Why Your Marketing Is Killing Your Business And What To Do About It

Author : Minal Sampat
Publisher : Unknown
Page : 100 pages
File Size : 47,7 Mb
Release : 2019-01-10
Category : Business & Economics
ISBN : 1734249803

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Why Your Marketing Is Killing Your Business: And What To Do About It by Minal Sampat Pdf

Do you funnel time, resources, and a significant portion of your budget into every marketing platform you can think of, only to see few results? If so, you're not alone. This common problem is not only frustrating but the complete opposite of business growth. Marketing that doesn't convert eats away at revenue, leaving your business stagnant. Let it go on for too long, and you'll quickly find that marketing has killed your business. Fortunately, there is a way to turn this problem around and get production back on a growth track. Customers who want what your business offers are out there. To find them, you need the right tools and an understanding of how to leverage them. In Why Your Marketing is Killing Your Business and What to Do About It, expert marketing strategist Minal Sampat shares exactly that, illustrating with real-life examples from over ten years of experience working with businesses in multiple industries. In this easy-to-read, conversational guide, Minal untangles some of the mysteries of the market, including social media platforms, and shares how a few of her clients have achieved real results such as: reducing their marketing budget by $20,000 nearly doubling their customer base gaining thousands of online followers and reviews increasing production by 20% even while experiencing a drop in new customers making social media presence the top source of business referrals Why Your Marketing is Killing Your Business and What to Do About It also includes strategies based on nationwide workshops Minal leads with businesses of all sizes and locations. Just like workshop attendees, business owners can complete these activities and walk away with detailed, custom marketing plans ready for execution. Your business is more than just your livelihood: it is your passion, your inspiration, and your contribution to the community around you. Your customers recognize this, but only if you are visible and authentic. If you're ready to start connecting with your ideal customers to launch your business growth pattern, Why Your Marketing is Killing Your Business and What to Do About It has everything you need to begin the journey.

Author : Joe Pulizzi,Robert Rose
Publisher : McGraw Hill Professional
Page : 272 pages
File Size : 53,7 Mb
Release : 2017-09-08
Category : Business & Economics
ISBN : 9781260026436

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Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi,Robert Rose Pdf

Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.

Author : Chuck Blakeman
Publisher : Unknown
Page : 268 pages
File Size : 51,8 Mb
Release : 2010-01-01
Category : Entrepreneurship
ISBN : 0984334300

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Making Money is Killing Your Business by Chuck Blakeman Pdf

Author : Lisa Bodell
Publisher : Routledge
Page : 144 pages
File Size : 43,5 Mb
Release : 2016-10-21
Category : Business & Economics
ISBN : 9781351861533

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Kill the Company by Lisa Bodell Pdf

In the ever-changing world of business, we've arrived at a point where process has trumped culture, where the race toward efficiency has left us unable to reach our potential. Stuck in the land of status quo, we've forgotten how to think. The very structures put in place to help businesses grow are now holding us back;; it's time to Kill the Company. This book is a call to arms: to start a revolution in how we think and work. But instead of more one-size-fits-all change initiatives forced upon employees, we need to embrace small changes that create ripple effects throughout the organization. Lisa Bodell urges companies to move from "Zombies, Inc." to "Think, Inc." Thinking can no longer be exclusive to the creative team or lead strategists. A culture of curiosity must be fostered among the ranks to shake up our standard practices, from unproductive meetings to go-nowhere strategic planning. This revolution can and will awaken our ability to think, and ultimately, to innovate and grow.

Author : Kevin J. Clancy
Publisher : McGraw Hill Professional
Page : 354 pages
File Size : 42,8 Mb
Release : 1995
Category : Business & Economics
ISBN : 0070113610

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Marketing Myths that are Killing Business by Kevin J. Clancy Pdf

In a brash and brilliant style, two of the world's most renowned marketing consultants open reader's eyes to 170 myths that are killing products, services and brands. They steer readers toward radical change that will snatch them from the jaws of death wish marketing. Illustrations.

Author : Drew McLellan,Stephen Woessner
Publisher : Bookpress Publishing
Page : 0 pages
File Size : 45,7 Mb
Release : 2020-03
Category : Business & Economics
ISBN : 1947305077

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Sell with Authority by Drew McLellan,Stephen Woessner Pdf

If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.

Author : Shortcut Edition
Publisher : Shortcut Edition
Page : 26 pages
File Size : 49,9 Mb
Release : 2021-06-09
Category : Business & Economics
ISBN : 8210379456XXX

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SUMMARY - Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit By Joe Pulizzi And Robert Rose by Shortcut Edition Pdf

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover a whole new marketing model: content marketing. You will also discover that : despite advances in technology, marketing today is out of breath; companies have had great success in creating their own media to talk to their audience; content marketing requires a new model that can bring its own profitability; the content created must provide value that is independent of the products, and that builds user loyalty and a true relationship with the user. The marketing industry faces many challenges: established practices are increasingly struggling to deliver results. At the same time, some companies are implementing new strategies. To address their customers, they create their own media and distribute a wide variety of content, offering real value. These independent activities nourish their brand image and reputation while generating revenue. Despite the skepticism of many professionals, the future will surely involve such a rethink of established practices. *Buy now the summary of this book for the modest price of a cup of coffee!

Author : James Nicholson
Publisher : Unknown
Page : 159 pages
File Size : 53,5 Mb
Release : 2020-02-12
Category : Electronic
ISBN : 9798612708186

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Expert Mastery by James Nicholson Pdf

It's Time To Stop Scrabbling Around For Sales And Leads And Start Getting Paid To Help People.GET THE REPUTATION AND BUSINESS YOU DESERVE FROM THE PEOPLE WHO MATTER.In Expert Mastery, you'll discover how to transform the amount of prospects who seek you out, the amount of leads you generate and the amount of customers you create:You'll discover how to become the 'go to' expert in your marketHow to get customers to seek you out and beg to work with you (while paying you exactly what you know you're really worth)And how you can earn the freedom and control over your life to work when you want, with who you wantIn short, you'll discover everything you need to have a serious impact on the lives of others AND on the world.HERE ARE THE FACTSExpert Mastery has ALREADY had a huge impact on lots of businesses & lives around the world.Let me tell you something:YOU have knowledge that can help people all over the world.And not just help them, TRANSFORM their lives.Oh, and it's the kind of knowledge that people will be willing to pay BIG money for.Don't believe me? Well, just look around this page, and read the words from people who are currently getting paid for their knowledge.Are they any better than you?Take it from me, they're not. So believe me when I tell you:Your KNOWLEDGE has the ability to CHANGE people's lives forever. You have a wealth of experience that could add some serious value to people's lives, and help them to:Have more successBe happierBe healthierThe list goes on...But here's the thing: you can only help people if you can find the people who need your help and show them that you're the right person to help them.And that's where Expert Mastery comes in.Expert Mastery will help you find your voice and give you the confidence to become a leader...Expert Mastery will show you how to build a mass movement of people whose lives you can affect...Expert Mastery will teach you how to make your calling a career and compel people will pay you for your advice...And most importantly for you: Expert Mastery will help you GENERATE MORE LEADS and MAKE MORE SALES - you can't help people properly unless you get paid for it.When you think about it, if you're not currently helping as many people as you'd like, you're actually doing them a disservice.Yep, you heard me right.You see, if you're not using your expertise to help as many people as you'd like, then they currently aren't able to access your expertise.Something needs to change, and that's where Expert Mastery comes in.Expert Mastery Has Already Helped Countless People Around The World...The Question Is: "Will You Allow It To Help You?"

Author : Scott Stratten,Alison Kramer
Publisher : John Wiley & Sons
Page : 213 pages
File Size : 52,9 Mb
Release : 2013-10-07
Category : Business & Economics
ISBN : 9781118732755

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QR Codes Kill Kittens by Scott Stratten,Alison Kramer Pdf

Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do. Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.

Author : Michael Killen
Publisher : Apress
Page : 221 pages
File Size : 55,6 Mb
Release : 2018-09-07
Category : Business & Economics
ISBN : 9781484238141

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From Single to Scale by Michael Killen Pdf

Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person." Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions: Do I have to do the work or can I outsource it to someone else? Can I receive 1,000 orders tomorrow and handle it? Is the process/delivery repeatable so anyone can do it? What You'll LearnDevelop a profitable, scalable business from what you’re doing now Create content and attract an audience to that content Outsource your scalable process Scale your profit and money management Optimize your growth and prioritize meeting and exceeding your goals Who This Book Is ForConsultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs

Author : Stephen Denny
Publisher : Penguin UK
Page : 263 pages
File Size : 50,7 Mb
Release : 2011-03-31
Category : Business & Economics
ISBN : 9780141969398

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Killing Giants by Stephen Denny Pdf

Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.

Author : Joe Pulizzi
Publisher : McGraw Hill Professional
Page : 368 pages
File Size : 45,5 Mb
Release : 2013-09-27
Category : Business & Economics
ISBN : 9780071819916

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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi Pdf

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Author : Dan S. Kennedy,Kim Walsh-Phillips
Publisher : Entrepreneur Press
Page : 370 pages
File Size : 46,6 Mb
Release : 2015-11-16
Category : Business & Economics
ISBN : 9781613083222

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No B.S. Guide to Direct Response Social Media Marketing by Dan S. Kennedy,Kim Walsh-Phillips Pdf

To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing. Daring readers to stop accepting non-monetizable “likes” and “shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are—another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct- response marketing rules Kennedy has himself found effective in all other mediums. Covers: •How to stop being a wimp and make the switch from a passive content presence into an active conversion tool •How to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service) •Creating raving fans that create introductions to their networks •How to move cold social media traffic into customers •The role of paid media and how to leverage social media advertising to drive sales

Author : Radhakrishnan KG
Publisher : Notion Press
Page : 229 pages
File Size : 51,8 Mb
Release : 2021-03-06
Category : Business & Economics
ISBN : 9781636337739

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Fire Your Agency by Radhakrishnan KG Pdf

This book contains the Insights and Clarity you need to run successful and scalable marketing campaigns that consistently generate sales on autopilot. In Fire Your Agency, Radhakrishnan KG (Rk), the founder of WebNamaste (a global marketing agency) and the creator of The Growth Launchpad (a thriving community for business owners) reveals the 12 Most Important Lessons from his 12 years of running a marketing agency. This No-Fluff, No-BS book helps business owners become better marketers, by giving them the exact tools, resources, and guidance they need to get “it” together before they hire a marketing agency or spend a ton of money on ads. This isn’t like any other book in the market that talks about tactics that no longer work – these lessons and principles are timeless, and can be applied to any business or startup that has aggressive growth goals. Applying these lessons will help attract the right audience, close deals faster, and help the business owner to go from Unknown to a Thought Leader in their category. Each chapter comes with helpful workbooks and checklists to implement them as you go. It’s finally time to take control of marketing and win big in the new normal.

Author : James Christopher
Publisher : James Christopher
Page : 169 pages
File Size : 42,5 Mb
Release : 2023-01-26
Category : Business & Economics
ISBN : 8210379456XXX

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Win Over Wizards: A Developer Marketing Handbook by James Christopher Pdf

Win Over Wizards: The Developer Marketing Handbook is the definitive resource for marketers seeking to unlock the code of the technology industry. This book was written by a seasoned professional in the field of developer marketing and is filled with insider insights to help you connect and engage with the elusive developer community. This book will teach you how to handle the unique needs and pain areas of these tech-savvy professionals. This book is the go-to resource for all your developer marketing needs, whether you are new to the IT sector or a seasoned pro. Everything from comprehending the developer mindset to staying current with emerging technologies is covered in this book. And the highlight? We've made sure it's informal and simple to read, so you can enjoy the journey while you're learning. This crucial guide to understanding developer marketing should not be missed!