Advertising Society

Author : Carol J. Pardun
Publisher : John Wiley & Sons
Page : 346 pages
File Size : 47,8 Mb
Release : 2013-06-26
Category : Business & Economics
ISBN : 9781118587621

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Advertising and Society by Carol J. Pardun Pdf

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Author : Roxanne Hovland
Publisher : N T C Business Books
Page : 562 pages
File Size : 41,5 Mb
Release : 1989
Category : Business & Economics
ISBN : STANFORD:36105034344668

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Advertising in Society by Roxanne Hovland Pdf

Author : Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley
Publisher : Routledge
Page : 440 pages
File Size : 44,9 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317461364

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Readings in Advertising, Society, and Consumer Culture by Roxanne Hovland,Joyce M. Wolburg,Eric E. Haley Pdf

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Author : Kyle Asquith
Publisher : Unknown
Page : 304 pages
File Size : 45,6 Mb
Release : 2018-08-27
Category : Electronic
ISBN : 0199026327

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Advertising, Consumer Culture, and Canadian Society by Kyle Asquith Pdf

The only comprehensive, critical overview that places Canadian advertising and consumer culture in historical, social, and cultural context for studentsWith over 15 classic and contributed selections, this reader offers a comprehensive overview of the historical, social, and cultural dimensions of advertising and consumer culture in Canadian society. Taking a critical approach, this collection encourages students to deconstruct their dailyinteractions with advertising, branding, and consumer culture.

Author : Roxanne Hovland,Joyce M. Wolburg
Publisher : Routledge
Page : 211 pages
File Size : 42,6 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317477525

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Advertising, Society, and Consumer Culture by Roxanne Hovland,Joyce M. Wolburg Pdf

Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Author : Benjamin D. Singer
Publisher : Don Mills, Ont. : Addison-Wesley
Page : 252 pages
File Size : 47,5 Mb
Release : 1986
Category : Advertising
ISBN : IND:39000016039880

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Advertising & Society by Benjamin D. Singer Pdf

Author : Michael Schudson
Publisher : Routledge
Page : 308 pages
File Size : 45,6 Mb
Release : 2013-06-26
Category : Business & Economics
ISBN : 9781136668258

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Advertising, The Uneasy Persuasion (RLE Advertising) by Michael Schudson Pdf

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.

Author : Magdalena Zawisza-Riley
Publisher : Routledge
Page : 227 pages
File Size : 43,9 Mb
Release : 2019-07-03
Category : Psychology
ISBN : 9781351386098

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Advertising, Gender and Society by Magdalena Zawisza-Riley Pdf

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

Author : Hong Cheng,Kara K. W. Chan
Publisher : Copenhagen Business School Press DK
Page : 324 pages
File Size : 40,8 Mb
Release : 2009
Category : Advertising
ISBN : 8763002272

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Advertising and Chinese Society by Hong Cheng,Kara K. W. Chan Pdf

This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.

Author : Magdalena Zawisza-Riley
Publisher : Routledge
Page : 212 pages
File Size : 49,5 Mb
Release : 2019-07-03
Category : Psychology
ISBN : 9781351386104

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Advertising, Gender and Society by Magdalena Zawisza-Riley Pdf

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

Author : Florian Kohlbacher,Michael Prieler
Publisher : Springer
Page : 155 pages
File Size : 49,6 Mb
Release : 2016-04-08
Category : Business & Economics
ISBN : 9781137586605

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Advertising in the Aging Society by Florian Kohlbacher,Michael Prieler Pdf

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.

Author : Benjamin D. Singer
Publisher : Scarborough, Ont. : Nelson Canada
Page : 128 pages
File Size : 44,7 Mb
Release : 1991
Category : Advertising
ISBN : 0176041486

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Advertising and Society by Benjamin D. Singer Pdf

Author : Kim B. Rotzoll,James E. Haefner,Steven R. Hall
Publisher : University of Illinois Press
Page : 228 pages
File Size : 54,6 Mb
Release : 1996
Category : Business & Economics
ISBN : 0252065425

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Advertising in Contemporary Society by Kim B. Rotzoll,James E. Haefner,Steven R. Hall Pdf

Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.

Author : Sut Jhally
Publisher : Routledge
Page : 238 pages
File Size : 43,9 Mb
Release : 2014-05-22
Category : Business & Economics
ISBN : 9781135213039

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The Codes of Advertising by Sut Jhally Pdf

This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield
Page : 277 pages
File Size : 40,9 Mb
Release : 2015-01-22
Category : Social Science
ISBN : 9781442241268

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Ads, Fads, and Consumer Culture by Arthur Asa Berger Pdf

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.