Media And Advertising In Japan

Author : Brian Moeran
Publisher : Routledge
Page : 336 pages
File Size : 51,8 Mb
Release : 2013-09-13
Category : Social Science
ISBN : 9781136795336

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A Japanese Advertising Agency by Brian Moeran Pdf

This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.

Author : Brian Moeran
Publisher : Unknown
Page : 53 pages
File Size : 47,6 Mb
Release : 1991
Category : Advertising
ISBN : 8787062070

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Media and Advertising in Japan by Brian Moeran Pdf

Author : George Fields,Hotaka Katahira,Yoram Wind
Publisher : Jossey-Bass
Page : 360 pages
File Size : 42,7 Mb
Release : 2000
Category : Business & Economics
ISBN : STANFORD:36105028522840

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Leveraging Japan by George Fields,Hotaka Katahira,Yoram Wind Pdf

Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets. To read the first chapter from this book, click here.

Author : United States. Bureau of International Business Operations
Publisher : Unknown
Page : 38 pages
File Size : 43,9 Mb
Release : 1962
Category : Advertising
ISBN : UIUC:30112069805965

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Advertising Media by United States. Bureau of International Business Operations Pdf

Author : Susan Pharr,Ellis S. Krauss
Publisher : University of Hawaii Press
Page : 416 pages
File Size : 51,7 Mb
Release : 1996-03-01
Category : Social Science
ISBN : 0824817613

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Media and Politics in Japan by Susan Pharr,Ellis S. Krauss Pdf

Japan is one of the most media-saturated societies in the world. The circulations of its "big five" national newspapers dwarf those of any major American newspaper. Its public service broadcasting agency, NHK, is second only to the BBC in size. And it has a full range of commercial television stations, high-brow and low-brow magazines, and a large anti-mainstream media and mini-media. Japanese elites rate the mass media as the most influential group in Japanese society. But what role do they play in political life? Whose interests do the media serve? Are the media mainly servants of the state, or are they watchdogs on behalf of the public? And what effects do the media have on the political beliefs and behavior of ordinary Japanese people? These questions are the focus of this collection of essays by leading political scientists, sociologists, social psychologists, and journalists. Japan's unique kisha (press) club system, its powerful media business organizations, the uses of the media by Japan's wily bureaucrats, and the role of the media in everything from political scandals to shaping public opinion, are among the many subjects of this insightful and provocative book.

Author : Brian Moeran,Lise Skov
Publisher : Routledge
Page : 314 pages
File Size : 53,5 Mb
Release : 2013-12-16
Category : Social Science
ISBN : 9781136782800

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Women, Media and Consumption in Japan by Brian Moeran,Lise Skov Pdf

First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Covers visual and print media.

Author : Marc Steinberg,Alexander Zahlten
Publisher : Duke University Press
Page : 440 pages
File Size : 41,9 Mb
Release : 2017-02-24
Category : Social Science
ISBN : 9780822373292

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Media Theory in Japan by Marc Steinberg,Alexander Zahlten Pdf

Providing an overview of Japanese media theory from the 1910s to the present, this volume introduces English-language readers to Japan's rich body of theoretical and conceptual work on media for the first time. The essays address a wide range of topics, including the work of foundational Japanese thinkers; Japanese theories of mediation and the philosophy of media; the connections between early Japanese television and consumer culture; and architecture's intersection with communications theory. Tracing the theoretical frameworks and paradigms that stem from Japan's media ecology, the contributors decenter Eurocentric media theory and demonstrate the value of the Japanese context to reassessing the parameters and definition of media theory itself. Taken together, these interdisciplinary essays expand media theory to encompass philosophy, feminist critique, literary theory, marketing discourse, and art; provide a counterbalance to the persisting universalist impulse of media studies; and emphasize the need to consider media theory situationally. Contributors. Yuriko Furuhata, Aaron Gerow, Mark Hansen, Marilyn Ivy, Takeshi Kadobayashi, Keisuke Kitano, Akihiro Kitada, Thomas Looser, Anne McKnight, Ryoko Misono, Akira Mizuta Lippit, Miryam Sas, Fabian Schäfer, Marc Steinberg, Tomiko Yoda, Alexander Zahlten

Author : Anonim
Publisher : Unknown
Page : 46 pages
File Size : 50,8 Mb
Release : 1987
Category : Marketing
ISBN : UCR:31210024847012

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Marketing in Japan by Anonim Pdf

Author : Ory Bartal
Publisher : Dartmouth
Page : 0 pages
File Size : 40,5 Mb
Release : 2015
Category : Advertising
ISBN : 1611686539

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Postmodern Advertising in Japan by Ory Bartal Pdf

A major study of postmodern developments in Japanese advertising and art

Author : Ian Melville
Publisher : Routledge
Page : 270 pages
File Size : 54,8 Mb
Release : 2012-05-23
Category : Business & Economics
ISBN : 9781136379871

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Marketing in Japan by Ian Melville Pdf

'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.

Author : Florian Kohlbacher,Michael Prieler
Publisher : Springer
Page : 155 pages
File Size : 42,5 Mb
Release : 2016-04-08
Category : Business & Economics
ISBN : 9781137586605

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Advertising in the Aging Society by Florian Kohlbacher,Michael Prieler Pdf

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.

Author : Dentsu Media Innovation Lab
Publisher : ダイヤモンド社
Page : 30 pages
File Size : 46,9 Mb
Release : 2018-08-27
Category : Business & Economics
ISBN : PKEY:47810671000015000000

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Information Media Trends in Japan 2018 by Dentsu Media Innovation Lab Pdf

This book summarizes a carefully selected set of basic data to give readers an overview of the information media environment in Japan. Commentaries are provided for data in the following eight fields: Print, Broadcasting, Telecommunications, Films and Videos, Pop Culture, Games, Online Services and Advertising, including 70 charts and graphs. This is the digest version in English of “A Research for the Information and Media Society of Japan” edited by Dentsu Media Innovation Lab .* The original Japanese edition, which offers a wide range of data sets and in-depth commentaries for key industries, has served as a very good reference book for all those interested in grasping the landscapes of information and media industries in Japan. Published every year, the latest 2018 edition marks the 25th publication. The English edition is reorganized from the Japanese and has been released for the fourth time as an e-book, with the first release being in 2014. * Dentsu Media Innovation Lab is the think-tank department of Japan’s largest advertising agency, Dentsu Inc. Media Innovation Lab conducts original and proprietary studies on a variety of fields related to media, publishes key findings and insights, and offers advisory and consulting services to the clients involved in the information and media industries.

Author : Joseph P. Helgert
Publisher : Unknown
Page : 176 pages
File Size : 51,7 Mb
Release : 2005
Category : Advertising
ISBN : UCSD:31822035429190

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Comparing and Contrasting Marketing Assumptions and Advertising Strategies in Japan and the United States by Joseph P. Helgert Pdf

This study explores the practice and dynamics of advertising in the second largest democratic economy in the world - Japan. The work examines advertising practices through seven case studies, dramatically framed by individual vignettes written in the style of the Japanese business novel. The case problems and chosen solutions illustrate successful Japanese adaptations of advertising from around the world in addition to advertising practices that are culturally unique to Japan.

Author : Dentsu Media Innovation Lab
Publisher : ダイヤモンド社
Page : 31 pages
File Size : 49,6 Mb
Release : 2019-08-26
Category : Business & Economics
ISBN : PKEY:47810671010015000000

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Information Media Trends in Japan 2019 by Dentsu Media Innovation Lab Pdf

2019 26th fifth This book summarizes a carefully selected set of basic data to give readers an overview of the information media environment in Japan. Commentaries are provided for data in the following eight fields: Print, Broadcasting, Telecommunications, Films and Videos, Pop Culture, Games, Online Services and Advertising, including 70 charts and graphs. This is the digest version in English of “A Research for the Information and Media Society of Japan” edited by Dentsu Media Innovation Lab . * The original Japanese edition, which offers a wide range of data sets and in-depth commentaries for key industries, has served as a very good reference book for all those interested in grasping the landscapes of information and media industries in Japan. Published every year, the latest 2019 edition marks the 26th publication. The English edition is reorganized from the Japanese and has been released for the fifth time as an e-book, with the first release being in 2014. * Dentsu Media Innovation Lab is the think-tank department of Japan’s largest advertising agency, Dentsu Inc. Media Innovation Lab conducts original and proprietary studies on a variety of fields related to media, publishes key findings and insights, and offers advisory and consulting services to the clients involved in the information and media industries.

Author : Robert J. Ballon
Publisher : Tokyo : Sophia University ; New York : Kodansha International, 1973, 1974 printing.
Page : 224 pages
File Size : 44,5 Mb
Release : 1973
Category : Business & Economics
ISBN : STANFORD:36105037292609

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Marketing in Japan by Robert J. Ballon Pdf