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Author : Brenda L. Pritchard,Susan Vogt
Publisher : Unknown
Page : 540 pages
File Size : 50,7 Mb
Release : 2012
Category : Advertising laws
ISBN : 0433472138
Author : David H. Bernstein,Bruce P. Keller
Publisher : Law Journal Seminars Press
Page : 128 pages
File Size : 50,5 Mb
Release : 2017-10-28
Category : Law
ISBN : 1588521729
The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.
Author : Peter Gillies,Niloufer Selvadurai
Publisher : Federation Press
Page : 404 pages
File Size : 50,5 Mb
Release : 2008
Category : Business & Economics
ISBN : 1862876991
Marketing Law covers Australian and applicable international laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale of goods and services. The authors outline the applicable legal principles and legislation, and cover the extensive case law, with extracts of critical cases.There are 12 chapters: The Expression of Ideas - Copyright, Branding, Designs and Inventions, Consumer Protection, Defamation, Confidential Information, Unfair Selling Practices, Product Liability, Arrangements Restricting Competition, Exclusive Dealing, Misuse of Market Power, and Insurance.Topics covered include:statutory frameworks applying to copyright, designs, trade marks and patents; the common law tort of passing off applying to unfair selling practices; confidential information; potential defamatory liability; legislation in relation to product quality and liability; trade practices laws and the responsibilities of marketers; restrictive trade practices, with specific emphasis on the prohibitions on arrangements restricting competition, exclusive dealing and misuse of market power.
Author : David M. W. Young
Publisher : Unknown
Page : 128 pages
File Size : 54,7 Mb
Release : 1990
Category : Advertising laws
ISBN : 0459350714
Author : Sally J. Schmidt
Publisher : Law Journal Press
Page : 692 pages
File Size : 55,6 Mb
Release : 1991
Category : Business & Economics
ISBN : 1588520528
Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction and increase the bottom line for both corporate and consumer practices.
Author : Hollis Hatfield Weishar,James A. Durham
Publisher : Section of Law Practice Management
Page : 272 pages
File Size : 46,9 Mb
Release : 1999
Category : Law
ISBN : STANFORD:36105062047472
A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.
Author : Philip Circus
Publisher : Bloomsbury Professional
Page : 314 pages
File Size : 44,7 Mb
Release : 2011-02-28
Category : Law
ISBN : 1847667392
Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers comprehensive advice on the law relating to sales promotion. This book highlights key developments and helps you to avoid possible legal pitfalls and offers straightforward, no-nonsense advice. It uses a question and answer format for quick reference, saving you valuable time. Covering questions regularly raised by sales promotion and marketing professionals, this book is based on many years of practical experience on the part of the author.
Author : Brendan Sweeney,Mark Bender,Nadine Courmadias
Publisher : Unknown
Page : 128 pages
File Size : 49,6 Mb
Release : 2015
Category : Marketing
ISBN : 0409338370
Author : Catherine Alman MacDonagh,Beth Marie Cuzzone
Publisher : American Bar Association
Page : 66 pages
File Size : 41,7 Mb
Release : 2007
Category : Business & Economics
ISBN : 1590318331
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
Author : Lynda Oswald
Publisher : Unknown
Page : 420 pages
File Size : 40,5 Mb
Release : 2010-02-19
Category : Electronic
ISBN : 0538452730
Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING, 2e, International Edition traces a product's life cycle – from development to distribution to promotion to sale – and addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking. THE LAW OF MARKETING, 2e, International Edition is designed help you become a successful manger who knows how to avoid legal problems and make informed decisions.
Author : Deborah Brightman Farone
Publisher : Unknown
Page : 208 pages
File Size : 45,7 Mb
Release : 2019
Category : Law
ISBN : 1402431163
Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.
Author : Bruce R. Clarke,Brendan J. Sweeney
Publisher : Unknown
Page : 644 pages
File Size : 45,9 Mb
Release : 2006
Category : Marketing
ISBN : 0409322644
This book examines the legal controls imposed on the manufacturing, labelling, packaging, distribution, promotion, pricing and retailing of goods and services. It is ideal for students of marketing, and focuses on the impact of the law on the marketing of products. Adopting the viewpoint of the marketer, the text follows a marketing decisionmaking sequence rather than traditional legal classifications. Whilst dealing with laws which impose controls over the activities of marketers, the book also explains how the law can be used to obtain a competitive advantage in the marketplace. It is generously illustrated with case examples, tables and flow charts and now includes endofchapter questions to test the reader?s understanding of each topic. The WebQuiz accompanying this book is only available to those students whose lecturer has prescribed it for their course.
Author : Al Ries,Jack Trout
Publisher : Profile Books(GB)
Page : 160 pages
File Size : 51,5 Mb
Release : 1994
Category : Marketing
ISBN : 1861976100
Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
Author : Brian R. F. Fraser,David M. W. Young
Publisher : Scarborough, Ont. : Carswell
Page : 128 pages
File Size : 41,7 Mb
Release : 1996
Category : Advertising laws Canada
ISBN : 0459254081
Author : Phil Graham
Publisher : Springer
Page : 249 pages
File Size : 45,7 Mb
Release : 2019-03-25
Category : Business & Economics
ISBN : 9783030021436
This collection of interviews captures a period of historic change for the global music business along with a wealth of professional knowledge that extends from the late 1960s through to late 2012 when the interviews were conducted. They record the experiences and insights of people who helped to shape a global business that is quickly passing into history and transforming into something entirely new, often because of decisions the interviewees have been directly involved in making. The material includes the aesthetic, artistic, technical, commercial, legal, and strategic aspects of the music industry. What is said is timeless in its historical significance for the music business and in its relevance for researchers engaged in studies on the dynamics of change in the global commercial music landscape.