Advertising Management By Sanjay Gupta Pooja Nasa Sbpd Publications

Author : Sanjay Gupta,Pooja Nasa
Publisher : SBPD Publications
Page : 192 pages
File Size : 44,6 Mb
Release : 2021-07-09
Category : Business & Economics
ISBN : 9789351673699

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Advertising Management by Sanjay Gupta, Pooja Nasa (SBPD Publications) by Sanjay Gupta,Pooja Nasa Pdf

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.

Author : Jay Bansal
Publisher : SBPD Publications
Page : 128 pages
File Size : 42,6 Mb
Release : 2021-07-09
Category : Business & Economics
ISBN : 9789351677659

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Advertising Management by Jay Bansal (SBPD Publications) by Jay Bansal Pdf

1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 180 pages
File Size : 52,8 Mb
Release : 2021-12-22
Category : Antiques & Collectibles
ISBN : 8210379456XXX

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Advertising Management - SBPD Publications by Dr. F. C. Sharma Pdf

1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 181 pages
File Size : 54,5 Mb
Release : 2020-12-12
Category : Design
ISBN : 9789351671015

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Advertising Management by Dr. F. C. Sharma (eBook) by Dr. F. C. Sharma Pdf

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 330 pages
File Size : 42,6 Mb
Release : 2021-12-22
Category : Business & Economics
ISBN : 8210379456XXX

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Marketing Management - SBPD Publications by Dr. F. C. Sharma Pdf

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Author : Anonim
Publisher : M.E. Sharpe
Page : 234 pages
File Size : 43,9 Mb
Release : 2024-06-30
Category : Electronic
ISBN : 9780765628725

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Advertising Management by Anonim Pdf

Author : C. L. Tyagi,Arun Kumar
Publisher : Atlantic Publishers & Dist
Page : 452 pages
File Size : 51,7 Mb
Release : 2004
Category : Advertising
ISBN : 8126902574

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Advertising Management by C. L. Tyagi,Arun Kumar Pdf

This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 334 pages
File Size : 44,6 Mb
Release : 2020-07-01
Category : Business & Economics
ISBN : 9789388117166

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Marketing Management by Dr. F. C. Sharma by Dr. F. C. Sharma Pdf

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.

Author : Dr. N. Mishra
Publisher : SBPD Publishing House
Page : 198 pages
File Size : 44,9 Mb
Release : 2020-05-27
Category : Business & Economics
ISBN : 9789350475690

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Marketing Management by Dr. N. Mishra Pdf

Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 151 pages
File Size : 52,7 Mb
Release : 2024-02-14
Category : Antiques & Collectibles
ISBN : 8210379456XXX

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NEP Advertising Management B Com 2nd Sem (MIC-2) by Dr. F. C. Sharma Pdf

1. Process of Communication 2. Advertising : Meaning, Definitions, Nature, Functions, Objectives and Importance 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy (Element of Print and Broadcaste Advertising) 6. Advertising Process 7. Evaluation of Advertising Effectiveness 8. Advertising Agency 9. Ethical and Legal Aspects of Advertising in India 10. Advertising Standards Council of India (ASCI).

Author : Aaker David A,Batra Rajeev,Myers John G
Publisher : Unknown
Page : 593 pages
File Size : 50,9 Mb
Release : 1994
Category : Electronic
ISBN : 8120307909

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Advertising Management by Aaker David A,Batra Rajeev,Myers John G Pdf

Author : Anonim
Publisher : Unknown
Page : 196 pages
File Size : 44,6 Mb
Release : 2016
Category : Electronic
ISBN : 9383662352

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Advertising Management by Anonim Pdf

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 332 pages
File Size : 43,9 Mb
Release : 2020-12-12
Category : Business & Economics
ISBN : 8210379456XXX

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Marketing Management by Dr. F. C. Sharma (eBook) by Dr. F. C. Sharma Pdf

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Author : Nugent Wedding,Richard S. Lessler
Publisher : Unknown
Page : 629 pages
File Size : 54,6 Mb
Release : 1962
Category : Advertising - Management
ISBN : 0471066036

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Advertising Management by Nugent Wedding,Richard S. Lessler Pdf

Author : Jaishri Jethwaney,Shruti Jain
Publisher : OUP India
Page : 684 pages
File Size : 55,5 Mb
Release : 2012-11-22
Category : Business & Economics
ISBN : 0198074123

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Advertising Management by Jaishri Jethwaney,Shruti Jain Pdf

The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising.