chopyak
Picture Your Business Strategy Transform Decisions with the Power of Visuals Book PDF

Author : Christine Chopyak
Publisher : McGraw Hill Professional
Page : 242 pages
File Size : 40,8 Mb
Release : 2013-05-14
Category : Business & Economics
ISBN : 9780071815024

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Picture Your Business Strategy: Transform Decisions with the Power of Visuals by Christine Chopyak Pdf

PICTURE THIS: A BOLD NEW BUSINESS STRATEGY DRAWN FROM TODAY'S HOTTEST VISUAL TRENDS Scientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain--opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with business strategy with phenomenal success. If you want to go beyond drawing on the back of a napkin, this book shows you how. Picture Your Business Strategy will help you master the principles of "strategic illustration," a proven system for visualizing ideas. Pictures and strategy come to life in the board, conference, or meeting room quickly, easily, and brilliantly. With just a few markers and paper, you can: Use pictures to restructure, reorganize, and rethink your business plan Draw lines between people, processes, and productivity Create new business possibilities through pictures and idea sharing Chart your progress with benchmarks and goal lines Create a project activity map that allows you and your team to see the big picture--and make it succeed Packed with clever drawing tips and simple templates to help you unlock your creativity, this inspiring book gives you everything you need to start bringing your big ideas to life. Developed by Christine Chopyak at Alchemy: The Art of Transforming Business, the book provides a fresh new business model for developing specific "seeable" actions that can be measured, tracked, and cascaded into other priority areas. There are so many practical, purposeful ways to use drawings in your everyday work environment, you'll wonder why you never did it before. Most important, you and your team will learn how to turn strategic illustrations into real-world results. Whether you're a boardroom doodler, corporate cartoonist, or Picasso for fun and profit, Picture Your Business Strategy will help you draw your way to success. "With this approach, organizations can create a cohesive and authentic understanding among teams that ultimately leads to increased motivation and bottom-line results. Chris shows us that drawing isn't just for kids, it's for leaders looking for a competitive advantage." --Tamara Kleinberg, serial entrepreneur and founder of TheShuuk.com "A brilliant piece of work that brings together the finite world of words with the infinite possibilities of pictures, taking strategic thinking and collective wisdom to a whole new level and presenting a more colorful way of imagining/imaging the future." -- Sabina Spencer, business strategist and author of The Heart of Leadership

Big Picture Strategy

Marta Dapena Baron
Big Picture Strategy Book PDF

Author : Marta Dapena Baron
Publisher : John Wiley & Sons
Page : 279 pages
File Size : 45,5 Mb
Release : 2021-08-24
Category : Business & Economics
ISBN : 9781119712060

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Big Picture Strategy by Marta Dapena Baron Pdf

Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it The four strategies companies use to launch and grow brands successfully How to use strategy-integrated metrics to promote continuous learning in organizations How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come.

Predictable Magic

Deepa Prahalad,Ravi Sawhney
Predictable Magic Book PDF

Author : Deepa Prahalad,Ravi Sawhney
Publisher : Pearson Prentice Hall
Page : 206 pages
File Size : 41,5 Mb
Release : 2010-07-19
Category : Business & Economics
ISBN : 9780131388048

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Predictable Magic by Deepa Prahalad,Ravi Sawhney Pdf

Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work – in case studies from some of the world’s top companies, including Sprint, Medtronic, Amana, and Hyundai. You’ll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely “beautiful”), to build products that powerfully connect with people... touch them... move them... time and again.

Marketing

Malcolm McDonald,Peter Morris
Marketing Book PDF

Author : Malcolm McDonald,Peter Morris
Publisher : Gulf Professional Publishing
Page : 172 pages
File Size : 43,7 Mb
Release : 2004
Category : Business & Economics
ISBN : 0750661984

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Marketing by Malcolm McDonald,Peter Morris Pdf

Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot organizations that have not adopted a marketing approach! So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide. Using full colour cartoons, packed with ideas and examples, this second edition of Marketing: a pictorial guide for managers is a highly approachable primer. However based as it is on the internationally best selling Marketing Plans textbook it is also both a rigorous and serious introduction to the subject. * A unique marketing introduction taking a pictorial approach * Very powerful and very fast learning tool for the key concepts in Marketing * Written by one of the leading author teams in the subject

The Power of Your Life

Grietjie Verhoef
The Power of Your Life Book PDF

Author : Grietjie Verhoef
Publisher : Oxford University Press
Page : 436 pages
File Size : 52,8 Mb
Release : 2018
Category : Business & Economics
ISBN : 9780198817758

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The Power of Your Life by Grietjie Verhoef Pdf

This book explores a century of business development of The South African Life Assurance Company, from a specific local focus to a national conglomerate expanding into global insurance markets. Established as a strategic vehicle to address Afrikaner economic marginalization and abject poverty at the beginning of the twentieth century, Sanlam has displayed both path dependence and a dynamic adaptability to complex changing contexts to become a global player. The strategic convergence of economic empowerment through the mobilization of savings into insurance products, as well as Afrikaner nationalism, assisted this growth. Sanlam has played an a-typical role in the economic empowerment of an ethnic entity through extensive investments into the industrializing South African economy. This strategic diversion created operational limitations that were only resolved early in the twenty-first century. As globalization, financial deregulation, and weakened Afrikaner political and social hegemony manifested, strategic change management relied on the path dependence of empowerment strategies to address new markets with similar needs to those of the early stakeholder market of 1918. The former mutual life office demutualized operations to become a diversified financial services group of companies operating across almost the entire African continent, as well as in India, Malaysia, and the UK. This volume presents a business history of strategic management of an insurance enterprise, and its transformation from a defined cultural context into an international empowerment strategy through innovation on all levels of business operation and organization. This book is an Open Access publication, available online under a CC BY-NC-ND 4.0 license.

Your Brand, The Next Media Company

Michael Brito
Your Brand The Next Media Company Book PDF

Author : Michael Brito
Publisher : Que Publishing
Page : 272 pages
File Size : 46,9 Mb
Release : 2013-09-19
Category : Business & Economics
ISBN : 9780133480139

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Your Brand, The Next Media Company by Michael Brito Pdf

Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.

Digital Transformation and Corporate Branding

Maria Teresa Cuomo,Pantea Foroudi
Digital Transformation and Corporate Branding Book PDF

Author : Maria Teresa Cuomo,Pantea Foroudi
Publisher : Taylor & Francis
Page : 288 pages
File Size : 52,6 Mb
Release : 2023-09-29
Category : Business & Economics
ISBN : 9781000953022

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Digital Transformation and Corporate Branding by Maria Teresa Cuomo,Pantea Foroudi Pdf

Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.

Images of Strategy

Stephen Cummings,David C. Wilson
Images of Strategy Book PDF

Author : Stephen Cummings,David C. Wilson
Publisher : Wiley-Blackwell
Page : 464 pages
File Size : 46,7 Mb
Release : 2003-06-27
Category : Business & Economics
ISBN : 0631226109

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Images of Strategy by Stephen Cummings,David C. Wilson Pdf

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. An innovative and multi-functional approach to strategic management. Approaches strategy from different viewpoints: functional, eg technology and systems management, marketing, accounting and HRM, and analytical, eg organization theory, game theory and knowledge management Helps students to analyse, integrate and apply the many competing functional elements of strategic choice in today's world. Includes case examples to illustrate the chapters. Provides further reading sections and student questions Written by a team of top management scholars with many years of successful MBA teaching experience. Further lecturer resources and links, including case analyses and Power Point slides, are available at www.blackwellpublishing.com/cummings

Data Driven Business Transformation

Peter Jackson,Caroline Carruthers
Data Driven Business Transformation Book PDF

Author : Peter Jackson,Caroline Carruthers
Publisher : John Wiley & Sons
Page : 294 pages
File Size : 40,9 Mb
Release : 2019-05-28
Category : Mathematics
ISBN : 9781119543152

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Data Driven Business Transformation by Peter Jackson,Caroline Carruthers Pdf

OPTIMIZE YOUR BUSINESS DATA FOR FIRST-CLASS RESULTS Data Driven Business Transformation illustrates how to find the secrets to fast adaptation and disruptive origination hidden in your data and how to use them to capture market share. Digitalisation – or the Digital Revolution – was the first step in an evolving process of analysis and improvement in the operations and administration of commerce. The popular author team of Caroline Carruthers and Peter Jackson, two global leaders in data transformation and education, pick up the conversation here at the next evolutionary step where data from these digital systems generates value, and really use data science to produce tangible results. Optimise the performance of your company through data-driven processes by: Following step-by-step guidance for transitioning your company in the real world to run on a data-enabled business model Mastering a versatile set of data principles powerful enough to produce transformative results at any stage of a business’s development Winning over the hearts of your employees and influencing a cultural shift to a data-enabled business Reading first-hand stories from today’s thought leaders who are shaping data transformation at their companies Enable your company’s data to lift profits with Data Driven Business Transformation.

Start with Why

Simon Sinek
Start with Why Book PDF

Author : Simon Sinek
Publisher : Penguin
Page : 258 pages
File Size : 41,6 Mb
Release : 2009-10-29
Category : Business & Economics
ISBN : 9781101149034

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Start with Why by Simon Sinek Pdf

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

How to turn your company around or move it forward faster in 90 days using a structured and proven step by step program

Ole Nielsen
How to turn your company around or move it forward faster in 90 days using a structured and proven step by step program Book PDF

Author : Ole Nielsen
Publisher : Xlibris Corporation
Page : 490 pages
File Size : 51,9 Mb
Release : 2016-01-29
Category : Business & Economics
ISBN : 9781514444740

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How to turn your company around or move it forward faster in 90 days using a structured and proven step by step program by Ole Nielsen Pdf

This book, I believe, would be beneficial to most unemployed people as it should increase their entrepreneurship. This book - based on my 30 years experience and knowledge assisting companies in creating growth and profit for them – should create miracles for you as it has done for many companies over the years, if you are prepared to commit to using these ideas for yourself and/or your business. Studying as well as following the “Turn your company around in 90 days training sequence worksheet” will mean extending yourself to try new innovative and entrepreneurial ideas you may not have experienced before. My structured step by step program will empower you to achieve unlimited success. This unique book consists of 6 modules: 1. Learn about your company. 2. Strategies, Visions and Goals. 3. Marketing techniques. 4. Customer relationship marketing. 5. Building a profitable business. 6. Entrepreneurial thinking. Each module consist of between 2 and 16 categories all together 59 categories and each category has been broken up into 3 sub-categories the 1st being the information of the category, the 2nd being an action plan and the 3rd being the expected outcome of the action taken by you and/or the company. I have also supplied a list of the estimated time each category will take to complete, based on my experience. The best way to complete all the 59 categories is to read the information and make notes on a piece of paper. Once you have read and understood everything then go to the action plan and prepare a reply

Elgar Encyclopedia of Corporate Communication

Klement Podnar
Elgar Encyclopedia of Corporate Communication Book PDF

Author : Klement Podnar
Publisher : Edward Elgar Publishing
Page : 579 pages
File Size : 51,6 Mb
Release : 2024-03-14
Category : Business & Economics
ISBN : 9781802200874

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Elgar Encyclopedia of Corporate Communication by Klement Podnar Pdf

This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.

Big Data, Analytics, and the Future of Marketing and Sales

Mckinsey Chief Marketing & Sales Officer Forum
Big Data Analytics and the Future of Marketing and Sales Book PDF

Author : Mckinsey Chief Marketing & Sales Officer Forum
Publisher : Createspace Independent Pub
Page : 156 pages
File Size : 51,9 Mb
Release : 2014-08-02
Category : Computers
ISBN : 1500721093

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Big Data, Analytics, and the Future of Marketing and Sales by Mckinsey Chief Marketing & Sales Officer Forum Pdf

Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth: Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI) Turning those insights into well-designed products and offers that delight customers Delivering those products and offers effectively to the marketplace.The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That's an advantage no company can afford to ignore.

AI-Powered Revenue: How ChatGPT Can Help You Make More Money

Shu Chen Hou
AI Powered Revenue How ChatGPT Can Help You Make More Money Book PDF

Author : Shu Chen Hou
Publisher : KOKOSHUNGSAN®
Page : 68 pages
File Size : 52,6 Mb
Release : 2024-06-01
Category : Computers
ISBN : 8210379456XXX

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AI-Powered Revenue: How ChatGPT Can Help You Make More Money by Shu Chen Hou Pdf

Are you tired of struggling to make ends meet with your business? Do you want to take your revenue to the next level and achieve financial freedom? Look no further than "Quick Money Making Ideas for Business Success" – the ultimate guide to unlocking your business's full potential! Our guide is jam-packed with creative and innovative ideas that can help you boost your bottom line and maximize profitability. Whether you're just starting out or looking to scale your existing business, our expert tips and advice can help you achieve your financial goals and thrive in today's competitive marketplace. Our guide is designed to give you the tools and resources you need to create a successful and profitable business – without breaking the bank. We believe that financial success is within everyone's reach, and we're committed to helping you achieve your dreams and live the life you've always wanted. So don't wait – get your copy of "Quick Money Making Ideas for Business Success" today and start your journey towards financial freedom and success!