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Promotional Management Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Promotional Management book. This book definitely worth reading, it is an incredibly well-written.
Author : John J. Burnett
Publisher : Unknown
Page : 648 pages
File Size : 55,5 Mb
Release : 1984
Category : Business & Economics
ISBN : IND:39000008161064
Author : Robert J. Eng,Morton Galper
Publisher : Prentice Hall
Page : 324 pages
File Size : 53,8 Mb
Release : 1988
Category : Business & Economics
ISBN : IND:39000008373313
Author : John H. Murphy,Liza S. Delewis
Publisher : Unknown
Page : 602 pages
File Size : 53,6 Mb
Release : 2019-09-30
Category : Electronic
ISBN : 1524992836
Author : Richard L. Irwin,William Anthony Sutton,Larry M. McCarthy
Publisher : Human Kinetics
Page : 356 pages
File Size : 51,9 Mb
Release : 2008
Category : Business & Economics
ISBN : 073606477X
This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.
Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 181 pages
File Size : 52,5 Mb
Release : 2020-12-12
Category : Design
ISBN : 9789351671015
An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 180 pages
File Size : 54,9 Mb
Release : 2021-12-22
Category : Antiques & Collectibles
ISBN : 8210379456XXX
1. Introduction to Advertising, 2. Scope and Forms of Advertising, 3. The Social and Economic Aspects of Advertising, 4. Ethics and Truths in Indian Advertising, 5. Introduction to Integrated Marketing Communications (IMC), 6. Communication—An Introduction, 7. Communication Process in Advertising, 8. Branding and Advertising, 9. Setting Advertising Objectives (Promotional Objectives), 10. Advertising Budget, 11. Advertising Agency, Organisation and Department, 12. Advertising Appeals, 13. Advertising Copy (Meaning, Components and Types), 14. Creativity in Advertising, 15. Planning an Advertising Campaign and Advertising Scheduling, 16. Media Planning and Strategy, 17. Advertising Research, 18. Testing or Evaluation of Advertising Effectiveness, 19. International Advertising.
Author : Donald W Jugenheimer,Larry D Kelley,Fogarty Klein Monroe
Publisher : Routledge
Page : 231 pages
File Size : 55,8 Mb
Release : 2014-12-18
Category : Antiques & Collectibles
ISBN : 9781317477655
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
Author : Kelley
Publisher : M.E. Sharpe
Page : 146 pages
File Size : 53,5 Mb
Release : 2015-05-18
Category : Business & Economics
ISBN : 9780765628763
"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.
Author : Dr. Mahendra Kumar Padhy
Publisher : Laxmi Publications
Page : 275 pages
File Size : 54,7 Mb
Release : 2011-06
Category : Electronic
ISBN : 9789380856896
Author : Dr. Shailesh Tandon
Publisher : Thakur Publication Private Limited
Page : 168 pages
File Size : 42,6 Mb
Release : 2024-01-01
Category : Education
ISBN : 9789357555104
Buy Latest ADVERTISING MANAGEMENT (Minor) e-Book in English Edition for B.Com 2nd Semester Bihar State By Thakur publication.
Author : Conner Acevedo
Publisher : Scientific e-Resources
Page : 340 pages
File Size : 51,8 Mb
Release : 2018-01-11
Category : Electronic
ISBN : 9781839473104
This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields. Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers, and strategies used by marketers to deal with them. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is really important when it comes to creating the right advertisement for the right audience. Remember it is only through advertisements; individuals are able to connect with your brand. This book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic, hedonic, social, moral and even reptilian aspects of the human condition in the marketplace. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the field.
Author : John R. Rossiter,Larry Percy
Publisher : Unknown
Page : 640 pages
File Size : 52,5 Mb
Release : 1998
Category : Advertising
ISBN : 0071155147
This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
Author : Poonia,Virender S
Publisher : Gyan Publishing House
Page : 362 pages
File Size : 48,7 Mb
Release : 2010-09
Category : Advertising
ISBN : 9380222297
Author : Jay Bansal
Publisher : SBPD Publications
Page : 128 pages
File Size : 45,9 Mb
Release : 2021-07-09
Category : Business & Economics
ISBN : 9789351677659
1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.
Author : Dr. F. C. Sharma
Publisher : SBPD Publications
Page : 151 pages
File Size : 46,8 Mb
Release : 2024-02-14
Category : Antiques & Collectibles
ISBN : 8210379456XXX
1. Process of Communication 2. Advertising : Meaning, Definitions, Nature, Functions, Objectives and Importance 3. Advertising Budget 4. Advertising Appeals 5. Preparation of Advertising Copy (Element of Print and Broadcaste Advertising) 6. Advertising Process 7. Evaluation of Advertising Effectiveness 8. Advertising Agency 9. Ethical and Legal Aspects of Advertising in India 10. Advertising Standards Council of India (ASCI).
