The Impact Of Mobile Services On The Interaction Between Airlines And Passengers

Author : Markus Biedermann,Doron Levy
Publisher : Unknown
Page : 34 pages
File Size : 54,7 Mb
Release : 2015-02-17
Category : Electronic
ISBN : 365688756X

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The Impact of Mobile Services on the Interaction Between Airlines and Passengers by Markus Biedermann,Doron Levy Pdf

Seminar paper from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: The purpose of this paper is to research how mobile services impact the interaction between airlines and passengers. The paper begins with a PEST analysis of the European airline industry and focuses on technological changes. It continues with a SWOT analysis of Lufthansa, where we interlink mobile technology as a platform which could reduce costs for the airline. In-depth research on mobile services and their impact on the interaction between airlines and passengers is performed by evaluating different mobile services along Lufthansa's value chain, namely the airline's activities in operations, outbound logistics and marketing and sales. We claim that the interaction through mobile services is limited to one-way interaction, where airlines embrace the mobile services to perform cost reduction along their value chain, and neither offer two-way interaction with their passengers nor asking them to co-create the brand or the product. The current wireless mobile services are already offered via the internet, and allow a better and direct service for passengers. Mobile services are necessary for airlines, so they are not seen as out of date, but it does not mean that having mobile services contributes to having a competitive advantage. On the contrary, not having mobile services results in strategic disadvantage.

Author : Mostafa Al-Emran,Mohammed A. Al-Sharafi,Khaled Shaalan
Publisher : Springer Nature
Page : 766 pages
File Size : 40,5 Mb
Release : 2022-10-22
Category : Technology & Engineering
ISBN : 9783031168659

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International Conference on Information Systems and Intelligent Applications by Mostafa Al-Emran,Mohammed A. Al-Sharafi,Khaled Shaalan Pdf

This book sheds light on the fundamental and innovative topics in information systems and their societal impact on individuals and organizations. It mainly focuses on the role of artificial intelligence in organizations, human-computer interaction, IS in education and industry, and IS security, privacy, and trust. The outcomes are expected to assist the decision-makers in formulating the required policies and procedures for using cutting-edge technologies.

Author : Kasım Kiracı,Kıymet Tunca Çalıyurt
Publisher : Springer Nature
Page : 292 pages
File Size : 41,6 Mb
Release : 2022-10-26
Category : Business & Economics
ISBN : 9789811692765

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Corporate Governance, Sustainability, and Information Systems in the Aviation Sector, Volume I by Kasım Kiracı,Kıymet Tunca Çalıyurt Pdf

This book delves into corporate governance, sustainability, and information systems related to the aviation sector. Due to globalization and rise in cross-border business, the aviation sector has become an essential means of transport. However, the industry has tremendous impact on social, economic, and natural environments and carries significant risks. The book explores such issues plaguing the aviation sector under three key areas: CSR and sustainability, information systems and risk management, and corporate governance and accountability in the airline industry. The book concludes with an analysis of the impact of COVID-19 crisis on the industry and ways to respond and recover from the effects of the pandemic.

Author : Nawal K. Taneja
Publisher : Routledge
Page : 268 pages
File Size : 45,7 Mb
Release : 2016-02-24
Category : Technology & Engineering
ISBN : 9781317021704

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The Passenger Has Gone Digital and Mobile by Nawal K. Taneja Pdf

Technology is changing expectations in the airline industry. Passengers want to be in control, and they expect airlines to become solution providers and aggregators of value, to provide them with personalized services. Airline employees expect to be given the tools to do their jobs and to meet passenger expectations. Airline executives expect to make returns that are reasonable and relatively stable through business cycles. All of these expectations can be met by airlines through the effective and efficient leveraging of information and technology, to shift from being operations- and product-centric to becoming customer-centric and dramatically improving the overall passenger travel experience throughout the travel cycle. In this new book by world-renowned airline expert Nawal K. Taneja, the 7th in a series with Ashgate, the author explores and explains the game-changing opportunities presented to the industry by new-generation information and technology. He shows how information and technology can now drive, not just enable, an airline's strategy to become truly customer-centric at a personalized level, while at the same time enabling the operator to reduce costs, enhance revenues, reduce risks and become much more flexible and agile by better managing complexity.

Author : Catenazzo, Giuseppe
Publisher : IGI Global
Page : 367 pages
File Size : 40,6 Mb
Release : 2023-08-05
Category : Business & Economics
ISBN : 9781668469217

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Cases on Traveler Preferences, Attitudes, and Behaviors: Impact in the Hospitality Industry by Catenazzo, Giuseppe Pdf

In the modern hospitality industry, it is critical to understand travelers’ needs and wants for businesses to survive and remain competitive. Further study on understanding travelers’ motivations is essential in this field. Cases on Traveler Preferences, Attitudes, and Behaviors: Impact in the Hospitality Industry showcases several research-based case studies to understand travelers’ preferences, attitudes, and behaviors to illustrate empirical methodologies in order to guide academics and practitioners in their research endeavors. Covering key topics such as destinations, rural areas, social impacts, and tourism management, this reference work is ideal for industry professionals, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.

Author : Anonim
Publisher : Transportation Research Board
Page : 72 pages
File Size : 42,6 Mb
Release : 2011
Category : Aeronautics, Commercial
ISBN : 9780309213523

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Passenger Level of Service and Spatial Planning for Airport Terminals by Anonim Pdf

ACRP report 55 examines passenger perception of level of service related to space allocation in specific areas within airport terminals. The report evaluates level-of-service standards applied in the terminal planning and design process while testing the continued validity of historic space allocation parameters that have been in use for more than 30 years.

Author : Anonim
Publisher : Unknown
Page : 318 pages
File Size : 41,7 Mb
Release : 2017
Category : Delegated legislation
ISBN : OSU:32437123633717

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Federal Register by Anonim Pdf

Author : Antonin Kazda,Robert E. Caves
Publisher : Emerald Group Publishing
Page : 600 pages
File Size : 42,9 Mb
Release : 2015-08-05
Category : Transportation
ISBN : 9781784418694

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Airport Design and Operation by Antonin Kazda,Robert E. Caves Pdf

In this third edition the chapters have been enhanced to reflect changes in technology and the way the air transport industry runs. Key topics that are newly addressed include low cost airline operations, security issues and EASA regulations on airports. A new chapter covering extended details about wildlife control has been added to the volume.

Author : Professor Nawal K Taneja
Publisher : Ashgate Publishing, Ltd.
Page : 269 pages
File Size : 52,9 Mb
Release : 2012-10-01
Category : Transportation
ISBN : 9781409486800

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The Passenger Has Gone Digital and Mobile by Professor Nawal K Taneja Pdf

Nawal K. Taneja explores and explains the game-changing opportunities presented to the industry by new-generation information and technology. He shows how information and technology can now drive, not just enable, an airline's strategy to become truly customer-centric at a personalized level, while at the same time enabling the operator to reduce costs, enhance revenues, reduce risks and become much more flexible and agile by better managing complexity.

Author : Pierre J Benckendorff,Zheng Xiang,Pauline J Sheldon
Publisher : CABI
Page : 403 pages
File Size : 48,6 Mb
Release : 2019-02-21
Category : Business & Economics
ISBN : 9781786393432

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Tourism Information Technology, 3rd Edition by Pierre J Benckendorff,Zheng Xiang,Pauline J Sheldon Pdf

Fully updated, this new edition covers IT applications and social media across the industry, including airlines, travel intermediaries, accommodation, food service, destinations, events and entertainment. Organized around the visitor journey, it considers how tourists use technologies for decision making before, during and after their travels.

Author : Nigel Halpern,Anne Graham
Publisher : Routledge
Page : 245 pages
File Size : 49,9 Mb
Release : 2013-06-19
Category : Business & Economics
ISBN : 9781136306556

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Airport Marketing by Nigel Halpern,Anne Graham Pdf

In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced. This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.

Author : Androniki Kavoura,Efstathios Kefallonitis,Apostolos Giovanis
Publisher : Springer
Page : 1330 pages
File Size : 44,5 Mb
Release : 2019-07-03
Category : Business & Economics
ISBN : 9783030124533

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Strategic Innovative Marketing and Tourism by Androniki Kavoura,Efstathios Kefallonitis,Apostolos Giovanis Pdf

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Author : M.R. Dileep,Ajesh Kurien
Publisher : Routledge
Page : 566 pages
File Size : 41,5 Mb
Release : 2021-09-30
Category : Business & Economics
ISBN : 9781000451245

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Air Transport and Tourism by M.R. Dileep,Ajesh Kurien Pdf

Air Transport and Tourism: Interrelationship, Operations and Strategies is a comprehensive textbook covering all major aspects of air transport from operational and managerial perspectives, as well as exploring the intricate relationship that exists between the air transport and tourism industries. The book introduces and provides in-depth coverage of the complexities of the airline industry and the tourism industry and the ways in which they are connected and impact on each other, for example, the destination–airport–airline nexus, and the roles of air transport and airlines in tourism and vice versa. Emphasis is placed on current and future trends, the impact of COVID-19, sustainability and environmental challenges throughout. Comprehensive coverage of airline operations, strategic management and planning, airport operations and air transport information technology is also provided, offering a practical viewpoint on these vital aspects of the subject. This will be the ideal introductory textbook for students of tourism and hospitality studying courses in aviation and air travel.

Author : United States. Congress
Publisher : Unknown
Page : 820 pages
File Size : 54,6 Mb
Release : 1958
Category : Law
ISBN : UCR:31210026416634

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Congressional Record by United States. Congress Pdf

Author : Christiansen, Bryan,Škrinjari?, Tihana
Publisher : IGI Global
Page : 702 pages
File Size : 40,7 Mb
Release : 2020-09-25
Category : Business & Economics
ISBN : 9781799850786

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Handbook of Research on Applied AI for International Business and Marketing Applications by Christiansen, Bryan,Škrinjari?, Tihana Pdf

Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.