Transformational Sales

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Transformational Sales

Philip Kotler,Marian Dingena,Waldemar Pfoertsch
Transformational Sales Book PDF

Author : Philip Kotler,Marian Dingena,Waldemar Pfoertsch
Publisher : Springer
Page : 162 pages
File Size : 43,8 Mb
Release : 2015-09-11
Category : Business & Economics
ISBN : 9783319206066

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Transformational Sales by Philip Kotler,Marian Dingena,Waldemar Pfoertsch Pdf

​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competition. By challenging existing business assumptions and creating new perspectives on the marketplace, organizations can increase value across traditional company borders, making the (business) world a better place in the process. Both thought-provoking and practical, this management book integrates academic insights, real life examples and best practices of business transformation. It is a must-read for business leaders aiming to make a difference. "Integrating with your strategic customers beyond a transactional sales relationship is key for shaping new markets, developing your brand, and leveraging your strategic relationships. If sales and profitability with strategic accounts are to grow beyond the average, a change in mindset from seeing sales as an “outside” to an “inside” job is required to truly create a win-win relationship. Kotler/Dingena/Pfoertsch’s “Transformational Sales” provides hands-on insights and tools needed for companies who truly want to achieve this transformation." Marc Hantscher, CEO and President Asia-Pacific, BSH Home Appliances Pte. Ltd. Singapore "The more profoundly and systematically B2B companies familiarize themselves with and accommodate their customers’ functional, emotional and strategic needs, the more powerful they are on the market. Top brands are professionally and passionately tuned in to their customers. Sales, Project Management, Marketing, R&D, Production and Purchasing work in concert to drive customer success, always with an eye to the future. This book presents illustrative cases, highlighting how champions have scaled up their business." Achim Kuehn, CMO Herrenknecht AG, Schwanau, Germany

Transformational Sales Leadership

Christine A. Eastman,Phill McGowan,Beth Rogers
Transformational Sales Leadership Book PDF

Author : Christine A. Eastman,Phill McGowan,Beth Rogers
Publisher : Taylor & Francis
Page : 183 pages
File Size : 45,9 Mb
Release : 2024-04-26
Category : Business & Economics
ISBN : 9781040006658

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Transformational Sales Leadership by Christine A. Eastman,Phill McGowan,Beth Rogers Pdf

Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales industry, all of which challenge conventional sales models and promote visionary ways of thinking about sales and leadership. The leaders who share their professional stories in the book are from organizations including SAP, Google, Nationwide US, and Royal Caribbean, as well as their own practices, and they represent a new breed of salespeople who are increasingly sought after by organizations which need to transform their practices. They run teams, drive analytics, and improve operational excellence, and their careers rise or fall on getting the right KPIs. Their stories address solutions to age-old sales problems, but they bring a new perspective to the sales function in the digital age. The book focuses on what sales leaders need in order to be innovative. Specifically, the book shows you how to: • Coach sales people through disruption; • Leverage the most valuable habits for success; and • Provide for meaning and purpose in the hyper-connected and volatile sales industry. If you are a sales professional looking to succeed in challenging scenarios, the journeys recounted in this book demonstrate how the landscape of sales has changed and how thinking about sales differently can help you transform your career.

Transformational Sales Leadership

Christine A. Eastman,Phill McGowan,Beth Rogers
Transformational Sales Leadership Book PDF

Author : Christine A. Eastman,Phill McGowan,Beth Rogers
Publisher : Routledge
Page : 0 pages
File Size : 52,5 Mb
Release : 2024
Category : Business & Economics
ISBN : 1032361387

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Transformational Sales Leadership by Christine A. Eastman,Phill McGowan,Beth Rogers Pdf

Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales industry, all of which challenge conventional sales models and promote visionary ways of thinking about sales and leadership. The leaders who share their professional stories in the book are from organizations including SAP, Google, Nationwide US, and Royal Caribbean, as well as their own practices, and they represent a new breed of salespeople who are increasingly sought after by organizations which need to transform their practices. They run teams, drive analytics, and improve operational excellence, and their careers rise or fall on getting the right KPIs. Their stories address solutions to age-old sales problems, but they bring a new perspective to the sales function in the digital age. The book focuses on what sales leaders need in order to be innovative. Specifically, the book shows you how to: * coach sales people through disruption; * leverage the most valuable habits for success; and * provide for meaning and purpose in the hyper-connected and volatile sales industry. If you are a sales professional looking to succeed in challenging scenarios, the journeys recounted in this book demonstrate how the landscape of sales has changed and how thinking about sales differently can help you transform your career.

Dynamic Sales Combustion

Erik Therwanger
Dynamic Sales Combustion Book PDF

Author : Erik Therwanger
Publisher : Balboa Press
Page : 226 pages
File Size : 54,9 Mb
Release : 2018-11-22
Category : Self-Help
ISBN : 9781982212964

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Dynamic Sales Combustion by Erik Therwanger Pdf

Leaders... Start Your Sales Engines! Is your sales vehicle stalling, when it should be speeding across the finish line? Like an engine, your sales system was not designed to remain in the parking lot of lost opportunities. Instead, it should be driving transformational sales results and moving your sales vehicle to exciting new destinations. Unfortunately, most sales organizations lack the right sales system and are not prepared for the constant challenges that keep their sales vehicles parked. Negative perceptions, mediocre performance, poor support, and a lack of leadership round out the top issues that make acceleration difficult. Dynamic Sales COMBUSTION introduces business owners, sales leaders, sales professionals, and sales support teams to the Sales Impact System - SIS. The SIS allows you to push the pedal to the metal, create an environment that fosters high performance, and drive sales results to championship levels. The Sales Impact System - SIS provides you and your team with: • Strategies for an Unbreakable Mindset • Techniques to acquire Unparalleled Data • New ways to achieve Unstoppable Gears • The ability to develop Unmatched Structure

Nonstop Sales Boom

Colleen Francis
Nonstop Sales Boom Book PDF

Author : Colleen Francis
Publisher : AMACOM
Page : 306 pages
File Size : 43,5 Mb
Release : 2014-08-13
Category : Business & Economics
ISBN : 9780814433775

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Nonstop Sales Boom by Colleen Francis Pdf

Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results--every quarter, from every member of the team. Has the last week of each quarter in your business become a mad scramble to meet quota? Do your year-end reports show sporadic and unexplainable highs some weeks that will be near impossible to meet next year, as well as mysterious lows that ruined your goals for a 10 percent increase? For many sales organizations, anomalies such as these are strangely commonplace and unshakeable without intentional efforts to ratify them. Author and experienced sales leader for over twenty years Colleen Francis says the secret to leaving behind the roller-coaster reports and achieving sustaining, steady success is to broaden the focus from merely closing deals to actively nurturing the four critical stages of client engagement: Attraction: Fill the funnel with lucrative prospects Participation: Turn them into customers faster Growth: Invest in valued clients Leverage: Turn customers into referral generators When companies concentrate on only one or two of these areas, their results become erratic. But by becoming purposeful toward all four, simultaneously, they will systematically attract a regular flow of prospects and move them smoothly through the pipeline--taking the chaos and pressure away from the end of quarter for good!

7 Steps to Sales Force Transformation

Warren Shiver,Michael Perla
7 Steps to Sales Force Transformation Book PDF

Author : Warren Shiver,Michael Perla
Publisher : Springer
Page : 197 pages
File Size : 46,7 Mb
Release : 2016-04-29
Category : Business & Economics
ISBN : 9781137548054

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7 Steps to Sales Force Transformation by Warren Shiver,Michael Perla Pdf

The sales force is a company's main engine for driving revenue, one that often requires change to stay competitive and achieve desired results. To improve sales performance, many organizations seek out a 'Silver Bullet'. Transformation is not a one-time, check-the-box event, but a rigorous, ongoing process. Unfortunately, there is no one-off solution to the hard work of transformation. There is, however, a methodology derived from the authors' combined decades of work and their qualitative and quantitative research on sales force transformation. This book provides a practical approach to effect significant, measurable and sustainable transformation in your sales organization. 7 Steps to Sales Force Transformation will help readers determine if their sales organizations need a transformation and if so, how to assess their sales organization's readiness through the analysis of six 'levers' of successful sales transformations. It also guides readers through a series of tasks, analyses, and decisions that will lead to a successful transformation. In particular, the authors will show you how to clarify your sales transformation vision and sell it to upper management, detail methods on how to deploy your vision, offer advice on how to sustain transformation through leadership and communication, and outline current trends that will impact future sales transformation. This book is targeted at anyone who has control over a sales organization or who wants to transform a sales team, including sales managers, sales executives, CEOs, COOs, and others who advise or influence those stakeholders, such as associates at consulting and private equity firms. Through original quantitative research, the authors' own experiences transforming sales organizations, and the lessons learned by a host of sales professionals they interviewed, you will understand how to transform and modernize your sales force to achieve your desired sales results and provide your customers with better service and value.

Sales Leadership

Keith Rosen
Sales Leadership Book PDF

Author : Keith Rosen
Publisher : John Wiley & Sons
Page : 295 pages
File Size : 55,8 Mb
Release : 2018-09-25
Category : Business & Economics
ISBN : 9781119483250

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Sales Leadership by Keith Rosen Pdf

"Coaching is the universal language of learning, development, and change." Imagine a workplace without fear, stress, or worry. Instead, you're acknowledged as a valued, contributing team player who doesn't sacrifice priorities, values, happiness, or your life for your job. Sound ludicrous? Consider this is a reality in many thriving organizations. Most leadership books don't apply to sales leadership. Sales leaders are uniquely and indispensably special and need to be coached in a way that's aligned with their role, core competencies, and individuality to achieve their personal goals and company objectives. What if you can successfully coach anyone in 15, 5, or even 60 seconds using one question? Sales Leadership makes delivering consistent, high-impact coaching easy. For busy, caring managers, this removes the pressure and misconception that, "Coaching is difficult, doesn't work, and I don't have time to coach." Since most managers don't know how to coach, they become part of the non-stop, problem-solving legion of frustrated Chief Problem Solvers who habitually do others' work, create dependency, and nourish the seed of mediocrity. Great business leaders shift from doing people's jobs to developing them by learning the language of leadership coaching. In its powerful simplicity, Sales Leadership delivers a chronological path to develop a thriving coaching culture and coaching leaders who develop top performing teams and sales champions. Using Keith's intuitive LEADS Coaching Framework™, the coaching talk tracks for critical conversations, and his Enrollment strategy to create loyal, unified teams, you will inspire immediate change. Now, coaching is easily woven into your daily conversations and rhythm of business so that it becomes a natural, healthy habit. In his award-winning book, Coaching Salespeople Into Sales Champions, Keith was the first Master Certified Coach to share his personal coaching playbook that is now the standard for coaching excellence. Ten years later, and one million miles traveled, he reveals the evolution of sales leadership and coaching mastery through his experiences working with Fortune 5000 companies and small businesses worldwide. In the first book ever titled Sales Leadership, you'll master the ability to: Ask more questions, give less advice, and build trust and accountability to rely on people to do their job. Reduce your workload and save 20 hours a week on unproductive and wasteful activities. Shatter the toxic myths around coaching to eliminate generational gaps and departmental silos. Achieve business objectives, boost sales faster, and retain more customers. Create buy-in around strategic change and improve daily performance metrics. Assess company readiness and ensure implementation of a successful and sustainable coaching initiative and create a healthy, happy workplace. "People create the mindset, mindset shapes behavior, behavior defines culture, and ultimately, culture determines success. That's why the primary business objective is: To Make Your People More Valuable."

Sales Force Management

Joseph F. Hair, Jr.,Rolph Anderson,Rajiv Mehta,Barry Babin
Sales Force Management Book PDF

Author : Joseph F. Hair, Jr.,Rolph Anderson,Rajiv Mehta,Barry Babin
Publisher : John Wiley & Sons
Page : 544 pages
File Size : 47,5 Mb
Release : 2020-09-16
Category : Business & Economics
ISBN : 9781119702832

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Sales Force Management by Joseph F. Hair, Jr.,Rolph Anderson,Rajiv Mehta,Barry Babin Pdf

The second edition of Sales Force Management prepares students for professional success in the field. Focused on the areas of customer loyalty, customer relationship management, and sales technology, this practical resource integrates selling and sales management while highlighting the importance of teamwork in any sales and marketing organization. The text presents core concepts using a comprehensive pedagogical framework—featuring real-world case studies, illustrative examples, and innovative exercises designed to facilitate a deeper understanding of sales management challenges and to develop stronger sales management skills. Supported with a variety of essential ancillary resources for instructors and students, Sales Force Management, 2nd Edition includes digital multimedia PowerPoints for each chapter equipped with voice-over recordings ideal for both distance and in-person learning. Additional assets include the instructor's manual, computerized and printable test banks, and a student companion site filled with glossaries, flash cards, crossword puzzles for reviewing key terms, and more. Integrating theoretical, analytical, and pragmatic approaches to sales management, the text offers balanced coverage of a diverse range of sales concepts, issues, and activities. This fully-updated edition addresses the responsibilities central to managing sales people across multiple channels and through a variety of methods. Organized into four parts, the text provides an overview of personal selling and sales management, discusses planning, organizing, and developing the sales force, examines managing and directing sales force activities, and explains effective methods for controlling and evaluating sales force performance.

Sales Genius

Graham Jones
Sales Genius Book PDF

Author : Graham Jones
Publisher : John Murray
Page : 288 pages
File Size : 47,9 Mb
Release : 2015-07-30
Category : Business & Economics
ISBN : 9781473605374

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Sales Genius by Graham Jones Pdf

The fast-track MBA in sales Imagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time. Sales Genius makes it easy to apply what researchers know about brilliant selling to the real world. 40 chapters based on hundreds of cutting-edge business and psychology research projects reveal what works and what doesn't work in sales. Each of the 40 chapters is a mini-masterclass in selling, explaining the research and showing you how to apply it for yourself. In Sales, conventional wisdom often says one thing while research says another. Sales Genius cuts through the noise to bring you proven research and techniques for applying it that will simply make you a better salesperson. Quick to read and intensely practical, this book will bring a little sales genius into your day. 'Fascinating insights that explode some of the myths around sales, sales management and sales strategy' Phil Jesson, Academy for Chief Executives 'What a great read... An insightful look at the world of sales' Anthony Stears, The Telephone Assassin 'As a sales specialist I'm impressed by the amount of detailed research which supports the information in each chapter' Andrew Docker, Andrew Docker Associates

A Critical Examination of the Recent Evolution of B2B Sales

Cohn, Joel G.
A Critical Examination of the Recent Evolution of B2B Sales Book PDF

Author : Cohn, Joel G.
Publisher : IGI Global
Page : 293 pages
File Size : 55,5 Mb
Release : 2024-02-27
Category : Business & Economics
ISBN : 9798369303504

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A Critical Examination of the Recent Evolution of B2B Sales by Cohn, Joel G. Pdf

The seismic shifts in B2B selling brought about by the recent global pandemic have left scholars grappling with the fundamental question of permanence. As the traditional face-to-face dynamics of B2B sales stand challenged, academic minds seek answers: Are these changes enduring, or will we revert to the familiar norms of in-person interactions? A Critical Examination of the Recent Evolution of B2B Salesis a groundbreaking exploration designed for academic scholars seeking clarity in these uncertain times. In the pursuit for understanding, scholars encounter a myriad of questions. What truly transpired in sales activities during the pandemic? Does the surge in virtual selling signify a lasting transformation, or is it merely a temporary adaptation? Critical thinking becomes paramount, necessitating a deep dive into published ideas to discern the strength of conclusions drawn. The academic community grapples with the challenge of scrutinizing the landscape to determine if the changes are indeed permanent and if so, how B2B sales forces can effectively adapt.

Transactional to Transformational Marketing in Pharma

Subba Rao Chaganti
Transactional to Transformational Marketing in Pharma Book PDF

Author : Subba Rao Chaganti
Publisher : BSP Books
Page : 265 pages
File Size : 54,7 Mb
Release : 2023-06-01
Category : Business & Economics
ISBN : 9788196146818

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Transactional to Transformational Marketing in Pharma by Subba Rao Chaganti Pdf

Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies

International Business Development

Ludwig Martin
International Business Development Book PDF

Author : Ludwig Martin
Publisher : Springer Nature
Page : 274 pages
File Size : 51,8 Mb
Release : 2021-07-01
Category : Business & Economics
ISBN : 9783658332211

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International Business Development by Ludwig Martin Pdf

This textbook offers theories, terminology, common approaches and current issues in international business development. It covers the full range from strategic considerations to setting up supply chains and sales channels in a globalized world. In addition, a closer look into issues of social responsibility and cultural aspects of international business is presented. A particular feature is the focus on Business to Business contexts of international management. The authors with their varied backgrounds from academia as well as industry offer insights into topics such as (frugal) innovation, legal aspects of launching products internationally, ecosystem evaluations, market assessments, political coverage for international ventures, project management standards, sales approaches as well as digital communication. Case studies illustrate the theoretical content. Early career practitioners will find this book to be a good resource. This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

Change Velocity

Charlie Thackston
Change Velocity Book PDF

Author : Charlie Thackston
Publisher : AuthorHouse
Page : 102 pages
File Size : 54,5 Mb
Release : 2016-10-07
Category : Business & Economics
ISBN : 9781524641832

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Change Velocity by Charlie Thackston Pdf

In todays world of breakneck change, many business transformations fail. Its not because they werent necessary or good ideas, but because they do not happen fast enough. Charlie Thackston, president and cofounder of SOAR Performance Group, is here with a roadmap to help you bring quick transformation to your business. Do you feel like you are constantly scrambling to keep up with the accelerating rate of changes in your market? Through personal anecdotes from experiences in business and life, Charlie makes organizational transformation accessible. With summary questions at the end of each chapter to help you think through each step in the transformation process, Charlie makes organizational transformation real. This book will leave you equipped to identify areas in need of change, strategize plans of action, and implement transformation in your own company. Succeeding in todays reality of accelerating change requires change velocity. Executives chartered with leading change to accelerate growth will learn how they can create change velocity to successfully lead sales transformations in their organizations.

Digital Sales Transformation in a Customer First World

Donal Daly
Digital Sales Transformation in a Customer First World Book PDF

Author : Donal Daly
Publisher : Unknown
Page : 208 pages
File Size : 44,8 Mb
Release : 2017
Category : Electronic commerce
ISBN : 1781193290

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Digital Sales Transformation in a Customer First World by Donal Daly Pdf

Digital Sales Transformation is about selling in a digitally transformed world. It changes how you sell and engage with your customer. Defining a Digital Sales Transformation blueprint to guide sales organizations to respond to this disruption as they struggle to catch up to their more digitally advanced customers is this book's core theme.

The Journey to Sales Transformation

Bob Nicols, Jr.
The Journey to Sales Transformation Book PDF

Author : Bob Nicols, Jr.
Publisher : CreateSpace
Page : 188 pages
File Size : 49,8 Mb
Release : 2012-01-12
Category : Business & Economics
ISBN : 1466388552

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The Journey to Sales Transformation by Bob Nicols, Jr. Pdf

In “The Journey to Sales Transformation: Twenty-Five Axioms for Becoming a Trusted Partner to your Customers” (ISBN 1466388552), Bob Nicols Jr. guides readers through the challenges associated with transforming sales organizations from being qualified vendors to becoming trusted partners for their customers. Told through the fictional parables and the lessons learned by his characters, the story provides a set of 25 truths that help define the hot business topic of “Sales Transformation” and acts as a self-assessment for any organization trying to drive higher revenue and margins by becoming the best partner for their customers.When a struggling technology company fires its Chief Sales Officer (CSO), the Board of Directors decides a “sales transformation” is required. Two candidates emerge as finalists for the CSO position. Phillip Evan Hawthorne is an up-and-coming, aggressive Sales VP from another high-flying technology company. Phillip's self-assured style and ability to bring in fresh talent makes him an appealing candidate. His only rival, Ben Delaney, is a retired Chief Sales Officer with no technology experience but a track record of consistent performance. Ben also has a penchant for storytelling as a means of sharing the truth about selling and possesses one big secret that only Phillip could truly appreciate. Interviewing for the position on the same day, Ben and Phillip are forced to sit in the same waiting area where their dramatically different personalities collide. As an agitated Phillip paces the room, Ben shares a story that Phillip is certain has no relevance for him or any other sane businessperson with a healthy sense of urgency. What he will soon find is that this is just the first of many stories Ben will share, each with an important and timely lesson for Phillip or anyone seeking to transform sales performance and customer relationships. Phillip ultimately wins the CSO position, but finds his aggressive management style and approach of replacing underperforming people isn't addressing the company's fundamental sales issues. That's when Phillip accepts what he believes to be a chance invitation to a cookout where he has the opportunity to meet with Ben. Seeing the relevance in Ben's stories and desperate to transform his own sales organization and deliver the results his board expects, Phillip decides to meet with Ben more regularly. As the two men embark on a journey to transformation, Philip listens to Ben's stories about things like fish fries, African proverbs, talent show judges, Homebuilders and Little League coaches. Through multiple revelations, Phil begins to transition his sales organization from one that delivers sub par performance using a random approach, to a high performance team utilizing clearly defined, formal processes for selling and sales management. Meanwhile, he undergoes his own personal transformation, as he not only comes to terms with his own challenges as a leader, but also his emotionally painful past.Nicols says his company's clients were the driving force behind this, his first book. For more than twenty years they have looked to his company, AXIOM Sales Force Development, to help them transform their own sales teams. These same customers validated the fundamental principles shared in the book. The result is a compelling read that will help senior executives, sales leaders and even individual salespeople transform their customer relationships and sales performance.