The Law Of Public Relations And Advertising

Author : Carmen Maye,Roy L. Moore,Erik L. Collins
Publisher : Routledge
Page : 431 pages
File Size : 54,8 Mb
Release : 2019-06-25
Category : Business & Economics
ISBN : 9781351051729

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Advertising and Public Relations Law by Carmen Maye,Roy L. Moore,Erik L. Collins Pdf

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Author : Michael G. Parkinson,L. Marie Parkinson
Publisher : Routledge
Page : 525 pages
File Size : 47,7 Mb
Release : 2013-03-07
Category : Business & Economics
ISBN : 9781136774638

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Law for Advertising, Broadcasting, Journalism, and Public Relations by Michael G. Parkinson,L. Marie Parkinson Pdf

This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.

Author : Michael G. Parkinson,L. Marie Parkinson
Publisher : Routledge
Page : 526 pages
File Size : 50,6 Mb
Release : 2013-03-07
Category : Business & Economics
ISBN : 9781136774621

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Law for Advertising, Broadcasting, Journalism, and Public Relations by Michael G. Parkinson,L. Marie Parkinson Pdf

This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law essential and most relevant for readers throughout the communication curriculum. Its integrated approach will serve students and practitioners in advertising and public relations as well as those in journalism and electronic media. Providing background to help readers understand legal concepts, this comprehensive communication law text includes an introduction to the legal system; covers legal procedures, structures, and jurisdictions; discusses the First Amendment and electronic media regulations; and considers issues of access. Additional material includes: *intellectual property law; *employment and agency law, with explanations of how these laws create obligations for mass communication professionals and their employees; *commercial communication laws; and *special laws and regulations that impact reporters, public relations practitioners, and advertisers who deal with stock sales. Special features of this text include: *Magic Words and Phrases--defining legal terms; *Cases--illustrating key points in each chapter; *Practice Notes--highlighting points of particular interest to professional media practices; *Instructions on finding and briefing cases, with a sample brief; and *Examples of legal documents and jury instructions. This text is intended as an introduction to communication law for students and practitioners in mass communication, journalism, advertising, broadcasting, telecommunications, and public relations.

Author : Brenda L. Pritchard,Susan Vogt
Publisher : Unknown
Page : 540 pages
File Size : 50,6 Mb
Release : 2012
Category : Advertising laws
ISBN : 0433472138

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Advertising and Marketing Law in Canada by Brenda L. Pritchard,Susan Vogt Pdf

Author : Frank E. Walsh
Publisher : Unknown
Page : 0 pages
File Size : 55,8 Mb
Release : 2007
Category : Advertising laws
ISBN : 075753869X

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The Law of Public Relations and Advertising by Frank E. Walsh Pdf

Author : Gina Rubel
Publisher : Unknown
Page : 128 pages
File Size : 50,8 Mb
Release : 2019-08-31
Category : Electronic
ISBN : 1733373608

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Everyday Public Relations for Lawyers by Gina Rubel Pdf

Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach.

Author : Wilfred Howard
Publisher : Elsevier
Page : 284 pages
File Size : 55,8 Mb
Release : 2016-06-03
Category : Business & Economics
ISBN : 9781483183107

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The Practice of Public Relations by Wilfred Howard Pdf

The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing. The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations. Marketing, advertising, and communications professionals and students will find the book very useful.

Author : Fraser P. Seitel
Publisher : Unknown
Page : 586 pages
File Size : 54,7 Mb
Release : 1998
Category : Business & Economics
ISBN : PSU:000046375803

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The Practice of Public Relations by Fraser P. Seitel Pdf

With an emphasis on case studies ranging from the Exxon Valdez disaster to the Tickle Me Elmo doll, presents an introduction to the field. The text is divided into four parts covering philosophical underpinnings; practical communications applications such as the integration of public relations, marketing, and advertising; descriptions of primary constituents with chapters on employees, consumers, multicultural communities, and the government; and emerging trends including crisis management and the law. Annotation copyrighted by Book News, Inc., Portland, OR.

Author : William Wray Carney,Leah-Ann Lymer
Publisher : University of Alberta
Page : 537 pages
File Size : 52,7 Mb
Release : 2022-09-01
Category : Business & Economics
ISBN : 9781772126518

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Fundamentals of Public Relations and Marketing Communications in Canada by William Wray Carney,Leah-Ann Lymer Pdf

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

Author : Bayram Oguz Aydin,Emine Sahin,Özlem Dugan
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Page : 0 pages
File Size : 41,8 Mb
Release : 2018
Category : Comparative advertising
ISBN : 3631766750

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Public Relations and Advertising Theories: Concepts and Practices by Bayram Oguz Aydin,Emine Sahin,Özlem Dugan Pdf

The main goal of this book is to draw attention to possible applications of public relations and advertising theories. The authors provide an overview of key studies and contributions to the theories, as well as explore how the theoretical concepts can be applied in public relations.

Author : Philip Henslowe
Publisher : Kogan Page Limited
Page : 148 pages
File Size : 55,6 Mb
Release : 1999
Category : Public relations
ISBN : 0749429372

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Public Relations by Philip Henslowe Pdf

This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas.

Author : Esiyok, Elif
Publisher : IGI Global
Page : 572 pages
File Size : 54,6 Mb
Release : 2020-08-07
Category : Business & Economics
ISBN : 9781799832034

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Handbook of Research on New Media Applications in Public Relations and Advertising by Esiyok, Elif Pdf

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 41,9 Mb
Release : 2009
Category : Electronic
ISBN : 0757568459

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An Introduction to the Law of Public Relations and Advertising by Anonim Pdf

Author : Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel Bradley
Publisher : Routledge
Page : 437 pages
File Size : 45,8 Mb
Release : 2015-04-16
Category : Business & Economics
ISBN : 9781317507369

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Advertising and Public Relations Research by Donald W. Jugenheimer,Larry D. Kelley,Jerry Hudson,Samuel Bradley Pdf

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

Author : Cory Wimberly
Publisher : Routledge
Page : 275 pages
File Size : 51,9 Mb
Release : 2019-11-07
Category : Philosophy
ISBN : 9781000753530

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How Propaganda Became Public Relations by Cory Wimberly Pdf

How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by rebranding itself as public relations. Cory Wimberly uses archival materials and wide variety of sources — Foucault’s work on governmentality, political economy, liberalism, mass psychology, and history — to mount a genealogical challenge to two commonplaces about propaganda. First, modern propaganda did not originate in the state and was never primarily located in the state; instead, it began and flourished as a for-profit service for businesses. Further, propaganda is not focused on public beliefs and does not operate mainly through lies and deceit; propaganda is an apparatus of government that aims to create the publics that will freely undertake the conduct its clients’ desire. Businesses have used propaganda since the early twentieth century to construct the laboring, consuming, and voting publics that they needed to secure and grow their operations. Over that time, corporations have become the most numerous and well-funded apparatuses of government in the West, operating privately and without democratic accountability. Wimberly explains why liberal strategies of resistance have failed and a new focus on creating mass subjectivity through democratic means is essential to countering propaganda. This book offers a sophisticated analysis that will be of interest to scholars and advanced students working in social and political philosophy, Continental philosophy, political communication, the history of capitalism, and the history of public relations.