Content Marketing For Lawyers

Author : Michele Ruiz
Publisher : Unknown
Page : 184 pages
File Size : 48,5 Mb
Release : 2016-01-18
Category : Electronic
ISBN : 0692604286

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Content Marketing for Lawyers by Michele Ruiz Pdf

To fully leverage the power of social media for your legal marketing you need one indispensable ingredient: Content Need to attract more clients? Want to be a top-referred lawyer? Struggling with billing time and business development? Imagine growing your book of business--wihout leaving your office! With the ease of today's technology, social media platforms, and content marketing, it's not that hard. It's simply a mindshift and the right kind of "know-how" Here's the best part: Using the secrets of top journalist, you can easily and effectively create compelling content like a pro. YOU'LL LEARN HOW TO: Get your message to your target clients is is an understandable and engaging way so you become THE trusted, preferred and referred attorney Easily create attention-grabbing content your target clients need Stand out among the plethora of other firms In the marketplace Use branded content like blogs, videos, eBooks, Slideshares, Case Studies, White Papers, Webinars/Webcast, Podcast, Photos, Virtual Educational Events and more to attract more clients Implement time-saving strategies that won't take away from your billable hours Engage your social media savvy clients to increase your client retention rates Avoid marketing missteps and top mistakes lawyers make when using social media

Author : Gregory H. Siskind,Deborah McMurray,Richard P. Klau
Publisher : American Bar Association
Page : 204 pages
File Size : 44,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 1590318765

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The Lawyer's Guide to Marketing on the Internet by Gregory H. Siskind,Deborah McMurray,Richard P. Klau Pdf

In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.

Author : Steve Matthews (Legal consultant),Jordan Furlong,Ark Group Staff,mp (Law firm management resource) Staff
Publisher : Unknown
Page : 75 pages
File Size : 50,5 Mb
Release : 2014-12
Category : Law offices
ISBN : 1783580569

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Content Marketing and Publishing Strategies for Law Firms by Steve Matthews (Legal consultant),Jordan Furlong,Ark Group Staff,mp (Law firm management resource) Staff Pdf

Author : William Winston
Publisher : Routledge
Page : 351 pages
File Size : 40,5 Mb
Release : 2013-04-15
Category : Business & Economics
ISBN : 9781135022945

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Marketing for Attorneys and Law Firms by William Winston Pdf

Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.

Author : Brenda L. Pritchard,Susan Vogt
Publisher : Unknown
Page : 540 pages
File Size : 52,5 Mb
Release : 2012
Category : Advertising laws
ISBN : 0433472138

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Advertising and Marketing Law in Canada by Brenda L. Pritchard,Susan Vogt Pdf

Author : Noah Carmichael
Publisher : Createspace Independent Publishing Platform
Page : 100 pages
File Size : 52,5 Mb
Release : 2017-11
Category : Electronic
ISBN : 1983472107

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A Lawyer's Guide to Marketing by Noah Carmichael Pdf

Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind. You are NOT like other small or local businesses. The question then becomes, why are you utilizing the same marketing strategies as everyone else? Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and understand what attracts visitors to your law firm. In "A Lawyers Guide to Marketing," you will discover: -How having a client-centered website can significantly improve your (UX) user experience -How to define and develop your law firms content strategy -Why law firms should still use traditional marketing strategies to remain top of mind -How to improve your digital marketing efforts across all channels to lower costs and improve conversion -Why online reputation management matters to your law firms bottom line -How call tracking and conversation analytics can make your law firm more money Book Chapters: Chapter 1: The Client-Centered Website Design Chapter 2: Content Strategy and Development Chapter 3: Traditional Marketing and Building Offline Authority Chapter 4: A Look at Digital Marketing and Your Law Firm Chapter 5: Building Your Online Reputation Chapter 6: Call Tracking and Conversation Analytics Chapter 7: Creating Closed-Loop Analytics to Improve Conversions Also Included are 2 Checklists: - In-house Marketing Questionnaire - Agency Questionnaire

Author : Jordan Furlong
Publisher : Unknown
Page : 244 pages
File Size : 41,9 Mb
Release : 2017
Category : Attorney and client
ISBN : 0995348804

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Law is a Buyer's Market by Jordan Furlong Pdf

Law has become a buyer's market, and it's never going back. Re-envisioning the purpose of law firms and the role of lawyers, Jordan Furlong has designed a transformative client-first law firm that rethinks the business model, culture, service, competitiveness, growth strategies, diversity, and leadership of modern legal enterprises.

Author : Marc W. Halpert
Publisher : ABA Publishing American Bar Association
Page : 239 pages
File Size : 51,8 Mb
Release : 2021
Category : Internet marketing
ISBN : 1641058633

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Linkedin Marketing Techniques for Law and Professional Practices by Marc W. Halpert Pdf

"2nd Edition expands on how to manage and finesse your personal brand on LinkedIn properly, and provide broad guidance to attorneys and certain financial professionals reading this book, to be aware you should further explore the details of ever-changing ethical and compliance guidelines in your respective industries. This book is intended as a road map. In the case of legal ethics and financial industry compliance matters, it raises issues to be considered, with further investigation being your professional responsibility"--

Author : Gustavo Carmona
Publisher : Unknown
Page : 194 pages
File Size : 42,6 Mb
Release : 2021-04-14
Category : Electronic
ISBN : 9798737662943

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Digital Marketing for Lawyers (First Edition) by Gustavo Carmona Pdf

Digital Marketing for Lawyers (First Edition) contains more than 150 pages of theoretical and practical content to take your legal practice to the next level.From the fundamentals of marketing and sales to integrated digital marketing strategies, you will learn what it takes to start strategically promoting your professional practice as a lawyer or law firm.This book contains basic concepts, strategies, implementation tips, and practical exercises to make your learning experience more complete.This publication is aimed at lawyers, law students, marketers, consultants, professors, and anyone interested in learning about the marketing and promotion of legal services.For more information about this publication, I invite you to visit www.gustavocarmona.com/mi-libro

Author : Jennifer J. Rose
Publisher : American Bar Association
Page : 292 pages
File Size : 50,6 Mb
Release : 2005
Category : Lawyers
ISBN : 9781590315262

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How to Capture and Keep Clients by Jennifer J. Rose Pdf

In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm. Through this wealth of savvy advice, you'll learn how to ask for business, attract and keep clients, partner with other lawyers, build a virtual law firm, use technology in client development, brand your law firm and much more.

Author : Catherine Alman MacDonagh,Beth Marie Cuzzone
Publisher : American Bar Association
Page : 66 pages
File Size : 55,8 Mb
Release : 2007
Category : Business & Economics
ISBN : 1590318331

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The Law Firm Associate's Guide to Personal Marketing and Selling Skills by Catherine Alman MacDonagh,Beth Marie Cuzzone Pdf

This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.

Author : Trevor Young
Publisher : Digital Citizen
Page : 384 pages
File Size : 43,9 Mb
Release : 2019-09-16
Category : Business & Economics
ISBN : 9780648669616

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Content Marketing for PR by Trevor Young Pdf

Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.

Author : John McDougall
Publisher : Unknown
Page : 128 pages
File Size : 44,6 Mb
Release : 2020
Category : Electronic
ISBN : 0991159357

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Content Marketing and SEO for Law Firms by John McDougall Pdf

Other law firms are getting great leads from digital marketing and you can too!Content Marketing and SEO for Law Firms is an accessible guidebook to improve your bottom line by making your legal marketing tactics work seamlessly together. You'll find essential tips and advice on digital strategy, SEO, paid search, social media marketing, analytics, public relations, conversion optimization, blogging, content, local search, mobile and email marketing.

Author : Kim Tasso
Publisher : Unknown
Page : 0 pages
File Size : 43,7 Mb
Release : 2018
Category : Business & Economics
ISBN : 1787422364

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Social Media in Business Development and Relationship Management by Kim Tasso Pdf

This Special Report provides a practical introduction to social media for lawyers. By avoiding technical details and jargon, it offers a pragmatic guide on how all lawyers - irrespective of industry sector, firm size or client base - can successfully integrate social media into their marketing, business development and client relationship management programmes. Containing essential information on the benefits and risks of social media in the legal sector, this report examines the social media platforms used by many law firms (LinkedIn, Twitter and Facebook) and gives an overview of those less frequently used - enabling lawyers to make an informed choice. As well as featuring practical advice for setting up and using social media as an integral part of a lawyer's business development activity, this report also offers guidance on: * how to write great blogs and social media posts; and * how to integrate social media into a structured content management plan that supports business development objectives. The report also addresses how central systems, technology and support can be used to ensure that social media plays an effective part of a firm's business development programmes. In addition to lawyers, this text will be essential reading for marketing and human resource professionals in law firms who want to ensure the effective and sustainable use of social media.

Author : James A. Durham,Deborah McMurray
Publisher : American Bar Association
Page : 332 pages
File Size : 53,9 Mb
Release : 2004
Category : Law
ISBN : 1590313550

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The Lawyer's Guide to Marketing Your Practice by James A. Durham,Deborah McMurray Pdf

A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.