Download Full eBooks in PDF
Advertising Sales And Promotion Management Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Advertising Sales And Promotion Management book. This book definitely worth reading, it is an incredibly well-written.
Author : John A. Quelch
Publisher : Unknown
Page : 376 pages
File Size : 53,6 Mb
Release : 1989
Category : Business & Economics
ISBN : UOM:35128000979581
Author : S. A. Chunawalla
Publisher : Unknown
Page : 0 pages
File Size : 50,5 Mb
Release : 2008
Category : Advertising
ISBN : 9350440962
Between the covers, the book discusses the entire marketing communication package consisting of advertising, publicity, public relations, direct marketing and sales promotion. Apart from mass communication, person-to-person communication in the form of personal selling is also covered in sufficient details. The role of media and media planning has been elaborated. The working of advertising agencies too has been covered. Advertising copywriting both for print media and electronic media has been discussed. In short, this book is a very useful companion for those interested in advertising, commu.
Author : Don E. Schultz,William A. Robinson
Publisher : N T C Business Books
Page : 520 pages
File Size : 43,5 Mb
Release : 1982
Category : Business & Economics
ISBN : PSU:000015705204
Includes index
Author : John J. Burnett
Publisher : Unknown
Page : 648 pages
File Size : 42,7 Mb
Release : 1984
Category : Business & Economics
ISBN : IND:39000008161064
Author : S H H Kazmi,Satish K Batra
Publisher : Excel Books India
Page : 682 pages
File Size : 42,7 Mb
Release : 2008-04-30
Category : Business & Economics
ISBN : 8174466398
Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.
Author : Bir Singh
Publisher : Unknown
Page : 0 pages
File Size : 40,9 Mb
Release : 2006
Category : Sales management
ISBN : 8126128259
Advertising Management As A Paper Is Being Taught At M.Com, M.B.A. And Other Management Courses At Various Universities And Institutions. This Book Is Designed As An Introductory Text To The Above Paper, Encompassing Vital Information On All Pertinent Aspects. Thus The Material Presented Here Would Be Of Interest As Well As Of Great Use To The Students, Teachers And Professionals Of Management Courses.The Book Consists Of The Following Chapters Sales Promotion; Promotional Mix And Personnel Selling; Consumer Behaviour And Sales Promotion; Deal Prone Consumer Research; Strategy Of Sales Planning; Performance Evaluation And Appraisal Effective Sales Personnel; Evaluation Of Sales Promotion Experiment; Product Decision In Sales Promotion; Secrets Of Performance; Retailer And Wholesaler Promotion Process; Strategic Issues In Promotional Strategies; And Substantive Findings In Trade Dealings; Etc.
Author : Terence A. Shimp
Publisher : Unknown
Page : 732 pages
File Size : 54,6 Mb
Release : 1993
Category : Business & Economics
ISBN : 0030767482
Author : Dr. Saibal Roy
Publisher : Sankalp Publication
Page : 246 pages
File Size : 50,9 Mb
Release : 2024-06-30
Category : Business & Economics
ISBN : 9788194556442
New Edition (CBCS) of present Advertising sales & promotion by various Institution & university in India. Starting with Introduction The globalisation and liberatisation process has changed the environment in which a sales & promotion has to discharge his function .Hence understanding at the Advertising & sales promotion and aeouisition at ability and mastery to apply them in day to day operation are the basic requisites to become and effective adverting sales & promotion and aehieve perfection as a professional . we do not claim any originality for the subject matter in the book since the literature around sales promotion has developed rapidly. We have learnt the basies at the subject from author it have book and articles in the field at sales promotion. In this chapter at promotion no question in this book ,student learn and make’s question answer’s in this book. We also express our thanks to SANKALP PUBLICATION Bilaspur (CG) young Businessmen and Entries statt. We ago intake this plot from to thank our mother ,our wives and sons their sacrifice at time and Energy is really appreciable this book would not have been possible writing short period at time without their co-operation.
Author : Robert J. Eng,Morton Galper
Publisher : Prentice Hall
Page : 324 pages
File Size : 47,7 Mb
Release : 1988
Category : Business & Economics
ISBN : IND:39000008373313
Author : Gerard J. Tellis
Publisher : Prentice Hall
Page : 528 pages
File Size : 43,5 Mb
Release : 1997
Category : Advertising
ISBN : UOM:39076002126386
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Author : S. A. Chunawalla
Publisher : Unknown
Page : 529 pages
File Size : 55,9 Mb
Release : 2008
Category : Electronic
ISBN : 9350440962
Author : Julian Cummins,Roddy Mullin
Publisher : Kogan Page Publishers
Page : 280 pages
File Size : 44,9 Mb
Release : 2010-04-03
Category : Business & Economics
ISBN : 9780749460051
Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Author : Richard E. Stanley
Publisher : Prentice Hall
Page : 426 pages
File Size : 40,8 Mb
Release : 1982
Category : Business & Economics
ISBN : 0137308957
Author : John R. Rossiter,Larry Percy
Publisher : McGraw-Hill Companies
Page : 680 pages
File Size : 49,5 Mb
Release : 1987
Category : Business & Economics
ISBN : UVA:X001219559
Author : C. L. Tyagi,Arun Kumar
Publisher : Atlantic Publishers & Dist
Page : 452 pages
File Size : 46,8 Mb
Release : 2004
Category : Advertising
ISBN : 8126902574
This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.
