The Pursuit Of New Product Development

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The Pursuit of New Product Development

Marc A. Annacchino
The Pursuit of New Product Development Book PDF

Author : Marc A. Annacchino
Publisher : Unknown
Page : 512 pages
File Size : 48,8 Mb
Release : 2007
Category : Business & Economics
ISBN : 075067993X

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The Pursuit of New Product Development by Marc A. Annacchino Pdf

The pursuit of New Product Development is an extended and in-depth study of Product Development as it fits into the broader subject of the entire product business development process. The expansion and refocus within the subject area from Annacchino's first Elsevier book will occur through the inclusion of new material, and the creation of ancillary material currently under development through work with the Milwaukee School of Engineering's Business Excellence program. The new material will include study-aids and questions, as well as a website containing related computer programs and solutions. As such, the book will have strong appeal in the academic markets for Industrial Engineering students and students in MBA or other management programs. The author intends to address the needs of industrial engineers on three different levels: •The practitioner will learn to expand his or her new product development knowledge through training and use of concepts, processes and tools used in prosecuting a development program. •The leader/manager is a level above the practitioner, and will be adept at anticipating problems and navigating solutions before they impact a program. The basic skill set is further developed through on the job training and seminars so the leader is able to synthesize and analyze plans beyond face value. •The master will have the skills to direct a program within his/her own company on an actual project. The masters are expected to demonstrate executive leadership actions which result in actual program success. The master will organize and manage a program within a company with senior management responsibility and measured results.

The Pursuit of New Product Development

Marc Annacchino
The Pursuit of New Product Development Book PDF

Author : Marc Annacchino
Publisher : Elsevier
Page : 536 pages
File Size : 40,5 Mb
Release : 2011-04-01
Category : Technology & Engineering
ISBN : 0080468322

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The Pursuit of New Product Development by Marc Annacchino Pdf

Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. · Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle · Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance. · Shows how to better identify and target product value propositions in product line extensions and in securing new markets

New Product Development

Marc Annacchino
New Product Development Book PDF

Author : Marc Annacchino
Publisher : Butterworth-Heinemann
Page : 602 pages
File Size : 52,9 Mb
Release : 2003-09-15
Category : Business & Economics
ISBN : 9780750677325

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New Product Development by Marc Annacchino Pdf

Covers the entire process of product development from idea to launch without missing a step!

New Product Development For Dummies

Robin Karol,Beebe Nelson
New Product Development For Dummies Book PDF

Author : Robin Karol,Beebe Nelson
Publisher : John Wiley & Sons
Page : 395 pages
File Size : 54,5 Mb
Release : 2011-02-14
Category : Business & Economics
ISBN : 9781118051283

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New Product Development For Dummies by Robin Karol,Beebe Nelson Pdf

The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Handbook of Research on New Product Development

Peter N. Golder,Debanjan Mitra
Handbook of Research on New Product Development Book PDF

Author : Peter N. Golder,Debanjan Mitra
Publisher : Edward Elgar Publishing
Page : 480 pages
File Size : 43,5 Mb
Release : 2018-02-23
Category : Business & Economics
ISBN : 9781784718152

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Handbook of Research on New Product Development by Peter N. Golder,Debanjan Mitra Pdf

New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.

New Product Development and Marketing

Italo S. Servi
New Product Development and Marketing Book PDF

Author : Italo S. Servi
Publisher : Greenwood Press
Page : 208 pages
File Size : 43,6 Mb
Release : 1990
Category : Business & Economics
ISBN : UOM:49015001145896

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New Product Development and Marketing by Italo S. Servi Pdf

Drawing upon his extensive training and experience in industrial research and consulting, Servi here offers a comprehensive guide to the product development process. The author describes the four phases of the product development process--planning, product definition, implementation, and transition to established product--and explains the basic rules that, he argues, must guide the process regardless of the business environment in which it occurs. In an effort to raise the historically low commercial success rate for new products, the author offers both practical advice and numerous case studies that demonstrate successful product introductions. Throughout, he is concerned both with identifying commonalities in the new product development process across industries and service areas and with highlighting differences so that readers can select the elements of the new product development process that are critical in their own business environments. Divided into five parts, the volume begins by examining the new product planning stage, introducing the concept of the product portfolio, and detailing the financial considerations involved in generating a new product offering. The second part looks at product definition and explores the sources of new product ideas as well as methods for ranking those ideas from a development and marketing perspective. Turning to focus on the implementation mode, Servi discusses the technical and commercial aspects of product development and addresses the critical issue of how to protect intellectual property. Finally, the human side of product development is considered in two chapters that discuss key organization and communication issues. The book concludes with three comprehensive examples of new product development and suggestions for increasing success probability. Marketing and product development professionals will find Servi's work an indispensable and frequently used practical reference source.

Developing New Products and Services

Lawrence Sanders
Developing New Products and Services Book PDF

Author : Lawrence Sanders
Publisher : Business Expert Press
Page : 340 pages
File Size : 44,7 Mb
Release : 2011-10-14
Category : Business & Economics
ISBN : 9781606492420

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Developing New Products and Services by Lawrence Sanders Pdf

This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.

Lean, Rapid and Profitable New Product Development

Robert G. Cooper,Scott J. Edgett
Lean Rapid and Profitable New Product Development Book PDF

Author : Robert G. Cooper,Scott J. Edgett
Publisher : Stage-Gate International
Page : 216 pages
File Size : 50,7 Mb
Release : 2009-03-06
Category : Business & Economics
ISBN : 9781439224601

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Lean, Rapid and Profitable New Product Development by Robert G. Cooper,Scott J. Edgett Pdf

Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen(TM) Stage-Gate(R), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com

New Products Management

Charles Merle Crawford
New Products Management Book PDF

Author : Charles Merle Crawford
Publisher : McGraw-Hill Companies
Page : 600 pages
File Size : 52,9 Mb
Release : 1991
Category : Business & Economics
ISBN : UOM:49015001371625

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New Products Management by Charles Merle Crawford Pdf

New Products Management provides future new product managers and team leaders with a complete toolkit for learning and executing the product development process. Students learn how real-world managers oversee effective strategy development, manage teams, evaluate ideas, and manage the technical and financial aspects of new product management. Book jacket.

Deep Data Analytics for New Product Development

Walter R. Paczkowski
Deep Data Analytics for New Product Development Book PDF

Author : Walter R. Paczkowski
Publisher : Routledge
Page : 287 pages
File Size : 51,6 Mb
Release : 2020-02-19
Category : Business & Economics
ISBN : 9780429666032

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Deep Data Analytics for New Product Development by Walter R. Paczkowski Pdf

This book presents and develops the deep data analytics for providing the information needed for successful new product development. Deep Data Analytics for New Product Development has a simple theme: information about what customers need and want must be extracted from data to effectively guide new product decisions regarding concept development, design, pricing, and marketing. The benefits of reading this book are twofold. The first is an understanding of the stages of a new product development process from ideation through launching and tracking, each supported by information about customers. The second benefit is an understanding of the deep data analytics for extracting that information from data. These analytics, drawn from the statistics, econometrics, market research, and machine learning spaces, are developed in detail and illustrated at each stage of the process with simulated data. The stages of new product development and the supporting deep data analytics at each stage are not presented in isolation of each other, but are presented as a synergistic whole. This book is recommended reading for analysts involved in new product development. Readers with an analytical bent or who want to develop analytical expertise would also greatly benefit from reading this book, as well as students in business programs.

Product Development

David V. Tennant
Product Development Book PDF

Author : David V. Tennant
Publisher : John Wiley & Sons
Page : 244 pages
File Size : 51,8 Mb
Release : 2022-04-19
Category : Technology & Engineering
ISBN : 9781119780137

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Product Development by David V. Tennant Pdf

PRODUCT DEVELOPMENT An insightful development roadmap to help engineers and businesspeople successfully bring a product to market In Product Development: An Engineer’s Guide to Business Considerations, Real-World Product Testing, and Launch, accomplished project manager, engineer, and business strategist David V. Tennant delivers a comprehensive walkthrough of the full scope of product development activities, from initial business considerations to real-world product testing and launch. The book covers key product development considerations like determining the target market, working with a product development team, management challenges, funding, user identification, ergonomics, product design, testing, and launch. The distinguished author presents the material in the form of practical, hands-on tutorials with case studies featuring large corporations and small- and mid-size firms. He also includes team exercises and question-and-answer features to help early-career and aspiring engineers acquire the interdisciplinary and inter-department coordination skills they’ll require to successfully bring a new product to market. Readers will learn about the critical roles played by the engineering, marketing, and finance departments, as well as each stage of the product development process. The book also includes: Thorough introductions to product development and the role of the marketing group in product development, including corporate strategy, product and business plans, and marketing leadership Comprehensive explorations of the role of the engineering group in product development, including functional areas led by engineers and engineering leadership Practical discussions of the core team and teamwork in product development, including executives’ roles, the role of the accounting department, and the identification of key stakeholders In-depth examinations of how to move forward with product development after project approval Perfect for early- and mid-career engineers working in product-oriented companies, as well as marketers and other business professionals seeking to understand engineering best practices, Product Development is the ideal reference for use in upper-level undergraduate Product Development courses.

Winning at New Products

Robert G. Cooper
Winning at New Products Book PDF

Author : Robert G. Cooper
Publisher : Basic Books
Page : 448 pages
File Size : 41,7 Mb
Release : 2017-09-19
Category : Business & Economics
ISBN : 9780465093335

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Winning at New Products by Robert G. Cooper Pdf

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." --Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

New Product Development

Tim Jones
New Product Development Book PDF

Author : Tim Jones
Publisher : Butterworth-Heinemann
Page : 156 pages
File Size : 43,6 Mb
Release : 1997
Category : Business & Economics
ISBN : STANFORD:36105019307987

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New Product Development by Tim Jones Pdf

New Product Development presents a unique cross-discipline approach to new product development and goes further than most 'product design' books by drawing together the various strands that make up 'total design' now the accepted way to develop new products. The successful development of new products has become a complex process involving contributions from a range of different disciplines. Rarely is one individual responsible for the inception, creation and realisation of a new product, for today the inherent complexity of products, markets and the processes through which they are developed dictates that a number of functions, each with their own roles, work together to create the product. This book presents a cross-discipline discussion of new product development, its organisation, its management, the key stages and key functions involved. Through the use of six major case studies and numerous mini-cases, the author demonstrates how a number of manufacturing companies have successfully illustrated separate elements into the new product development process. Extensive use of photographs Includes case studies of Rover, Flymo, Logitech and Polaroid Provides a balanced overview of an often misunderstood process

Managing Innovation: What Do We Know About Innovation Success Factors?

Brem Alexander,Tidd Joe,Daim Tugrul U
Managing Innovation What Do We Know About Innovation Success Factors Book PDF

Author : Brem Alexander,Tidd Joe,Daim Tugrul U
Publisher : World Scientific
Page : 400 pages
File Size : 43,7 Mb
Release : 2019-03-22
Category : Business & Economics
ISBN : 9781786346537

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Managing Innovation: What Do We Know About Innovation Success Factors? by Brem Alexander,Tidd Joe,Daim Tugrul U Pdf

Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage of topics.Relevant for both academics and practitioners, this volume answers how organisations can develop innovative approaches from a perspective that encompasses technological advances, changes in the market and individual entrepreneurs.

Handbook of New Product Development Management

Christoph Loch
Handbook of New Product Development Management Book PDF

Author : Christoph Loch
Publisher : Routledge
Page : 560 pages
File Size : 43,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780750685528

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Handbook of New Product Development Management by Christoph Loch Pdf

This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.