Strategic Marketing Cases For 21st Century Asia

Author : John Quelch
Publisher : Unknown
Page : 404 pages
File Size : 48,6 Mb
Release : 2000-01-01
Category : Business enterprises
ISBN : 0130276014

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Strategic Marketing Cases for 21st Century Asia by John Quelch Pdf

Towards the end of the 20th century, Asia experienced one of its most tumultuous economic and social periods. During the crisis, long-established businesses folded, and foreign investors divested - making life even more challenging and difficult for marketers in the region. As regional economies recover, businesses are restructuring and refocusing themselves, and are adopting a more market-oriented perspective in attempting to regain their competitiveness. This book of marketing cases incorporates these developments and much more. Studies from Harvard, INSEAD, and other universities deal with real contemporary marketing management and strategy problems. They follow the Harvard case writing style, giving them the rigour, depth, and reach for comprehensive, in-depth analyses. The cases also provide useful materials for marketing practitioners and students as they give added insights into company operations and market responses.

Author : Syed Saad Andaleeb,Khalid Hasan
Publisher : Emerald Group Publishing
Page : 592 pages
File Size : 49,9 Mb
Release : 2016-12-22
Category : Business & Economics
ISBN : 9781786357458

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Strategic Marketing Management in Asia by Syed Saad Andaleeb,Khalid Hasan Pdf

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Author : John A. Quelch
Publisher : Unknown
Page : 524 pages
File Size : 50,5 Mb
Release : 1996
Category : Business & Economics
ISBN : UOM:35128002070488

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Cases in Marketing Management and Strategy by John A. Quelch Pdf

For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.

Author : George T. Haley,Usha C. V. Haley,ChinHwee Tan
Publisher : John Wiley & Sons
Page : 357 pages
File Size : 52,7 Mb
Release : 2011-10-27
Category : Business & Economics
ISBN : 9781118177303

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The Chinese Tao of Business by George T. Haley,Usha C. V. Haley,ChinHwee Tan Pdf

How can managers discover, develop and implement successful business strategies for China and our global economy? Drawing on in-depth research with top executives of successful Chinese and Western companies, this book provides a road map for profitable business strategies in our interconnected economy. In the process, the authors describe and examine both Chinese and Western strategic management, their weaknesses and strengths. Starting with an analysis of the historical, cultural and legal antecedents of Chinese strategy, the authors identify potential for synergy and dominance between companies from Western, industrialized economies and Chinese companies. The book closes with recommendations on how the managements of non-Chinese companies, now pouring into China, can most effectively compete and interact with Chinese businesspersons and governments. The Chinese Tao of Business offers guidance to compete successfully against local companies and in foreign markets through: Unique insights into Chinese bus iness strategy, including its origins and influencing factors; Insightful perspectives on the evolution of China’s market and business environments; Incisive analysis of Eastern and Western strategic decision-making styles and how they differ; Cogent identification of hidden and overt threats, pitfalls and opportunities that Western companies face in China and how to plan for them; Effective direction through an Adaptive-Action Road Map (ARM) for successful business strategies in China and the global economy.

Author : Malcolm Warner,Keith Goodall
Publisher : Routledge
Page : 223 pages
File Size : 44,7 Mb
Release : 2009-12-04
Category : Business & Economics
ISBN : 9781135236274

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Management Training and Development in China by Malcolm Warner,Keith Goodall Pdf

One of the critical issues facing both the Chinese government and businesses operating in China is the lack of trained managers. This book, with contributions by internationally-known scholars from a wide range of countries, examines the Chinese response to the challenges of management training and development. It considers the development of business schools in the PRC and the impact of foreign partnerships on their operation. It summarizes the current trends in management training and development and outlines the likely course of future developments. Overall, this book is a comprehensive account of management training and development in China, and is an important resource in an area that has hitherto seen little substantive research.

Author : Atanu Adhikari,Sanjit Kumar Roy
Publisher : Springer
Page : 166 pages
File Size : 46,6 Mb
Release : 2017-05-03
Category : Business & Economics
ISBN : 9783319515458

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Strategic Marketing Cases in Emerging Markets by Atanu Adhikari,Sanjit Kumar Roy Pdf

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.

Author : Ruby Roy Dholakia,Syed Ferhat Anwar
Publisher : PHI Learning Pvt. Ltd.
Page : 316 pages
File Size : 50,7 Mb
Release : 2009
Category : Business & Economics
ISBN : 9788120337824

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Marketing Practices in Developing Economy by Ruby Roy Dholakia,Syed Ferhat Anwar Pdf

This comprehensive book has been written with the explicit objective of increasing the contextual knowledge regarding marketing organizations, problems and practices in South Asia. Divided into seven sections, this book focuses on the marketing perspective of South Asia and its future with the help of the cases. This book covers macro topics like how to develop a market and marketing institutions, as well as micro topics like branding and advertising strategies faced by the organizations operating in competitive and resource-challenged environments. While the problems and challenges described in each case reflect a situation unique to the organization, it also describes issues common to many developing countries. Each case has been written by authors with extensive academic and/or business experience in the region. The book adopts a problem-solving approach through the analysis of case studies that can be used by undergraduate and postgraduate students of management at college and university levels. It is equally beneficial for practising managers and marketing professionals.

Author : Dilip S. Mutum
Publisher : Springer Nature
Page : 252 pages
File Size : 52,6 Mb
Release : 2024-06-07
Category : Electronic
ISBN : 9783031516894

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Marketing Case Studies in Emerging Markets by Dilip S. Mutum Pdf

Author : Anonim
Publisher : Unknown
Page : 600 pages
File Size : 44,6 Mb
Release : 2005
Category : Marketing
ISBN : UCR:31210022104762

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Journal of Public Policy & Marketing by Anonim Pdf

Author : Philip Kotler
Publisher : Pearson Prentice Hall
Page : 118 pages
File Size : 45,5 Mb
Release : 2011-11-30
Category : Marketing
ISBN : 9810687532

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Principles of Marketing by Philip Kotler Pdf

For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors.

Author : Sunny T. H. Goh,Kheng-Hor Khoo
Publisher : Unknown
Page : 210 pages
File Size : 54,7 Mb
Release : 2003
Category : Business enterprises
ISBN : 9832639336

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Marketing Wise by Sunny T. H. Goh,Kheng-Hor Khoo Pdf

Author : Laura Mazur,Louella Miles
Publisher : John Wiley & Sons
Page : 273 pages
File Size : 52,9 Mb
Release : 2007-03-12
Category : Business & Economics
ISBN : 9780470025918

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Conversations with Marketing Masters by Laura Mazur,Louella Miles Pdf

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

Author : M. Roll
Publisher : Springer
Page : 339 pages
File Size : 40,8 Mb
Release : 2016-02-11
Category : Business & Economics
ISBN : 9781137359179

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Asian Brand Strategy (Revised and Updated) by M. Roll Pdf

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

Author : Rachel Hay,Lynne Eagle,Abhishek Bhati
Publisher : Springer Nature
Page : 304 pages
File Size : 42,8 Mb
Release : 2020-11-09
Category : Business & Economics
ISBN : 9789811585173

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Broadening Cultural Horizons in Social Marketing by Rachel Hay,Lynne Eagle,Abhishek Bhati Pdf

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.

Author : Paul Temporal
Publisher : John Wiley & Sons
Page : 284 pages
File Size : 54,9 Mb
Release : 2000-02-10
Category : Business & Economics
ISBN : UCSD:31822028210458

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Branding in Asia by Paul Temporal Pdf

"Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands." Professor John A Quelch Dean London Business School "Branding in Asia addresses an unusual situation in Asia - how is it that a region which has such high brand appreciation, produces few international brands of its own? The author's analysis of actual case studies, ranging from powerful global brands to local companies, illustrates his points clearly. This, coupled with a sensitive understanding of the cultural differences in the region makes it an excellent reference for everyone working with brands." Felix Herrnberger President BMW Asia Pte Ltd "Paul Temporal succinctly dissects the often mystical qualities that make up a successful brand. Too often Western insights, models and case studies are applied arbitrarily across the globe, it is so refreshing to see branding tackled from a purely Asian perspective. An invaluable reference book and eminently readable, the step-by-step style and volume of relevant cases and examples makes this a must have for any manager in Asia looking to embark on creating his own regional or global brand." Ray Dempsey Area manager McCann-Erickson South East Asia