Advertising In Modern Life

Author : Neil M. Alperstein
Publisher : Unknown
Page : 200 pages
File Size : 44,9 Mb
Release : 2003
Category : Business & Economics
ISBN : UOM:39015052648063

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Advertising in Everyday Life by Neil M. Alperstein Pdf

As a result of the 1500 or so advertisements that are paraded in front of our eyes each day, consumers develop tactics to deal with the overwhelming nature of the big sell. Such tactics of engagement and avoidance with advertising are the centrepiece of this book, as it aims to further our understanding of the work advertising does in American culture and the work we do in it. culture with chapters that explore the political positions that have led to the critique of advertising and an examination of advertising's roots in the religious carnival and market fairs of the early modern period. Part Two provides a series of empirical studies of the uses of advertising in everyday life, with media figures appearing in advertisements. Part Three develops a theoretical understanding of the paradoxical nature of advertising and its place within the chaos of modern life.

Author : Kim B. Rotzoll,James E. Haefner,Steven R. Hall
Publisher : University of Illinois Press
Page : 228 pages
File Size : 48,6 Mb
Release : 1996
Category : Business & Economics
ISBN : 0252065425

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Advertising in Contemporary Society by Kim B. Rotzoll,James E. Haefner,Steven R. Hall Pdf

Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.

Author : Charles Harold Sandage,Vernon Ray Fryburger,Vernon Fryburger
Publisher : Unknown
Page : 526 pages
File Size : 54,5 Mb
Release : 1960
Category : Advertising
ISBN : MINN:31951000549053O

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The Role of Advertising by Charles Harold Sandage,Vernon Ray Fryburger,Vernon Fryburger Pdf

Author : Jackie Botterill,Iain MacRury,Barry Richards
Publisher : Routledge
Page : 296 pages
File Size : 55,7 Mb
Release : 2013-12-19
Category : Business & Economics
ISBN : 9781134434862

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The Dynamics of Advertising by Jackie Botterill,Iain MacRury,Barry Richards Pdf

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

Author : Pamela Odih
Publisher : SAGE
Page : 249 pages
File Size : 43,8 Mb
Release : 2007-04-30
Category : Business & Economics
ISBN : 9781848605060

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Advertising in Modern and Postmodern Times by Pamela Odih Pdf

How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.

Author : Winston Fletcher
Publisher : OUP Oxford
Page : 161 pages
File Size : 52,6 Mb
Release : 2010-06-24
Category : Design
ISBN : 9780191614279

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Advertising: A Very Short Introduction by Winston Fletcher Pdf

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted. Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Author : Roland Marchand
Publisher : Univ of California Press
Page : 470 pages
File Size : 42,9 Mb
Release : 2023-09-01
Category : History
ISBN : 9780520403659

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Advertising the American Dream by Roland Marchand Pdf

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."

Author : John Gloag
Publisher : Unknown
Page : 218 pages
File Size : 49,7 Mb
Release : 1959
Category : Advertising
ISBN : STANFORD:20501213823

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Advertising in Modern Life by John Gloag Pdf

Author : Mark Bartholomew
Publisher : Stanford University Press
Page : 248 pages
File Size : 54,5 Mb
Release : 2017-05-23
Category : Law
ISBN : 9781503602182

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Adcreep by Mark Bartholomew Pdf

Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.

Author : Arthur Asa Berger, San Francisco State University
Publisher : Rowman & Littlefield Publishers
Page : 260 pages
File Size : 48,7 Mb
Release : 2011-04-16
Category : Social Science
ISBN : 9781442206700

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Ads, Fads, and Consumer Culture by Arthur Asa Berger, San Francisco State University Pdf

Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

Author : Roxanne Hovland
Publisher : N T C Business Books
Page : 562 pages
File Size : 55,7 Mb
Release : 1989
Category : Business & Economics
ISBN : STANFORD:36105034344668

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Advertising in Society by Roxanne Hovland Pdf

Author : William Leiss,Stephen Kline,Sut Jhally
Publisher : Psychology Press
Page : 442 pages
File Size : 41,5 Mb
Release : 1990
Category : Business & Economics
ISBN : 0415903548

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Social Communication in Advertising by William Leiss,Stephen Kline,Sut Jhally Pdf

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.

Author : William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill
Publisher : Routledge
Page : 681 pages
File Size : 53,6 Mb
Release : 2013-05-13
Category : Business & Economics
ISBN : 9781135887339

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Social Communication in Advertising by William Leiss,Stephen Kline,Sut Jhally,Jackie Botterill Pdf

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

Author : David E. Kyvig
Publisher : Bloomsbury Publishing USA
Page : 288 pages
File Size : 46,7 Mb
Release : 2001-11-30
Category : History
ISBN : 9780313006920

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Daily Life in the United States, 1920-1939 by David E. Kyvig Pdf

During the 1920s and 1930s, changes in the American population, increasing urbanization, and innovations in technology exerted major influences on the daily lives of ordinary people. Explore how everyday living changed during these years when use of automobiles and home electrification first became commonplace, when radio emerged, and when cinema, with the addition of sound, became broadly popular. Find out how worklife, domestic life, and leisure-time activities were affected by these factors as well as by the politics of the time. Details of matters such as the creation of the pickup truck, the development of radio programming, and the first mass use of cosmetics provide an enjoyable read that brings the period clearly into focus. Centering its attention on the broad masses of the population, this animated reference resource emphasizes the wide variety of experiences of people living through The Roaring Twenties and The Great Depression. Readers will be surprised to discover that some of the assumptions we have about the lives of average Americans during these eras are historically inaccurate. A final chapter provides a unique look at six American communities and gives a vivid sense of the diversity of American experience over the course of these tumultuous years.

Author : Gillian Dyer
Publisher : Routledge
Page : 248 pages
File Size : 40,7 Mb
Release : 2015-11
Category : Electronic
ISBN : 1138136670

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Advertising As Communication by Gillian Dyer Pdf

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.