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In this innovative book, Julian Hanich explores the subjectively lived experience of watching films together, to discover a fuller understanding of cinema as an art form and a social institution that matters to millions of people worldwide.
Rhetorical Audience Studies and Reception of Rhetoric by Jens E. Kjeldsen Pdf
This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.
Author : Philip M. Napoli Publisher : Columbia University Press Page : 254 pages File Size : 50,7 Mb Release : 2003 Category : Business & Economics ISBN : 0231126522
Focusing on the electronic media--television, radio, and the Internet--Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions: * How are audiences manufactured, valued, and sold? * How do advertisers and media firms predict the behavior of audiences? * How has the process of measuring audiences evolved over time? * How and why do advertisers assign different values to segments of the media audience? * How does audience economics shape media content? Examining the relationship between the four principal actors in the audience marketplace--advertisers, media firms, consumers, and audience measurement firms--Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.
This accessible guide through audience studies’ histories outlines a contemporary Cultural Studies approach to audiences for the digital age. This book is not a survey of all existing audience research. Instead, its chapters survey parts of the field in order to draw some ‘through-lines’ from older traditions to contemporary debates, giving students a ‘way in’ to thinking about the current landscape from an ‘audience-sensitive’ perspective. In order to do this, the book utilises a series of verbs to organise and cut a path through audience research and register its ongoing relevance today. These verbs are: audience, anchor, mean, feel and work. The list is not exhaustive and the reader is invited to think about what verbs they would add or change throughout the book. Audience suggests renewing the importance of ‘form’ as a cultural process and in ‘circling-back’ to Cultural Studies’ ‘circuit of culture’, it proposes a modified framework for ‘the digital circuit’. Each chapter opens with a particular scenario for the reader to reflect upon and asks a specific question to help orient the account of research that is to come, especially for those new to Media and Cultural Studies and to audience studies. Written in an engaging and accessible style, this book is ideal for both students and researchers of Media and Cultural Studies.
Research Methods and Statistics in Psychology by Hugh Coolican Pdf
Research Methods and Statistics in Psychology provides students with the most readable and comprehensive survey of research methods, statistical concepts and procedures in psychology today. Assuming no prior knowledge, this bestselling text takes you through every stage of your research project, giving advice on planning and conducting studies, analysing data and writing up reports, both quantitative and qualitative. It incorporates diversity and includes a large section on cross-cultural psychology methods and issues. The book continues its long tradition of integrating qualitative issues into methods chapters as well as providing two chapters dedicated to qualitative methods. It provides clear coverage of experimental, interviewing and observational methods; psychological testing; and statistical procedures which include nominal-level tests, ordinal and interval two-condition tests, simple and multi-factorial ANOVA designs, correlation, multiple regression, log linear analysis, factor analysis and, new with this edition, logistic regression. It features detailed and illustrated SPSS instructions for all these and other procedures, eliminating the need for an extra SPSS textbook. New edition features include: • Logistic regression. • Greater detail of online research methods. • Expanded coverage of report writing guidelines. • Concepts illustrated with up-to-date published research examples. • Instructor and Student Resource website signposted throughout the book to improve student usability. Each chapter contains a glossary, key terms and newly integrated exercises, ensuring that key concepts are understood. This book is extended and enhanced by a fully updated and refreshed Instructor and Student Resource website, which includes: • A collection of interactive multiple-choice questions with detailed feedback, providing the opportunity to test understanding at different levels. • Practical exercises that give students the opportunity to put their learning into practice. • Links to further reading and sources to expand knowledge. • Test banks for each chapter to save instructors time. Access the website at: www.routledge.com/cw/coolican.
Audience, Relevance, and Search by James Mathewson,Frank Donatone,Cynthia Fishel Pdf
Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day! Take search optimization to the next level by providing the right content to the right user at the right time Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms New techniques for defining keywords more effectively Authored by IBM web pioneers with 45+ years of content and search optimization experience
The Mass Audience by James Webster,Patricia F. Phalen Pdf
In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today, it is so pervasive that most people simply take it for granted. Recently, media scholars have reopened inquiry into the meaning of "audience." They question the utility of the mass audience concept, characterizing it as insensitive to differences among audience members inescapably bound up with discredited notions of mass society, or serving only a narrow set of industrial interests. The authors of this volume find that these assertions are often false and unwarranted either by the historical record or by contemporary industry practice. Instead, they argue for a rediscovery of the dominant model by summarizing and critiquing the very considerable body of literature on audience behavior, and by demonstrating different ways of analyzing mass audiences. Further, they provide a framework for understanding the future of the audience in the new media environment, and suggest how the concept of mass audience can illuminate research on media effects, cultural studies, and media policy.
In the Presence of Audience by Deborah Martinson Pdf
Martinson examines the diaries of Virginia Woolf, Katherine Mansfield, Violet Hunt and Doris Lessing's fictional character Anna Wulf. She argues that these diaries (and others like them) are not entirely private writings, but that their authors wrote them knowing they would be read. She argues that the audience is the author's male lover or husband and describes how knowledge of this audience affects the language and content in each diary. She argues that this audience enforces a certain 'male censorship' which changes the shape of the revelations and of the writer herself.
Edward Bond: Bondian Drama and Young Audience by Uğur Ada Pdf
'Edward Bond: Bondian Drama and Young Audience' focuses on one of the most influential playwrights of Britain, Edward Bond, and his plays for young audiences. The chapters examine the theatrical and pedagogical prospects of the plays on young people which have been mostly staged since 1990s, throughout the globe. The issues covered in this book involve interdisciplinary studies such as theatre, pedagogy, ethics, children, culture, politics, among others. These topics have crucial importance for the production of plays for young audiences. Apart from this, the book focuses on Bondian Drama and its relation with the dramatic child, involving most of his plays for young audiences. The authors in this volume examine theatrical and pedagogical backgrounds of the plays, discussing critical issues, by questioning the specialities of Bondian drama and present future implications of this for young audiences. This volume presents substantial and elaborate information on crucial issues, and enable detailed discussions from various perspectives on theatre.
Television and Its Audience by Patrick Barwise,Andrew Ehrenberg Pdf
This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.
Theatrical Convention and Audience Response in Early Modern Drama by Jeremy Lopez Pdf
This book gives a detailed and comprehensive survey of the diverse, theatrically vital formal conventions of the drama of Shakespeare and his contemporaries. Besides providing readings of plays such as Hamlet, Othello, Merchant of Venice, and Titus Andronicus, it also places Shakespeare emphatically within his own theatrical context, and focuses on the relationship between the demanding repertory system of the time and the conventions and content of the plays. Lopez argues that the limitations of the relatively bare stage and non-naturalistic mode of early modern theatre would have made the potential for failure very great, and he proposes that understanding this potential for failure is crucial for understanding the way in which the drama succeeded on stage. The book offers perspectives on familiar conventions such as the pun, the aside and the expository speech; and it works toward a definition of early modern theatrical genres based on the relationship between these well-known conventions and the incoherent experience of early modern theatrical narratives.
In The Citizen Audience, Richard Butsch explores the cultural and political history of audiences in the United States from the nineteenth century to the present. He demonstrates that, while attitudes toward audiences have shifted over time, Americans have always judged audiences against standards of good citizenship. From descriptions of tightly packed crowds in early American theaters to the contemporary reports of distant, anonymous Internet audiences, Butsch examines how audiences were represented in contemporary discourse. He explores a broad range of sources on theater, movies, propaganda, advertising, broadcast journalism, and much more. Butsch discovers that audiences were characterized according to three recurrent motifs: as crowds and as isolated individuals in a mass, both of which were considered bad, and as publics which were considered ideal audiences. These images were based on and reinforced class and other social hierarchies. At times though, subordinate groups challenged their negative characterization in these images, and countered with their own interpretations. A remarkable work of cultural criticism and media history, this book is essential reading for anyone seeking an historical understanding of how audiences, media and entertainment function in the American cultural and political imagination.