Trends And Innovations In Marketing Information Systems

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Trends and Innovations in Marketing Information Systems

Tsiakis, Theodosios
Trends and Innovations in Marketing Information Systems Book PDF

Author : Tsiakis, Theodosios
Publisher : IGI Global
Page : 455 pages
File Size : 43,8 Mb
Release : 2015-10-21
Category : Business & Economics
ISBN : 9781466684607

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Trends and Innovations in Marketing Information Systems by Tsiakis, Theodosios Pdf

Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Trends and Innovations in Marketing Information Systems

Anonim
Trends and Innovations in Marketing Information Systems Book PDF

Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 55,7 Mb
Release : 2015
Category : Management information systems
ISBN : 1466684615

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Trends and Innovations in Marketing Information Systems by Anonim Pdf

"This book features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods, bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance"--

Contemporary Trends in Innovative Marketing Strategies

Barbosa, Belem
Contemporary Trends in Innovative Marketing Strategies Book PDF

Author : Barbosa, Belem
Publisher : IGI Global
Page : 413 pages
File Size : 46,5 Mb
Release : 2024-02-19
Category : Business & Economics
ISBN : 9798369312322

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Contemporary Trends in Innovative Marketing Strategies by Barbosa, Belem Pdf

In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

AI for Marketing and Product Innovation

A. K. Pradeep,Andrew Appel,Stan Sthanunathan
AI for Marketing and Product Innovation Book PDF

Author : A. K. Pradeep,Andrew Appel,Stan Sthanunathan
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 48,8 Mb
Release : 2018-12-06
Category : Business & Economics
ISBN : 9781119484066

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AI for Marketing and Product Innovation by A. K. Pradeep,Andrew Appel,Stan Sthanunathan Pdf

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Trends and Innovations in Information Systems and Technologies

Álvaro Rocha,Hojjat Adeli,Luís Paulo Reis,Sandra Costanzo,Irena Orovic,Fernando Moreira
Trends and Innovations in Information Systems and Technologies Book PDF

Author : Álvaro Rocha,Hojjat Adeli,Luís Paulo Reis,Sandra Costanzo,Irena Orovic,Fernando Moreira
Publisher : Springer Nature
Page : 854 pages
File Size : 52,8 Mb
Release : 2020-06-07
Category : Technology & Engineering
ISBN : 9783030456917

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Trends and Innovations in Information Systems and Technologies by Álvaro Rocha,Hojjat Adeli,Luís Paulo Reis,Sandra Costanzo,Irena Orovic,Fernando Moreira Pdf

This book gathers selected papers presented at the 2020 World Conference on Information Systems and Technologies (WorldCIST’20), held in Budva, Montenegro, from April 7 to 10, 2020. WorldCIST provides a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences with and challenges regarding various aspects of modern information systems and technologies. The main topics covered are A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications.

New Trends in Business Information Systems and Technology

Rolf Dornberger
New Trends in Business Information Systems and Technology Book PDF

Author : Rolf Dornberger
Publisher : Springer Nature
Page : 323 pages
File Size : 51,7 Mb
Release : 2020-07-07
Category : Technology & Engineering
ISBN : 9783030483326

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New Trends in Business Information Systems and Technology by Rolf Dornberger Pdf

This book presents selected examples of digitalization in the age of digital change. It is divided into two sections: “Digital Innovation,” which features new technologies that stimulate and enable new business opportunities; and “Digital Business Transformation,” comprising business and management concepts that employ specific technological solutions for their practical implementation. Combining new insights from research, teaching and management, including digital transformation, e-business, knowledge representation, human-computer interaction, and business optimization, the book highlights the breadth of research as well as its meaningful and relevant transfer into practice. It is intended for academics seeking inspiration, as well as for leaders wanting to tap the potential of the latest trends to take society and their business to the next level.

Business Information Systems and Technology 4.0

Rolf Dornberger
Business Information Systems and Technology 4 0 Book PDF

Author : Rolf Dornberger
Publisher : Springer
Page : 288 pages
File Size : 44,9 Mb
Release : 2018-03-06
Category : Technology & Engineering
ISBN : 9783319743226

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Business Information Systems and Technology 4.0 by Rolf Dornberger Pdf

This book discusses digitalization trends and their concrete applications in business and societal contexts. It summarizes new findings from research, teaching and management activities comprising digital transformation, e-business, the representation of knowledge, human–computer interaction and business optimization. The trends discussed include artificial intelligence, virtual reality, robotics, blockchain, and many more. Professors and researchers who conduct research and teach at the interface between academia and business present the latest advances in their field. The book adopts the philosophy of applied sciences and combines both rigorous research and practical applications. As such, it addresses the needs of both professors and researchers, who are constantly seeking inspiration, and of managers seeking to tap the potential of the latest trends to take their business to the next level. Readers will find answers to pressing questions that arise in their daily work.

Marketing Information Systems

Kimball P. Marshall
Marketing Information Systems Book PDF

Author : Kimball P. Marshall
Publisher : Boyd & Fraser Publishing Company
Page : 188 pages
File Size : 49,8 Mb
Release : 1996
Category : Business & Economics
ISBN : PSU:000025345841

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Marketing Information Systems by Kimball P. Marshall Pdf

This text is organized into four parts that present a comprehensive view of marketing information systems. Practical examples and illustrations from real-world marketing practitioners are integrated into the text. As a learning tool, key words are fully defined when first presented, then are listed at the end of each chapter. Includes recommended reading lists.

Managing Marketing Information (RLE Marketing)

Nigel Piercy,Martin Evans
Managing Marketing Information RLE Marketing Book PDF

Author : Nigel Piercy,Martin Evans
Publisher : Routledge
Page : 238 pages
File Size : 43,9 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317645351

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Managing Marketing Information (RLE Marketing) by Nigel Piercy,Martin Evans Pdf

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Strategic Innovative Marketing

Androniki Kavoura,Damianos P. Sakas,Petros Tomaras
Strategic Innovative Marketing Book PDF

Author : Androniki Kavoura,Damianos P. Sakas,Petros Tomaras
Publisher : Springer
Page : 764 pages
File Size : 53,5 Mb
Release : 2016-09-26
Category : Business & Economics
ISBN : 9783319338651

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Strategic Innovative Marketing by Androniki Kavoura,Damianos P. Sakas,Petros Tomaras Pdf

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Creating Marketing Magic and Innovative Future Marketing Trends

Maximilian Stieler
Creating Marketing Magic and Innovative Future Marketing Trends Book PDF

Author : Maximilian Stieler
Publisher : Springer
Page : 1510 pages
File Size : 40,9 Mb
Release : 2017-01-06
Category : Business & Economics
ISBN : 9783319455969

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Creating Marketing Magic and Innovative Future Marketing Trends by Maximilian Stieler Pdf

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and “back to the roots” marketing trends. At the same time, though, as marketing scholars, we are able to access emerging technology with greater ease, to undertake more rigorous research practices. The papers presented in this volume aim to address these issues by providing the most current research from various areas of marketing research, such as consumer behavior, marketing strategy, marketing theory, services marketing, advertising, branding, and many more. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Encyclopedia of Information Science and Technology, Fourth Edition

Khosrow-Pour, D.B.A., Mehdi
Encyclopedia of Information Science and Technology Fourth Edition Book PDF

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 8104 pages
File Size : 46,8 Mb
Release : 2017-06-20
Category : Computers
ISBN : 9781522522560

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Encyclopedia of Information Science and Technology, Fourth Edition by Khosrow-Pour, D.B.A., Mehdi Pdf

In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.

Marketing of High-technology Products and Innovations

Jakki J. Mohr,Sanjit Sengupta,Stanley F. Slater
Marketing of High technology Products and Innovations Book PDF

Author : Jakki J. Mohr,Sanjit Sengupta,Stanley F. Slater
Publisher : Pearson Prentice Hall
Page : 584 pages
File Size : 54,6 Mb
Release : 2010
Category : Business & Economics
ISBN : 0136049966

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Marketing of High-technology Products and Innovations by Jakki J. Mohr,Sanjit Sengupta,Stanley F. Slater Pdf

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING

Grzegorz Mazurek,Jolanta Tkaczyk
THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING Book PDF

Author : Grzegorz Mazurek,Jolanta Tkaczyk
Publisher : Poltext
Page : 388 pages
File Size : 54,5 Mb
Release : 2016-08-31
Category : Electronic
ISBN : 9788389437662

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THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING by Grzegorz Mazurek,Jolanta Tkaczyk Pdf

The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.

Trends and Innovations in Information Systems and Technologies

Álvaro Rocha,Hojjat Adeli,Luís Paulo Reis,Sandra Costanzo,Irena Orovic,Fernando Moreira
Trends and Innovations in Information Systems and Technologies Book PDF

Author : Álvaro Rocha,Hojjat Adeli,Luís Paulo Reis,Sandra Costanzo,Irena Orovic,Fernando Moreira
Publisher : Springer Nature
Page : 821 pages
File Size : 47,5 Mb
Release : 2020-05-18
Category : Technology & Engineering
ISBN : 9783030456887

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Trends and Innovations in Information Systems and Technologies by Álvaro Rocha,Hojjat Adeli,Luís Paulo Reis,Sandra Costanzo,Irena Orovic,Fernando Moreira Pdf

This book gathers selected papers presented at the 2020 World Conference on Information Systems and Technologies (WorldCIST’20), held in Budva, Montenegro, from April 7 to 10, 2020. WorldCIST provides a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences with and challenges regarding various aspects of modern information systems and technologies. The main topics covered are A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; and N) Technologies for Biomedical Applications.