Social Media Organizational Identity And Public Relations

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Social Media, Organizational Identity and Public Relations

Amy Thurlow
Social Media Organizational Identity and Public Relations Book PDF

Author : Amy Thurlow
Publisher : Routledge
Page : 211 pages
File Size : 50,6 Mb
Release : 2018-10-10
Category : Business & Economics
ISBN : 9781351662512

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Social Media, Organizational Identity and Public Relations by Amy Thurlow Pdf

Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible. Through a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagen’s emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding – an emerging form of capitalist development constructed through sensemaking in social media. By looking at the emergence of organization in today’s social media environment, it identifies how the interactive is created on a digitally mediated platform, sharing knowledge and engaging individuals in organizational identity construction. Viewing the social construction of organizational identities through this lens, this innovative book locates how identities are plausible, authentic and legitimate - or not – through their ongoing communication via social media. It will be of great interest to academics teaching and researching in public relations, organisational communication and social media.

Social Media and Public Relations

Judy Motion,Robert L. Heath,Shirley Leitch
Social Media and Public Relations Book PDF

Author : Judy Motion,Robert L. Heath,Shirley Leitch
Publisher : Routledge
Page : 258 pages
File Size : 50,5 Mb
Release : 2015-11-19
Category : Business & Economics
ISBN : 9781135005986

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Social Media and Public Relations by Judy Motion,Robert L. Heath,Shirley Leitch Pdf

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book

Social Media and Public Relations

Judy Motion,Robert L. Heath,Shirley Leitch
Social Media and Public Relations Book PDF

Author : Judy Motion,Robert L. Heath,Shirley Leitch
Publisher : Routledge
Page : 234 pages
File Size : 46,8 Mb
Release : 2015-11-19
Category : Business & Economics
ISBN : 9781135005993

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Social Media and Public Relations by Judy Motion,Robert L. Heath,Shirley Leitch Pdf

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book

Ethical Practice of Social Media in Public Relations

Marcia W. DiStaso,Denise Sevick Bortree
Ethical Practice of Social Media in Public Relations Book PDF

Author : Marcia W. DiStaso,Denise Sevick Bortree
Publisher : Routledge
Page : 278 pages
File Size : 49,5 Mb
Release : 2014-06-27
Category : Social Science
ISBN : 9781317917892

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Ethical Practice of Social Media in Public Relations by Marcia W. DiStaso,Denise Sevick Bortree Pdf

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

Intercultural Public Relations

Lan Ni,Qi Wang Schlupp,Bey-Ling Sha
Intercultural Public Relations Book PDF

Author : Lan Ni,Qi Wang Schlupp,Bey-Ling Sha
Publisher : Routledge
Page : 284 pages
File Size : 55,8 Mb
Release : 2022-02-06
Category : Business & Economics
ISBN : 9781317280866

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Intercultural Public Relations by Lan Ni,Qi Wang Schlupp,Bey-Ling Sha Pdf

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.

Corporate Social Responsibility, Public Relations and Community Engagement

Marianne D. Sison,Zeny Sarabia-Panol
Corporate Social Responsibility Public Relations and Community Engagement Book PDF

Author : Marianne D. Sison,Zeny Sarabia-Panol
Publisher : Routledge
Page : 200 pages
File Size : 47,5 Mb
Release : 2018-09-07
Category : Business & Economics
ISBN : 9781317561644

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Corporate Social Responsibility, Public Relations and Community Engagement by Marianne D. Sison,Zeny Sarabia-Panol Pdf

Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam— the book discusses how PR and CSR discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with public relations and corporate social responsibility discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and South East Asia studies.

The SAGE Handbook of Public Relations

Robert L. Heath,Robert Lawrence Heath
The SAGE Handbook of Public Relations Book PDF

Author : Robert L. Heath,Robert Lawrence Heath
Publisher : SAGE
Page : 793 pages
File Size : 42,9 Mb
Release : 2010-07-29
Category : Business & Economics
ISBN : 9781412977807

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The SAGE Handbook of Public Relations by Robert L. Heath,Robert Lawrence Heath Pdf

This text gives academics, practitioners and students a solid review of the status of academic literature in public relations, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and publics.

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Management Association, Information Resources
Research Anthology on Strategies for Using Social Media as a Service and Tool in Business Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1865 pages
File Size : 40,6 Mb
Release : 2021-05-28
Category : Computers
ISBN : 9781799890218

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Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by Management Association, Information Resources Pdf

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Public Relations in Japan

Tomoki Kunieda,Yamamura Koichi,Junichiro Miyabe
Public Relations in Japan Book PDF

Author : Tomoki Kunieda,Yamamura Koichi,Junichiro Miyabe
Publisher : Routledge
Page : 186 pages
File Size : 54,9 Mb
Release : 2018-09-21
Category : Business & Economics
ISBN : 9781351797740

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Public Relations in Japan by Tomoki Kunieda,Yamamura Koichi,Junichiro Miyabe Pdf

Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.

Kindness in Management and Organizational Studies

Michelle Thomason
Kindness in Management and Organizational Studies Book PDF

Author : Michelle Thomason
Publisher : Emerald Group Publishing
Page : 202 pages
File Size : 47,6 Mb
Release : 2022-01-26
Category : Business & Economics
ISBN : 9781802621594

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Kindness in Management and Organizational Studies by Michelle Thomason Pdf

Kindness in Management and Organizational Studies is the first book in a ground-breaking series exploring Kindness at Work. This edited collection offers multiple perspectives in the understanding, interpretation, enactment, and resistance to the concept of kindness in a business context.

Secrecy in Public Relations, Mediation and News Cultures

Anne M. Cronin
Secrecy in Public Relations Mediation and News Cultures Book PDF

Author : Anne M. Cronin
Publisher : Taylor & Francis
Page : 63 pages
File Size : 49,8 Mb
Release : 2023-01-19
Category : Language Arts & Disciplines
ISBN : 9781000857061

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Secrecy in Public Relations, Mediation and News Cultures by Anne M. Cronin Pdf

This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public relations. Drawing on Georg Simmel’s theorisation of how secrecy produces a ‘second world’ alongside the ‘obvious world’ and creates and reshapes social relations, Anne Cronin argues for close analysis of the PR industry as a powerful vector of secrecy and an examination of its relationship to news cultures. Using case studies and in-depth interviews, as well as recent research in media and cultural studies, sociology, journalism studies and communication studies, the book analyses how PR practices generate a second, shadow world of the media sphere which has a profound impact on the ‘obvious world’. It interrogates both the PR industry’s and news culture’s role in shaping social relations for a digital media landscape, and those initiatives promoting transparency of data and decision-making processes. An insightful, interdisciplinary approach to debates on media and power, this book will appeal to students of public relations, sociology, media studies, cultural studies and communication studies. It will also be of interest to scholars and practitioners working at the intersections of media, social relations and public trust.

Public Relations as Emotional Labour

Liz Yeomans
Public Relations as Emotional Labour Book PDF

Author : Liz Yeomans
Publisher : Routledge
Page : 226 pages
File Size : 53,6 Mb
Release : 2019-06-04
Category : Business & Economics
ISBN : 9781317417316

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Public Relations as Emotional Labour by Liz Yeomans Pdf

Inextricably linked to neoliberal market economies, public relations’ influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, including the impact on workers who construct displays of feeling to elicit a desired emotional response, to earn trust and manage clients. The emotionally demanding nature of this aspirational work, and how this is symptomatic of "always on" culture, is particularly overlooked. Drawing on interviews with practitioners and agency directors, together with the author’s personal insights from observations in the field, this book fills a significant gap in knowledge by presenting a critical-interpretive exploration of everyday relational work of account handlers in PR agencies. In underscoring the relationship-driven, highly contingent nature of this work, the author shows that emotional labour is a defining feature of professionalism, even as public relations is reconfigured in the digital age. In doing so, the book draws on a wide range of related contemporary social and cultural theories, as well as critical public relations and feminist public relations literature. Scholars, educators and research students in PR and communications studies will gain rich insights into the emotion management strategies employed by public relations workers in handling professional relationships with clients, journalists and their colleagues, thereby uncovering some of the taken-for-granted aspects of this gendered, promotional work.

Public Relations in the Gulf Cooperation Council Countries

Talal M Almutairi,Dean Kruckeberg
Public Relations in the Gulf Cooperation Council Countries Book PDF

Author : Talal M Almutairi,Dean Kruckeberg
Publisher : Routledge
Page : 152 pages
File Size : 45,7 Mb
Release : 2019-04-05
Category : Business & Economics
ISBN : 9781351064965

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Public Relations in the Gulf Cooperation Council Countries by Talal M Almutairi,Dean Kruckeberg Pdf

The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice in the Middle East remains sparse, especially in the Gulf Cooperation Council (GCC) countries. This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship, education, and practice worldwide by providing new perspectives to those unfamiliar with its practice in this region. This book will benefit scholars and practitioners alike through its informed analysis of the strengths and weaknesses of practice in the GCC countries, as well as being of great benefit to the development of professional practice in the region.

Transformative Practice and Research in Organizational Communication

Salem, Philip J.,Timmerman, Erik
Transformative Practice and Research in Organizational Communication Book PDF

Author : Salem, Philip J.,Timmerman, Erik
Publisher : IGI Global
Page : 367 pages
File Size : 46,9 Mb
Release : 2017-07-12
Category : Business & Economics
ISBN : 9781522528241

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Transformative Practice and Research in Organizational Communication by Salem, Philip J.,Timmerman, Erik Pdf

Communication creates organizations, and the ways individuals communicate determines the functions and processes of organizations. Understanding communication challenges is necessary in order to understand organizational successes and organizational change. Transformative Practice and Research in Organizational Communication is an essential reference publication featuring the latest scholarly research on the practice of organizational communication. The chapters cover a range of topics such as business expertise, social media, and capitalism. This book is ideally designed for academicians, students, professionals, and managers seeking current research on organizational communication practices.

Building Corporate Identity, Image and Reputation in the Digital Era

T C Melewar,Charles Dennis,Pantea Foroudi
Building Corporate Identity Image and Reputation in the Digital Era Book PDF

Author : T C Melewar,Charles Dennis,Pantea Foroudi
Publisher : Routledge
Page : 399 pages
File Size : 47,7 Mb
Release : 2021-07-29
Category : Business & Economics
ISBN : 9781000382211

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Building Corporate Identity, Image and Reputation in the Digital Era by T C Melewar,Charles Dennis,Pantea Foroudi Pdf

Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.