Place And Tourism Promotion

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Marketing Tourism Places (RLE Tourism)

Gregory Ashworth,Brian Goodall
Marketing Tourism Places RLE Tourism Book PDF

Author : Gregory Ashworth,Brian Goodall
Publisher : Routledge
Page : 4 pages
File Size : 43,6 Mb
Release : 2013-04-02
Category : Business & Economics
ISBN : 9781135077235

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Marketing Tourism Places (RLE Tourism) by Gregory Ashworth,Brian Goodall Pdf

Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.

Tourism Marketing for Cities and Towns

Bonita Kolb
Tourism Marketing for Cities and Towns Book PDF

Author : Bonita Kolb
Publisher : Routledge
Page : 265 pages
File Size : 45,7 Mb
Release : 2017-02-10
Category : Business & Economics
ISBN : 9781134858156

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Tourism Marketing for Cities and Towns by Bonita Kolb Pdf

Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.

Place and Tourism Promotion

Edmund Christopher Matotay
Place and Tourism Promotion Book PDF

Author : Edmund Christopher Matotay
Publisher : Cambridge Scholars Publishing
Page : 155 pages
File Size : 42,9 Mb
Release : 2010-04-16
Category : Science
ISBN : 9781443822046

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Place and Tourism Promotion by Edmund Christopher Matotay Pdf

Cities around the world adopt place promotion and marketing activities as one of their development strategies. They do this through engaging in selling their images through the use of sceneries like national parks, museums, historic monuments and flag institutions such as hotels and conference facilities. These sceneries and flag institutions act as symbols to profile and market these cities to the world for different socio-economic purposes. The present book exposes some findings derived from two major study objectives done in Tanzania. One of the the objectives was to find out different place promotion strategies in Arusha, and the other was to set out to find the impact of the place promotion strategies on tourism. Reasons for place promotion and the targets of the strategies are also widely covered in the book. In its specialized chapters, the book reveals that there are three major elements of place promotion in use in the northern Tanzanian tourist city of Arusha. These are national parks and game reserves located in Arusha like Arusha National Park, Manyara National Park, Serengeti National Park and Ngorongoro Conservation Area. The city of Arusha also uses flag institutions in and around Arusha like The Arusha International Conference Centre (AICC), Arusha Natural Museum, The Arusha Declaration Museum, The Cultural Villages of El-Kiding’a and best Hotels to profile itself to the world. Gratifyingly, the book exposes that the main reasons for these strategies are to boost tourism in the city and that most of the targets of these strategies are international tourists. Through the good use of the strategies, and the city revenues turnover, the region itself has been enormously popular and the number of visits to the attractive sceneries and flag institutions has been growing steadily over the years.

Managing and Marketing Tourist Destinations

Metin Kozak,Seyhmus Baloglu
Managing and Marketing Tourist Destinations Book PDF

Author : Metin Kozak,Seyhmus Baloglu
Publisher : Routledge
Page : 262 pages
File Size : 50,7 Mb
Release : 2010-11-01
Category : Business & Economics
ISBN : 9781136904745

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Managing and Marketing Tourist Destinations by Metin Kozak,Seyhmus Baloglu Pdf

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

Promoting International Tourism

Godfrey Harris,Kenneth M. Katz
Promoting International Tourism Book PDF

Author : Godfrey Harris,Kenneth M. Katz
Publisher : Atlantic Publishers & Dist
Page : 236 pages
File Size : 52,8 Mb
Release : 1999
Category : Electronic
ISBN : 8171568351

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Promoting International Tourism by Godfrey Harris,Kenneth M. Katz Pdf

Second Edition Of The Book Has Been Termed The Single Most Useful Text In The Field Of International Tourism Marketing. It Includes A Host Of Fresh Examples And Practical Ideas To Demonstrate How Every Element Of The Book S Comprehensive 10-Step Program Works And How Each Can Be Implemented. Long Considered An Essential Reference Source For The Teachers/Students Involved In Travel, Tourism, And Recreation Programmes As Well As For The Book Shelves Of Every Local Government Tourism Office, Visitor Authority, Convention Center, Chamber Of Commerce, University Library And The Front Offices Of Hotel Chains, Transportation Companies And Travel Specialists.Reviews Public And Private Groups In The Visitor Business Take Note: This Fresh Edition Of A Widely Regarded, Savvy Book Shows What To Do, How To Do It, And When...Updated...To Reflect The Swift Changes That Will Affect Tourism Past Century S End. The Book Reader, Fall 1996 This Book A Most Useful Exposition On How A Community Or Agency Can Go About Conceptualizing, Designing, Delivering And Promoting A Successful Tourism Package Is A Must Read. Business Punch (Kingston, Jamaica), September 3-16, 1996Comments If You Are In The Travel Business, Get This Book. It S Going To Make You Work Smarter...And It S Going To Make Any Place In The Country A Better Place To Visit. Brad Smith, Foremost West, May 6, 1996 Promoting International Tourism Is Commended To All Who Wish To Learn And Become Engaged In The Tourism Business. Larry Langley Senior Marketing Consultant, Universal Federation Of Travel Agents Association ...Of Immense Value Not Only To The Student Of International Marketing, But Also As A Wonderfully Practical Strategic Plan For A Community Or Commercial Venture... Georgia Maclean Former Director Of Tourism, Canada High Commission, London ...A Wealth Of Actional Information In A Highly Professional, How-To Format That Should Be Required Reading For Anyone Interested In Promoting International Tourism. Terry Cahill Vice President, San Diego Convention And Visitors Bureau

Tourism Promotion and Power

Nigel Morgan,Annette Pritchard
Tourism Promotion and Power Book PDF

Author : Nigel Morgan,Annette Pritchard
Publisher : John Wiley & Sons
Page : 280 pages
File Size : 53,7 Mb
Release : 1998
Category : Business & Economics
ISBN : STANFORD:36105023204857

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Tourism Promotion and Power by Nigel Morgan,Annette Pritchard Pdf

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. The authors take their experience in the tourism industry, combined with their academic knowledge, to produce a deep insight into the cultural role of tourism imagery. The key concepts and procedures are illustrated by case studies of good practice. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.

Place Branding

Pantea Foroudi,Chiara Mauri,Charles Dennis,T C Melewar
Place Branding Book PDF

Author : Pantea Foroudi,Chiara Mauri,Charles Dennis,T C Melewar
Publisher : Routledge
Page : 317 pages
File Size : 51,8 Mb
Release : 2020-02-06
Category : Business & Economics
ISBN : 9781317080640

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Place Branding by Pantea Foroudi,Chiara Mauri,Charles Dennis,T C Melewar Pdf

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.

Creative Tourism in Smaller Communities

Kathleen Scherf
Creative Tourism in Smaller Communities Book PDF

Author : Kathleen Scherf
Publisher : Unknown
Page : 215 pages
File Size : 41,6 Mb
Release : 2021-04-15
Category : Business & Economics
ISBN : 1773851888

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Creative Tourism in Smaller Communities by Kathleen Scherf Pdf

Tourists are travelling the world in greater numbers than ever before, seeking immersive cultural experiences. This massive rise of tourism has caused issues of environmental and cultural sustainability in the world's global cities. At the same time, smaller cities and rural communities struggling with increasing urbanization and the loss of traditional industries could benefit from increased tourism. Smaller cities and communities are uniquely well-suited to hosting tourists seeking authentic connection with local cultures. Locally led, collaborative efforts to build creative tourism industries have the possibility to reinvigorate communities facing economic depression or devastation. Creative tourism offers the opportunity to build socially and environmentally sustainable channels for cultural and economic growth that benefit locals and visitors alike. Creative Tourism in Smaller Communities examines the processes, policies, and methodologies of creative tourism, paying special attention to the ways creative and place-based tourism can aid sustainable economic and cultural development. With topics ranging from placemaking through food to the cultural impacts of cruise travel, and from catalyzing creative tourism to creating resiliency, this collection offers a wide range of theoretical and practical perspectives from a variety of experts. Creative Tourism in Smaller Communities offers a bold vision for the future of tourism worldwide.

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Bayraktar, Ahmet,Uslay, Can
Strategic Place Branding Methodologies and Theory for Tourist Attraction Book PDF

Author : Bayraktar, Ahmet,Uslay, Can
Publisher : IGI Global
Page : 394 pages
File Size : 48,5 Mb
Release : 2016-08-15
Category : Business & Economics
ISBN : 9781522505808

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Strategic Place Branding Methodologies and Theory for Tourist Attraction by Bayraktar, Ahmet,Uslay, Can Pdf

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Marketing Places

Philip Kotler
Marketing Places Book PDF

Author : Philip Kotler
Publisher : Simon and Schuster
Page : 403 pages
File Size : 47,6 Mb
Release : 2002-01-15
Category : Business & Economics
ISBN : 9781439105160

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Marketing Places by Philip Kotler Pdf

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets. From studies of cities and nations throughout the world, Kotler, Haider, and Rein offer a systematic analysis of why so many places have fallen on hard times, and make recommendations on what can be done to revitalize a place's economy. They show how "place wars" -- battles for Japanese factories, government projects, Olympic Games, baseball team franchises, convention business, and other economic prizes -- are often misguided and end in wasted money and effort. The hidden key to vigorous economic development, the authors argue, is strategic marketing of places by rebuilding infrastructure, creating a skilled labor force, stimulating local business entrepreneurship and expansion, developing strong public/private partnerships, identifying and attracting "place compatible" companies and industries, creating distinctive local attractions, building a service-friendly culture, and promoting these advantages effectively. Strategic marketing of places requires a deep understanding of how "place buyers" -- tourists, new residents, factories, corporate headquarters, investors -- make their place decisions. With this understanding, "place sellers" -- economic development agencies, tourist promotion agencies, mayor's offices -- can take the necessary steps to compete aggressively for place buyers. This straightforward guide for effectively marketing places will be the framework for economic development in the 1990s and beyond.

Marketing Issues in Pacific Area Tourism

Kaye Sung Chon,Chris Ryan,John C Crotts
Marketing Issues in Pacific Area Tourism Book PDF

Author : Kaye Sung Chon,Chris Ryan,John C Crotts
Publisher : Routledge
Page : 132 pages
File Size : 48,5 Mb
Release : 2014-01-09
Category : Business & Economics
ISBN : 9781135405939

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Marketing Issues in Pacific Area Tourism by Kaye Sung Chon,Chris Ryan,John C Crotts Pdf

Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism development in this area to the economics of world tourism, this book shows you how and why this region has experienced such tremendous growth. Some of the larger countries you learn about include China, Hong Kong, Japan, Korea, Malaysia, Singapore, Taiwan, and Thailand. Since many of these countries are becoming not only generators of tourist demand but also new tourist receiving areas, this book covers both inbound and outbound markets. By discussing the opportunities and challenges facing tourism marketing professionals and researchers in the Pacific area, Marketing Issues in Pacific Area Tourism helps improve your effectiveness and understanding of conducting business in the Pacific region. Some of the factors you read about include: the increasing wealth and consumerism of a rapidly growing middle class in the Pacific area the relaxation of international travel restrictions how formerly insular governments of the region are awakening to the possibility of tourism. the potential impediments to sustainable tourism development in the region Marketing Issues in Pacific Area Tourism also helps you improve survey design and interpretation by stressing the importance of understanding the heterogenous nature of Asian culture when analyzing tourist behavior and motivation. It provides a different perspective of Pacific Region tourism, concentrating on the clash of culture between those of the region and a dominant Western way of doing business. Another valuable feature of this book is the presentation of a continuing and improving database from which to assess destination performance and visitor characteristics--thus allowing researchers to further identify important marketing opportunities and issues.

Marketing Places and Spaces

Anonim
Marketing Places and Spaces Book PDF

Author : Anonim
Publisher : Emerald Group Publishing
Page : 352 pages
File Size : 46,7 Mb
Release : 2015-07-08
Category : Business & Economics
ISBN : 9781784419394

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Marketing Places and Spaces by Anonim Pdf

Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love.

Marketing Tourism and Hospitality

Richard George
Marketing Tourism and Hospitality Book PDF

Author : Richard George
Publisher : Springer Nature
Page : 509 pages
File Size : 45,9 Mb
Release : 2021-05-08
Category : Business & Economics
ISBN : 9783030641115

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Marketing Tourism and Hospitality by Richard George Pdf

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.

Destination Brands

Nigel Morgan,Annette Pritchard,Roger Pride
Destination Brands Book PDF

Author : Nigel Morgan,Annette Pritchard,Roger Pride
Publisher : Routledge
Page : 393 pages
File Size : 44,9 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136346637

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Destination Brands by Nigel Morgan,Annette Pritchard,Roger Pride Pdf

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.

Creative Tourism

Nancy duxbury,Sara Albino,Claudia Pato de Carvalho
Creative Tourism Book PDF

Author : Nancy duxbury,Sara Albino,Claudia Pato de Carvalho
Publisher : CABI
Page : 300 pages
File Size : 42,6 Mb
Release : 2021-10-12
Category : Business & Economics
ISBN : 9781789243536

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Creative Tourism by Nancy duxbury,Sara Albino,Claudia Pato de Carvalho Pdf

This book provides a synthesis of current research and international best practice in the emerging field of creative tourism. Including knowledge, insights, and reflections from both practitioners and researchers, it covers types of creative tourist, trends, designing and implementing creative tourism products, embedding activities in a community and place, and addressing sustainability challenges. Applying lessons learned from the CREATOUR project and other initiatives, the editors present key information in an actionable manner best suited to people working on the ground. A vital resource for tourism agencies, practitioners, planners and policymakers interested in developing creative tourism programmes and activities, this book will also be of interest to cultural and creative tourism researchers, students, and teachers of tourism and culture-based development.