Advertising Management Sbpd Publications

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 180 pages
File Size : 44,7 Mb
Release : 2021-12-22
Category : Antiques & Collectibles
ISBN : 8210379456XXX

Get Book

Advertising Management - SBPD Publications by Dr. F. C. Sharma Pdf

1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 181 pages
File Size : 43,8 Mb
Release : 2020-12-12
Category : Design
ISBN : 9789351671015

Get Book

Advertising Management by Dr. F. C. Sharma (eBook) by Dr. F. C. Sharma Pdf

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.

Author : Jay Bansal
Publisher : SBPD Publications
Page : 128 pages
File Size : 41,6 Mb
Release : 2021-07-09
Category : Business & Economics
ISBN : 9789351677659

Get Book

Advertising Management by Jay Bansal (SBPD Publications) by Jay Bansal Pdf

1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.

Author : Sanjay Gupta,Pooja Nasa
Publisher : SBPD Publications
Page : 192 pages
File Size : 49,8 Mb
Release : 2021-07-09
Category : Business & Economics
ISBN : 9789351673699

Get Book

Advertising Management by Sanjay Gupta, Pooja Nasa (SBPD Publications) by Sanjay Gupta,Pooja Nasa Pdf

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Advertising : Nature and Importance, 2. Functions and Classification of Advertising, 3. Economic, Social and Ethical Aspects of Advertising, 4. Media Decision and the Target Audience, 5. Media Planning of Media Scheduling, 6. Message Design and Development, 7. Advertising Agency and its Role, 8. Advertising Planning and Appropriation, 9. Evaluating Advertising Effectiveness, 10. Internet Advertising.

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 330 pages
File Size : 50,5 Mb
Release : 2021-12-22
Category : Business & Economics
ISBN : 8210379456XXX

Get Book

Marketing Management - SBPD Publications by Dr. F. C. Sharma Pdf

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 334 pages
File Size : 43,5 Mb
Release : 2020-07-01
Category : Business & Economics
ISBN : 9789388117166

Get Book

Marketing Management by Dr. F. C. Sharma by Dr. F. C. Sharma Pdf

1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Wholesaler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimu Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information Systems, 23. Consumer Behaviour, Objective Type Questions.

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 332 pages
File Size : 40,6 Mb
Release : 2020-12-12
Category : Business & Economics
ISBN : 8210379456XXX

Get Book

Marketing Management by Dr. F. C. Sharma (eBook) by Dr. F. C. Sharma Pdf

An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 255 pages
File Size : 43,7 Mb
Release : 2020-12-12
Category : Business & Economics
ISBN : 9789351670216

Get Book

Sales Management by Dr. F. C. Sharma (eBook) by Dr. F. C. Sharma Pdf

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Nature and Scope of Sales Management, 2. Salesmen or Sales Executives (Functions, Roles and Types), 3 . Sales Organisation, 4. Salesmanship, 5. Personal Selling, 6. Prospecting, Approaching, Demonstrating and Displaying, 7. Distribution Channels, 8. Marketing Middlemen, 9. Physical Distribution, 10. Recruitment of Sales Force, 11. Selection of Sales Force, 12. Sales Force Training, 13. Sales Force Compensation (Remunerating the Sales Persons), 14. Controlling Salespeople, 15. Sales Budget, 16. Sales Quotas, 17. Sales Territories.

Author : Dr. N. Mishra
Publisher : SBPD Publishing House
Page : 198 pages
File Size : 52,9 Mb
Release : 2020-05-27
Category : Business & Economics
ISBN : 9789350475690

Get Book

Marketing Management by Dr. N. Mishra Pdf

Marketing Management by Dr. N. Mishra is a publication of the SBPD Publishing House, Agra. The book covers all major topics of Marketing Management and helps the student understand all the basics and get a good command on the subject.

Author : Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe
Publisher : Routledge
Page : 231 pages
File Size : 44,9 Mb
Release : 2014-12-18
Category : Antiques & Collectibles
ISBN : 9781317477655

Get Book

Advertising Management by Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe Pdf

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

Author : C. L. Tyagi,Arun Kumar
Publisher : Atlantic Publishers & Dist
Page : 452 pages
File Size : 52,5 Mb
Release : 2004
Category : Advertising
ISBN : 8126902574

Get Book

Advertising Management by C. L. Tyagi,Arun Kumar Pdf

This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 151 pages
File Size : 53,8 Mb
Release : 2024-02-14
Category : Antiques & Collectibles
ISBN : 8210379456XXX

Get Book

NEP Advertising Management B Com 2nd Sem (MIC-2) by Dr. F. C. Sharma Pdf

1. Process of Communication 2. Advertising : Meaning, Definitions, Nature, Functions, Objectives and Importance 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy (Element of Print and Broadcaste Advertising) 6. Advertising Process 7. Evaluation of Advertising Effectiveness 8. Advertising Agency 9. Ethical and Legal Aspects of Advertising in India 10. Advertising Standards Council of India (ASCI).

Author : Larry D. Kelley,Kim Bartel Sheehan
Publisher : Routledge
Page : 243 pages
File Size : 41,6 Mb
Release : 2021-07-21
Category : Business & Economics
ISBN : 9781000414103

Get Book

Advertising Management in a Digital Environment by Larry D. Kelley,Kim Bartel Sheehan Pdf

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.

Author : Dr. Mahendra Kumar Padhy
Publisher : Laxmi Publications
Page : 275 pages
File Size : 50,6 Mb
Release : 2011-06
Category : Electronic
ISBN : 9789380856896

Get Book

Advertising Management : Theory & Practice by Dr. Mahendra Kumar Padhy Pdf

Author : Batra
Publisher : Pearson Education India
Page : 772 pages
File Size : 43,8 Mb
Release : 2009
Category : Advertising
ISBN : 8177588508

Get Book

Advertising Management by Batra Pdf