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Author : Gerald A. Michaelson,Steven W. Michaelson
Publisher : McGraw Hill Professional
Page : 260 pages
File Size : 53,5 Mb
Release : 2004
Category : Business & Economics
ISBN : 0071427317
Battle-tested strategies for marketing your product or service to victory!
Author : Tian Luo
Publisher : Routledge
Page : 248 pages
File Size : 46,7 Mb
Release : 2022-04-27
Category : Language Arts & Disciplines
ISBN : 9781000568912
The Art of War by Sun Tzu is an ancient yet invaluable Chinese military classic that is still relevant today. This book presents a systematic and in-depth investigation into the translation and reception of The Art of War in the western strategic culture. Aided by three self-built corpora, this study adopts a mixed method including both qualitative and quantitative analysis, and aking takes both the core text and its paratexts of The Art of War into consideration. This study highlights the significance of proper approaches to translating culture in the core text and effective measures of culture reconstruction in paratexts. It is revealed that the translated Sun Tzu has undergone three major stages before it is gradually welcomed and re-canonized in western discourse. The findings bring into light the multiple factors that contribute to the incorporation of Sun Tzu’s strategic wisdom into western culture. For scholars interested in translation studies, (critical) discourse analysis as well as strategic studies, this book provides fresh insights and new perspectives.
Author : Michaelson
Publisher : Tata McGraw-Hill Education
Page : 0 pages
File Size : 55,8 Mb
Release : 2004-03
Category : Electronic
ISBN : 0070587450
What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In Sun Tzu Strategies for Marketing, the bestselling author of Sun Tzu: The Art of War for Managers interprets the crafty General's classic battle strategies specifically for today's marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu's writings to marketing strategy. Gerald Michaelson restates these timeless ideas as The Principles of the Marketing War. Each principle is illustrated with strategic and tactical applications drawn from the world's most successful marketing campaigns.
Author : Hum Sin Hoon
Publisher : Institute of Southeast Asian Studies
Page : 332 pages
File Size : 52,9 Mb
Release : 2012
Category : Business & Economics
ISBN : 9789814379700
"Know your enemies, know yourself", advised Sun Zi in his famous Art of War (AoW). In contrast, the legendary Admiral Zheng He would have said, "Know your collaborators, know yourself", and this would be the essence of his Art of Collaboration (AoC). This book offers a fresh new approach to doing business and providing leadership in the twenty-first century, where Zheng He's peaceful and win-win collaborative paradigm present in his AoC provides an alternative to the aggressive and antagonistic mindset inherent in Sun Zi's AoW. The author has culled from the existing literature on the historical, cultural, diplomatic, and maritime-oriented Zheng He, connected the dots of his discovery of a managerial Zheng He, and wrote this book to present both the big message of Zheng He's Art of Collaboration as well as an understanding of Zheng He's specific work as a leader and manager.
Author : Gerald A. Michaelson,Steven Michaelson
Publisher : McGraw Hill Professional
Page : 250 pages
File Size : 49,9 Mb
Release : 2003-11-10
Category : Business & Economics
ISBN : 0071427309
Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy.
Author : Hew Strachan
Publisher : Cambridge University Press
Page : 337 pages
File Size : 47,6 Mb
Release : 2013-12-05
Category : History
ISBN : 9781107663077
The wars since 9/11, both in Iraq and Afghanistan, have generated frustration and an increasing sense of failure in the West. Much of the blame has been attributed to poor strategy. In both the United States and the United Kingdom, public enquiries and defence think tanks have detected a lack of consistent direction, of effective communication, and of governmental coordination. In this important book, Sir Hew Strachan, one of the world's leading military historians, reveals how these failures resulted from a fundamental misreading and misapplication of strategy itself. He argues that the wars since 2001 have not in reality been as 'new' as has been widely assumed and that we need to adopt a more historical approach to contemporary strategy in order to identify what is really changing in how we wage war. If war is to fulfil the aims of policy, then we need first to understand war.
Author : Mark McNeilly,Mark R. McNeilly
Publisher : OUP USA
Page : 343 pages
File Size : 55,9 Mb
Release : 2012-01-26
Category : Business & Economics
ISBN : 9780199782918
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Author : Thomas G. Mahnken,Joseph A. Maiolo
Publisher : Routledge
Page : 643 pages
File Size : 43,8 Mb
Release : 2014-01-10
Category : History
ISBN : 9781317805588
The second edition of Strategic Studies: A Reader brings together key essays on strategic theory by some of the leading contributors to the field. This revised volume contains several new essays and updated introductions to each section. The volume comprises hard-to-find classics in the field as well as the latest scholarship. The aim is to provide students with a wide-ranging survey of the key issues in strategic studies, and to provide an introduction to the main ideas and themes in the field. The book contains six extensive sections, each of which is prefaced by a short introductory essay: The Uses of Strategic Theory Interpretation of the Classics Instruments of War, Intelligence and Deception Nuclear Strategy Irregular Warfare and Small Wars Future Warfare, Future Strategy Overall, this volume strikes a balance between theoretical works, which seek to discover generalisations about the nature of modern strategy, and case studies, which attempt to ground the study of strategy in the realities of modern war. This new edition will be essential reading for all students of strategic studies, security studies, military history and war studies, as well as for professional military college students.
Author : Allin
Publisher : Taylor & Francis
Page : 188 pages
File Size : 54,9 Mb
Release : 2005-08
Category : History
ISBN : 0415373905
First published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.
Author : James Sonhill DBA,Sun Tzu
Publisher : Sonhill Publishing LLC
Page : 280 pages
File Size : 45,9 Mb
Release : 2020-06-28
Category : Business & Economics
ISBN : 8210379456XXX
Sun Tzu Marketing Strategy™ gives you a set of Sun Tzu strategy rules you can use to effectively plan out and strategize your marketing campaign. You plan and strategize your marketing campaign by first knowing how to develop a strategic plan and establish a strategic position for your offer. Then you craft a practical strategy and formulate a strategy cycle to make your strategic plan work and help you obtain your strategic position. Your strategic plan works with your strategy and your strategic position works with your strategy cycle. This is how you effectively plan out and strategize a viable marketing campaign that will sell anything. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.
Author : Gerald A. Michaelson,Steven W. Michaelson
Publisher : McGraw Hill Professional
Page : 241 pages
File Size : 49,8 Mb
Release : 2003-11-10
Category : Business & Economics
ISBN : 9780071818599
Winning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as: Get your strategy straight Win without fighting Have a unique selling proposition Know your competitor Aim for big wins Learn from lost sales
Author : Regina Fazio Maruca
Publisher : Bloomsbury Publishing USA
Page : 488 pages
File Size : 48,9 Mb
Release : 2007-12-30
Category : Social Science
ISBN : 9780313083709
From corner office to 24/7, the world of work has permeated every facet of our culture. The Way We Work explores in over 150 A-Z entries, the origins and impact of the concepts, ideas, fads and themes have become part of the business vernacular, shedding linght on the dynamic ways in which business and society both influence and reflect each other. Assessing the evolving business environment in the context of technology development, globalization, and workplace diversity, The Way We Work covers the gamut of business-related topics, including Crisis Management, Outsourcing, and Whistleblowing, as well as popular subjects, such as Casual Friday, Feng Shui, and Napster.
Author : Gary Gagliardi,Sun Tzu
Publisher : Unknown
Page : 228 pages
File Size : 47,7 Mb
Release : 2014-03
Category : Business & Economics
ISBN : 1929194749
Two books in one, this award-winning work contains the complete original text of "The Art of War" on the left-hand pages and its line-by-line adaptation for facing marketing challenges, "The Art of Marketing" on the facing right-hand pages. This book applies Sun Tzu's methods to positioning a brand in the marketplace and creating market awareness of that brand. It focuses specifically on choosing the right target markets and seeing opportunities among specific groups of people. It won Ben Franklin Book Award recognition as one of the best Business books of the year. This book also contains the only award-winning complete English translation of Sun Tzu's "The Art of War." Sample Text: "Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods." This is market competition. Without marketing strategy, your organization will fail. Marketing is the foundation of fortunes and failures. Your marketing strategy is to preserve the best and destroy the rest. You must see all aspects of your market position. There are five aspects that define your position in a marketplace. Weigh these factors in your market analysis. You must insist on knowing your marketing situation. 1.Discuss your business mission. 2.Discuss the marketplace trends. 3.Discuss your market segment. 4.Discuss decision-making. 5.Discuss the marketing process. Table of Contents: The Art of War Plus The Art of Marketing Foreword: Using This Book9 Introduction: Sun Tzu's Basic Concepts19 1 Analysis25 Research27 2 Going to War39 Targeting41 3Planning an Attack51 Focus53 4Positioning63 Branding65 5Momentum 75 Creativity77 6Weakness and Strength87 Needs and Satisfaction89 7 Armed Conflict103 Communication105 8 Adaptability 117 Resilience119 9Armed March127 Campaigns129 10Field Position 147 Opportunities149 11Types of Terrain 165 Stages167 12 Attacking with Fire191 Desires193 13 Using Spies 203 Intelligence205 Glossary of Strategic Concepts216 Index of Topics in The Art of War220 About the Authors222
Author : Victor J. Cook
Publisher : Unknown
Page : 280 pages
File Size : 54,6 Mb
Release : 2006
Category : Brand name products
ISBN : UCLA:L0096822655
Make positive changes in your company with COMPETING FOR CUSTOMERS AND CAPITAL! This innovative text explains the relationships between enterprise marketing and corporate finance based on the common language of economic theory and financial accounting data. In the process, important metrics from marketing and finance are united and add to your fundamental understanding of what drives shareholder value.
Author : Gerald Schwetje,Sam Vaseghi
Publisher : Springer Science & Business Media
Page : 178 pages
File Size : 44,5 Mb
Release : 2007-08-24
Category : Business & Economics
ISBN : 9783540752677
This book provides the essentials to write a successful business plan. The represented methods and best practices have been approved over many years in practice with many management consulting engagements. The book is beautifully structured, it has a pragmatic emphasis and an autodidactic approach. The reader gets acquainted with the skills and competencies as well as tools, required for the planning and development of the business plan project.
