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Author : I. M. Crawford
Publisher : Food & Agriculture Org.
Page : 132 pages
File Size : 43,9 Mb
Release : 1997
Category : Business & Economics
ISBN : 9251039054
Marketing Research and Information Systems
Author : Bertram Schoner,Kenneth P. Uhl
Publisher : Huntington, N.Y. : R.E. Krieger Pub.
Page : 616 pages
File Size : 41,6 Mb
Release : 1981
Category : Marketing research
ISBN : UCSC:32106005173189
Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 43,9 Mb
Release : 1969
Category : Electronic
ISBN : OCLC:1414788872
Author : Tsiakis, Theodosios
Publisher : IGI Global
Page : 455 pages
File Size : 49,7 Mb
Release : 2015-10-21
Category : Business & Economics
ISBN : 9781466684607
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
Author : Khosrow-Pour, Mehdi
Publisher : IGI Global
Page : 492 pages
File Size : 45,8 Mb
Release : 2017-04-24
Category : Business & Economics
ISBN : 9781522526698
To remain competitive, businesses must consistently analyze and enhance their management strategies. By utilizing the latest technological tools in the corporate world, organizations can more easily optimize their processes. The Handbook of Research on Technology Adoption, Social Policy, and Global Integration is a comprehensive reference source for the latest scholarly perspectives on the integration of emerging technologies and computational tools in business contexts. Highlighting a range of topics such as micro-blogging, organizational agility, and business information systems, this publication is ideally designed for managers, researchers, academics, students, and professionals interested in the growing presence of technology in the corporate sector.
Author : Richard H. Brien
Publisher : Unknown
Page : 420 pages
File Size : 45,7 Mb
Release : 1968
Category : Marketing
ISBN : UOM:35128000192847
Author : Bertram Schoner,Kenneth P. Uhl
Publisher : Huntington, N.Y. : R.E. Krieger Pub.
Page : 588 pages
File Size : 44,8 Mb
Release : 1981
Category : Marketing research
ISBN : 0898741602
Author : Kimball P. Marshall
Publisher : Boyd & Fraser Publishing Company
Page : 188 pages
File Size : 51,5 Mb
Release : 1996
Category : Business & Economics
ISBN : PSU:000025345841
This text is organized into four parts that present a comprehensive view of marketing information systems. Practical examples and illustrations from real-world marketing practitioners are integrated into the text. As a learning tool, key words are fully defined when first presented, then are listed at the end of each chapter. Includes recommended reading lists.
Author : Paul Reynolds,Geoff Lancaster
Publisher : Taylor & Francis
Page : 274 pages
File Size : 50,8 Mb
Release : 2007-06-07
Category : Business & Economics
ISBN : 9781136432866
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.
Author : Robert Dow Buzzell
Publisher : Unknown
Page : 0 pages
File Size : 43,9 Mb
Release : 1969
Category : Management information systems
ISBN : 0700947566
Author : Medina-Quintero, Jose Melchor,Sahagun, Miguel A.,Alfaro, Jorge,Ortiz-Rodriguez, Fernando
Publisher : IGI Global
Page : 404 pages
File Size : 44,9 Mb
Release : 2023-05-08
Category : Business & Economics
ISBN : 9781668465936
A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Author : David J. Curry
Publisher : Wiley
Page : 0 pages
File Size : 43,7 Mb
Release : 1992-10-19
Category : Business & Economics
ISBN : 0471530581
Integrates the latest developments critical to marketing decision making. Redefines and reinvents marketing research by demonstrating how electronic data--UPC scanner, single source, trade area and geodemographic--can generate strategic information to aid in solving such marketing problems as national, regional or local focus, communications mix and the timing of activities. Details where to get and how to use information regarding decisions like the best shopping malls to locate a particular store; where to put an ATM; which catalogues, newspapers, radio and TV shows to advertise a product. Features excellent commentary on existing systems, a wide variety of databases and reports from commercial vendors such as A. C. Neilson, Information Resources, Inc. and much more.
Author : Nigel Piercy,Martin Evans
Publisher : Routledge
Page : 242 pages
File Size : 54,5 Mb
Release : 2014-09-15
Category : Business & Economics
ISBN : 9781317645351
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Author : Danny N. Bellenger,Barnett Greenberg
Publisher : McGraw-Hill/Irwin
Page : 632 pages
File Size : 41,6 Mb
Release : 1978
Category : Business & Economics
ISBN : UOM:49015001093724
Author : S.L. Gupta
Publisher : Excel Books India
Page : 620 pages
File Size : 42,7 Mb
Release : 2004-05
Category : Marketing research
ISBN : 8174463453
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
