Author : Stan Phelps
Publisher : Unknown
Page : 128 pages
File Size : 54,7 Mb
Release : 2016-10-15
Category : Electronic
ISBN : 0984983864
Purple Goldfish
Stan Phelps
Purple Goldfish
Purple Goldfish Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Purple Goldfish book. This book definitely worth reading, it is an incredibly well-written.
What's Your Purple Goldfish?
Stan Phelps
Author : Stan Phelps
Publisher : Unknown
Page : 210 pages
File Size : 52,7 Mb
Release : 2012-01
Category : Business & Economics
ISBN : 0984983805
What's Your Purple Goldfish? by Stan Phelps Pdf
How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.
Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers
Stan Phelps,David J. Rendall
Author : Stan Phelps,David J. Rendall
Publisher : 9 Inch Marketing
Page : 208 pages
File Size : 46,6 Mb
Release : 2018-01-15
Category : Business & Economics
ISBN : 0984983899
Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers by Stan Phelps,David J. Rendall Pdf
Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. Praise for Pink Goldfish: "Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond." - Daniel Pink, author of WHEN and DRIVE "Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" -Jay Baer founder of Convince & Convert and author of Hug Your Haters "Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." - Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business
A World Gone Social
Ted Coine,Mark Babbitt
Author : Ted Coine,Mark Babbitt
Publisher : AMACOM
Page : 256 pages
File Size : 40,7 Mb
Release : 2014-09-17
Category : Business & Economics
ISBN : 9780814433270
A World Gone Social by Ted Coine,Mark Babbitt Pdf
Amazingly, what started out as an opportunity to link friends and to find out who’s dating who has since made a meteor-like impact on the business world, and its ongoing effects throughout every single aspect of doing business cannot be overestimated. The world as we know it has changed forever. And it’s not going back!A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion:• Customers now have the power--just watch what happens as more realize it!• Command-and-control leadership is now so inefficient, it is a liability.• Nimble and small is the new competitive advantage.• Recruiting is now a two-way proposition, with job seekers able to peek behind the corporate curtain.• Relationship and community-building is how customers are brand ambassadors are won--and retained.• Active engagement with partners, employees, and customers is no longer a luxury but a requirement.But this invaluable resource for any business wishing to remain relevant in this Social Revolution doesn’t stop with simply pointing out the changes that have evolved in recent years. More importantly, it provides critical guidance for navigating today’s customer-driven, ultra-transparent, constantly evolving environment. With compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--readers will be able to learn from others’ experiences and discover how to objectively assess their own company’s culture and social presence. The world has gone social . . . don’t get left behind!
Goldfish Varieties and Genetics
Joseph Smartt
Author : Joseph Smartt
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 55,9 Mb
Release : 2008-04-15
Category : Technology & Engineering
ISBN : 9780470999783
Goldfish Varieties and Genetics by Joseph Smartt Pdf
The goldfish, Carassius auratus, a member of the Carp family, Cyprinidae, has been domesticated for many hundreds of years, as a food fish, a laboratory animal and now most important commercially, for ornamental and aesthetic purposes. There are now many scores of recognised varieties, which have been produced over time by selection processes and other methods described in detail in this stimulating book. Goldfish Varieties and Genetics covers all major aspects relating to goldfish breeding and genetics in a readable and user-friendly style. An account is presented of the domestication and evolution of the goldfish, including comprehensive details of the relevant genetic and biological principles involved in the development strategies and production of new varieties. The book also covers the subject of goldfish appreciation and the international significance of goldfish shows and show standards. The book concludes with an exciting forward look at the potential evolutionary future for the goldfish. This important and timely book brings together, for the first time, a wealth of scientific information, presented in a clear and understandable manner by Dr Joseph Smartt, who has many years' experience working in fish genetics and breeding. The book is a must-have purchase for all serious goldfish breeders, hobbyists and dealers, fish biologists and geneticists, aquarium keepers and aquaculture personnel. The author, Joseph Smartt is a Senior Visiting Research Fellow at the Department of Biological Sciences, University of Southampton, UK.
How to Wow
Adrian Swinscoe
Author : Adrian Swinscoe
Publisher : Pearson UK
Page : 265 pages
File Size : 48,7 Mb
Release : 2016-03-23
Category : Business & Economics
ISBN : 9781292116884
How to Wow by Adrian Swinscoe Pdf
Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a world-class customer experience. Covering both the customer and business side of the equation, you’ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much more. Don’t let your business fall behind, look inside and take your customer experience to the next level. “Essential and powerful insights for everyone who aspires to map out and enhance the customer journey and drive growth.” Keith Lewis, COO, Matchtech Group plc “At last – a book that provides practical ways of delivering the superior experience that today’s customers demand.” Olivier Njamfa, Co-Founder and CEO of customer experience software company Eptica
At the Threshold of Liquid Geology
Eric W. Bragg
Author : Eric W. Bragg
Publisher : iUniverse
Page : 245 pages
File Size : 41,5 Mb
Release : 2002-09-15
Category : Prose poems
ISBN : 9780595240210
At the Threshold of Liquid Geology by Eric W. Bragg Pdf
This modern collection of surrealist prose-poems was inspired by the improvisational method of automatic writing, popularized by the International Surrealist Movement. From one brain to another without any literary rules or standards, the words in these automatic writings are not just words, but rays of subconscious illumination that peel away the various layers of the “civilized,” western psyche, one by one. Full of bizarre transformations and dark, irrationally motivated patterns of erotic thought, these writings will seduce the reader into nothing less than a sublime overload and transgressive derangement of the senses. While a must-read for the poetically daring and the adventurous, this book is not recommended for those who seek peaceful numbness and safety!
Purple Goldfish 2.0
Evan Carroll,Stan Phelps
Author : Evan Carroll,Stan Phelps
Publisher : 9 Inch Marketing
Page : 270 pages
File Size : 47,8 Mb
Release : 2019-08-04
Category : Business & Economics
ISBN : 1732665257
Purple Goldfish 2.0 by Evan Carroll,Stan Phelps Pdf
Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other marketer is, too... So, how can your brand stand out in a sea of sameness? Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents "a little extra" whereas the goldfish stands for "differentiation." A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It's a marketing investment back into your customer base. It's that unexpected surprise that's thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth. Why this book is needed? We've lost focus in marketing. We've been so laser-focused on automating our marketing to prospects that we've forgotten to deliver an exceptional experience once they've become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We're too busy outsourcing it. We've developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. We call that concept a Purple Goldfish. Call to Action Your brand today is no longer just what you tell people it is. It's what your customer experiences, how they feel, and, most importantly-what they tell others about that experience." The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on "the two in the bush" (prospects) and take care of "the one in your hand" (your customer). Take care of the customers you have. When you provide them with a memorable experience, they'll bring you the customers you want. The book is broken up into three main parts: Part 1 - (The Why) The case for focusing on customer experience. Part 2 - (The What) 10 types of Purple Goldfish in the categories of value and maintenance. Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish. Praise for Purple Goldfish 2.0: "Stan, I loved Purple Goldfish, and now with the addition of Evan Carroll, you've improved on a masterpiece. You guys have hit the nail on the head. You've captured the essence of what marketing is all about."- Stew Leonard, Founder of Stew Leonard's and author of My Story "Purple Goldfish 2.0 is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world-class brand! (I just hope my competition doesn't find this book!)"- Chris Zane, Founder and President of Zane's Cycles and author of Reinventing the Wheel "If an experience wasn't shared online, did it even happen? Stan and Evan share the importance of shared experiences in CX and marketing and how to make sure customers are happy at every step."- Brian Solis, digital anthropologist, best-selling author, Lifescale: How to Live a More Creative, Productive and Happy Life
Marketing Management
Dr.Madeswaran a
Author : Dr.Madeswaran a
Publisher : Archers & Elevators Publishing House
Page : 128 pages
File Size : 47,9 Mb
Release : 2024-05-19
Category : Antiques & Collectibles
ISBN : 9789388805599
Marketing Management by Dr.Madeswaran a Pdf
The Case of the Invisible Dog
Diane Stingley
Author : Diane Stingley
Publisher : Alibi
Page : 385 pages
File Size : 46,6 Mb
Release : 2015-05-19
Category : Fiction
ISBN : 9781101884553
The Case of the Invisible Dog by Diane Stingley Pdf
In the start of a charmingly imaginative cozy series sure to delight fans of Carolyn Hart and Diane Mott Davidson, Diane Stingley introduces a blundering detective who believes herself to be the great-great-granddaughter of the legendary Sherlock Holmes. After failing to launch her career as a Hollywood actress, Tammy Norman returns home to North Carolina, desperate for a regular paycheck and a new lease on life. So she accepts a position assisting Shirley Homes, an exceptionally odd personage who styles herself after her celebrated “ancestor”—right down to the ridiculous hat. Tammy isn’t sure how long she can go on indulging the delusional Shirley (who honestly believes Sherlock Holmes was a real person!), but with the prospect of unemployment looming, she decides to give it a shot. Tammy’s impression of her eccentric boss does not improve when their first case involves midnight romps through strangers’ yards in pursuit of a phantom dog—that only their client can hear. But when the case takes a sudden and sinister turn, Tammy has to admit that Shirley Homes might actually be on to something. . . . Praise for The Case of the Invisible Dog “A protagonist with panache stars in a delightful twist on the Sherlockian tradition. This dazzling series debut is sheer fun.”—Carolyn Hart, bestselling author of the Death on Demand series and winner of the Agatha, Anthony, and Macavity awards “Crazy-like-a-fox Shirley Homes is the funniest sleuth I’ve read in years, and she’s sure to steal the reader’s heart as she did mine. In Diane Stingley’s fresh, fabulous, and fast-paced The Case of the Invisible Dog, the game’s definitely afoot!”—Sarah Graves, bestselling author of the Home Repair is Homicide series “Hold on to your deerstalker as Shirley Homes channels her great-great-grandfather and leads you and her own Watson on a crazy ride—that is, investigation—looking for both an invisible dog and a murderer. Woof!”—Marty Wingate, author of The Garden Plot
New from Here
Kelly Yang
Author : Kelly Yang
Publisher : Simon and Schuster
Page : 368 pages
File Size : 41,8 Mb
Release : 2022-03
Category : JUVENILE FICTION
ISBN : 9781534488304
New from Here by Kelly Yang Pdf
"Knox works to keep his family together as they move from Hong Kong back to northern California during the initial outbreak of the coronavirus."--
The Redemption of Don Calogero
R. D. Croft
Author : R. D. Croft
Publisher : Troubador Publishing Ltd
Page : 304 pages
File Size : 46,9 Mb
Release : 2018-03-22
Category : Fiction
ISBN : 9781788037655
The Redemption of Don Calogero by R. D. Croft Pdf
How do men with power and influence rise to the top? Is it through naked ambition, altruism, self-interest or luck? A new young pope is elected. Five years later he mysteriously disappears. It is immediately apparent to the church elite that he has, as Arthur Daley would have said, ‘done a runner.’ What on earth is going on? Why has he done it? Where is he? Will he return? The search for the absconder is led by the Vatican’s Machiavellian secretary of state and soon involves: an openly gay bishop and his policeman partner; the Sicilian mafia; a peculiar band of militaristic religious hermits, and even a BBC natural history presenter. The story can be read at different levels. First, it is a ‘ripping yarn’ with larger than life characters and is set in exotic locations ranging from an impoverished Caribbean island to the Dolomites. It deals with concepts such as temptation, betrayal, ambition, disillusion and fear of death. Ultimately, it is a thought-provoking story of sacrifice and redemption posing the question: what does it mean to be a ‘good man’.
Goldfish Ghost
Lemony Snicket
Author : Lemony Snicket
Publisher : Roaring Brook Press
Page : 40 pages
File Size : 47,8 Mb
Release : 2017-05-02
Category : Juvenile Fiction
ISBN : 9781250164131
Goldfish Ghost by Lemony Snicket Pdf
Goldfish Ghost was born on the surface of the water in the bowl on a dresser in a boy’s room. The boy’s room was pleasant and familiar, but Goldfish Ghost wanted company, so he set out to find a friend. He floats over the neighborhood, past the pier, and let the breeze carry him into town where he discovers that not many people pay attention to goldfish ghosts. Off he floats, searching for the perfect home and the perfect friend and then he hears a voice. . . Bestselling author Lemony Snicket and illustrator Lisa Brown brings us a fresh and funny take on what happens after your favorite goldfish crosses over to the other side. A Neal Porter Book
Pepperidge Farm Goldfish Counting Book
Barbara Barbieri McGrath,Dancing Star Books
Author : Barbara Barbieri McGrath,Dancing Star Books
Publisher : Unknown
Page : 32 pages
File Size : 40,6 Mb
Release : 1999-01-01
Category : Juvenile Fiction
ISBN : 1893017516
Pepperidge Farm Goldfish Counting Book by Barbara Barbieri McGrath,Dancing Star Books Pdf
This tasty little counting book teaches numbers with an easy-to-read story featuring the Pepperidge Farm Goldfish Crackers. Full color.
RED GOLDFISH
Stan Phelps,Graeme Newell
Author : Stan Phelps,Graeme Newell
Publisher : 9 Inch Marketing
Page : 216 pages
File Size : 52,6 Mb
Release : 2017-02-10
Category : Business & Economics
ISBN : 0984983872
RED GOLDFISH by Stan Phelps,Graeme Newell Pdf
Purpose is changing the way we work and how customers choose business partners. In Red Goldfish, Stan Phelps and Graeme Newell share cutting edge examples and reveal the eight ways businesses can embrace purpose that drives employee engagement, fuels the bottom line, and makes an impact on the lives of those it serves. Red Goldfish is the fifth color in the Goldfish Series of books. It focuses on how purpose is driving loyalty and becoming the ultimate differentiator in business.