Influences Of Social Media On Consumer Decision Making Processes In The Food And Grocery Industry

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Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry

Tarnanidis, Theodore,Vlachopoulou, Maro,Papathanasiou, Jason
Influences of Social Media on Consumer Decision Making Processes in the Food and Grocery Industry Book PDF

Author : Tarnanidis, Theodore,Vlachopoulou, Maro,Papathanasiou, Jason
Publisher : IGI Global
Page : 336 pages
File Size : 50,7 Mb
Release : 2023-08-07
Category : Business & Economics
ISBN : 9781668488690

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Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry by Tarnanidis, Theodore,Vlachopoulou, Maro,Papathanasiou, Jason Pdf

In today's rapidly evolving digital landscape, entrepreneurs in the grocery retail industry face numerous challenges in navigating the complexities of online operations and services. As social media platforms have emerged as powerful communication tools for marketing, promotion, and customer service, a fundamental shift has occurred in the marketing landscape. This transformation has granted businesses unprecedented access to monitor customer behavior and preferences. By leveraging social media communications, sellers work diligently to effectively target their desired audience by strategically positioning and categorizing data. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry delves into the transformative power of social media and digital marketing techniques, shedding light on how businesses strategically employ online communication strategies to sway consumers' purchasing decisions. This comprehensive book explores the tireless efforts of grocery and food entrepreneurs to evaluate the far-reaching effects of social media on the consumer decision-making process. It investigates various web-based social media platforms and tools, delves into the impact of social media and mobile apps, and examines the utilization of cutting-edge Information & Communication Technologies (RFID, QR codes, NFC, cloud, SaaS, mobile devices, robots, and more) within the grocery and food sector. By studying the present landscape, this book not only sheds light on the current state of social media communications but also offers valuable insights into the future trajectory of this dynamic industry. Entrepreneurs, marketers, researchers, and policymakers alike will find this book an indispensable resource for understanding the profound impact of social media on the ever-evolving grocery and food landscape.

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics

Teixeira, Sandrina,Remondes, Jorge
The Use of Artificial Intelligence in Digital Marketing Competitive Strategies and Tactics Book PDF

Author : Teixeira, Sandrina,Remondes, Jorge
Publisher : IGI Global
Page : 338 pages
File Size : 41,8 Mb
Release : 2023-11-17
Category : Business & Economics
ISBN : 9781668493267

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The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics by Teixeira, Sandrina,Remondes, Jorge Pdf

In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.

New Trends in Marketing and Consumer Science

Tarnanidis, Theodore K.,Sklavounos, Nikolaos
New Trends in Marketing and Consumer Science Book PDF

Author : Tarnanidis, Theodore K.,Sklavounos, Nikolaos
Publisher : IGI Global
Page : 535 pages
File Size : 48,8 Mb
Release : 2024-05-17
Category : Business & Economics
ISBN : 9798369327555

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New Trends in Marketing and Consumer Science by Tarnanidis, Theodore K.,Sklavounos, Nikolaos Pdf

Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.

Artificial Intelligence and Internet of Things based Augmented Trends for Data Driven Systems

Anshu Singla,Sarvesh Tanwar,Pao-Ann Hsiung
Artificial Intelligence and Internet of Things based Augmented Trends for Data Driven Systems Book PDF

Author : Anshu Singla,Sarvesh Tanwar,Pao-Ann Hsiung
Publisher : CRC Press
Page : 297 pages
File Size : 41,7 Mb
Release : 2024-07-31
Category : Computers
ISBN : 9781040088814

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Artificial Intelligence and Internet of Things based Augmented Trends for Data Driven Systems by Anshu Singla,Sarvesh Tanwar,Pao-Ann Hsiung Pdf

This book comprehensively discusses the role of cloud computing in artificial intelligence‐based data‐driven systems and hybrid cloud computing for large data‐driven applications. It further explores new approaches, paradigms, and frameworks to meet societal challenges by providing solutions for critical insights into data. The text provides Internet of Things‐based frameworks and advanced computing techniques to deal with online/virtual systems. This book: • Covers the aspects of security, authentication, and prediction for data‐driven systems in heterogeneous environments. • Provides data‐driven frameworks in combination with the Internet of Things, artificial intelligence, and computing to provide critical insights and decision‐making for real‐time problems. • Showcases deep learning‐based computer vision algorithms for enhanced pattern detection in different domains based on data‐centric approaches. • Examines the role of the Internet of Things and machine learning algorithms for data‐driven systems. • Highlights the applications of data‐driven systems and cloud computing in enhancing network performance. This book is primarily written for senior undergraduates, graduate students, and academic researchers in diverse fields including electrical engineering, electronics and communications engineering, and computer science engineering.

Origin and Branding in International Market Entry Processes

Silva, Carlos Francisco e
Origin and Branding in International Market Entry Processes Book PDF

Author : Silva, Carlos Francisco e
Publisher : IGI Global
Page : 313 pages
File Size : 53,5 Mb
Release : 2023-09-07
Category : Business & Economics
ISBN : 9781668466155

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Origin and Branding in International Market Entry Processes by Silva, Carlos Francisco e Pdf

In today's globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company's performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to use the origin as a means to add value to their offerings. Edited by Dr. Carlos Silva, this book brings together global professionals and researchers who provide the latest empirical research findings and relevant theoretical frameworks on the subject, spanning multiple industries. Origin and Branding in International Market Entry Processes is targeted towards professionals and researchers working in the field of international management and business, providing insights and support for executives concerned with market entry, internationalization strategies, destination and origin branding, and brand expansion. The book covers a range of topics, including brand origin, country of brand origin, branding, market entry process, internationalization strategies, place branding, and digital places, among others. This book is an excellent resource for academics and professionals looking to understand the strategic role of brands and their origin in international market entry, helping readers make informed decisions on market entry strategies and branding that will ultimately improve their performance and success in global markets.

Emerging Trends in Cloud Computing Analytics, Scalability, and Service Models

Darwish, Dina
Emerging Trends in Cloud Computing Analytics Scalability and Service Models Book PDF

Author : Darwish, Dina
Publisher : IGI Global
Page : 494 pages
File Size : 47,5 Mb
Release : 2024-01-25
Category : Computers
ISBN : 9798369309018

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Emerging Trends in Cloud Computing Analytics, Scalability, and Service Models by Darwish, Dina Pdf

Academic scholars and industry professionals alike face the formidable challenge of staying informed about emerging trends and innovations in cloud computing. The expansive realm of cloud technology has been the catalyst for several transformative changes across industries, offering unparalleled opportunities for optimization and innovation. However, even seasoned experts may find themselves daunted by the intricate web of new technologies, including green cloud computing, edge computing, cryptography in the cloud, load balancing strategies, and cloud analytics insights. Emerging Trends in Cloud Computing: Analytics, Scalability, and Service Models provides academic scholars and industry professionals with a comprehensive exploration of these critical cloud computing topics and more. This invaluable resource provides clarity and insight, serving as a guiding beacon in the ever-evolving world of cloud technology. Whether you're seeking to understand the intricacies of cloud security solutions, the nuances of scalability in cloud computing, or the various service models in the cloud, this book empowers you to navigate this dynamic field with confidence and expertise.

Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte
Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs Book PDF

Author : Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte
Publisher : IGI Global
Page : 347 pages
File Size : 49,9 Mb
Release : 2023-11-14
Category : Business & Economics
ISBN : 9781668489864

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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs by Pereira, Inês Veiga,Pires, Paulo Botelho,Santos, José Duarte Pdf

As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs.

Contemporary Trends in Innovative Marketing Strategies

Barbosa, Belem
Contemporary Trends in Innovative Marketing Strategies Book PDF

Author : Barbosa, Belem
Publisher : IGI Global
Page : 413 pages
File Size : 49,5 Mb
Release : 2024-02-19
Category : Business & Economics
ISBN : 9798369312322

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Contemporary Trends in Innovative Marketing Strategies by Barbosa, Belem Pdf

In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

Masengu, Reason,Bigirimana, Stanilas,Chiwaridzo, Option Takunda,Bensson, Ruzive,Blossom, Christina
Sustainable Marketing Branding and Reputation Management Strategies for a Greener Future Book PDF

Author : Masengu, Reason,Bigirimana, Stanilas,Chiwaridzo, Option Takunda,Bensson, Ruzive,Blossom, Christina
Publisher : IGI Global
Page : 696 pages
File Size : 46,9 Mb
Release : 2023-09-18
Category : Business & Economics
ISBN : 9798369300206

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Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future by Masengu, Reason,Bigirimana, Stanilas,Chiwaridzo, Option Takunda,Bensson, Ruzive,Blossom, Christina Pdf

In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.

The Rise of Blockchain Applications in Customer Experience

Majeed, Mohammed,Ofori, Kwame Simpe,Amoako, George Kofi,Alolo, Abdul-Raheed,Awini, Gideon
The Rise of Blockchain Applications in Customer Experience Book PDF

Author : Majeed, Mohammed,Ofori, Kwame Simpe,Amoako, George Kofi,Alolo, Abdul-Raheed,Awini, Gideon
Publisher : IGI Global
Page : 323 pages
File Size : 52,7 Mb
Release : 2023-11-14
Category : Business & Economics
ISBN : 9781668476512

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The Rise of Blockchain Applications in Customer Experience by Majeed, Mohammed,Ofori, Kwame Simpe,Amoako, George Kofi,Alolo, Abdul-Raheed,Awini, Gideon Pdf

Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.

The Role of Brands in an Era of Over-Information

Correia, Ricardo Fontes,Venci?t?, Dominyka,Sousa, Bruno Miguel
The Role of Brands in an Era of Over Information Book PDF

Author : Correia, Ricardo Fontes,Venci?t?, Dominyka,Sousa, Bruno Miguel
Publisher : IGI Global
Page : 272 pages
File Size : 41,6 Mb
Release : 2023-08-14
Category : Computers
ISBN : 9781668483534

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The Role of Brands in an Era of Over-Information by Correia, Ricardo Fontes,Venci?t?, Dominyka,Sousa, Bruno Miguel Pdf

Led by social networks and user-generated content, the number of posts available in the market is impossible to be rationally processed by customers. The micro-segmentation goes along with this trend, and there are multiple categories of the same core product available for the consumers in the market. What is the role of the brands in this context? In a way, they serve as a mental shortcut that consumers use to help “rationalize” decisions that would be impossible to make by analyzing all the options available. Brands also try to find more distinctive signals to stand out and differentiate from others. Signals like more green, ecologic, or inclusive brands are now part of the claims of the brands. Do they really help consumers to make better decisions? Or are they ignored by the customers as they become the rule instead of the exception? The Role of Brands in an Era of Over-Information provides knowledge to better understand the digital branding process and its implications in choosing products, services, or organizations. The book also contributes to the development and consolidation of recent concepts linked with branding and over-information, providing practical cases where these concepts show their relevance. Covering key topics such as marketing, new media, sustainability, and internet branding, this premier reference source is ideal for marketers, influencers, business owners, policymakers, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Digital and Social Media Marketing

Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Digital and Social Media Marketing Book PDF

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 55,6 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

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Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Children as Consumers

Adrian Furnham,Barrie Gunter
Children as Consumers Book PDF

Author : Adrian Furnham,Barrie Gunter
Publisher : Routledge
Page : 228 pages
File Size : 52,6 Mb
Release : 2008-01-28
Category : Psychology
ISBN : 9781134666928

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Children as Consumers by Adrian Furnham,Barrie Gunter Pdf

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

Consumer Behaviour in Food and Healthy Lifestyles

Isaac K. Ngugi,Helen O'Sullivan,Hanaa Osman
Consumer Behaviour in Food and Healthy Lifestyles Book PDF

Author : Isaac K. Ngugi,Helen O'Sullivan,Hanaa Osman
Publisher : CABI
Page : 225 pages
File Size : 46,7 Mb
Release : 2020-07-09
Category : Business & Economics
ISBN : 9781786392879

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Consumer Behaviour in Food and Healthy Lifestyles by Isaac K. Ngugi,Helen O'Sullivan,Hanaa Osman Pdf

This book is an essential resource exploring the concepts, theories and methods in consumer behavior specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry. It offers clear explanations and applications of theoretical concepts, using specialized case studies and examples; features an introduction, learning objectives and summary in each chapter to hone your reading and revision; and provides you with companion online material including lecture slides, notes and self-assessment questions. This important new book is the perfect guide for students studying consumer behavior or experience in food and drink as part of courses in agricultural or agribusiness management and economics, hospitality and tourism, business studies, food science and nutrition, or generic marketing and consumer studies.

Internet of Things in the Food Industry

Anna Rogala,Renata Nestorowicz,Ewa Jerzyk
Internet of Things in the Food Industry Book PDF

Author : Anna Rogala,Renata Nestorowicz,Ewa Jerzyk
Publisher : Taylor & Francis
Page : 253 pages
File Size : 45,8 Mb
Release : 2024-04-02
Category : Business & Economics
ISBN : 9781003833321

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Internet of Things in the Food Industry by Anna Rogala,Renata Nestorowicz,Ewa Jerzyk Pdf

The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book offers comprehensive insights into the challenges and opportunities faced, specifically examining the application of the Internet of Things. The authors analyse the benefits and the related threats from the perspective of the participants of the entire supply chain, including consumers. Taking the reader on a journey, this book begins with an analysis of technology use in farming, production, logistics and retailing before delving into the use of digitalization in educating consumers on sustainable consumption practices. The multifaceted analysis of the Internet of Food potential combines science and practice, enriching theoretical analysis with case studies. This book will be of interest to those researching and studying supply chain management, logistics, innovation and technology management and consumption, with a particular interest in the food industry.